Doing Business in the CloudPresented by Atiba Phillips

Managing Director INFOCOMM Technologies Ltd.

AGENDA

• The ICT Revolution – Inescapable!

• Cloud Computing

• Applications to the Tourism Sector

• Strategic Considerations for Businesses and

for Government

General Technology Trends

• Ubiquitous web presence

• Increasing rapid connectivity

• Increasing freedom with mobile devices

• 24/7 Service Expectations

• Electronic Commerce

• On-line applications

What is driving this shift?

• “… a change in perspective from seeing the computer as a box to seeing the computer as a door.”

Clay Shirky, Technologist2009

Cloud Computing

• Cloud computing is a paradigm of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure in the "cloud" that supports them.

Source: Wikipedia

ICT Economics

• Costs of Paper, Ink & Postage are increasing!

• Costs of computer power, telecommunications and storage are decreasing!

Newspapers going bankrupt by the week (in Europe) while online search, news, blogging grows and grows

Local newspapers havemoved to targeton-line customers

ICT Economics

Why Should You Care?`

A superior experience for the visitors – enhanced growth and competitiveness of the Tourism Sector

The Tourist Experience in 2015

How do I Prepare?

Step 1: Use Your Website!!!

• The only expensive transaction is #1

• Generally, the more work that is in the customer’s hands, the greater the perception of service

• Your expense on hardware or software is not the key. It’s your usage that drives return on investment & business results.

Direct Web Click-to-Call

Click

Sales/Customer Service Reps

Exchange

Internet

• When a user clicks onto the Call Me button on the company’s Website, the user’s client makes a call to the company’s IP Exchange which routes the call to the PBX

Voice Over IP

• Extension Anywhere– Any phone (cell, home phone,

etc.) can act as an office extension– All standard extension features

available on remote device (transfer, conferencing, voicemail)

– Calls can still be controlled through desktop client

– Get your voicemail via e-mail!

14

Voice / e-Mail Integration

Voice Mails and Missed Calls Sent to

Outlook

Never Aim at the Target

• It Won’t Be There when You’re Done – i.e. be aware of the trends in the industry and plan for change.

Company-level Strategy Questions

• How can technology be a source of competitive

advantage for my business?

• Does technology related investment generate

additional income?

• How can technology be valued?

• How will technology change the value chain of

tourism activities?

State-level Strategy Questions

• How can tourism SMEs be motivated to invest in technology?

• How can technology help decision makers gain better information

• Does the case of Business tourism particularly technology impacted?

• Does technology (or lack thereof) affect Brand T&T?

Summary

• Don’t bet against technology• Technology is cheaper in the long run• Use your website!• Never Aim at the target

• How are you benefitting from the cloud?

Thank You!!!!

Atiba PhillipsMANAGING DIRECTOR INFOCOMM TECHNOLOGIES LTD.mobile:1(868) 683-6300e-mail: atibaphillips@ict.co.ttweb: www.ict.co.tt