----------------------------------------------------------doc.ukdataservice.ac.uk/doc/58001/mrdoc/pdf/58001userguide.pdf ·...

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_58001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 1

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_

_#SSRC C001

_

_58001

_NATIONAL READERSHIP SURVEY

_DEPOSITOR: INSTITUTE OF PRACTITIONERS IN ADVERTISING

_SPONSOR: INSTITUTE OF PRACTITIONERS IN ADVERTISING

_CONDUCTED BY: RESEARCH SERVICES LIMITED

_SCHEDULES COMPLETED JANUARY 6TH 1958 - MARCH 29TH 1958

_POPULATION: ALL ADULTS AGED 16 OR OVER LIVING IN

_ HOUSEHOLDS INDICATED BY ELECTORAL

_ REGISTERS OF 2 POLLING DISTRICTS IN EACH

_ OF 160 PARLIAMENTARY CONSTITUENCIES

_SAMPLE: STRATIFIED BY LABOUR/NON-LABOUR VOTING

_ RATIO & SIZE FOR CONSTITUENCIES AND BY

_ SIZE FOR POLLING DISTRICTS;RANDOM,FIXED

_ INTERVALS FOR ELECTORS AND THEIR

_ HOUSEHOLDS IN WHICH NON-ELECTORS CHOSEN

_ AT RANDOM

_FOUR 1958 SURVEYS:N=15,253,58001:O=3436 S=288 T=3724

_ORAL INTERVIEWS

_R.AGE (GROUPED 16-24,25-34,35-44,45-64,65+),SEX,MARITAL

_STATUS,EDUCATION(AGE WHEN FINISHED),OCCUPATION

_WHETHER HH.,CONSTITUENCY,POLLING DISTRICT

_HH.CLASS(AB-C1-C2-DE)

_R.'S FAMILY,REFRIGERATOR,WASHING MACHINE,MOTOR CYCLE,

_*CAR OWNERSHIP(YEAR OF CAR)

_HOUSEHOLD COMPOSITION & FULL TIME JOBS,HOUSING(TYPE OF

_OWNERSHIP)

_>56001

_>57001

_>57003

_>57004

_ 58002,58003,58004,59001,59002,59003,59004

_

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_

_#SSRC C002

_

_FROM "IPA NATIONAL READERSHIP SURVEY", 1956:

_

_THE SAMPLING PLAN

_

_ TO MAKE THE SELECTION OF FIRST STAGE UNITS, THE CONSTITUENCIES IN EACH

_REGION ARE FIRST LISTED IN ORDER OF THE LABOUR/NON-LABOUR VOTING RATIO, WITH

_TOWNS OF 200,000 AND OVER LISTED SEPARATELY FROM OTHER AREAS. THE LISTS ARE

_THEN DIVIDED INTO STRATA OF APPROXIMATELY EQUAL SIZES. THE ELECTORATES OF THE

_CONSTITUENCIES IN A STRATUM ARE THEN CUMULATED, AND A SELECTION OF TWO MADE

_BY REFERENCE TO A TABLE OF RANDOM NUMBERS. THE EFFECT OF THIS IS THAT ANY

_CONSTITUENCY'S CHANCES OF BEING SELECTED ARE PROPORTIONAL TO ITS SIZE. AS THE

_NUMBERS OF CONSTITUENCIES IN REGIONS ARE SOMETIMES ODD NUMBERS, IT WAS

_NECESSARY TO PUT THREE CONSTITUENCIES INTO A FEW STRATA.

_

_[FROM "THE NATIONAL READERSHIP SURVEYS", 1ST ED. 1957 AND 2ND ED. 1958:

_ PARAGRAPH A AND B PAGE 4.]

_

_ (A) CONSTITUENCIES SITUATED IN TOWNS OF 200,000 POPULATION AND OVER

_ WERE PLACED IN A SEPARATE GROUP, AND WERE LISTED IN THE ORDER OF THE RATIO

_ OF THE LABOUR/NON-LABOUR VOTE IN THE 1955 GENERAL ELECTION.

_

_ (B) THE REMAINING CONSTITUENCIES WERE LISTED USING THE SAME RATIO

_ (LABOUR/NON-LABOUR VOTE) TO ESTABLISH A RANKING ORDER.

_

_ SELECTION OF TWO POLLING DISTRICTS FROM EACH CONSTITUENCY FOLLOWS ALONG

_SIMILAR LINES. ALL THE POLLING DISTRICTS IN A CONSTITUENCY ARE LISTED IN ORDER

_OF THE J. INDEX (THE PROPORTION OF JURORS IN A POLLING DISTRICT). THE LIST IS

_THEN DIVIDED INTO TWO STRATA OF APPROXIMATELY EQUAL SIZE, AND A SELECTION

_(PROPORTIONAL TO SIZE OF POLLING DISTRICT) MADE FROM EACH HALF OF THE LIST. IN A

_FEW CASES NEIGHBOURING POLLING DISTRICTS HAVE HAD TO BE AMALGAMATED TO GET

_UNITS OF WORKABLE SIZE. NO J. INDEX EXISTS IN SCOTLAND. IN THIS REGION THE

_SECOND STAGE UNITS ARE RANDOMIZED BEFORE BEING DIVIDED INTO STRATA.

_

_ IN EACH POLLING DISTRICT SO CHOSEN, A SYSTEMATIC SELECTION OF INDIVIDUALS

_HAS BEEN MADE, THAT IS BY TAKING EVERY NTH NAME. IN THE FIRST QUARTER 24 NAMES

_WERE TAKEN. THIS PROCEDURE GIVES A SATISFACTORY SAMPLE OF ELECTORS, BUT PERSONS

_AGED 16 TO 21 AND A FEW PEOPLE OVER 21 DO NOT APPEAR IN THE REGISTERS, AND

_SPECIAL PROVISIONS HAVE TO BE MADE TO INCLUDE THEM.

_

_ THIS IS DONE BY TREATING THE SAMPLE OF INDIVIDUALS TEMPORARILY AS THOUGH

_IT WERE A SAMPLE OF HOUSEHOLDS. CERTAIN ADDRESSES (EVERY OTHER ONE IN THE FIRST

_QUARTER) ARE "STARRED". THIS MEANS TO THE INVESTIGATOR THAT IF THERE PROVES

_TO BE A NON-ELECTOR AT THAT ADDRESS SHE IS TO INTERVIEW HIM IN ADDITION TO THE

_NAMED ELECTOR. IF THERE IS MORE THAN ONE NON-ELECTOR, THEN A RANDOM SELECTION

#

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_OF ONE IS TO BE MADE, AND THE SYSTEM USED IS TO SELECT THAT NON-ELECTOR WHOSE

_BIRTHDAY COMES NEXT AFTER THE DATE OF THE INTERVIEW.

_

_ TWO WEIGHTING PROCESSES ARE HOWEVER NECESSARY TO MAKE THIS SAMPLE OF

_NON-ELECTORS GENUINELY RANDOM IN THE SENSE THAT EACH NON-ELECTOR HAS AN EQUAL

_CHANCE OF BEING CHOSEN. IN THE FIRST PLACE THE CHANCES OF CHOOSING ANY ONE

_HOUSEHOLD ARE PROPORTIONAL TO THE NUMBER OF ELECTORS IN THE HOUSEHOLD. THEN TOO

_THE CHANCES OF CHOOSING ANY INDIVIDUAL NON-ELECTOR IN A PARTICULAR HOUSEHOLD

_ARE PROPORTIONAL TO THE NUMBER OF NON-ELECTORS: TO CORRECT FOR THE BIAS THUS

_INHERENT IN THE METHOD THE SAMPLE OF NON-ELECTORS HAD TO BE WEIGHTED BY M/N,

_WHERE M IS THE NUMBER OF NON-ELECTORS AND N IS THE NUMBER OF ELECTORS.

_

_ THE SECOND WEIGHTING PROCESS IS NECESSARY TO GET THE SAMPLE OF NON-ELECTORS

_INTO THE CORRECT PROPORTION TO THE SAMPLE OF ELECTORS. WE RECORD FOR EVERY

_HOUSEHOLD IN THE SAMPLE (WHETHER STARRED OR NOT) THE NUMBER OF ELECTORS AND

_OF NON-ELECTORS. AN ANALYSIS OF THESE FIGURES SHOWS HOW MANY NON-ELECTORS

_THERE SHOULD BE. CARDS ARE REPRODUCED OR REJECTED AT RANDOM TO BRING THE NUMBER

_OF NON-ELECTORS TO THE CORRECT PROPORTION.

_

_ A SIMILAR PROCESS IS USED TO FIND NON-ELECTORS WHO LIVE IN "INSTITUTIONS".

_ANY ADDRESS AT WHICH 6 OR MORE ELECTORS ARE FOUND TO BE LIVING IS DESCRIBED, FOR

_THE PURPOSES OF THIS SURVEY, AS AN "INSTITUTION". IN ALL SUCH INSTITUTIONS A

_NON-ELECTOR IS INTERVIEWED (IN ADDITION TO THE NAMED ELECTOR) IF THERE IS ONE

_AT THE ADDRESS; THE "BIRTHDAY RULE" IS APPLIED IF THERE IS MORE THAN ONE. A

_SIMILAR (BUT SEPARATE) DOUBLE WEIGHTING PROCESS IS CARRIED OUT FOR INTERVIEWS

_WITH NON-ELECTORS IN INSTITUTIONS AS IS USED FOR NON-ELECTORS IN HOUSEHOLDS.

_

_ SUBSTITUTES ARE ALLOWED IN TWO TYPES OF CIRCUMSTANCE:-

_

_ (A) IF A COMPLETE HOUSEHOLD IS FOUND TO HAVE MOVED, AND A SECOND COMPLETE

_ HOUSEHOLD HAS TAKEN ITS PLACE, THEN A MEMBER OF THE NEW HOUSEHOLD (CHOSEN

_ AGAIN BY THE "BIRTHDAY RULE") IS ACCEPTED. IT WAS FELT THAT AS BOTH THE

_ OLD AND THE NEW HOUSEHOLDS WERE BY DEFINITION MEMBERS OF A SPECIAL MOBILE

_ POPULATION, THIS WAS PERMISSIBLE.

_

_ (B) IF AN ELECTOR IN AN INSTITUTION PROVES TO HAVE MOVED, A RANDOMLY

_ CHOSEN SUBSTITUTE IS ACCEPTED. AGAIN THE JUSTIFICATION WAS THAT INSTITUTIONS

_ TEND TO CONTAIN A MOBILE POPULATION.

_

_

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_

_#SSRC C003

_

_ EIGHTY-EIGHT INVESTIGATORS AND SIX SUPERVISORS WERE USED AT ONE TIME OR

_ANOTHER DURING THE FIRST 6 MONTHS FIELDWORK. A SERIES OF BRIEFING CONFERENCES

_WAS HELD, AND INTERVIEWERS HAD AN OPPORTUNITY TO TAKE PRELIMINARY TRIAL

_INTERVIEWS TO ACCUSTOM THEMSELVES TO THE QUESTIONNAIRE. MORE THAN ONE INTERVIEW

_IN TEN WAS CHECKED, EITHER BY A LATER RECALL BY A SUPERVISOR, OR BY THE

_SUPERVISOR ACTUALLY BEING PRESENT AT THE INTERVIEW.

_

_

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_

_#SSRC C004

_

_THE QUESTIONNAIRE

_

_INFORMANTS ARE HANDED A BOOKLET IN WHICH THE TITLE BLOCKS OF THE PUBLICATIONS

_ARE REPRODUCED IN BLACK AND WHITE, ONE NAME TO A PAGE. THE BOOKLET IS 6 INCHES

_BY 3 INCHES, AND IS PRINTED ON THIN CARD. IN ALL 96 DIFFERENT VERSIONS OF THE

_BOOKLET ARE USED. THERE IS A DIFFERENT LIST OF PUBLICATIONS FOR EACH OF THE

_TWELVE REGIONS. PUBLICATIONS ARE KEPT WITHIN THEIR GROUPS, THAT IS TO SAY ALL

_DAILY PAPERS APPEAR ONE AFTER THE OTHER AND ARE NOT MIXED UP WITH OTHER TYPES OF

_PUBLICATIONS. WITHIN EACH GROUP THERE ARE TWO DIFFERENT ORDERS OF THE

_PUBLICATIONS, ONE THE REVERSE OF THE OTHER. IN ADDITION THE ORDER OF THE GROUPS

_THEMSELVES IS SYSTEMATICALLY VARIED AS FOLLOWS:

_

_ DAILIES MONTHLIES WEEKLIES SUNDAYS

_

_ SUNDAYS DAILIES MONTHLIES WEEKLIES

_

_ WEEKLIES SUNDAYS DAILIES MONTHLIES

_

_ MONTHLIES WEEKLIES SUNDAYS DAILIES

_

_THUS IN ALL THERE ARE DIFFERENT BOOKLETS FOR EACH REGION; EACH BOOKLET APPEARS

_IN FOUR DIFFERENT ORDERS OF GROUPS OF PUBLICATIONS, AND THE PUBLICATIONS IN EACH

_GROUP THEMSELVES APPEAR IN TWO DIFFERENT ORDERS. THE TOTAL NUMBER OF VARIATIONS

_IS THUS 12 X 4 X 2 = 96.

_

_AN INTERVIEWER IN A GIVEN AREA USES ONE BOOKLET FOR THE WHOLE OF HER WORK THERE

_IN THE FIRST QUARTER. WHEN SHE COMES TO TAKE THE SECOND QUARTER'S INTERVIEW SHE

_WILL USE A DIFFERENT BOOKLET. THE BOOKLETS USED ON THE ASSIGNMENTS FOR ANY ONE

_QUARTER ARE CONTROLLED SO THAT ALL THE EIGHT BASIC ORDERS ARE USED IN EACH

_REGION.

_

_

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_

_#SSRC C013

_

_FROM "IPA NATIONAL READERSHIP SURVEYS", 1957 PART 1

_

_PROVINCIAL PAPERS

_

_ IT HAS ALWAYS BEEN THE PURPOSE OF THE SURVEY TO PROVIDE INFORMATION ABOUT

_AS WIDE A RANGE OF PUBLICATIONS AS POSSIBLE TO THE STANDARD OF ACCURACY REQUIRED

_BY WORKING SPACE BUYERS. FOR NATIONAL PUBLICATIONS THIS OBJECTIVE HAS BEEN

_ACHIEVED; HOWEVER A DETAILED STATISTICAL EXAMINATION OF THE RESULTS FOR

_PROVINCIAL PAPERS SHOWS THAT THE INEVITABLY UNEVEN NATURE OF THE CIRCULATION

_PATTERN OF SUCH PAPERS MAKES IT DIFFICULT FOR A SAMPLING METHOD, DESIGNED

_BASICALLY TO MEASURE NATIONAL READERSHIP PATTERNS, TO PROVIDE FOR INDIVIDUAL

_PROVINCIAL PAPERS FIGURES WHICH ARE NOT SUBJECT TO UNACCEPTABLY LARGE TOLERANCE

_LIMITS. IN OTHER WORDS IF A PROVINCIAL PAPER HAS AN UNEVEN DISTRIBUTION OVER A

_LIMITED AREA, THE CHANCE SELECTION OF ONE CONSTITUENCY RATHER THAN ANOTHER AS

_AN INTERVIEWING AREA NECESSARILY AFFECTS THE ESTIMATE OF ITS READERSHIP.

_

_ FOR THIS REASON IT HAS BEEN DECIDED BY THE INSTITUTE, ON THE ADVICE OF ITS

_RESEARCH COMMITTEE AND ITS STATISTICAL ADVISER, NOT IN FUTURE TO INCLUDE TABLES

_ABOUT THE READERSHIP OF PROVINCIAL PUBLICATIONS.

_

_

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_

_#SSRC C005

_

_FROM "IPA NATIONAL READERSHIP SURVEY", 1956: APPENDIX C.

_

_ CHANGES IN THE NATURE OF PUBLICATIONS

_

_THE FOLLOWING CHANGES TOOK PLACE BETWEEN APRIL 23RD, 1956, AND JANUARY 5TH,

_1957.

_

_WOMAN AND BEAUTY INCORPORATED GOOD TASTE IN OCTOBER, 1956. THE PRICE DROPPED

_ FROM 2/- TO 1/6 AND THE STYLE CHANGED, ALTHOUGH THE TITLE REMAINED

_ UNALTERED.

_

_WIFE AND HOME INCORPORATED MOTHER AND HOME IN NOVEMBER, 1956, INCORPORATING

_ IT IN THE TITLE. THE GENERAL STYLE OF THE PUBLICATION HAS NOT CHANGED

_ GREATLY.

_

_BIRMINGHAM POST ABSORBED THE BIRMINGHAM GAZETTE EARLY IN NOVEMBER, 1956, TAKING

_ THE NEW TITLE "BIRMINGHAM POST AND GAZETTE". THIS NEW TITLE WAS FIRST USED

_ IN INVESTIGATORS' BOOKLETS TEN DAYS AFTER THE CHANGE-OVER.

_

_MIRABELLE FIRST APPEARED IN SEPTEMBER, 1956, AND WAS INCLUDED IN THE THIRD

_ CYCLE OF INTERVIEWS FROM OCTOBER 1ST TO JANUARY 5TH.

_


_

_PICTURE POST CEASED PUBLICATION ON 1ST JUNE 1957.

_

_WEEK END MAIL CHANGED ITS TITLE TO WEEKEND ON 5TH JUNE 1957; AND MID-WEEK

_REVEILLE CHANGED ITS TITLE TO MID-WEEK REVEILLE'S FLING ON 24TH JUNE 1957.

_

_

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_

_#SSRC C014

_


_

_PUBLICATIONS ADDED TO THE SURVEY

_

_ [THE FOLLOWING PUBLICATIONS WERE ADDED TO THE NATIONAL READERSHIP SURVEYS

_ IN THE FIRST QUARTER OF 1957 AND ARE CONTINUED IN THIS QUARTER.

_ THESE ARE:]

_

_ PICTURE POST

_

_ PICTUREGOER

_

_ PHOTOPLAY

_

_ PRACTICAL MOTORIST

_

_ MY WEEKLY

_

_ WEEKLY WELCOME

_

_ VALENTINE

_

_FROM "IPA NATIONAL READERSHIP SURVEYS", 1958

_

_ WOMAN'S REALM, WOMAN'S DAY AND ROXY WERE INCLUDED IN THE SURVEYS FROM

_ 17TH FEBRUARY, 17TH MARCH, 7TH APRIL 1958, RESPECTIVELY.

_

_

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_

_#SSRC C006

_

_FROM "THE NATIONAL READERSHIP SURVEYS",1ST ED. 1957 AND 2ND ED. 1958

_

_ SUCCESS RATE AND WEIGHTING FACTORS

_

_ THE FOLLOWING TABLES SHOW THE RESULTS OF ATTEMPTED

_ INTERVIEWS WITH ELECTORS, BY QUARTER, FOR THE 1956 AND 1957

_ SURVEYS.

_

_ APR - OCT - MAR - MAY - JUL - OCT -

_

_ SEP'56 DEC'56 APR'57 JUN'57 SEP'57 DEC'57

_

_TOTAL NAMES ISSUED 12,160 6,480 5,440 5,440 4,800 4,320

_

_LESS:MOVED OR AWAY 779 313 362 421 238 243

_

_ DEAD 195 86 96 118 63 48

_

_ PREMISES EMPTY

_ (DEMOLISHED) 242 108 102 139 67 85

_

_ NOT KNOWN AT

_ ADDRESS GIVEN 116 53 42 60 31 46

_

_ 1,332 560 602 738 399 422

_

_EFFECTIVE NAMES ON LIST 10,828 5,920 4,838 4,702 4,401 3,898

_

_LESS:SICK, DEAF, SENILE 206 149 122 87 82 124

_

_ INFORMATION

_ REFUSED 678 368 248 235 315 245

_

_ OUT, 3 OR MORE

_ CALLS 424 205 510 77 17 251

_

_ MISCELLANEOUS

_ REASONS FOR NOT

_ CONTACTING 31 39 7 5 2 8

_

_ 1,339 761 887 404 416 628

_

_SUCCESSFUL INTERVIEWS

_WITH ELECTORS 9,489 5,159 3,951 4,298 3,985 3,270

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_

_SUCCESSFUL INTERVIEWS

_AS PERCENTAGE OF

_EFFECTIVE NAMES ON LIST 87% 87% 82% 91% 90% 84%

_

_ IT IS NOT POSSIBLE TO GIVE SUCH DETAILED RESULTS OF THE

_ SUCCESS RATE FOR NON-ELECTORS. THE TABLE BELOW GIVES THE

_ SUCCESS RATE DEFINED AS THE PROPORTION OF NON-ELECTORS CON-

_ TACTED IN HOUSEHOLDS WHERE IT WAS KNOWN THAT THERE WAS A

_ NON-ELECTOR IN THE HOUSEHOLD.

_

_ APR - OCT - MAR - MAY - JUL - OCT -

_

_ SEP'56 DEC'56 APR'57 JUN'57 SEP'57 DEC'57

_

_NON-ELECTORS IN HOUSE-

_HOLD. 1,209 635 590 508 496 441

_

_ NON-ELECTORS

_ INTERVIEWED 845 520 443 446 418 340

_

_ SUCCESS RATE FOR

_ NON-ELECTORS 70% 82% 75% 88% 84% 77%

_

_

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_

_#SSRC C007

_


_

_ DEFINITIONS USED IN THE SAMPLE AND THE INTERVIEW

_

_REGION

_

_ SURVEY REGION REGISTRAR GENERAL'S STANDARD REGIONS

_

_ LONDON AND THE SOUTH EAST GREATER LONDON

_

_ SOUTH EASTERN

_

_ SOUTHERN

_

_ EASTERN

_

_ SOUTH WEST AND WALES SOUTH WESTERN

_

_ WALES

_

_ MIDLANDS MIDLAND

_

_ NORTH MIDLAND

_

_ NORTH WEST NORTH WESTERN

_

_ NORTH EAST AND NORTH NORTHERN

_

_ EAST AND WEST RIDINGS

_

_ SCOTLAND SCOTLAND

_

_ 8 CONURBATIONS:

_

_1. CLYDESIDE )

_

_2. TYNESIDE )

_

_3. WEST YORKSHIRE ) AS DEFINED BY THE REGISTRAR

_

_4. SOUTH EAST LANCASHIRE) GENERAL IN CENSUS 1951,

_

_5. MERSEYSIDE ) GENERAL REPORT.

_

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_6. WEST MIDLAND )

_

_7. GREATER LONDON )

_

_8. SOUTH WALES THE COUNTY OF GLAMORGAN

_

_ NEWPORT CB

_

_ LLANELLY MB

_

_ ABERCARN UD

_

_ ABERTILLERY UD

_

_ BEDWAS AND MACHEN UD

_

_ BEDWELLTY UD

_

_ BRYNMAWR UD

_

_ CAERLEON UD

_

_ CWMBRAN UD

_

_ EBBW VALE UD

_

_ MYNYDDISLWYN UD

_

_ NANTYGLO AND BLAINA UD

_

_ RHYMNEY UD

_

_ RISCA UD

_

_ TREDEGAR UD

_

_ MAGOR AND ST. MELLONS RD

_

_URBAN/RURAL

_

_ AS DEFINED BY THE REGISTRAR GENERAL, I.E. WHETHER THE

_LOCAL GOVERNMENT AUTHORITY IS A RURAL DISTRICT OR NOT.

_

_MARITAL STATUS

_

_ SINGLE - INCLUDING WIDOWED AND DIVORCED

_

_ MARRIED - INCLUDING SEPARATED

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_

_HOUSEHOLD

_

_ A HOUSEHOLD IS (A) A GROUP OF PERSONS, USUALLY MEMBERS

_OF ONE FAMILY, LIVING TOGETHER WHOSE FOOD AND HOUSEHOLD

_EXPENSES ARE MANAGED AS ONE UNIT.

_

_ (B) ONE PERSON LIVING ALONE.

_

_LODGERS WHO LIVE WITHIN THE FAMILY UNIT OF THEIR LANDLORD AND

_SHARE ITS MEALS ARE INCLUDED IN THE HOUSEHOLD, OTHERWISE

_THEY ARE TREATED AS SEPARATE HOUSEHOLDS.

_

_HOUSEWIFE

_

_ THE HOUSEWIFE IS THE FEMALE PERSON IN A PRIVATE HOUSEHOLD

_WHO IS IN CHARGE OF THE HOUSEHOLD ARRANGEMENTS SUCH

_AS MARKETING, COOKING AND CLEANING; SHE MAY OR MAY NOT

_DO THE HOUSEHOLD CHORES HERSELF; SHE MAY OR MAY NOT ALSO

_BE A FULL TIME EMPLOYEE GOING OUT TO WORK.

_

_ (THE PURPOSE OF DEFINING A GROUP OF WOMEN AS HOUSEWIVES

_IS MAINLY TO IDENTIFY THE READING HABITS OF WOMEN WITH

_HOUSEHOLD PURCHASING RESPONSIBILITY. THE DEFINITION USED

_IN THE INSTRUCTION TO INTERVIEWERS IS SHOWN ABOVE. THE PURPOSE

_IS NOT TO MAKE AN ESTIMATE OF THE TOTAL NUMBER OF

_HOUSEHOLDS IN THE COUNTRY; TO MAKE SUCH AN ESTIMATE A MORE

_DETAILED SERIES OF QUESTIONS WOULD BE REQUIRED.)

_

_HEAD OF HOUSEHOLD

_

_ THE HEAD OF A PRIVATE HOUSEHOLD IS THE MEMBER OF THE

_HOUSEHOLD WHO EITHER OWNS THE HOUSE OR IS RESPONSIBLE FOR

_THE RENT. THE HEAD OF HOUSEHOLD CAN BE EITHER A MAN OR A

_WOMAN.

_

_INSTITUTION

_

_ FOR THE PURPOSE OF THE SURVEY AN INSTITUTION WAS DEFINED

_AS "ANY LISTED DWELLING WHICH CONTAINED SIX OR MORE

_ELECTORS" - NOT SIX OR MORE PERSONS BUT SIX OR MORE ELECTORS.

_

_SOCIAL GRADE

_

_ SOCIAL GRADE IS BASED ON THE OCCUPATION OF THE HEAD OF

_THE HOUSEHOLD, SUPPLEMENTED, WHERE NECESSARY BY THE

_TRAINED OBSERVATION OF THE INVESTIGATOR AND SUPERVISOR. SIX

_SOCIAL GRADES ARE USED [A, B, C1, C2, D, E].

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_

_

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_

_#SSRC C008

_


_

_ LIST OF CONSTITUENCIES SAMPLED BY QUARTER

_ -----------------------------------------

_

_ (NOTE: THE CONSTITUENCIES LISTED IN THE FIRST COLUMN

_ ARE THOSE USED DURING THE 1956 AND 1957 SURVEYS. IN 1958

_ AND SUBSEQUENTLY A SEPARATE CONSTITUENCY SAMPLE WILL BE

_ USED FOR EACH QUARTER AS SHOWN BELOW.)

_

_JANUARY-MARCH APRIL-JUNE JULY-SEPTEMBER OCTOBER-DECEMBER

_

_ GREATER LONDON

_ --------------

_

_ESSEX

_-----

_

_WEST HAM S EPPING EAST HAM S BARKING

_

_ WALTHAMSTOW E WEST HAM N CHIGWELL

_

_ WOODFORD DAGENHAM

_

_ ILFORD N

_

_ ILFORD S

_

_ LEYTON

_

_ EAST HAM N

_

_HERTFORDSHIRE

_-------------

_

_ BARNET

_

_KENT

_----

_

_BEXLEY BROMLEY CHISLEHURST BECKENHAM

_

_ORPINGTON ERITH & CRAYFORD

_

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_------------------------------------------------------------------------------------------------------------------------

_LONDON

_------

_

_BATTERSEA NORTH BETHNAL GREEN BATTERSEA S BARONS COURT

_

_CITY OF LONDON & CITY OF LONDON & CAMBERWELL BERMONDSEY

_ WESTMINSTER WESTMINSTER PECKHAM

_

_ CAMBERWELL DULWICH

_

_HACKNEY CENTRAL FULHAM DEPTFORD CHELSEA

_

_HAMMERSMITH N GREENWICH HAMPSTEAD

_

_ISLINGTON N ISLINGTON E KENSINGTON N

_

_ HOLBORN & ST.

_ PANCRAS S

_

_ISLINGTON S.W LAMBETH VAUXHALL LAMBETH NORWOOD LAMBETH BRIXTON

_

_KENSINGTON S LEWISHAM W LEWISHAM S ST. MARYLEBONE

_

_LAMBETH NORWOOD PADDINGTON N WOOLWICH E

_

_LEWISHAM N PADDINGTON S

_

_ SHOREDITCH &

_ FINSBURY

_

_POPLAR SOUTHWARK

_

_ST. PANCRAS N

_

_ STOKE NEWINGTON & SHOREDITDH &

_ HACKNEY NORTH

_

_WANDSWORTH CEN. STEPNEY

_

_ ST. PANCRAS N WANDSWORTH PUTNEY

_

_ WANDSWORTH

_ CLAPHAM

_

_ WANDSWORTH

_ STREATHAM WOOLWICH W

_

_MIDDLESEX

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_---------

_

_EALING N ENFIELD E ACTON

_

_ BRENTFORD &

_ CHISWICK

_

_EDMONTON FINCHLEY EALING S ENFIELD W

_

_FINCHLEY HARROW CENTRAL EDMONTON HARROW E

_

_HAYES & HARLINGTON RUISLIP NORTHWOOD FELTHAM HENDON N

_

_HESTON & ISLEWORTH SOUTHALL HARROW W HORNSEY

_

_TWICKENHAM SOUTHGATE HENDON S TOTTENHAM

_

_WEMBLEY N TOTTENHAM WILLESDEN W

_

_WEMBLEY S WOOD GREEN

_

_WILLESDEN E

_

_UXBRIDGE

_

_SURREY

_------

_

_CROYDON S CARSHALTON CROYDON N.E CARSHALTON

_

_ESHER CROYDON S CROYDON N.W CROYDON N.E

_

_RICHMOND MITCHAM EAST SURREY KINGSTON-UPON-THAMES

_

_ SUTTON & CHEAM EPSOM MERTON & MORDEN

_

_ SURBITON

_

_ WIMBLEDON

_

_ SOUTH EASTERN

_ -------------

_

_EAST SUSSEX

_-----------

_

_ BRIGHTON KEMPTOWN LEWES BRIGHTON PAVILION

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_ HOVE RYE EASTBOURNE

_

_ EAST GRINSTEAD

_

_KENT

_----

_

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_----

_

_CANTERBURY FAVERSHAM ASHFORD MAIDSTONE

_

_DARTFORD FOLKESTONE & HYTHE GILLINGHAM ROCHESTER & CHATHAM

_

_DOVER GRAVESEND

_

_ISLE OF THANET ROCHESTER & CHATHAM

_

_TONBRIDGE SEVENOAKS

_

_SURREY

_------

_

_DORKING GUILDFORD WOKING CHERTSEY

_

_ REIGATE WOKING

_

_WEST SUSSEX

_-----------

_

_ CHICHESTER HORSHAM

_

_ARUNDEL & ARUNDEL &

_ SHOREHAM SHOREHAM

_

_WORTHING HORSHAM

_

_ SOUTHERN

_ --------

_

_BERKSHIRE

_---------

_

_ABINGDON NEWBURY WOKINGHAM WINDSOR

_

_READING

_

_BUCKINGHAMSHIRE

_---------------

_

_AYLESBURY BUCKINGHAM ETON & SLOUGH S. BUCKINGHAMSHIRE

_

_ ETON & SLOUGH WYCOMBE

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_DORSET

_------

_

_POOLE NORTH DORSET S. DORSET

_

_ W. DORSET

_

_HAMPSHIRE

_---------

_

_BASINGSTOKE BASINGSTOKE ALDERSHOT EASTLEIGH

_

_BOURNEMOUTH W GOSPORT & FAREHAN SOUTHAMPTON ITCHEN

_

_NEW FOREST PETERSFIELD WINCHESTER

_

_ BOURNEMOUTH E &

_ CHRISTCHURCH

_

_ PORTSMOUTH W SOUTHAMPTON ITCHEN

_

_ SOUTHAMPTON TEST

_

_PORTSMOUTH

_ LANGSTONE

_

_PORTSMOUTH S

_

_OXFORD

_------

_

_ OXFORD BANBURY

_

_ HENLEY

_

_ EASTERN

_ -------

_

_BEDFORDSHIRE

_------------

_

_ LUTON MID. BEDFORDSHIRE BEDFORD

_

_ S. BEDFORDSHIRE

_

_CAMBRIDGE

_---------

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_ CAMBRIDGE

_

_ CAMBRIDGESHIRE

_

_ESSEX

_-----

_

_BILLERICAY COLCHESTER HORNCHURCH MALDON

_

_CHELMSFORD HORNCHURCH ROMFORD

_

_HARWICH SAFFRON WALDEN S.E. ESSEX

_

_SOUTHEND E SOUTHEND W

_

_THURROCK

_

_HERTFORDSHIRE

_-------------

_

_HITCHIN S.W. HERTFORDSHIRE HEMEL HEMPSTEAD

_

_WATFORD HERTFORD E. HERTFORDSHIRE

_

_ S.W. HERTFORDSHIRE

_

_HUNTINGDONSHIRE

_---------------

_

_ HUNTINGDONSHIRE

_

_ISLE OF ELY

_-----------

_

_ ISLE OF ELY ISLE OF ELY

_

_NORFOLK

_-------

_

_CENTRAL NORFOLK S.W. NORFOLK N. NORFOLK NORWICH N

_

_KING'S LYNN NORWICH S YARMOUTH

_

_ S. NORFOLK

_

_SUFFOLK

_-------

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_IPSWICH EYE SUDBURY & WOODBRIDGE

_

_ LOWESTOFT BURY ST. EDMUNDS

_

_ SOUTH WESTERN

_ -------------

_

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_ -------------

_

_CORNWALL

_--------

_

_BODMIN NORTH CORNWALL

_

_TRURO

_

_ FALMOUTH &

_ CAMBORNE

_

_ ST. IVES

_

_DEVONSHIRE

_----------

_

_HONITON N. DEVON PLYMOUTH SUTTON EXETER

_

_PLYMOUTH SUTTON TORRINGTON TAVISTOCK PLYMOUTH DEVONPORT

_

_TIVERTON TORQUAY

_

_ TOTNES

_

_GLOUCESTERSHIRE

_---------------

_

_BRISTOL N.E BRISTOL N.W BRISTOL S.E BRISTOL CENTRAL

_

_S. GLOUCESTERSHIRE BRISTOL SOUTH W. GLOUCESTERSHIRE CHELTENHAM

_

_ BRISTOL WEST

_

_ CIRENCESTER &

_ TEWKESBURY

_

_ GLOUCESTER

_

_ STROUD

_

_SOMERSET

_--------

_

_WELLS BATH N. SOMERSET N. SOMERSET

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_ BRIDGWATER TAUNTON

_

_ YEOVIL WESTON-SUPER-MARE

_

_WILTSHIRE

_---------

_

_DEVIZES CHIPPENHAM

_

_SALISBURY WESTBURY

_

_ WALES

_ -----

_

_ANGLESEY

_--------

_

_ ANGLESEY

_

_BRECON & RADNOR

_---------------

_

_ BRECON & RADNOR

_

_CAERNARVONSHIRE

_---------------

_

_CONWAY CAERNARVON

_

_CARDIGANSHIRE

_-------------

_

_ CARDIGAN

_

_CARMARTHENSHIRE

_---------------

_

_ LLANELLY CARMARTHEN CARMARTHEN

_

_DENBIGHSHIRE

_------------

_

_DENBIGH

_

_WREXHAM

_

_FLINTSHIRE

_----------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_ EAST FLINT WEST FLINT

_

_GLAMORGANSHIRE

_-------------

_

_ABERDARE BARRY RHONDDA E ABERAVON

_

_CARDIFF W CARDIFF N SWANSEA W CAERPHILLY

_

_NEATH MERTHYR TYDFIL CARDIFF N

_

_OGMORE PONTYPRIDD CARDIFF S.E

_

_SWANSEA E GOWER

_

_MONMOUTHSHIRE

_-------------

_

_NEWPORT BEDWELLTY

_

_ EBBW VALE

_

_ PONTYPOOL

_

_MONTGOMERYSHIRE

_---------------

_

_ MONTGOMERY

_

_PEMBROKESHIRE

_-------------

_

_ PEMBROKE

_

_ MIDLANDS

_ --------

_

_HEREFORDSHIRE

_-------------

_

_HEREFORD LEOMINSTER

_

_SHROPSHIRE

_----------

_

_SHREWSBURY THE WREKIN LUDLOW

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_ OSWESTRY

_

_STAFFORDSHIRE

_-------------

_

_BILSTON BURTON LEEK

_

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_BILSTON BURTON LEEK

_

_BRIERLEY HILL CANNOCK STAFFORD & STONE

_

_ LICHFIELD &

_ TAMWORTH

_

_SMETHWICK LEEK STOKE-ON-TRENT CEN.

_

_STOKE-ON-TRENT N WALSALL S

_

_ NEWCASTLE-UNDER- ROWLEY REGIS &

_ LYME TIPTON

_

_ STOKE-ON-TRENT S WALSALL N

_

_ WEDNESBURY WEST BROMWICH

_

_ WOLVERHAMPTON S.W

_

_ WOLVERHAMPTON N.E

_

_WARWICKSHIRE

_------------

_

_BIRMINGHAM ALL BIRMINGHAM BIRMINGHAM BIRMINGHAM HALL

_ SAINTS EDGBASTON HANDSWORTH GREEN

_

_BIRMINGHAM PERRY BIRMINGHAM SMALL BIRMINGHAM BIRMINGHAM SMALL

_ BARR HEATH LADYWOOD HEATH

_

_BIRMINGHAM ASTON BIRMINGHAM STECHFORD

_

_BIRMINGHAM SELLY BIRMINGHAM BIRMINGHAM

_ OAK SPARKBROOK NORTHFIELD

_

_ COVENTRY S

_

_BIRMINGHAM YARDLEY NUNEATON COVENTRY N

_

_ BIRMINGHAM SELLY

_ OAK

_

_ RUGBY

_

_MERIDEN SOLIHULL COVENTRY E WARWICK & LEAMINGTON

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_STRATFORD SUTTON COLDFIELD

_

_WORCESTERSHIRE

_--------------

_

_DUDLEY BROMSGROVE OLDBURY & HALESOWEN DUDLEY

_

_WORCESTER KIDDERMINSTER S. WORCESTERSHIRE

_

_ NORTH MIDLANDS

_ --------------

_

_DERBYSHIRE

_----------

_

_CHESTERFIELD BELPER BELPER BOLSOVER

_

_S.E. DERBYSHIRE DERBY S ILKESTON DERBY N

_

_ ILKESTON N.E. DERBYSHIRE

_

_ W. DERBYSHIRE

_

_LEICESTERSHIRE

_--------------

_

_HARBOROUGH BOSWORTH LEICESTER S.W

_

_ LEICESTER S.E MELTON

_

_ LEICESTER N.E

_

_ LEICESTER N.W

_

_ LOUGHBOROUGH

_

_LINCOLNSHIRE (PARTS OF HOLLAND)

_-------------------------------

_

_ HOLLAND WITH BOSTON

_

_LINCOLNSHIRE (PARTS OF KESTEVEN) & RUTLANDSHIRE

_-----------------------------------------------

_

_ GRANTHAM

_

_ RUTLAND & STAMFORD

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_LINCOLNSHIRE (PARTS OF LINDSEY)

_-------------------------------

_

_GRIMSBY HORNCASTLE LINCOLN BRIGG

_

_LOUTH GAINSBOROUGH

_

_ GRIMSBY

_

_NORTHAMPTONSHIRE

_----------------

_

_KETTERING PETERBOROUGH NORTHAMPTON WELLINGBOROUGH

_

_S. NORTHANTS

_

_NOTTINGHAMSHIRE

_---------------

_

_ASHFIELD NEWARK CARLTON MANSFIELD

_

_BASSETLAW NOTTINGHAM CENTRAL NOTTINGHAM N

_

_NOTTINGHAM S NOTTINGHAM W

_

_NOTTINGHAM W RUSHCLIFFE

_

_ NORTH WESTERN

_ -------------

_

_CHESHIRE

_--------

_

_CHEADLE ALTRINCHAM & SALE ALTRINCHAM & SALE CHEADLE

_

_CITY OF CHESTER BIRKENHEAD BEBINGTON CREWE

_

_MACCLESFIELD STOCKPORT S KNUTSFORD NANTWICH

_

_NORTHWICH WALLASEY RUNCORN STALYBRIDGE & HYDE

_

_STOCKPORT N WALLASEY

_

_WIRRAL

_

_DERBYSHIRE

_----------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_ HIGH PEAK

_

_LANCASHIRE

_----------

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_ASHTON UNDER LYNE BLACKBURN BARROW IN FURNESS ACCRINGTON

_

_BLACKPOOL N BLACKPOOL S BOLTON W BURY & RADCLIFFE

_

_FARNWORTH BOLTON E BURNLEY DARWEN

_

_INCE BOOTLE CHORLEY HUYTON

_

_LIVERPOOL GARSTON LIVERPOOL TOXTETH CLITHEROE LANCASTER

_

_ CROSBY LEIGH

_

_ ECCLES LIVERPOOL GARSTON

_

_LIVERPOOL MANCHESTER

_ WAVERTREE ARDWICK

_

_LIVERPOOL W. DERBY HEYWOOD & ROYTON LIVERPOOL SCOTLAND

_

_ MANCHESTER

_ OPENSHAW

_

_ LEIGH LIVERPOOL WALTON

_

_MANCHESTER MANCHESTER LIVERPOOL EDGE

_ CHEETHAM WITHINGTON HILL

_

_ MANCHESTER GORTON

_

_ NELSON & COLNE LIVERPOOL EXCHANGE MANCHESTER ARDWICK

_

_MANCHESTER MORECAMBE &

_ EXCHANGE LONSDALE

_

_ OLDHAM E LIVERPOOL KIRKDALE

_

_MANCHESTER MANCHESTER

_ WYTHENSHAW

_

_ SALFORD W ORMSKIRK

_

_OLDHAM E SOUTH FYLDE PRESTON N

_

_OLDHAM W SOUTHPORT ROSSENDALE

_

_ROCHDALE STRETFORD SALFORD EAST

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_ MANCHESTER MOSS

_ SIDE

_

_ST. HELENS WESTHOUGHTON WARRINGTON

_

_WIDNES WIGAN

_

_ MIDDLETON &

_ PRESTWICH

_

_ NEWTON

_

_ PRESTON S

_

_ NORTHERN

_ --------

_

_CUMBERLAND

_----------

_

_WHITEHAVEN CARLISLE WORKINGTON

_

_DURHAM

_------

_

_CHESTER-LE-STREET CONSETT BISHOP AUCKLAND CONSETT

_

_HOUGHTON-LE-SPRING DURHAM BLAYDON DARLINGTON

_

_ GATESHEAD E DARLINGTON N.W. DURHAM

_

_ SOUTH SHIELDS GATESHEAD W EASINGTON

_

_ HARTLEPOOLS STOCKTON-ON-TEES

_

_ SEDGEFIELD SUNDERLAND S

_

_ SUNDERLAND NORTH

_

_NORTHUMBERLAND

_--------------

_

_BERWICK UPON TWEED

_

_HEXHAM TYNEMOUTH

_

_NEWCASTLE UPON TYNE NEWCASTLE UPON TYNE

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_ CENTRAL WEST

_

_ NEWCASTLE UPON NEWCASTLE UPON

_ TYNE NORTH TYNE N

_

_NEWCASTLE UPON TYNE

_ EAST

_

_WALLSEND

_

_WESTMORLAND

_-----------

_

_ WESTMORLAND

_

_YORKSHIRE

_---------

_

_CLEVELAND MIDDLESBROUGH E MIDDLESBROUGH E

_

_MIDDLESBROUGH W RICHMOND (YORKS) SCARBOROUGH & WHITBY

_

_ THIRSK & MALTON

_

_ EAST AND WEST RIDINGS

_ ---------------------

_

_EAST RIDING

_-----------

_

_BRIDLINGTON HALTEMPRICE KINGSTON-UPON-HULL W

_

_HOWDEN

_

_KINGSTON-UPON-HULL KINGSTON-UPON- KINGSTON-UPON

_ EAST HULL NORTH HULL NORTH

_

_WEST RIDING

_-----------

_

_BRADFORD E BARNSLEY BARKSTON ASH BRADFORD N

_

_COLNE VALLEY BRADFORD S BATLEY & MORLEY

_

_DONCASTER DEARNE VALLEY

_

_ BRIGHOUSE & SPEN- BRIGHOUSE & SPEN-

_ BOROUGH BOROUGH

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_LEEDS E DON VALLEY DON VALLEY

_

_LEEDS N.W DEWSBURY HALIFAX HEMSWORTH

_

_NORMANTON GOOLE HUDDERSFIELD E KEIGHLEY

_

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_NORMANTON GOOLE HUDDERSFIELD E KEIGHLEY

_

_ROTHER VALLEY HARROGATE HUDDERSFIELD W LEEDS S

_

_SHEFFIELD HEELEY LEEDS S.E LEEDS S.E RIPON

_

_ LEEDS W LEEDS N.E ROTHERHAM

_

_ PONTEFRACT PENISTONE SHEFFIELD BRIGHTSIDE

_

_SHEFFIELD HILLS-

_ BOROUGH

_

_YORK PUDSEY SOWERBY SHEFFIELD HEELEY

_

_ SHEFFIELD PARK

_

_ SHIPLEY

_

_ SHEFFIELD ATTER-

_ CLIFFE

_

_ SHEFFIELD HALLAM WAKEFIELD

_

_ SKIPTON

_

_ SCOTLAND

_ --------

_

_ABERDEENSHIRE

_-------------

_

_E. ABERDEENSHIRE ABERDEEN S

_

_ABERDEEN N W. ABERDEENSHIRE

_

_ANGUS AND KINCARDINE

_--------------------

_

_DUNDEE W DUNDEE E

_

_ S. ANGUS

_

_ARGYLL

_------

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_ ARGYLL

_

_AYRSHIRE AND BUTE

_-----------------

_

_S. AYRSHIRE BUTE & N. AYRSHIRE AYR

_

_ CENTRAL AYRSHIRE

_

_BANFFSHIRE

_----------

_

_ BANFF

_

_BERWICK AND E. LOTHIAN

_----------------------

_

_BERWICK AND E. LOTHIAN

_

_CITY OF EDINBURGH

_-----------------

_

_EDINBURGH E EDINBURGH LEIGH EDINBURGH CENTRAL EDINBURGH PENTLANDS

_

_ EDINBURGH N EDINBURGH S EDINBURGH W

_

_CITY OF GLASGOW

_---------------

_

_GLASGOW CATHCART GLASGOW BRIDGETON GLASGOW CENTRAL GLASGOW GORBALS

_

_GLASGOW PROVAN GLASGOW HILLHEAD GLASGOW CRAIGTON GLASGOW GOVAN

_

_GLASGOW WOODSIDE GLASGOW SCOTSTOUN GLASGOW MARYHILL GLASGOW SHETTLESTON

_

_ GLASGOW POLLOK

_

_DUNBARTONSHIRE

_--------------

_

_E. DUNBARTONSHIRE W. DUNBARTONSHIRE

_

_DUMFRIES

_--------

_

_DUMFRIES

_

_FIFE

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_----

_

_ WEST FIFE

_

_ DUNFERMLINE BURGHS

_

_ KIRKCALDY BURGHS

_

_INVERNESSHIRE AND ROSS AND CROMARTY

_-----------------------------------

_

_ INVERNESS

_

_KIRKCUDBRIGHTSHIRE AND WIGTOWNSHIRE

_-----------------------------------

_

_GALLOWAY

_

_LANARKSHIRE

_-----------

_

_ LANARK BOTHWELL

_

_ MOTHERWELL HAMILTON

_

_COATBRIDGE &

_ AIRDRIE

_

_ N. LANARKSHIRE

_

_ RUTHERGLEN

_

_MIDLOTHIAN, PEEBLES, ROXBURGH, SELKIRKS

_---------------------------------------

_

_ ROXBURGH, SELKIRK, MIDLOTHIAN

_

_ PEEBLES

_

_PERTHSHIRE AND KINROSS

_----------------------

_

_KINROSS AND WEST PERTH AND EAST

_ PERTHSHIRE PERTHSHIRE

_

_RENFREWSHIRE

_------------

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_E. RENFREWSHIRE W. RENFREWSHIRE PAISLEY GREENOCK

_

_STIRLING & CLACKMANNAN

_----------------------

_

_CLACKMANNAN & STIRLING AND

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_ E. STIRLINGSHIRE FALKIRK BURGHS

_

_ W. STIRLINGSHIRE

_

_WEST LOTHIAN

_

_-------------

_

_ W. LOTHIAN

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC C011

_

_J.728/8 JANUARY 1958 EDITION 1

_

_RESEARCH SERVICES LIMITED, 91, SHAFTESBURY AVENUE LONDON W.1

_

_NATIONAL READERSHIP SURVEY

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_

_NOTES:- DISREGARD ANY READING ON THE DAY OF THE INTERVIEW.

_

_ASK QUESTION 1 ABOUT ALL PUBLICATIONS ON ALL PAGES FIRST; THEN GO BACK TO THE

_FIRST SHEET AND WORK THROUGH THE LIST AGAIN,ASKING QUESTION 2 ABOUT EVERY

_PUBLICATION SHOWN AS LOOKED AT IN THE PAST 3 MONTHS (CODE A).

_

_Q.1.I WANT YOU TO GO THROUGH THIS BOOKLET WITH ME AND TELL ME,FOR EACH PAPER,

_ WHETHER YOU HAPPEN TO HAVE LOOKED AT ANY COPY OF IT IN THE PAST THREE

_ MONTHS,IT DOESN'T MATTER WHERE.

_

_Q.2.WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF ..............?

_

_ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3

_ MONTHS).

_

_ PUBLICATION [=1]

_

_ Q.1. IN PAST 3 MONTHS LOOKED AT [=2]

_

_ Q.1. IN PAST 3 MONTHS NOT LOOKED AT [=3]

_

_ Q.2. (IF CODE A) WHEN LAST LOOKED AT OVER 4 WEEKS [=4]

_

_ Q.2. (IF CODE A) WHEN LAST LOOKED AT 8 DAYS TO 4 WEEKS [=5]

_

_ Q.2. (IF CODE A) WHEN LAST LOOKED AT 2 DAYS TO 7 DAYS [=6]

_

_ Q.2. (IF CODE A) WHEN LAST LOOKED AT YESTERDAY

_ (SAT.FOR MONDAY INTERVIEWS) [=7]

_

_ [1] [2] [3] [4] [5] [6] [7]

_

_ NEWS CHRONICLE AND

_ DAILY DISPATCH A B C D E 1

_

_ DAILY EXPRESS A B C D E 2

_

_ DAILY MIRROR A B C D E 3

_

_ DAILY SKETCH A B C D E 4

_

_ DAILY MAIL A B C D E 5

_

_ DAILY HERALD A B C D E 6

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_ THE TIMES A B C D E 7

_

_ DAILY TELEGRAPH A B C D E 8

_

_ MANCHESTER GUARDIAN A B C D E 0

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_

_REGIONS-

_

_GREATER LONDON

_

_SOUTH EAST

_

_EAST

_

_SOUTHERN

_

_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............?

_


_ MONTHS).

_

_ [1] [2] [3] [4] [5] [6] [7]

_

_ EVENING STANDARD A B C D E 1

_

_ EVENING NEWS A B C D E 2

_

_ STAR A B C D E 3

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_




_


_


_ MONTHS).

_

_ PUBLICATION [=1]

_


_


_


_


_

_ Q.2. (IF CODE A) WHEN LAST LOOKED AT WITHIN PAST 7 DAYS [=6]

_

_ [1] [2] [3] [4] [5] [6]

_

_ NEWS OF THE WORLD A B C D 1

_

_ EMPIRE NEWS AND

_ SUNDAY CHRONICLE A B C D 2

_

_ SUNDAY TIMES A B C D 3

_

_ SUNDAY EXPRESS A B C D 4

_

_ SUNDAY PICTORIAL A B C D 5

_

_ SUNDAY GRAPHIC A B C D 6

_

_ OBSERVER A B C D 7

_

_ PEOPLE A B C D 8

_

_ SUNDAY DISPATCH A B C D 9

_

_ REYNOLDS NEWS A B C D 0

_

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_ GLASGOW SUNDAY POST A B C D X

_

_ GLASGOW SUNDAY MAIL A B C D Y

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_

_[ALL REGIONS]

_




_


_


_ MONTHS).

_

_ PUBLICATION [=1]

_


_


_


_


_


_

_ [1] [2] [3] [4] [5] [6]

_

_ PUNCH A B C D 1

_

_ REVEILLE A B C D 3

_

_ JOHN BULL A B C D 4

_

_ UNIVERSE A B C D 5

_

_ EVERYBODY'S A B C D 6

_

_ ILLUSTRATED A B C D 7

_

_ CHRISTIAN HERALD A B C D 8

_

_ T.V. TIMES A B C D 9

_

_ T.V. MIRROR A B C D 0

_

_ TITBITS A B C D X

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_ WEEKLY NEWS (GLASGOW

_ WEEKLY NEWS IN

_ SCOTLAND) A B C D Y

_

_ LISTENER A B C D 1

_

_ WEEKEND A B C D 2

_

_ BLIGHTY A B C D 3

_

_ RADIO TIMES A B C D 4

_

_ PICTUREGOER A B C D 6

_

_ PICTURE SHOW A B C D 7

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_




_


_


_ MONTHS).

_

_ PUBLICATION [=1]

_


_


_


_


_


_

_ [1] [2] [3] [4] [5] [6]

_

_ WOMAN'S DAY A B C D 8

_

_ WOMAN'S REALM A B C D 9

_

_ ORACLE A B C D 1

_

_ GLAMOUR A B C D 2

_

_ SECRETS A B C D 3

_

_ HOME NOTES A B C D 4

_

_ FAMILY STAR A B C D 5

_

_ MARILYN A B C D 6

_

_ WOMAN'S SUNDAY MIRROR A B C D 7

_

_ WOMAN A B C D 8

_

_ WOMAN'S COMPANION A B C D 9

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_ WOMAN'S WEEKLY A B C D 0

_

_ SILVER STAR A B C D X

_

_ WOMAN'S OWN A B C D Y

_

_ WOMAN'S ILLUSTRATED A B C D 1

_

_ HOME CHAT A B C D 2

_

_ RED STAR A B C D 3

_

_ RED LETTER A B C D 4

_

_ PEOPLE'S FRIEND A B C D 5

_

_ LUCKY STAR A B C D 6

_

_ MIRACLE A B C D 7

_

_ MIRABELLE A B C D 8

_

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_

_ MY WEEKLY A B C D 0

_

_ WEEKLY WELCOME A B C D Y

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_




_


_


_ MONTHS).

_

_ PUBLICATION [=1]

_


_


_


_

_ Q.2. (IF CODE A) WHEN LAST LOOKED AT DURING PAST 4 WEEKS [=5]

_

_ [1] [2] [3] [4] [5]

_

_ LILLIPUT A B C 1

_

_ PRACTICAL HOUSEHOLDER A B C 2

_

_ ARGOSY A B C 3

_

_ READER'S DIGEST A B C 4

_

_ IDEAL HOME A B C 5

_

_ HOUSE BEAUTIFUL A B C 6

_

_ HOMES AND GARDENS A B C 7

_

_ WIDE WORLD A B C 8

_

_ MEN ONLY A B C 9

_

_ PHOTOPLAY A B C 0

_

_ PRACTICAL MOTORIST A B C X

_

_ DO IT YOURSELF A B C Y

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_




_


_


_ MONTHS).

_

_ PUBLICATION [=1]

_


_


_


_

_ Q.2. (IF CODE A) WHEN LAST LOOKED AT DURING PAST 4 WEEKS [=5]

_

_ [1] [2] [3] [4] [5]

_

_ WOMAN AND BEAUTY A B C 1

_

_ VOGUE A B C 2

_

_ MY HOME A B C 3

_

_ TRUE ROMANCES A B C 4

_

_ MODERN WOMAN A B C 5

_

_ SHE A B C 6

_

_ GOOD HOUSEKEEPING A B C 7

_

_ HOME A B C 8

_

_ VANITY FAIR A B C 9

_

_ TRUE MAGAZINE A B C 0

_

_ WOMAN AND HOME A B C X

_

_ WIFE AND HOME A B C Y

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_ TRUE STORY A B C 1

_

_ STITCHCRAFT A B C 2

_

_ WOMAN'S JOURNAL A B C 3

_

_ EVERYWOMAN A B C 4

_

_ HOUSEWIFE A B C 5

_

_ PINS AND NEEDLES A B C 6

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D030

_

_CLASSIFICATION DATA (COMPLETE AT END OF INTERVIEW)

_

_ NAME

_

_ ADDRESS

_

_ [THESE DATA WERE NOT CODED]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D005

_

_ CONSTITUENCY

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D006

_

_ WARD AND NAME, LETTER

_ OR NUMBER OF POLLING DISTRICT................

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D008

_

_ [STATE] DAY (DATE)

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D009

_

_ SERIAL NUMBER

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D039

_

_ TIME INTERVIEW STARTED.....................................................

_

_ TIME INTERVIEW FINISHED....................................................

_

_ [THESE DATA WERE NOT CODED]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D010

_

_ BOOKLET USED

_

_ (ENTER NUMBER IN CODING COLUMN)

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D011

_

_ SEX AND HOUSEHOLD STATUS

_

_ MALE - H/H

_

_ MALE - NOT H/H

_

_ FEMALE-H/W

_

_ FEMALE-NOT H/W

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D012

_

_ INVESTIGATOR'S NUMBER

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D013

_

_ CLASSIFY INFORMANT AND HOUSEHOLD:-

_

_ ELECTOR

_

_ NON ELECTOR

_

_ ORIGINAL

_

_ SUBSTITUTE

_

_ INSTITUTION

_

_ ORDINARY HOUSEHOLD

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D014

_

_ MARITAL STATUS OF INFORMANT:-

_

_ MARRIED

_

_ SINGLE, WIDOWED OR DIVORCED

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D015

_

_ EXACT AGE

_

_ (ENTER OVER DOTS)

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D016

_

_ AGE GROUP

_

_ 16 - 24

_

_ 25 - 34

_

_ 35 - 44

_

_ 45 - 64

_

_ 65 AND OVER

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D017

_

_ HOW OLD WERE YOU WHEN YOU FINISHED YOUR FULL TIME EDUCATION?

_

_ 15 OR UNDER

_

_ 16 - 18

_

_ 19- 23

_

_ 24 AND OVER

_

_ STILL AT SCHOOL OR COLLEGE

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D019

_

_ COMPOSITION OF HOUSEHOLD

_

_ NO. OF ADULTS 16+

_

_ NO. OF CHILDREN 5 - 15

_

_ NO. OF INFANTS 0 - 4

_

_ TOTAL

_

_ (CHECK WITH INFORMANT)

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D021

_

_ HOW MANY OF THEM HAVE FULL TIME JOBS?

_

_ (ENTER NUMBER IN CODING COLUMN)

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D023

_

_ OCCUPATION OF HEAD OF HOUSEHOLD

_

_ INDUSTRY OF HEAD OF HOUSEHOLD

_

_ OCCUPATION OF INFORMANT (IF NOT HEAD)

_

_ INDUSTRY OF INFORMANT (IF NOT HEAD)

_

_ SOCIAL GRADE OF HOUSEHOLD

_

_ A

_

_ B

_

_ C1

_

_ C2

_

_ D

_

_ E

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D025

_

_ INFORMANT IS

_

_ OCCUPIED FULL-TIME

_

_ OCCUPIED PART-TIME

_

_ RETIRED

_

_ UNOCCUPIED

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q002

_

_3. HOW OFTEN THESE DAYS DO YOU GO TO THE CINEMA?

_

_ TWICE A WEEK OR MORE OFTEN

_

_ ONCE A WEEK

_

_ ONCE A FORTNIGHT

_

_ ONCE A MONTH

_

_ LESS OFTEN

_

_ NEVER GO THESE DAYS

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q003

_

_ASK ALL

_

_4. HOW MANY TIMES HAVE YOU BEEN IN THE PAST WEEK?

_

_ (ENTER NUMBER IN CODING COLUMN;ENTER 0 IF CINEMA NOT VISITED)

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q004+

_

_#SSRC Q004-01

_

_5.

_

_A) DO YOU HAVE A TELEVISION SET AT HOME YET?

_

_B) CAN YOU GET BOTH THE B.B.C. AND THE INDEPENDENT TELEVISION STATION ON IT

_ OR NOT?

_

_ NO SET

_

_ B.B.C ONLY

_

_ B.B.C AND I.T.V.

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q005

_

_ASK ALL

_

_6. HOW OFTEN THESE DAYS DO YOU WATCH B.B.C. TELEVISION? AND WHAT ABOUT

_ INDEPENDENT TELEVISION?

_

_ B.B.C [=1]

_

_ I.T.V [=2]

_

_ [1] [2]

_

_ 5 OR MORE DAYS A WEEK 1 6

_

_ 3 OR 4 DAYS A WEEK 2 7

_

_ ONCE OR TWICE A WEEK 3 8

_

_ LESS OFTEN 4 9

_

_ NEVER VIEW B.B.C./I.T.V. 5 0

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q006

_

_7. DID YOU VIEW EITHER STATION YESTERDAY?

_

_ (RING TWO CODES IF NECESSARY)

_

_ NEITHER VIEWED 0

_

_ VIEWED B.B.C. 1

_

_ VIEWED I.T.V. 2

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q007+

_

_ASK ALL

_

_8. ABOUT HOW OFTEN THESE DAYS DO YOU LISTEN TO RADIO LUXEMBOURG?

_

_ 5 OR MORE DAYS A WEEK

_

_ 3 OR 4 DAYS A WEEK

_

_ ONCE OR TWICE A WEEK

_

_ LESS OFTEN

_

_ NEVER LISTEN TO R. LUX.

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q007-01

_

_ASK ALL

_

_9. HOW MANY TIMES HAVE YOU LISTENED TO RADIO LUXEMBOURG IN THE PAST WEEK?

_

_ (ENTER NUMBER IN CODING COL, 0 IF NOT LISTENED)

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D027

_

_10. WHICH OF THE FOLLOWING DO YOU HAVE AT HOME?

_

_ DO NOT HAVE [=1]

_

_ HAVE [=2]

_

_ [1] [2]

_

_ REFRIGERATOR A 1

_

_ WASHING MACHINE B 2

_

_ MOTOR CYCLE F 6

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q008+

_

_#SSRC Q008-01

_

_#SSRC Q008-02

_

_11. DO YOU HAVE A CAR AT HOME?

_

_ NO CAR

_

_ HAVE CAR

_

_ IF CAR:

_

_ ARE YOU THE PERSON WHO BUYS MOST OF THE PETROL?

_

_ YES

_

_ NO

_

_ YEAR OF CAR

_

_ IS THE CAR USED FOR:-

_

_ BUSINESS ONLY

_

_ BUSINESS AND PLEASURE

_

_ PLEASURE ONLY

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D029

_

_12. DO YOU OR YOUR FAMILY RENT OR OWN THE PLACE YOU LIVE IN?

_

_ RENT

_

_ OWN (OR ARE BUYING)

_

_ LIVE RENT FREE

_

_ INSTITUTION (HOTEL,HOSTEL,ETC)

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q009

_

_13. DO YOU LIVE IN:

_

_ A COMPLETE HOUSE

_

_ A SHARED HOUSE

_

_ FLAT

_

_ INSTITUTION

_

_ OTHER (DESCRIBE).................

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q010

_

_14. DO YOU SMOKE?

_

_ CIGARETTES ONLY

_

_ PIPE ONLY

_

_ CIGS. AND PIPE

_

_ NON-SMOKER

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q011

_

_15. HOW OFTEN DO YOU HAVE A DRINK OF:

_

_ ONCE A WEEK OR MORE OFTEN [=1]

_

_ LESS THAN ONCE A WEEK [=2]

_

_ [1] [2]

_

_ BEER 5 6

_

_ SPIRITS 7 8

_

_ WINES 9 0

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q012

_

_ASK ALL WOMEN

_

_16. WHICH OF THE FOLLOWING HAVE YOU USED IN THE LAST 7 DAYS?

_

_ (NOTE: CLEANSING PREPARATIONS INCLUDE CLEANSING CREAM/MILK/LOTION

_ ONLY; NOT COLD CREAM.)

_

_ LIPSTICK

_

_ FACE POWDER

_

_ NAIL VARNISH

_

_ CLEANSING PREPARATIONS

_

_ ROUGE

_

_ MASCARA

_

_ EYE-SHADOW

_

_ NONE

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q013

_

_ASK ALL

_

_17. HAVE YOU IN THE LAST 12 MONTHS TAKEN PART IN ANY PAINTING OR DECORATING

_ OF ANY PART OF YOUR HOUSE?

_

_ YES

_

_ NO

_

_ IF YES, WHAT?

_

_ .....................................................................

_

_ .....................................................................

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q015

_

_19. HAVE YOU ANY OF THE FOLLOWING PETS AT HOME?

_

_ DOGS

_

_ NONE A

_

_ 1

_

_ 2

_

_ 3 OR MORE

_

_ STATE NO.................

_

_ CATS

_

_ NONE B

_

_ 1

_

_ 2

_

_ 3 OR MORE

_

_ STATE NO.................

_

_ CAGE BIRDS

_

_ NONE C

_

_ 1

_

_ 2

_

_ 3 OR MORE

_

_ STATE NO.................

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D031

_

_A INFORMANT HIMSELF/HERSELF IS:-

_

_ ELECTOR

_

_ NON ELECTOR

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D032

_

_B INFORMANT LIVES IN

_

_ HOUSEHOLD

_

_ INSTITUTION

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D033

_

_C IF INSTITUTION AT B, RECORD ONLY:-

_

_ NUMBER OF ELECTORS

_

_ NUMBER OF NON ELECTORS

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D034

_

_D IF HOUSEHOLD AT B, RECORD:-

_ NAME AND INITIALS OF ALL ELECTORS IN HOUSEHOLD

_

_ 1..........................

_

_ 2..........................

_

_ 3..........................

_

_ 4..........................

_

_ 5..........................

_

_ NAMES AND INITIALS AND AGE OF ALL NON-ELECTORS AGED 16+ IN HOUSEHOLD

_ AS GIVEN BY INFORMANT

_

_ 1..........................

_

_ 2..........................

_

_ 3..........................

_

_ 4..........................

_

_ 5..........................

_

_ TOTAL NUMBER OF ELECTORS

_

_ TOTAL NUMBER OF NON-ELECTORS AGED 16+

_

_ [THESE DATA WERE NOT CODED.]

_

_IMPORTANT - THE NUMBERS AT (A) AND (B) MUST ADD TO NUMBER IN HOUSEHOLD AGED 16+

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D009

_

_ [01]02-[01]05

_

_ SERIAL NUMBER

_

_ [THE SERIAL NUMBER IS A FOUR DIGIT CODE IN COLUMNS 02, 03, 04 AND 05 OF

_ CARD 01. IT IS PRECEDED BY THE SURVEY IDENTIFIER 8 IN COLUMN 01 OF CARD

_ 01. THE CARD IDENTIFIER IS A SINGLE CODE 1, 2, OR 3 IN COLUMN 80 OF CARD

_ 01, 02, AND 03. THE MARGINALS ARE AVAILABLE FOR ANALYSIS WHEN REQUIRED.]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_

_#/1/YES/0/NOT MENTIONED/ (1) (0)

_


_

_ [THESE DATA WERE ONLY CODED FOR THOSE NATIONAL DAILY NEWSPAPERS

_ WHICH WERE "LOOKED AT YESTERDAY (SAT.FOR MONDAY INTERVIEWS)"]

_

_ NEWS CHRONICLE AND DAILY DISPATCH [01]43 413 3311

_

_ DAILY EXPRESS [01]44 1145 2579

_

_ DAILY MIRROR [01]45 1275 2449

_

_ DAILY SKETCH [01]46 422 3302

_

_ DAILY MAIL [01]47 593 3131

_

_ DAILY HERALD [01]48 523 3201

_

_ THE TIMES [01]49 77 3647

_

_ DAILY TELEGRAPH [01]50 256 3468

_

_ MANCHESTER GUARDIAN [01]51 94 3630

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_


_


_

_ [THESE DATA WERE ONLY CODED FOR THOSE EVENING NEWSPAPERS WHICH

_ WERE "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY INTERVIEWS)"]

_

_ [REGION - GREATER LONDON, SOUTH EAST, EAST AND SOUTHERN]

_

_ EVENING STANDARD [01]52 151 3573

_

_ EVENING NEWS [01]53 300 3424

_

_ STAR [01]54 222 3502

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_


_


_

_ [THESE DATA WERE ONLY CODED FOR THOSE NATIONAL SUNDAY NEWSPAPERS

_ WHICH WERE "LOOKED AT WITHIN PAST 7 DAYS"]

_

_ NEWS OF THE WORLD [01]55 1786 1938

_

_ EMPIRE NEWS AND SUNDAY CHRONICLE [01]56 649 3075

_

_ SUNDAY TIMES [01]57 228 3496

_

_ SUNDAY EXPRESS [01]58 988 2736

_

_ SUNDAY PICTORIAL [01]59 1428 2296

_

_ SUNDAY GRAPHIC [01]60 324 3400

_

_ OBSERVER [01]61 198 3526

_

_ PEOPLE [01]62 1405 2319

_

_ SUNDAY DISPATCH [01]63 552 3172

_

_ REYNOLDS NEWS [01]64 126 3598

_

_ GLASGOW SUNDAY POST [01]65 300 3424

_

_ GLASGOW SUNDAY MAIL [01]66 166 3558

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_


_


_

_ [THESE DATA WERE ONLY CODED FOR THOSE GENERAL WEEKLY

_ MAGAZINES WHICH WERE "LOOKED AT WITHIN PAST 7 DAYS".]

_

_ PUNCH [01]67 144 3580

_

_ REVEILLE [01]68 871 3437

_

_ JOHN BULL [01]69 471 3253

_

_ UNIVERSE [01]70 102 3622

_

_ EVERYBODY'S [01]71 287 3437

_

_ ILLUSTRATED [01]72 400 3324

_

_ CHRISTIAN HERALD [01]73 56 3668

_

_ TV TIMES [01]74 896 2828

_

_ TV MIRROR [01]75 141 3583

_

_ TITBITS [01]76 450 3274

_

_ WEEKLY NEWS (GLASGOW WEEKLY NEWS IN SCOTLAND) [01]77 283 3441

_

_ LISTENER [02]01 62 3662

_

_ WEEKEND [02]02 559 3165

_

_ BLIGHTY [02]03 117 3607

_

_ RADIO TIMES [02]04 2199 1525

_

_ PICTUREGOER [02]05 190 3534

_

_ PICTURE SHOW [02]06 108 3616

_

_ WOMAN'S DAY [02]07 15 3709

_

_ WOMAN'S REALM [02]08 104 3709

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001

_


_


_

_ [THESE DATA WERE ONLY CODED FOR THOSE WOMEN'S WEEKLY

_ MAGAZINES WHICH WERE "LOOKED AT WITHIN PAST 7 DAYS".]

_

_ ORACLE [02]09 25 3699

_

_ GLAMOUR [02]10 81 3643

_

_ SECRETS [02]11 77 3647

_

_ HOME NOTES [02]12 106 3618

_

_ FAMILY STAR [02]13 73 3651

_

_ MARILYN [02]14 140 3584

_

_ WOMAN'S SUNDAY MIRROR [02]15 383 3341

_

_ WOMAN [02]16 1093 2631

_

_ WOMAN'S COMPANION [02]17 89 3635

_

_ WOMAN'S WEEKLY [02]18 403 3321

_

_ SILVER STAR [02]19 70 3654

_

_ WOMAN'S OWN [02]20 1005 2719

_

_ WOMAN'S ILLUSTRATED [02]21 292 3432

_

_ HOME CHAT [02]22 76 3648

_

_ RED STAR [02]23 83 3641

_

_ RED LETTER [02]24 127 3597

_

_ PEOPLE'S FRIEND [02]25 127 3597

_

_ LUCKY STAR [02]26 72 3652

_

_ MIRACLE [02]27 46 3678

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_

_ MIRABELLE [02]28 123 3601

_

_ VALENTINE [02]29 149 3575

_

_ MY WEEKLY [02]30 46 3678

_

_ WEEKLY WELCOME [02]31 30 3694

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001+

_


_


_

_ [THESE DATA WERE ONLY CODED FOR THOSE GENERAL MONTHLY MAGAZINES

_ WHICH WERE "LOOKED AT DURING PAST 4 WEEKS"]

_

_ LILLIPUT [02]32 194 3530

_

_ PRACTICAL HOUSEHOLDER [02]33 362 3362

_

_ ARGOSY [02]34 92 3632

_

_ READER'S DIGEST [02]35 781 2943

_

_ IDEAL HOME [02]36 273 3451

_

_ HOUSE BEAUTIFUL [02]37 55 3669

_

_ HOMES AND GARDENS [02]38 174 3550

_

_ WIDE WORLD [02]39 121 3603

_

_ MEN ONLY [02]40 132 3592

_

_ PHOTOPLAY [02]41 138 3586

_

_ PRACTICAL MOTORIST [02]42 232 3492

_

_ DO IT YOURSELF [02]43 338 3386

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q001+

_


_


_

_ [THESE DATA WERE ONLY CODED FOR THOSE WOMEN'S MONTHLY

_ MAGAZINES WHICH WERE "LOOKED AT DURING PAST 4 WEEKS".]

_

_ WOMAN AND BEAUTY [02]44 156 3568

_

_ VOGUE [02]45 260 3464

_

_ MY HOME [02]46 143 3581

_

_ TRUE ROMANCES [02]47 220 3504

_

_ MODERN WOMAN [02]48 166 3558

_

_ SHE [02]49 154 3570

_

_ GOOD HOUSEKEEPING [02]50 315 3409

_

_ HOME [02]51 115 3609

_

_ VANITY FAIR [02]52 103 3621

_

_ TRUE MAGAZINE [02]53 111 3613

_

_ WOMAN AND HOME [02]54 283 3441

_

_ WIFE AND HOME [02]55 149 3575

_

_ TRUE STORY [02]56 247 3477

_

_ STITCHCRAFT [02]57 124 3600

_

_ WOMAN'S JOURNAL [02]58 137 3587

_

_ EVERYWOMAN [02]59 186 3538

_

_ HOUSEWIFE [02]60 174 3550

_

_ PINS AND NEEDLES [02]61 115 3609

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D004

_

_ [01]06

_

_ REGIONS

_

_ NORTHERN (1) 265

_

_ EAST AND WEST RIDINGS (2) 310

_

_ NORTH MIDLANDS (3) 268

_

_ EASTERN (4) 222

_

_ SOUTH EASTERN (EXCLUDING LONDON) (5) 182

_

_ SOUTHERN (6) 221

_

_ SOUTH WESTERN (7) 244

_

_ WALES (8) 215

_

_ MIDLAND (9) 364

_

_ NORTH WESTERN (0) 505

_

_ SCOTLAND (-) 355

_

_ GREATER LONDON (&) 573

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D005

_

_ [01]07-[01]08

_

_ CONSTITUENCY

_

_ [THE CONSITUENCIES WERE CODED AS A TWO DIGIT CODE IN COLUMNS 07 AND 08 OF

_ CARD 01. THE MARGINALS ARE AVAILABLE FOR ANALYSIS WHEN REQUIRED.]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D006

_

_ [01]09

_

_ POLLING DISTRICT

_

_ FIRST DISTRICT CHOSEN IN CONSTITUENCY (1) 1881

_

_ SECOND DISTRICT CHOSEN IN CONSTITUENCY (2) 1843

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D007

_

_ [01]10

_

_ TOWN SIZE

_

_ GREATER LONDON (1) 573

_

_ OTHER MAJOR CONURBATIONS (2) 903

_

_ OTHER URBAN (3) 1686

_

_ OTHER RURAL (4) 562

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D031

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D032

_

_ [01]11-[01]13

_

_ PERCENTAGE OF LABOUR TO NON-LABOUR VOTES IN THE CONSTITUENCY

_

_ [01]14-[01]15

_

_ PERCENTAGE OF JURORS TO ELECTORATE IN THE POLLING DISTRICT

_

_ [TWO FURTHER STRATIFICATIONS OF THE SAMPLE WERE MADE. FIRST: THE PERCENTAGE

_ OF LABOUR TO NON-LABOUR VOTES IN THE CONSTITUENCY. THESE DATA ARE A

_ 3 DIGIT CODE IN COLUMNS 11, 12, AND 13.

_ SECONDLY: THE PERCENTAGE OF JURORS TO ELECTORATE IN THE POLLING DISTRICT.

_ THESE DATA BEING A TWO DIGIT CODE IN COLUMNS 14 AND 15.

_ THE CODE 00 INDICATES NONE OR LESS THAN 1%, THAT OF -- INDICATES SCOTTISH

_ CONSTITUENCIES, WHERE NO J. INDEX EXISTED.

_ THE MARGINALS ARE AVAILABLE FOR ANALYSIS WHEN REQUIRED.]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D008

_

_ [01]16

_

_ DAY OF INTERVIEW

_

_ MONDAY (1) 551

_

_ TUESDAY (2) 749

_

_ WEDNESDAY (3) 685

_

_ THURSDAY (4) 626

_

_ FRIDAY (5) 668

_

_ SATURDAY (6) 445

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D008

_

_ [01]17-[01]18

_

_ DATE

_

_ [THE DATE IN THE MONTH WAS CODED AS A TWO DIGIT CODE IN COLUMNS 17 AND 18 OF

_ CARD 01. THE MARGINALS ARE AVAILABLE FOR ANALYSIS WHEN REQUIRED.]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D008

_

_ [01]19

_

_ MONTH OF YEAR

_

_ JANUARY (1) 1910

_

_ FEBRUARY (2) 1259

_

_ MARCH (3) 555

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D010

_

_ [01]20-[01]21

_

_ BOOKLET USED

_

_ 1 (1) 253

_

_ 2 (2) 256

_

_ 3 (3) 270

_

_ 4 (4) 204

_

_ 5 (5) 266

_

_ 6 (6) 258

_

_ 7 (7) 260

_

_ 8 (8) 209

_

_ 9 (9) 224

_

_ 0 (0) 238

_

_ X1 (-1) 236

_

_ X2 (-2) 196

_

_ X3 (-3) 218

_

_ X4 (-4) 221

_

_ X5 (-5) 228

_

_ X6 (-6) 187

_

_ [EACH QUESTIONNAIRE CONSISTS OF TWELVE PAGES, OF WHICH PAGES 3 - 10 WILL BE

_ ARRANGED IN FOUR DIFFERENT WAYS. THE PAPERS LISTED ON PAGES 4 AND 6, ALSO

_ VARY ACCORDING TO THE REGION IN WHICH THE INTERVIEWING IS TAKING PLACE.

_ EACH INTERVIEWER IS ISSUED WITH TWO BOOKLETS CONTAINING THE TITLE-HEADINGS

_ OF THE PAPERS AND MAGAZINES. THE GROUP ORDER OF THE PAPERS AND MAGAZINES

_ IN THE SECOND BOOKLET IS THE SAME AS THAT IN THE FIRST BOOKLET BUT WITHIN

_ THE GROUP THEY ARE REVERSED. THESE MUST BE USED ON ALTERNATE DAYS. THERE

_ ARE THEREFORE EIGHT BOOKLETS NUMBERED 1 - 8 (EXCLUDING THE REGIONAL

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_ DIFFERENCES)]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D011

_

_ [01]22

_

_ SEX AND HOUSEHOLD STATUS

_

_ MALE - HEAD OF HOUSEHOLD (1) 1362

_

_ MALE - NOT HEAD OF HOUSEHOLD (2) 320

_

_ FEMALE - HOUSEWIFE (3) 1722

_

_ FEMALE - NOT HOUSEWIFE (4) 320

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D012

_

_ [01]23-[01]25

_

_ INVESTIGATOR'S NUMBER

_

_ [THE INVESTIGATOR'S NUMBER IS A THREE DIGIT CODE IN COLUMNS 22, 23 AND 24

_ OF CARD 01.]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D013

_

_ [01]26-[01]28

_

_ CLASSIFY INFORMANT AND HOUSEHOLD:-

_

_ [01]26

_

_ ELECTOR OR NON-ELECTOR

_

_ ELECTOR (1) 3482

_

_ NON ELECTOR (2) 242

_

_ [01]27

_

_ ORIGINAL OR SUBSTITUTE

_

_ ORIGINAL (3) 3436

_

_ SUBSTITUTE (4) 288

_

_ [01]28

_

_ INSTITUTION OR ORDINARY HOUSEHOLD

_

_ INSTITUTION (5) 42

_

_ ORDINARY HOUSEHOLD (6) 3681

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D014

_

_ [01]29

_

_ MARITAL STATUS OF INFORMANT:-

_

_ MARRIED (-) 2684

_

_ SINGLE, WIDOWED OR DIVORCED (&) 1040

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D015

_

_ [01]30-[01]32

_

_ EXACT AGE

_

_ [THE EXACT AGE WAS CODED AS A TWO DIGIT CODE IN COLUMNS 30 AND 31. IF THE

_ EXACT AGE WAS ESTIMATED THIS WAS INDICATED BY A SYMBOL - PUNCHED IN COLUMN

_ 32. THE CODE && INDICATED NO ANSWER, OR INFORMANT REFUSED. THE MARGINALS

_ ARE AVAILABLE WHEN REQUIRED FOR ANALYSIS.]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D016

_

_ [01]33

_

_ AGE GROUP

_

_ 16 - 24 (1) 390

_

_ 25 - 34 (2) 694

_

_ 35 - 44 (3) 757

_

_ 45 - 64 (4) 1326

_

_ 65+ (5) 557

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D017

_

_ [01]34

_

_ HOW OLD WERE YOU WHEN YOU FINISHED YOUR FULL TIME EDUCATION?

_

_ 15 OR UNDER (6) 3003

_

_ 16 - 18 (7) 559

_

_ 19- 23 (8) 98

_

_ 24 AND OVER (9) 19

_

_ STILL AT SCHOOL (0) 34

_

_ NOT APPLICABLE OR INFORMANT REFUSED (&) 11

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D019

_

_ [01]35-[01]38

_

_ COMPOSITION OF HOUSEHOLD

_

_ [01]35

_

_ NUMBER OF ADULTS 16+

_

_ 1 (1) 262

_

_ 2 (2) 1949

_

_ 3 (3) 940

_

_ 4 (4) 384

_

_ 5 (5) 138

_

_ 6 (6) 38

_

_ 7 (7) 9

_

_ 8 (8) 4

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D019

_

_ [01]36

_

_ NUMBER OF CHILDREN 5 - 15

_

_ NONE (0) 2389

_

_ 1 (1) 749

_

_ 2 (2) 435

_

_ 3 (3) 95

_

_ 4 (4) 41

_

_ 5 (5) 9

_

_ 6 (6) 5

_

_ 8 (8) 1

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D019

_

_ [01]37

_

_ NUMBER OF INFANTS 0 - 4

_

_ NONE (0) 3093

_

_ 1 (1) 463

_

_ 2 (2) 137

_

_ 3 (3) 25

_

_ 4 (4) 5

_

_ 5 (5) 1

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D019

_

_ [01]38

_

_ TOTAL NUMBER IN HOUSEHOLD

_

_ 1 (1) 251

_

_ 2 (2) 969

_

_ 3 (3) 979

_

_ 4 (4) 800

_

_ 5 (5) 417

_

_ 6 (6) 163

_

_ 7 (7) 86

_

_ 8 (8) 29

_

_ 9 (9) 17

_

_ TEN (-) 8

_

_ ELEVEN OR MORE (&) 5

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D020

_

_ [01]39

_

_ TYPE OF HOUSEHOLD

_

_ ADULTS ONLY (1) 2089

_

_ ADULTS AND CHILDREN (2) 1004

_

_ ADULTS AND INFANTS (3) 299

_

_ ADULTS, CHILDREN AND INFANTS (4) 332

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D021

_

_ [01]40

_

_ HOW MANY OF THEM HAVE FULL TIME JOBS?

_

_ NONE (0) 430

_

_ 1 (1) 1783

_

_ 2 (2) 1000

_

_ 3 (3) 324

_

_ 4 (4) 117

_

_ 5 (5) 25

_

_ 6 (6) 8

_

_ 7 (7) 1

_

_ INSTITUTION (-) 30

_

_ NOT APPLICABLE, INFORMANT REFUSED (&) 6

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D023

_

_ OCCUPATION OF HEAD OF HOUSEHOLD

_

_ INDUSTRY OF HEAD OF HOUSEHOLD

_

_ OCCUPATION OF INFORMANT (IF NOT HEAD)

_

_ INDUSTRY OF INFORMANT (IF NOT HEAD)

_

_ [CODED AS:]

_

_ [01]41

_

_ SOCIAL GRADE OF HOUSEHOLD

_

_ A (1) 106

_

_ B (2) 427

_

_ C1 (3) 720

_

_ C2 (4) 1171

_

_ D (5) 1061

_

_ E (6) 239

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D025

_

_ [01]42

_

_ INFORMANT OCCUPIED OR NOT

_

_ OCCUPIED FULL-TIME (1) 1998

_

_ RETIRED (2) 192

_

_ UNOCCUPIED (3) 1322

_

_ OCCUPIED PART-TIME (4) 203

_

_ NOT APPLICABLE (-) 9

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q002

_

_ [02]62

_

_ HOW OFTEN THESE DAYS DO YOU GO TO THE CINEMA

_

_ TWICE A WEEK OR MORE OFTEN (1) 241

_

_ ONCE A WEEK (2) 381

_

_ ONCE A FORTNIGHT (3) 140

_

_ ONCE A MONTH (4) 265

_

_ LESS OFTEN (5) 1023

_

_ NEVER GO THESE DAYS (0) 1672

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q003

_

_ [02]63

_

_ HOW MANY TIMES HAVE YOU BEEN IN THE PAST WEEK?

_

_ NONE (0) 3031

_

_ 1 (1) 523

_

_ 2 (2) 124

_

_ 3 (3) 32

_

_ 4 (4) 5

_

_ 5 (5) 2

_

_ 7 (7) 1

_

_ NO ANSWER (&) 6

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q004+

_

_#SSRC Q004-01

_

_ [02]64

_

_ DO YOU HAVE A TELEVISION SET AT HOME YET?

_ CAN YOU GET BOTH THE BBC. AND THE INDEPENDENT TELEVISION STATION ON IT OR

_ NOT?

_

_ NO SET (0) 1462

_

_ BBC ONLY (1) 892

_

_ BBC AND ITV (2) 1370

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q005

_

_ [02]65

_

_ HOW OFTEN THESE DAYS DO YOU WATCH BBC TELEVISION?

_

_ 5 OR MORE DAYS A WEEK (1) 1461

_

_ 3 OR 4 DAYS A WEEK (2) 447

_

_ ONCE OR TWICE A WEEK (3) 655

_


_

_ NEVER VIEW BBC (5) 478

_

_ NO ANSWER (-) 2

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q005

_

_ [02]66

_

_ AND WHAT ABOUT INDEPENDENT TELEVISION

_


_

_ 3 OR 4 DAYS A WEEK (7) 212

_


_


_

_ NEVER VIEW ITV (0) 1550

_

_ NO ANSWER (&) 5

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q006

_


_

_ DID YOU VIEW EITHER STATION YESTERDAY

_

_ NEITHER VIEWED [02]67 1675 2049

_

_ VIEWED BBC [02]68 1668 2056

_

_ VIEWED ITV [02]69 1118 2606

_

_ NO ANSWER [02]70 2 3722

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q007+

_

_ [02]71

_

_ ABOUT HOW OFTEN THESE DAYS DO YOU LISTEN TO RADIO LUXEMBOURG?

_


_

_ 3 OR 4 DAYS A WEEK (5) 214

_


_


_

_ NEVER LISTEN TO RADIO LUXEMBOURG (8) 1784

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q007-01

_

_ [02]72

_

_ HOW MANY TIMES HAVE YOU LISTENED TO RADIO LUXEMBOURG IN THE PAST WEEK?

_

_ HAVE NOT LISTENED (0) 2391

_

_ 1 (1) 496

_

_ 2 (2) 191

_

_ 3 (3) 113

_

_ 4 (4) 107

_

_ 5 (5) 96

_

_ 6 (6) 94

_

_ 7 (7) 235

_

_ NO ANSWER, DON'T KNOW (&) 1

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D027

_


_

_ WHICH OF THE FOLLOWING DO YOU HAVE AT HOME?

_

_ REFRIGERATOR [02]73 467 3257

_

_ WASHING MACHINE [02]74 1047 2677

_

_ MOTOR CYCLE [02]75 238 3486

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q008+

_

_ [02]76

_

_ DO YOU HAVE A CAR AT HOME?

_

_ NO CAR (0) 2756

_

_ HAVE CAR (1) 968

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q008-02

_

_ [02]77

_

_ ARE YOU THE PERSON WHO BUYS MOST OF THE PETROL?

_

_ YES (2) 450

_

_ NO (3) 518

_

_#SSRC [Q008+]

_

_ [02]78-[02]79

_

_ YEAR OF CAR

_

_ [THESE DATA ARE CODED UNDER TWO DIGIT CODINGS FOR THE LAST TWO FIGURES OF

_ YEAR. THE MARGINALS ARE AVAILABLE WHEN REQUIRED FOR ANALYSIS.]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q008-01

_

_ [03]01

_

_ IS THE CAR USED FOR:-

_

_ BUSINESS ONLY (0) 21

_

_ BUSINESS AND PLEASURE (-) 496

_

_ PLEASURE ONLY (&) 451

_

_ NO ANSWER, DON'T KNOW (9) 1

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D029

_

_ [03]02

_

_ DO YOU OR YOUR FAMILY RENT OR OWN THE PLACE YOU LIVE IN?

_

_ RENT (1) 2334

_

_ OWN (OR ARE BUYING) (2) 1302

_

_ LIVE RENT FREE (3) 51

_

_ INSTITUTION (HOTEL,HOSTEL,ETC) (4) 30

_

_ NO ANSWER (&) 7

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q009

_

_ [03]03

_

_ DO YOU LIVE IN:

_

_ A COMPLETE HOUSE (6) 3055

_

_ A SHARED HOUSE (7) 95

_

_ FLAT (8) 541

_

_ INSTITUTION (0) 30

_

_ OTHER (9) 1

_

_ NO ANSWER (-) 2

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q010

_

_ [03]04

_

_ DO YOU SMOKE?

_

_ CIGARETTES ONLY (1) 1761

_

_ PIPE ONLY (2) 115

_

_ CIGARETTES AND PIPE (3) 136

_

_ NON-SMOKER (4) 1704

_

_ NO ANSWER (&) 8

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q011

_

_ [03]05

_

_ HOW OFTEN DO YOU HAVE A DRINK OF BEER?

_

_ ONCE A WEEK OR MORE OFTEN (5) 1031

_

_ LESS THAN ONCE IN A WEEK (6) 2686

_

_ [03]06

_

_ HOW OFTEN DO YOU HAVE A DRINK OF SPIRITS?

_


_


_

_ [03]07

_

_ HOW OFTEN DO YOU HAVE A DRINK OF WINES?

_


_


_

_ [03]08

_

_ NO ANSWER TO WHOLE QUESTION (-) 7

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q012

_


_

_ WHICH OF THE FOLLOWING HAVE YOU USED IN THE LAST 7 DAYS?

_

_ LIPSTICK [03]09 1304 2420

_

_ FACE POWDER [03]10 1423 2301

_

_ NAIL VARNISH [03]11 274 3450

_

_ CLEANSING PREPARATIONS [03]12 506 3218

_

_ ROUGE [03]13 359 3365

_

_ MASCARA [03]14 191 3533

_

_ EYE-SHADOW [03]15 142 3582

_

_ NONE [03]16 517 3207

_

_ NO ANSWER [03]17 12 3712

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC Q013

_

_ [03]18

_

_ HAVE YOU IN THE LAST 12 MONTHS TAKEN PART IN ANY PAINTING OR DECORATING

_ OF ANY PART OF YOUR HOUSE?

_

_ YES (-) 2038

_

_ NO (&) 1677

_

_ NO ANSWER (0) 9

_

_SSRC Q015


_

_ HAVE YOU ANY OF THE FOLLOWING PETS AT HOME?

_

_ ONE DOG [03]19 755 2969

_

_ TWO DOGS [03]20 46 3678

_

_ THREE OR MORE DOGS [03]21 16 3708

_

_ ONE CAT [03]22 685 3039

_

_ TWO CATS [03]23 98 3626

_

_ THREE OR MORE CATS [03]24 56 3668

_

_ ONE CAGE BIRD [03]25 927 2797

_

_ TWO CAGE BIRDS [03]26 109 3615

_

_ THREE OR MORE CAGE BIRDS [03]27 68 3656

_

_ NO ANSWER TO WHOLE QUESTION [03]28 4 3720

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D031

_

_ INFORMANT HIMSELF/HERSELF IS:-

_

_ ELECTOR

_

_ NON-ELECTOR

_

_ [THESE DATA ARE CODED AT CARD 01 COLUMN 26]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D032

_

_ INFORMANT LIVES IN:-

_

_ HOUSEHOLD

_

_ INSTITUTION

_

_ [THESE DATA ARE CODED AT CARD 01 COLUMN 28]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D033

_

_ [03]31-[03]33

_

_ NUMBER OF ELECTORS AT INSTITUTIONS

_

_ [03]34-[03]36

_

_ NUMBER OF NON-ELECTORS AT INSTITUTION

_

_ [THE MARGINALS FOR THESE DATA ARE AVAILABLE FOR ANALYSIS WHEN REQUIRED]

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC D034

_

_ [03]37

_

_ NUMBER OF ELECTORS IN HOUSEHOLD

_

_ NONE (0) 8

_

_ 1 (1) 306

_

_ 2 (2) 2348

_

_ 3 (3) 716

_

_ 4 (4) 246

_

_ 5 (5) 57

_

_ 6 (6) 1

_

_ [03]38

_

_ NUMBER OF NON ELECTORS IN HOUSEHOLD

_

_ NONE (0) 2902

_

_ 1 (1) 611

_

_ 2 (2) 132

_

_ 3 (3) 35

_

_ 4 (4) 1

_

_ 6 (6) 1

_

_

_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------


_------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------

_

_#SSRC C999

_

_ THE FOLLOWING INVALID CODINGS HAVE BEEN NOTED IN THE DATA:-

_

_ CARD02COL.62 &

_ CARD02COL.71 BLANK

_ CARD03COL.29 WILD

_ CARD03COL.30 WILD

_

_------------------------------------------------------------------------------------------------------------------------

***** END OF CODE BOOK *****

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