The marketing of Meat Loaf

Emma Riddiough

Type of documentary

‘The marketing of Meat Loaf’ was a mixeddocumentary broadcasted on BBC 2, at9pm; and the narrative structure for this

particular documentary was closed, singlestrand and non-linear.

Themes

Through out this documentary, two mainthemes were identified; one being the

power of the media and the way itinfluences an audience, but also theuncovering of the media business.

The power of the media

The uncovering of the media

business

Camera WorkThe camera work on the actual footage for

this documentary varies throughout.

One shot that was used, was a medium long shot of Meat Loaf, showing him to be relaxed

and comfortable with this part of the documentary.

Also, a steadicam shot was also used at the press conference, which also identifies the fact that the documentary is also trying to make the

audience involved; e.g. point of view shot. However, many other types of camera work that was used through out the documentary as well; e.g. panning shot, low angle shot, extreme close

up, etc.

As for the interviews that were included in this documentary, they were done so that the

interviewee was to either the left or right hand of the screen, in order to make the background

visible.

Mise-en-scene

The main mise-en-scene that was used through the documentary was

chromakey (blue or green background). This enabled those people to put various

items/imagery in the background of a various interviews.

Meat Loaf image for the background of the interviewee

Meat Loaf ‘s name on the

background of another

interview

Sound

The sounds that were also played in the background of Meat Loaf’s music videos as well as some of his songs. A male voice over was also used in this documentary as well (standard english and sarcasm was used).

http://www.youtube.com/watch?v=Q9hLcRU5wE4

Editing

During this documentary, there were three different types of editing that took place throughout. These ranged from cuts and dissolve, to slow motion and montage

editing.

Archive material

As for archive material, they ranged from Meat Loaf’s songs and videos, to

newspaper headlines and magazines.

The archive material also included market research, CD covers and footage from various

grammy award shows and brit awards.

Graphics

The graphics that where used was the text that was contained either to the left or right

bottom hand corner of the screen. By using this, it anchors the persons name and

relevance to that part of the documentary. As well as that though, the font that was also

used was white and simple.