DOA Board October 2, 2013 Agenda Packet
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Transcript of DOA Board October 2, 2013 Agenda Packet
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7/28/2019 DOA Board October 2, 2013 Agenda Packet
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D O W N T O W N O A K L A N D A S S O C I A T I O N
388 19th Street Oakland, California 94612
Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org
Downtown Oakland Association Board of Directors Meeting
Wednesday October 2, 2013 1:00 P.M.
5 Star City Center Conference Center - 501 12 th Street Suite 201
Agenda
1. Call to order, Michelle Lane
2. Public comment and announcements
3. Approval of the minutes of August 7, 2013 Action Item
4. Financial report Tori Decker Action Item
5. Approval of Proposed 2014 Budget to be included in Annual Report Action Item
6. Board elections
a. Review of open seats and nominees
b. Approval of property owner nominees Action Item
c. Approval of business tenant nominees Action Item
d. Approval of nominations solicited from the floor Action Item
7. Nominations of officers for the coming year
a. President Action Item
b. Vice President Action Item
c. Secretary Action Item
d. Treasurer Action Item
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BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be
transacted or discussed be posted at least 72 hours prior to a regular meeting. The
Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be
taken on items not posted on the agenda. Copies of the agenda are available from the
Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are
accessible to persons with disabilities. If you require special assistance to participate in the
meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting.
8. SOBO Updates Andrew Jones
9. DISI Updates Steve Snider
a. Gallen.Neilly & Associates public relations report Nancy Amaral
10. Other
11. Next meeting date: December 4, 2013
12. Adjournment
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D O W N T O W N O A K L A N D A S S O C I A T I O N
388 19th Street Oakland, California 94612
Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org
Downtown Oakland Association Board of Directors Meeting
Minutes of Wednesday, August 7, 2013 1:00 p.m.
City Center 5 Star Conference Center - 500 12th Street
Present: Michelle Lane, Sara May, Martin Ward, Jesse Nelson, Ke Norman, Anagha Clifford,
David Weltin, Karissa Obeso, Keira Williams
Excused Absence: Bill Doak, Joe Gallardo, Drew McGowan, Aliza Gallo
Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator, VictoriaDecker/Office Manager, Fiona Simms/Administrative Assistant
PR Consultants: Nancy Amaral/Gallen.Neilly & Associates
Guests: Kim Bardakian
Discussions held and decisions made by the Board of Directors
SUBJECT DISCUSSION ACTION?
Call to order- Michelle Lane,
President
Michelle Lane called the meeting to order at 1:01 p.m.
and introductions were made.Public comment and
announcement
Karissa announced that CBRE is selling their City
Center properties and updated the board on the
status of the sales.
Jesse announced that Umami Burger has opened at
Center 21.
Kim mentioned that the new Visit Oakland office and
visitors center is open in Jack London and the ribbon
cutting ceremony will be held on September 12th. She
also reported that Visit Oakland has a new mobile
visitors center branded by Oaklandish that will beattending events and festivals all over the East Bay.
Tori reported that Michael McGuire has informed staff
that he is stepping down from the board and would
like the CCIG board seat to pass to Damian Fink.
Approval of the minutes of
May 01, 2013
The minutes of May 01, 2013 meeting were presented
for review.Keira moved and Ke
seconded the
motion to approve
the minutes of May
01, 2013 as
presented. The
motion was
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approved
unanimously.
Financial report
- Inclusion of assessment
increase in annual report
Tori explained that our total income YTD is $976,257.90,
less the remaining reserve of $43,813.83 leaves total
cash available of $928,257.90. DISI expenses to date
total $30,866.57 SOBO expenses to date total
$347,704.34, and ORG expenses to date total
$129,103.59. Our total cash remaining is $420,583.40.
Tori reported that our annual report is due to the City
of Oakland by September 1st and must include a
proposed 2014 budget and any request for an
assessment increase, if one is desired.
Tori presented a draft 2014 budget for review as well
as a 2015 budget comparison spreadsheet to illustrate
the potential loss in services if income were to remain
unchanged.
It was explained that the Organization Committee has
reviewed the issue and has recommended that the
DOA pursue a 5% assessment increase. There was
much discussion about the effects of an assessment
increase on service levels and on the property owners.
It was noted that we have only increased the
assessment once before. Spread out over the full 7
years of assessment collection, we have increased the
assessment an approximate average of 1.4% per year.
Martin moved and
Michelle seconded
the motion to
approve the
financial report. The
motion was
approved
unanimously.
Martin moved and
David seconded the
motion to request an
assessment increase
of 5% to be
implemented in the
2014-2015 tax year.
The motion wasapproved
unanimously.
SOBO Updates Andrew
Jones
Andrew reported that the 1st site of the CCTV
program has been installed at 1330 Broadway. He
discussed the status of the other sites as well as thegeneral operation and use of the system. He noted
that so far there has been positive response from OPD.
Andrew announced that the Latham Square soft
opening is scheduled for August 16th. He explained the
pilot program and that the CBDs are working with the
City of Oakland and popuphood to curate vendors
and events for the space. On behalf of the City of
Oakland, Keira thanked the DOA and staff for the help
and support.
Staff mentioned that De Lauers has agreed to limit
their hours of operation to 4:00 a.m. 11:00 p.m. withthe condition that the property owner installs a
security gate. The city does not want a security gate
because of its effect on the streetscape. Andrew
noted that he has seen the owners of De Lauers
putting in more effort, removing old posters and are
actively maintaining the front of their space.
No action taken.
DISI Updates Steve Snider
- Gallen.Neilly & Associates
report
Steve reported that the DISI committee sponsored the
Art & Soul festival which was overall a successful
event. He also reported that staff will be sending out
the Annual Report along with a stakeholder survey.
Steve noted that the focus of DISI for the rest of the
year will be branding, programming, and promotingLatham Square as well as Plaid Friday and a holiday
No action taken.
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shopping campaign.
Nancy highlighted the press releases that were
recently sent out and the PR around Latham Square.
She also mentioned that they have received several
calls regarding the Trayvon Martin case, to which they
responded No comment. She mentioned that theyhave developed an online calendar that will track
annual events and editorial deadlines. She updated
the Board about the PR Task force and the IDA award
submission. She noted that they are planning on
hosting a PR Task Force meeting in September which
will be followed by a New Businesses in the District
press release.
Adoption of Graphic Identity
Program
Staff presented the Graphic Identity program to the
Board. He reported that this program will inform the
website, new banners, business cards and stationary.
The DISI committee has reviewed the program and
has recommended that the board approve theprogram. Was noted that this identity program will not
affect the Ambassador uniforms. This identity program
is designed to streamline joint district branding,
messaging, and communications. Kim noted that Visit
Oakland is in the process of rebranding Oakland as a
destination.
Keira moved and
Anagha seconded
the motion to adopt
the graphic identity
program. The motionwas approved
unanimously.
Approval of committee
purpose statements
a. Organization committee
b. SOBO committee
c. DISI committee
The board reviewed the purpose statements and
gave their feedback. Since all suggested edits were
minor and grammar related, staff suggested that the
board email their edits to the CBD office.
Keira moved and
Sara seconded the
motion to approve
the committee
purpose statements
with minorgrammatical edits.
The motion was
approved
unanimously.
Status of Frank Ogawa Plaza
safety proposal
Andrew explained that the City of Oakland
approached the districts and requested that we
submit a proposal for the expansion of the safety
Ambassador program into Frank Ogawa Plaza. Board
presidents and staff have submitted a proposal for a 3
month trial that includes three additional safety
ambassadors who would patrol the plaza from 11:00
a.m. to 11:00 p.m. under the current Ambassador
management, funded by the city. The proposal also
includes specific requirements related to cooperation
with the Oakland police department. It was noted
that the Ambassadors would patrol outdoors only, and
would not be providing security services to the
buildings. There was discussion of the legalities of the
program.
No action taken.
Other Kim announced that September 9th is the beginning of
Oakland Raiders Week.
Next Meeting October 2, 2013 Nominations meeting
Adjournment The meeting was adjourned at 2:36 p.m.
Minutes taken by: Fiona Simms, Administrative Assistant
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DowntownOaklandAsso
ciationAssociation
YTDCashSummary-Sept
ember2013
YTDBudget
Actual
AnnualBudget
Notes
CashAvailable
Total
$992,2
44.6
9
$1,0
33,1
82.2
0
$992,2
44.6
9
LessReserve
$48,0
00.0
0
$43,8
13.8
3
$48,0
00.0
0
PaymentsMadeFrom
Reserve
$4,1
86.1
7
HardshipReimbur
sementforFirstChurch
ofChrist,Scientist
TotalCashAvailab
le
$944,2
44.6
9
$985,1
82.2
0
$944,2
44.6
9
Expenses
DISI
$58,1
24.9
8
$33,7
04.0
7
$77,5
00.0
0Pleaseseeattached
ORG
$168,8
21.0
0
$159,4
93.1
4
$216,9
23.0
0Pleaseseeattached
SOBO
$487,3
66.2
6
$458,7
97.1
9
$649,8
21.6
9Pleaseseeattached
TotalExpenses
$714,3
12.2
4
$651,9
94.4
0
$944,2
44.6
9Pleaseseeattached
CashRemaining
$229,9
32.4
5
$333,1
87.8
0
$0.0
0
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9/31/13
CashBasis
DowntownOakla
ndAssociation
September2013Expenses
Curr.
Actual
Curr.Budget
Curr.
Variance
Percent
YTDActual
YTDBud
get
YTDVariance
Percent
Ann.
Budget
VarianceExplanation
Expense
DISTRICTIDENTITY(DISI)
DISIPROJECTS
BannerProgram
0.00
500.00
-500.00
0.0%
1,228.06
4,500.00
-3,271.94
27.29%
6,000.00
Includesbannerm
aintenance.DISIplanningtoimplement
newbannerprogr
ambeforeyearend.
Marketing
17.50
875.00
-857.50
2.0%
5,665.50
7,875.00
-2,209.50
71.94%
10,500.00
Includespaymentfornewsletteranddistrictidentity
program.
Merchant/RetailSupport
0.00
500.00
-500.00
0.0%
0.00
4,500.00
-4,500.00
0.0%
6,000.00
Staffdevelopingm
erchantsurveyfor2013.
Misc.
302.50
166.67
135.83
181.5%
302.50
1,499.99
-1,197.49
20.17%
2,000.00
PublicRelations
1,250.00
1,250.00
0.00
100.0%
11,250.00
11,250.00
0.00
100.0%
15,000.00
PublicSpaceDevelopment
0.00
416.67
-416.67
0.0%
0.00
3,749.99
-3,749.99
0.0%
5,000.00
WillbeexpendedonLathamSquareprogramming.
TotalDISIProjects
1,570.00
3,708.34
-2,138.34
42.34%
18,446.06
33,374.98
-14,928.92
55.27%
44,500.00
SpecialEvents
CBDSponsoredEvents
0.00
750.00
-750.00
0%
3,000.00
6,750.00
-3,750.00
44.44%
9,000.00
IncludessponsorshipofBiketoWorkDay,Art&Soul.
FirstFriday
0.00
1,666.67
-1,666.67
0%
12,258.01
14,999.99
-2,741.98
81.72%
20,000.00
IncludesGWOSponsorshipandArt&Soul.
HolidayEvent
0.00
333.33
-333.33
0.0%
0.00
3,000.01
-3,000.01
0.0%
4,000.00
Maketingplanbein
gcreatedforDecemberevent.
TotalSpecialEvents
0.00
2,750.00
-2,750.00
0.0%
15,258.01
24,750.00
-9,491.99
61.65%
33,000.00
TOTAL
DISI
1,570.00
6,458.34
-4,888.34
24%
33,704.07
58,124.98
-24,420.91
57.99%
77,500.00
ORGANIZATION
Non-PersonnelExpenses
AccountingExpenses
0.00
541.67
-541.67
0%
150.00
4,874.99
-4,724.99
3.08%
6,500.00Taxestobefiledby
November15,2013.
ComputerService&Support
220.00
83.33
136.67
264%
1,439.73
750.01
689.72
191.96%
1,000.00
IncludesnewofficecomputerandITsupport.
Fees&Permits
0.00
100.00
-100.00
0%
1,504.00
900.00
604.00
167.11%
1,200.00
IncludesCDAand
IDAmembership,submissionfeefor
IDADowntownLe
adershipandManagementAward.
Insurance
Directors&Officers
0.00
0.00
0.00
0%
1,215.00
1,215.00
0.00
100.0%
1,215.00
PaidinFull.WithinAnnualBudget.
GeneralLiability
0.00
0.00
0.00
0%
2,448.00
2,800.00
-352.00
87.43%
2,800.00
PaidinFull.WithinAnnualBudget.
TotalInsurance
0.00
0.00
0.00
0%
3,663.00
4,015.00
-352.00
91.23%
4,015.00
Misc.
0.00
83.33
-83.33
0%
436.01
750.01
-314.00
58.13%
1,000.00
FilmingofOakland
StructuresBreakfast-MitchKapor.
Occupancy
Rent
1,701.97
1,716.67
-14.70
99%
15,237.98
15,449.99
-212.01
98.63%
20,600.00
TotalOccupancyexpenses
1,701.97
1,716.67
-14.70
99%
15,237.98
15,449.99
-212.01
98.63%
20,600.00
OfficeFurniture&Equipment
107.52
83.33
24.19
129%
467.67
750.01
-282.34
62.36%
1,000.00
Postage,Shipping&Delivery
236.12
41.67
194.45
567%
323.50
374.99
-51.49
86.27%
500.00
Printing&Copying
459.59
208.33
251.26
221%
2,575.94
1,875.01
700.93
137.38%
2,500.00Includesprintingof
ABMmaterials,annualnominations
mailingandstakeholdersurvey/annualreportmailing.
Exceedsannualbudget.
Supplies
190.20
291.67
-101.47
65%
2,331.29
2,624.99
-293.70
88.81%
3,500.00
Telephone&Telecommunications
296.43
208.33
88.10
142%
1,913.95
1,875.01
38.94
102.08%
2,500.00
IncludescostofportingoverservicesfromAT&TtoComcast
TotalNon-PersonnelExpenses
3,211.83
3,358.33
-146.50
96%
30,043.07
34,240.01
-4,196.94
87.74%
44,315.00
ORG/SpecialProjects
AnnualBreakfastMeeting
0.00
0.00
0.00
0%
4,995.07
4,500.00
495.07
111.0%
4,500.00
Includescostsforcatering,awards,equipmentrentals,
andvideoproduction.Willincreaseallocationin2014
budget.
BusinessAttraction&Retention
0.00
166.67
-166.67
0%
16.01
1,499.99
-1,483.98
1.07%
2,000.00
Shuttle
0.00
0.00
0.00
0%
16,000.00
16,000.00
0.00
100.0%
16,000.00
Sponsorshipreque
stfulfilledinMay.
TotalORG/SpecialProjects
0.00
166.67
-166.67
0%
21,011.08
21,999.99
-988.91
95.51%
22,500.00
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CashBasis
DowntownOakla
ndAssociation
September201
3Expenses
Curr.
Actual
Curr.Budget
Curr.
Variance
Percent
YTDActual
YTDBudget
YTDVariance
Percent
Ann.
Budget
VarianceExplanation
Personnel&Related
Consultants
0.00
416.67
-416.67
0%
0.00
3,749
.99
-3,749.99
0.0%
5,000.00
PublicRelations
1,250.00
1,250.00
0.00
100%
11,250.00
11,250
.00
0.00
100.0%
15,000.00
StaffPersonnel
10,592.16
10,592.33
-0.17
100%
95,329.44
95,331
.01
-1.57
100.0%
127,108.00
Training&Prof.Develop.
0.00
250.00
-250.00
0%
1,859.55
2,250
.00
-390.45
82.65%
3,000.00
IncludesairfaretoIDAConferenceinNewYork,
TotalPersonnel&Related
11,842.16
12,509.00
-666.84
95%
108,438.99
112,581
.00
-4,142.01
96.32%
150,108.00
TOTALORGANIZATION
15,053.99
16,034.00
-980.01
94%
159,493.14
168,821
.00
-9,327.86
94.48%
216,923.00
SOBO
Maintenance
18,000.00
18,000.00
0.00
100%
161,666.67
162,000
.00
-333.33
99.79%
216,000.00
IncludespaymentofDec.2012invoice.
Misc.SOBOExpenses
0.00
509.81
-509.81
0%
2,697.58
4,588
.26
-1,890.68
58.79%
6,117.69
Includespurchase
ofnewRubbermaidcartsfor
maintenanceamb
assadorteam.
PROW
Maintenance
1,863.69
4,250.00
-2,386.31
44%
20,938.42
38,250
.00
-17,311.58
54.74%
51,000.00
Includesfinalpaym
enttoTrimacsforBackofBARTproject
andcostsassocia
tedwithreinstallationofhangingplants.
Security
29,719.81
30,683.67
-963.86
97%
273,494.52
276,152
.99
-2,658.47
99.04%
368,204.00
IncludespaymentofDec.2012invoice.
Watering
0.00
708.33
-708.33
0%
0.00
6,375
.01
-6,375.01
0.0%
8,500.00
Nochargesforwateringtodate.
TotalSOBO
49,583.50
54,151.81
-4,568.31
92%
458,797.19
487,366
.26
-28,569.07
94.14%
649,821.69
TOTALEXPENSES
66,207.49
76,644.15
-10,436.66
86.38%
651,994.40
714,312
.24
-62,317.84
91.28%
944,244.69
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DOA Proposed 2014 Annual Budget
Not Yet Adopted-Subject to Further Ammendment
2014
Proposed
Annual Budget
Ordinary Income/Expense
Income
Assessment Revenue
Prior Year Bal - Carry Forward 48,000.00
Assessment Revenue - Other 922,096.49
Total Assessment Revenue 970,096.49
(Reserve) -40,000.00
Total Income 930,096.49
Expense
DISTRICT IDENTITY (DISI)
DISI Projects
Marketing 10,500.00
Banner Program 3,500.00
Misc 1,500.00
Public Relations 15,000.00
Public Space Development 2,000.00
Merchant/Retail Support 3,000.00
Total DISI Projects 35,500.00
Special Events
Arts & Culture 10,000.00
CBD Sponsored Events 9,000.00
Holiday event 4,000.00
o a pec a ven s , .
Total DISTRICT IDENTITY (DISI) 58,500.00
ORGANIZATION
Non-Personnel Expenses
Accounting Expenses 6,500.00
Computer Service & Support 2,000.00
Consulting & Legal Expenses (2014) 2,500.00
Fees & Permits 2,000.00
Insurance
Directors & Officers 1,215.00
General Liability 2,448.00
Misc 500.00
Occupancy expenses
Rent 21,094.00
Total Occupancy expenses 38,257.00
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DOA Proposed 2014 Annual Budget
Not Yet Adopted-Subject to Further Ammendment
Office furniture & equipment 1,500.00
Postage, shipping, delivery 500.00
Printing & copying 3,000.00
Supplies 3,500.00
Telephone & telecommunications 2,500.00
Total Non-Personnel Expenses 49,257.00
ORG/Special Projects
Annual Breakfast Meeting 5,000.00
Business Attract ion & Retention 1,000.00
Shuttle 5,000.00
Total ORG/Special Projects 11,000.00
Personnel & Related
15,000.00
Staff Personnel 127,135.49
Training & Prof. Development 4,000.00
Total Personnel & Related 146,135.49
Total ORGANIZATION 206,392.49
SOBO
PROW Maintenance 40,000.00
Maintenance 216,000.00
Landscaping Staff Person (2014) 19,000.00
Misc SOBO expenses 4,339.00
Security 368,204.00
Watering 17,661.00Total SOBO 665,204.00
Total Expense 930,096.49
Public Relations
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Downtown Oakland Association
Board of Directors
Person Elected Property Representing Term Expiring
1. Michelle Lane Old Oakland
President
2 years 2014
Officer Term 2013
2. Sara May Metrovation
Vice President
2 Years 2014
Officer Term - 2013
3. Jesse Nelson withJohn Bruno as designated
alternate
CIM GroupSecretary
2 years 2014Officer Term - 2013
4. Martin Ward PSAI Old Oakland Associates
Treasurer
2 years 2013
Officer Term - 2013
5. JC Wallace SKS Investments 2 years - 2013
6. Bill Doak CIM Group 2 years - 2014
7. Keira Williams with Aliza
Gallo as designated
alternate
City of Oakland 2 years - 2014
8. Joseph Gallardo Madison Park Financial 2 years 2014
9. Michael McGuire California Capital & Investment
Group Rotunda Partners II
2 years - 2014
10. Karissa Obeso-Govan CBRE Global Investors
Oakland City Center
2 years - 2014
11. David Weltin Munda LLC
1624 Telegraph Avenue
2 years - 2014
12. Drew McGowan The Clorox Company
1221 Broadway
2 years - 2014
13. Ke Norman Nailphoria
Business Tenant
1 year - 2013
14. Anagha Dandekar- Clifford Wendel, Rosen, Black & Dean
Business Tenant
1 year - 2013
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Gallen.Neilly August 13 / September 13 Activity Report
To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral
Here is our summary report of August/September activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown &Downtown Oakland Districts.
Projects COMPLETED
Press Releases:
Latham Square Opening distributed to the media on 8/12/13o SF Streets Blog: Oaklands Latham Square: Plaza to the People ran on 9/5/13o BisNow (SF): Downtown Oakland Hits Another Milestone ran on 8/21/13o
Bay Nature: Oakland experiments with giving walkers, bicyclists free rein ran on 8/20/13o Oakland Local: Latham Square marks Oaklands latest foray into pop-up public space ran on 8/19/13o KGO Radio: Latham Square (Radio Interview) ran on 8/14/13o Alameda Patch: Latham Square Opening posted on 8/13/13o The Registry: Latham Square in Oakland Opening ran on 8/12/13o SFGate: Oakland's Latham Square becomes pedestrian plaza ran on 8/12/13o Bay Area News Group: Oakland hopes Latham Square Plaza brings Uptown vibe to city center ran on
8/2/13
Media Inquiries/Pitches:
Recd a request from Matthew Artz of the Oakland Tribune re: Latham Square revamp- facilitated phone interview w/
Andrew Jones. Clip resulted. Coordinated with BisNow reporter & the districts re: Latham Square & other beautification projects. Clip resulted.
Coordinated with SF Streets Blog reporter & the districts re: Latham Square and provided quote from Andrew Jones.Clip resulted.
Created an online calendar for DISI committee use for planning re: editorial opps, advertising, events support, etc.
Reviewed editorial calendars for upcoming opportunities
International Downtown Association (IDA) Supplement for Oakland month of June 2013o International Downtown Association (IDA): June Downtown of the Month: The Downtown Oakland
Association and Lake Merritt/Uptown District Association ran in June 2013o October/November press release issue on award.
Other:
Broker focus meeting took place Thursday, 9/19/13. We planned for the next new businesses within the districtsPR, etc. currently worked with Bill Nork of Cornish & Carey for recent lease details. Follow up notes/attachmentsincluded):
o Meeting agenda, which includes active links to media clips and other resourceso Gallen.Neilly's 'New Business' press release draft formo A letter from the districts re: the vacant property/leasing database section on the district websiteso Link to more details on the Latham Square
project: http://www2.oaklandnet.com/Government/o/PWA/o/EC/s/BicycleandPedestrianProgram/LSPP/index.htm
Worked with Andrew Jones re: Latham Square opening plan
http://www2.oaklandnet.com/Government/o/PWA/o/EC/s/BicycleandPedestrianProgram/LSPP/index.htmhttp://www2.oaklandnet.com/Government/o/PWA/o/EC/s/BicycleandPedestrianProgram/LSPP/index.htmhttp://www2.oaklandnet.com/Government/o/PWA/o/EC/s/BicycleandPedestrianProgram/LSPP/index.htm -
7/28/2019 DOA Board October 2, 2013 Agenda Packet
13/13
Met with District staff 8/2/13 (PR Task Force meeting) to plan priorities for the next few months.
Reached out to Patrick Smith re: Umami Burger for further info to include in next new businesses release.Developed a template to use with future new businesses, as well.
Submission of IDA Awards for the CBDs on 6/16.
Compiled a report on businesses/restaurants opened in the districts from 2011 to 2012. Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter,
Facebook, LinkedIn Oakland Groups page)
CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists.(Ongoing)
Gallen.Neilly attends all DISI and Board mtgs.
Recent Clips
Bay Area News Group: Oakland: Spreading the art around ran on 9/10/13
SF Eater: Hopscotch's Kyle Itani and Jenny Schwarz ran on 9/6/13
KQED Bay Area Bites: Oakland Social: Five Comfort Food Date Nights in Oakland ran on 9/6/13
East Bay Express: A Destination Deli ran on 9/4/13
Diablo Magazine: Weekly Dish: Rodney Worth Hits Primetime ran on 9/4/13
7x7 Magazine: Oakland's Tribune Tavern Reenergizes Downtown with Artisan Food and Drinks ran on 8/27/13
Bay Area News Group: Joyce Gordon a key thread in Oakland's art scene ran on 8/26/13
Bay Area News Group: Tribune Tavern opens in downtown Oakland ran on 8/14/13
SFGate: Oakland greets, Oakland Eats ran on 8/13/13
SFGate: Oakland Social: Classic Cars West, the beginning of a benevolent empire Oakland Local ran on 8/9/14
SFGate: Oakland's Art + Soul packs positive vibe ran on 8/4/13
Projects UNDERWAY
Press Releases:
Plan in the works to announce IDA Award to the media, public, etc mileage!
New Businesses within the Districts drafted in coordination with the broker focus group.
Senior Task Force Media Push to be drafted
Girls, Inc. PR to be drafted (?)
Blasting photos of beautification projects to the media (BigBellies, hanging baskets, etc.)
Media Inquiries/Pitches:
Coordinate meet w/Susan Piperato (NREI)
Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses toOakland- possible to include/interview.
Other:
Revamping Oaklands Wikipedia (edited and provided feedback/updates to the Community Benefit Districts sectionon Wikipedia)
District Tweet-of-the-Week, ongoing