Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing
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Transcript of Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing
![Page 1: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing](https://reader034.fdocuments.net/reader034/viewer/2022051820/553a0394550346b4378b4a77/html5/thumbnails/1.jpg)
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
![Page 2: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing](https://reader034.fdocuments.net/reader034/viewer/2022051820/553a0394550346b4378b4a77/html5/thumbnails/2.jpg)
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Content Marketing
@_davidhorne_#theBAMcontent
Does your content take the high road?
The 3 C’s vs. The 3 E’s
Wednesday, May 30, 2012
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David Horne
@_davidhorne_#theBAMcontent
www.davidhorneis.com
www.davidhorne.me
Wednesday, May 30, 2012
![Page 4: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing](https://reader034.fdocuments.net/reader034/viewer/2022051820/553a0394550346b4378b4a77/html5/thumbnails/4.jpg)
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The Rise of Content Marketing
@_davidhorne_#theBAMcontent
Consumers view 10.4 sources consumed before buying
88% of Brands use content marketing
Wednesday, May 30, 2012
![Page 5: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing](https://reader034.fdocuments.net/reader034/viewer/2022051820/553a0394550346b4378b4a77/html5/thumbnails/5.jpg)
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The Rise of Content Marketing
@_davidhorne_#theBAMcontent
Produce and distribute relevant and valuable content purposed with attracting, converting, or retaining customers
Wednesday, May 30, 2012
![Page 6: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing](https://reader034.fdocuments.net/reader034/viewer/2022051820/553a0394550346b4378b4a77/html5/thumbnails/6.jpg)
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
![Page 7: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing](https://reader034.fdocuments.net/reader034/viewer/2022051820/553a0394550346b4378b4a77/html5/thumbnails/7.jpg)
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
![Page 8: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing](https://reader034.fdocuments.net/reader034/viewer/2022051820/553a0394550346b4378b4a77/html5/thumbnails/8.jpg)
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
![Page 9: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing](https://reader034.fdocuments.net/reader034/viewer/2022051820/553a0394550346b4378b4a77/html5/thumbnails/9.jpg)
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
![Page 10: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing](https://reader034.fdocuments.net/reader034/viewer/2022051820/553a0394550346b4378b4a77/html5/thumbnails/10.jpg)
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
![Page 11: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing](https://reader034.fdocuments.net/reader034/viewer/2022051820/553a0394550346b4378b4a77/html5/thumbnails/11.jpg)
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The Rise of Content Marketing
@_davidhorne_#theBAMcontent
Build trust and earn attention (over time)
Wednesday, May 30, 2012
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@_davidhorne_#theBAMcontent
Two paths
Wednesday, May 30, 2012
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@_davidhorne_#theBAMcontent
C’s
Wednesday, May 30, 2012
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The 3 C’s
@_davidhorne_#theBAMcontent
Criticize
Complain
CondemnWednesday, May 30, 2012
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Criticize
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
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Complain
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
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Condemn
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
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@_davidhorne_#theBAMcontent
E’s
Wednesday, May 30, 2012
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The 3 E’s
@_davidhorne_#theBAMcontent
Entertain
Educate
EncourageWednesday, May 30, 2012
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Entertain
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
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Educate
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
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Encourage
@_davidhorne_#theBAMcontentWednesday, May 30, 2012
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@_davidhorne_#theBAMcontent
Which path are you going to take?
Wednesday, May 30, 2012
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Take The High Road
@_davidhorne_#theBAMcontent
Take the high road,build trust, and earn their attention and business
Wednesday, May 30, 2012
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Thank You
@_davidhorne_#theBAMcontent
www.davidhorneis.com
www.davidhorne.me
?’s
Wednesday, May 30, 2012