dr

office home away

doctor’s review

the journal doctors

enjoy most

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JULY

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3

M E D I C I N E O N T H E M O V E

NEW YORKNEW YORKHigh fl ying with kids in

a weekend of adventure for four in Golden, BC

WIN

California golf getaways3

summer deals5

foods you never eatfoods you 7

DR_July2013_cover.indd 4 13-06-19 12:35 PM

Reach engaged readers: Doctors read DR because they want to — not because they have to

Reach doctors two ways: The only journal that serves both their personal and professional needs

Reach all physicians: DR appeals equally to GP/FMs and specialists

Reach your targets: DR has more 4 out of 4 issue readers and more cover-to-cover readers*

Reach English and French readers: DR has more French readers than even one of the French journals*

Reach more GP/FMs: 1500+ more physicians *PMB 2013

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Top 5 vacations just for grown-upsWellness retreats

Dominican Republic minus the all-inclusives

Escape without leaving townGhosts and pirates in Florida

Lake Placid’s old-school ski scene

(not your average)

SPRING BREAK

M E D I C I N E O N T H E M O V E

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(not your average)

M E D I C I N E O N T H E M O V EM E D I C I N E O N T H E M O V E

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WIN fi ve nights

in Jamaica! PAGE 32

VI-0045-Bootlug-134E Build #: E1 Date: Mar 20, 2012

Docket: NOVIX0045 Production Artist(s): RS

Client: NovoNordisk/Victoza Art Director: SB _____________

Type Safety: 2.75” x 0.75” Medical Writer: _____________

Trim Area: 3.5” x 1.25” Prod. Manager: TL _____________

Bleed: 3.75” x 1.5” Account Manager: MP_____________

Colour(s): 4C Studio Manager: GB_____________

NOTE: 3rd TOC BootlugDue: 23 Mar

Assoc. Creative Dir: _____________

Client: _________________

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PRINT Largest most cost effective reach (average page exposures)

WEB Over 2500 medical meeting listings (doctorsreview.com/meetings). When doctors go to meetings, they come here first. GATED IN 2014 (45,000 MDs attend medical meetings annually*)

MOBILE The most engaged doctors use Parkhurst digital mobile apps — iPad, iPhone and Android NEW IN 2014

Five ways to reach this growing audience: 1) Clinical games — MDs compete for prizes 2) e-Detailing — electronic sales calls/samples 3) Continuing Medical Education — accredited 4) Medical conference booking — from your iPad 5) Patient communication

Reach engaged readers: Doctors read DR because they want to — not because they have to

Reach doctors two ways: The only journal that serves both their personal and professional needs

Reach all physicians: DR appeals equally to GP/FMs and specialists

Reach your targets: DR has more 4 out of 4 issue readers and more cover-to-cover readers*

Reach English and French readers: DR has more French readers than even one of the French journals*

Reach more GP/FMs: 1500+ more physicians *PMB 2013 *PMB 2013

Reach doctors in print, on the web and on mobile devices

Downloadable “docs”This is a very much appreciated article [“Pocket diagnosis,” Gadgets]. Would like to see professional medical apps (recommendations) as a regular feature.Dr Eric GableVancouver, BCGP/FP

Heart found in SFI stayed in San Francisco lately and your article is spot on! I too liked the weekend market at the Embarcadero and, of course, Chinatown. Congrats on the good write up. Dr Alexandra T. GreenhillVancouver, BCGP/FP

$19 round of golfJust a short note to thank your staff for some of the excellent travel articles they’ve provided. Your suggestion for golf in Scottsdale at Troon North was incredible; my two sons and I paid US$19 for the three of us with carts and rental clubs included. Without having read your article we would have missed those gems. Dr Sheldon Lewis Windsor, ONCardiologist

Cover-to-coverI have always read your magazine from cover-to-cover because of the diversity and wide range of subjects…. I enjoy the travel articles immensely as they bring back fond memories of places I’ve visited while others bring hope for future visits. Dr Liuyoon GoonEdmonton, ABGP/FM

A piece of paradise[Our trip to] Anguilla more than lived up to the article. Thank you to Doctor’s Review. Dr Paul WaddenSarnia, ONPsychiatrist

what readers say