Doing Lead Generation with Wordpress, The Big Lebowski Way
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Transcript of Doing Lead Generation with Wordpress, The Big Lebowski Way
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Lead Generation and Wordpress:
The Big Lebowski Way
A Tale of Two Lebowskis
![Page 2: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/2.jpg)
LEADS
Who wants them?
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 3: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/3.jpg)
A Tale of Two Lebowskis
Jeff Lebowski, the war veteran
• Handicapped
• Vain
• Greedy
• Potentially Republican
Jeff Lebowski, The Dude
• Laid back
• Loves bowling
• Aware of the ins, the outs
and the what-have-yous
• Possibly Communist
• Very Wordpress-like
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 4: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/4.jpg)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 5: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/5.jpg)
Hi, I am Hubert - jack of many
trades; master at organizing and
coordinating them.
Been working with Wordpress since
before custom menus.
How's My Driving? Ping me
@HubertGAM& #WCDetroit.
![Page 6: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/6.jpg)
What is Lead Generation?
Leads = People
People = ???
Emails = The Ringer
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 7: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/7.jpg)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 8: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/8.jpg)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 9: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/9.jpg)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 10: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/10.jpg)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 11: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/11.jpg)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 12: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/12.jpg)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 13: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/13.jpg)
What Makes a Great Lead Gen
System?
• Trustworthy
• Easy to pass through
• Thorough in delivery
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 14: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/14.jpg)
Doing Lead Gen with Wordpress
• Forms
• Email Marketing Service
• Customer Relationship Manager (maybe)
• Marketing Automation System (only for Maudes, aka the real BO$$es)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 15: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/15.jpg)
Forms
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 16: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/16.jpg)
Email Marketing Services
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 17: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/17.jpg)
CRMs
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 18: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/18.jpg)
Marketing Automation Systems
$$$$ Like, really. $$$$
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 19: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/19.jpg)
Beyond The Dude
• Good content
• At least one solid offer
• An easy to understand call-to-action
• You(r business) open and ready to engage
at the other end
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 20: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/20.jpg)
CLICK.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
![Page 21: Doing Lead Generation with Wordpress, The Big Lebowski Way](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d19d81a28ab64558b474e/html5/thumbnails/21.jpg)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Thank You!
You can find me on your Internets.
Twitter: @HubertGAM
Facebook: /HubertGAM
Tumblr: HubertSawyers.com
SoundCloud: /HubertGAM