Dobro Jutro - HURANovember November November November November November December January January...
Transcript of Dobro Jutro - HURANovember November November November November November December January January...
Dobro Jutro
Maksimilian Kallhed
@thepopupagency #everyoneiscreative
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
@mksimilian
The Pop Up Agency
HURA 2019
@thepopupagency #everyoneiscreative
48 HRSDeliver
HURA 2019
@mksimilian
2013 Arnhem Copenhagen Paris Helsinki Copenhagen Amsterdam Berlin London Singapore Shanghai Hong Kong Tokyo Los Angeles New York Madison Paris Belgrade Stockholm Vancouver New York Brussels Barcelona Seville
2014 Washington D.C Valencia New York Seville Madrid Karlskrona Manchester Copenhagen Madrid Hamburg Karlskrona Berlin Herzogenaurach Karlskrona Copenhagen Helsinki Karlskrona
2015 Gothenburg Düsseldorf Nairobi Madrid Stockholm Barcelona Dubai Barcelona
January February February March March March March April April April April April May May May June June June July August August September October
March March March March April April April May June June June September September October October December December
January January January February February March March March
06—10 01—03 15—18 05—10 11—17 18—24 25—30 01—08 09—18 18—23 23—28 28—05 05—11 12—31 27—31 03—08 03—08 09—18 22—29 01—05 01—03 12—15 22—24
04—06 07—10 07—16 20—24 07—10 14—15 04—04 17—19 02—06 06—09 16—08 08—12 28—01 21—22 23—25 01—03 11—12
15—16 20—21 20—25 09—13 18—20 02—05 08—11 20—22
Rovinj Zagreb Dublin Karlskrona Madrid Karlskrona Toulouse Paris Cannes New York Pärnu Singapore Barcelona Aarhus Stockholm Portoroz Karlskrona Belgrade Berlin Munich Antwerp
2016 Karlskrona London Stockholm Washington D.C New York Baltimore Munich Prague Istanbul Hamburg Baltimore Copenhagen Munich London Stockholm Munich Stockholm Cairo Dusseldorf Berlin Paris Munich Reykjavik Bogota Stockholm
2017 Munich Zurich
April April May May June June June June June July August September September September October October October October November November December
January February February February February February February February AprilApril May June June July August September October October November November November November November November December
January January
16—20 27—01 08—09 28—29 09—12 09—11 11—13 11—13 21—27 28—07 27—29 09—12 28—02 29—30 06—09 12—16 20—23 28—30 05—07 17—20 01—03
26—29 03—08 02—06 16—19 24—26 27—02 27—02 27—02 05—06 06—08 26—28 08—10 10—10 05—07 22—27 12—13 17—21 26—27 02—03 03—04 04—06 15—16 17—18 18—25 14—22
16—17 18—19
Davos Karlskrona Oslo Copenhagen Stockholm Amman Barcelona Stockholm London Warsaw Stockholm Dublin London Munich New York Washington D.C Cannes Seattle Portland Vancouver Skopje Tirana Stockholm Guayaquil New York Singapore Podgorica Stockholm Toronto London Stockholm Karlskrona London
2018 Stockholm Karlskrona Manchester Leeds Stockholm Istanbul Gothenburg Berlin Stockholm Vasteras Copenhagen Karlskrona Cannes Moscow Munich Karlskrona Stockholm
January January February February February March March March March March March April April May May May June July July August August August August September September September October November November November December December December
January January January February February February March April April May May June June July July August August
19—20 24—27 01—02 02—06 06—10 01—04 08—13 15—17 20—22 23—26 27—29 08—09 18—19 08—09 22—26 27—31 19—24 24—25 26—28 01—04 02—04 08—13 22—26 12—17 18—23 25—29 15—18 01—02 20—22 28—30 18—20 21—22 21—28
08—10 22—26 30—31 01—02 19—21 22—25 15—18 19—20 26—01 02—04 18—23 11—14 16—23 18—23 19—20 13—17 20—24
Helsinki Moscow Los Angeles Toronto New York Paris London Paris Stockholm Karlskrona Copenhagen
2019 London Paris Davos Paris Stockholm Berlin Paris Tallinn Paris Karlskrona Accra Moscow Berlin Nairobi New York Stockholm Washington. D.C Karlskrona Cannes Paris Düsseldorf Karlskrona Milano Stockholm Hangzhou Seoul Stockholm Edmonton Sofia Paris London Paris Karlskrona Stockholm Zagreb Stockholm London Copenhagen
August September September September September October November November December December December
January January January January February February February March March March April April May May May May May June June June July August August August September September September October October October November November November November December December December December
30—31 06—10 22—25 26—27 28—05 11—15 01—07 08—13 14—17 18—20 20—21
07—16 17—21 23—26 31—04 11—14 20—24 28—04 13—15 16—20 20—24 01—05 24—29 06—12 15—22 22—27 28—31 28—03 12—14 16—22 22—25 09—12 12—15 15—18 20—24 16—20 21—24 26—28 02—05 25—27 30—30 01—05 06—10 20—22 23—25 05—07 08—11 12—15 16—19
@mksimilian #everyoneiscreative
@mksimilian
HURA 2019
@thepopupagency #everyoneiscreative
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
We Believe Everyone is
Creative@mksimilian
HURA 2019
@thepopupagency #everyoneiscreative
We Want to Democratize
Creativity@mksimilian
HURA 2019
@thepopupagency #everyoneiscreative
How to Solve briefs in 48 hours?
@mksimilian
HURA 2019
@thepopupagency #everyoneiscreative
Agile Creative Process
@mksimilian
HURA 2019
48 HRSPre Post
Day 1 Day 4Day 2
Day 3
Deliver
@thepopupagency #everyoneiscreative
@mksimilian
HURA 2019
@thepopupagency #everyoneiscreative
FOCUSQUESTION
SET THESTAGE
CREATEACTION PLAN
GENERATEMANY IDEAS
DEVELOPSOME IDEAS
EVALUATE &SORT IDEAS
FINALISEONE IDEA
DELIVER
FOLLOW UP
@mksimilian
HURA 2019
Check in
@thepopupagency #everyoneiscreative
Introduce Yourself + Feeling + Expectation
@mksimilian
HURA 2019
@thepopupagency #everyoneiscreative
HURA 2019
@mksimilian
Collaboration
@thepopupagency #everyoneiscreative
HURA 2019
@mksimilian
The Marshmallow
Challenge
@thepopupagency #everyoneiscreative
The Marshmallow Challenge
You have 1 yard of tape, 1 yard of string, 20 spaghettis and 1 marshmallow. You have 18 minutes to build the talest FREE STANDING spaghetti structure possible
with the marshmallow on top.
The team with the talest structure wins!
*You will get disqualified if you google your solution
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Brief
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Focus Question
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
• How can we put Croatia on the map for global creativity?
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
9 Golden Rules
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
1. Goals
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
2. Same Page
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
3. Expectations
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
4. Agenda
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
5. Don’t Force Things
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
6. Talk Less, Do More
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
7. Keep it Simple
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
8. Be Present
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
9. Don’t focus on the details,
see the bigger picture
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Are you Present?
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Creative Principles
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
1. Collaboration
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
2. Open Mindset
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
3. Focus
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Empty your brains
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Empty your brains
Grab a stack of post-it notes, write down the first ideas that comes to mind, 1 post-it note = 1 idea *no talking*
HURA 2019
@mksimilian
8x8
@thepopupagency #everyoneiscreative
HURA 2019
@mksimilian
Moscow 2019
8x8
@thepopupagency #everyoneiscreative
@mksimilian
A4 paper, fold it into 8 boxes, each box has a topic, You have 2 minutes to ideate in each box
@thepopupagency #everyoneiscreative
Speed Dating
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Speed Dating
Get in position, 2 minutes ideation, take one step to your left, start building on your neighbours idea, *no talking*
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Speed Dating
Collective Brainstorming and Collective Ownership, Not influencing each other, use constraints to drive creativity, postpone judgement
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Decision Making
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Hard Easy
High
Low
Implementation
Impact
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
The Matrix
Eliminates emotional attachment, allows you to make constructive decisions, collective decision-making method
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
MIND HEART HAND
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Mind
What makes your idea logical and sensible?
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Heart
What makes your idea emotionally engaging?
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Hand
What makes your idea tangible and practical?
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Mind
What makes your idea logical and sensible?
Heart
What makes your idea emotionally engaging?
Hand
What makes your idea tangible and practical?
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Idea in a tweet
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Idea in a tweet
Break down your idea into MAX 280 Characters and support the text with 4-6 emojis
⚽ 💀 # $ 💡 🦁
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Presentation
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Check OutKey Take-Away + Current Feeling
HURA 2019
@mksimilian
@thepopupagency #everyoneiscreative
Web Office Facebook Instagram Twitter Linkedin Mail
www.thepopupagency.co 8 Lee Street, London, E8 4DY /thepopupagency @mksimilian / @thepopupagency @thepopupagency Maksimilian Kallhed [email protected]
HURA 2019
@mksimilian