Do you need a link audit - Marie Haynes Pubcon Vegas 2015
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do you need a link audit? @Marie_Haynes
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Transcript of Do you need a link audit - Marie Haynes Pubcon Vegas 2015
do you need a link audit?
@Marie_Haynes
I love doing link audits!!!
@Marie_Haynes
But do youreallyneed one?
@Marie_Haynes
@Marie_Haynes
@Marie_Haynes
Have you been involved in low quality link building?
@Marie_Haynes
Do you have links that look like this?
@Marie_Haynes
Or this?
@Marie_Haynes
Or this?
@Marie_Haynes
low quality links?
Yes! you need a link audit!
@Marie_Haynes
What about self made links from decent sources?
@Marie_Haynes
like moz?
@Marie_Haynes
like moz?
@Marie_Haynes
been building links on a large scale?
Yes! You need a link
audit! @Marie_Haynes
how’s your anchor text?
@Marie_Haynes
how’s your anchor text?
@Marie_Haynes
got lots of keyword anchored links?
Yes! You need a link
audit! @Marie_Haynes
Have you seen a drop that coincides with a penguin update or refresh?
@Marie_Haynes
www.penguindates.com
https://www.mariehaynes.com
/algo-changes-and-more/
@Marie_Haynes
In Google Analytics clickacquisition
@Marie_Haynes
In Google Analytics clickacquisitionAll traffic
@Marie_Haynes
In Google Analytics clickacquisitionAll trafficsource/medium
@Marie_Haynes
In Google Analytics clickacquisitionAll trafficsource/mediumgoogle/organic
@Marie_Haynes
change the date back to before
april 24, 2012
@Marie_Haynes
see any drops that coincide with penguin?
@Marie_Haynes
even a small drop is cause for concern
@Marie_Haynes
@Marie_Haynes
traffic drop on a known or suspected Penguin
rerun date?
Yes! you need a link audit!
@Marie_Haynes
Low quality link building?large scale link building?keyword anchored links?drop on a penguin date?
@Marie_Haynes
Low quality link building?large scale link building?keyword anchored links?drop on a penguin date?
@Marie_Haynes
Low quality link building?large scale link building?keyword anchored links?drop on a penguin date?
@Marie_Haynes
Low quality link building?large scale link building?keyword anchored links?drop on a penguin date?
@Marie_Haynes
@Marie_Haynes
ouch.
@Marie_Haynes
ouch.
@Marie_Haynes
panda!
@Marie_Haynes
panda!
@Marie_Haynes
other reasons to do a link audit
@Marie_Haynes
other reasons to do a link audit
suspected negative seo
@Marie_Haynes
other reasons to do a link audit
suspected negative seohacked site
@Marie_Haynes
other reasons to do a link audit
suspected negative seohacked site
to learn what has worked well
@Marie_Haynes
be sure to look at thewholepicture
@Marie_Haynes
