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Doing business in India Lara de Rooij, owner of design firm LMC Consultants
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How to do business in India?
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Transcript of Doing business in India Lara de Rooij, owner of design firm LMC Consultants
How to do business in India?
“They” don’t have a “system”…
2 misconceptions in 1 sentence
Million
17 - 1200
In case you don’t see a system:
Look closer!
There is always a reason forthings to be the way they are
Antilla
Floor Space Index (FSI) = Permissible buildable area
FSI is related to your plot size
Antilla’s plot is small = small tower
Area’s not counted in FSI: Stairs / Elevator
ParkingBalcony > 9m height
Parking
Staircase /Elevator
Balconies
Taj President Gateway of India
Express Tower
Nonlinear
Out of the box thinking
Project Management
+ crisis management
Do not rely on the Law system to solve any disputes
Business is not transactional, but relational
This means you need to invest in your network
Networking is allowed
Be genuinely interested
Locations: Mira road, Bhayandar, BuycullaReligion: Shiva, Ram, GaneshFood: Sev puri, vada pov, kulfiLanguage: Teen, pudhina, challo
If offered, always drink Chai
Don’t judge a book by its cover
The entrance to….
One of the best night clubs
One of the most populare restaurants
Office of…
A company with revenue of 145 Cr in FY 2013,
40% growth of 2012,
has over 50% market share in its domestic market
current speculated net worth around $ 250 Million
CEO email account:
This pet shop has an app
But a relation is not one way…
Build your track record
“Never been done in India”
Coming from Netherlands with 300 rainy days per year, we know rain…And we can design and engineer for rain…
But we are not used to this…
Or this
Nubra Valley – a Site for a Boutique resort project.There are currently no medium or high end resorts in the valley –“Never been done before”
Remote: 6 hours driver from Leh
Small: Leh has 20,000 people + airport
Local Market: No materials are locally available
Design Fee: Regular Local design fee: 40,000 INR = E 500
With address all issues and foreseeing all upcoming problems we were able to convince the client that, although “never been done before” it would be possible tocreate a high end resort on this site
The site…
The masterplan…
The preview…
More preview…
Site construction started in July 2014
Low value for services
Selling the design for a glass is valued different then selling the glass
no hourly rate
Percentages, lump sum, phase payment
The general perception of old brands
Europe: boringIndia: Reliable and trusted
There is always a system
Non linear
Think far outside the box
Network with genuine interest
Build track record
Don’t judge
=
Be Flexible
Examples of transformation possibilitiesDone by LMC Consultants:
Construction: Private House – Bandra, Mumbai
Completed: Private House – Bandra, Mumbai
Construction: TATA Global Beverages Office – Fort, Mumbai
Completed: TATA Global Beverages Office – Fort, Mumbai
Before construction: TATA High Range School – Munnar, Kerala
Completed: TATA High Range School – Munnar, Kerala
Completed: TATA High Range School – Munnar, Kerala
Before Construction: Metro Cinema – Calcutta, West Bengal
Possibility: Metro Cinema – Calcutta, West Bengal
Construction: Le Pain Quotidien – Bandra, Mumbai
Completed: Le Pain Quotidien – Bandra, Mumbai
Before construction: Dutch Consulate – Fort, Mumbai
Completed: Dutch Consulate – Fort, Mumbai
Before construction: Private House – Malabar Hill, Mumbai
Construction: Private House – Malabar Hill, Mumbai
Completed: Private House – Malabar Hill, Mumbai
Completed: Private House – Malabar Hill, Mumbai
