Do You Matter: The Truth of Digital Influence In Brand Networks
-
Upload
jason-rogers -
Category
Marketing
-
view
274 -
download
1
Transcript of Do You Matter: The Truth of Digital Influence In Brand Networks
However there is a new kid on the block
Tweet Q’s to @JasonRogersUSA#OgilvyDS
However there is a new kid on the block
It all comes down to trust
People can be trusted
People cannot be trusted, or it depends
US Survey Data 1972-2012: ‘Most People Can be Trusted’
Tweet Q’s to @JasonRogersUSA#OgilvyDSUS Survey Data 1972-2012: via @PWC_LLP and Graph Via @Slowerdawn / @NORCNews / @WashingtonPost
US Survey Data 1972-2012: ‘Most People Can be Trusted’
The power of one rating
Tweet Q’s to @JasonRogersUSA
£14Price Premium created by excellent online
rating for a Samsung Galaxy Tablet
#OgilvyDSData via @PaleyCenter and @ShareThis
The power of 1 reviewer
Tweet Q’s to @JasonRogersUSA#OgilvyDS
1,224Excellent Reviews on Electronics Products
As of April 30, 2015