(DO YOU KNOW WHAT MELISSA...

45
(DO YOU KNOW WHAT MELISSA IS?)

Transcript of (DO YOU KNOW WHAT MELISSA...

Page 1: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

(DO YOU KNOW WHAT MELISSA IS?)

Page 2: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

ViV

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tWo

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An

glo

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niA

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Ad

y d

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on

iV w

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r 20

10

Page 3: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss
Page 4: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

A CELEBRATION OF DESIGN.Gal

eria

mel

issa

by

zah

a h

ad

id (2

008)

/ p

hoto

Rôm

uo F

iald

ini

MELISSA IS...

Page 5: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

mel

issa

aca

dem

y m

eta

mo

Rph

ose

+ h

ead

Gen

ève

by m

oRG

an

e Ri

beyR

oll

es

IT IS NOT JUST A SHOE.

Page 6: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

mel

issa

Ult

RaG

iRl

+ J.

ma

skRe

y su

mm

er 2

012

IT IS A FASHION ACCESSORY.

Page 7: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

4,000 POINTS OF SALE IN MORE THAN 70 COUNTRIES.

MELISSA IS A GLOBALFASHION ICON.

Page 8: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

MELISSA IS FUNAND COLORFUL.

viv

ien

ne

Wes

tWo

od

an

Glo

ma

nia

+ m

elis

sa s

kysc

Rape

R w

inte

r 20

10

Page 9: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

ABSOLUTELYCANDYLICIOUS!

ITS SMELL REMINDS US OF OUR BEST CHILDHOOD MEMORIES.

Page 10: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

MELISSA’S CLASSIC STYLE IS CALLED SPIDER.

IT TAKES ONE MINUTE TO BE PRODUCED.

Page 11: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

mel

issa

mes

h p

Um

p +

Jea

n p

aU

l G

aU

ltie

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r 20

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PLASTIC HAS ALLOWED MELISSA TO TRANSLATE TEXTURE AND TOUCH INTO THEIR MOST SENSUAL AND SCULPTURAL FORMS.

Page 12: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

SUSTAINABILITY IS A PRINCIPLE THAT GUIDES ALL INITIATIVES IN THE BUSINESS OF MELISSA. FROM THE DESIGN PROCESS, ALL THE WAY UNTIL THE FINAL DISTRIBUTION OF THE PRODUCT, EACH STEP IS CAREFULLY PLANNED IN ORDER TO CAUSE THE LOWEST POSSIBLE IMPACT ON THE ENVIRONMENT.

MELISSA IS ECO-FRIENDLY

mel

issa

aRa

nh

a b

y ca

mpa

na

bRo

theR

s fo

r pl

astic

.o.ra

ma

/ ph

oto

mir

o

Page 13: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

MELISSA’S COMMITMENT TO THE

ENVIRONMENT, AND DESIRE TO IMPROVE THE

QUALITY AND FLEXIBILITY OF PVC, HAS RESULTED

IN THE CREATION OF A GROUNDBREAKING

MATERIAL CALLED MELFLEX. MELFLEX IS

A FORM OF PVC THAT PROVIDES

IMPROVED ELASTICITY, IMPERMEABILITY

AND RESISTANCE. IT IS HYPOALLERGENIC,

ODORLESS, NEUTRAL AND NATURAL.

100% RECYCLABLE, IT MAINTAINS ITS

CORE PROPERTIES THROUGHOUT

THE PRODUCTION PROCESS.

MELFLEX

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mel

issa

po

libo

lha

win

ter

2011

A CONTINUOUS CHALLENGE

OVER THE YEARS MELISSA

CONTINUALLY STRIVES TO BE

THE LEADER IN TECHNOLOGY

AND DESIGN OF PLASTICS.

THEY HAVE PIONEERED MANY

TECHNIQUES, COLORS, FINISHES,

PATTERNS AND SPECIAL

EFFECTS. THIS DESIRE FOR

UNIQUENESS IS A PRINCIPLE

THAT GUIDES THE COMPANY’S

DESIGN LABORATORY AND

HAS MADE MELISSA THE

INDUSTRY REFERENCE FOR

PLASTIC FOOTWEAR.

Page 15: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

MELISSA ALWAYS LOOKS FOR ALTERNATIVE

WAYS OF EXPRESSING NEW IDEAS.

THAT IS WHY,

SINCE THE 80’S IT HAS PARTNERED WITH SOME

OF THE BEST KNOWN PROFESSIONALS WORKING

AROUND THE GLOBE. M

elis

sa C

aM

pan

a B

ag

sum

mer

200

4

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“WORKING WITH MELISSA HAS BEEN A cOUP DE PIED À LA MODE! I’VE ENjOYED THE cHALLENGE OF cREATING A HIGH HEELED PLASTIc SHOE WITH ALL THE VALUES OF MY DESIGN ETHOS.”

Jean paul gaultier

“IT’S QUITE SPEcIAL WHAT MELISSA cAN DO WITH PLASTIc. EAcH SHOE HAS A cHARAcTER AND TELLS A STORY.”

Vivienne Westwood

“THE FLUIDITY OF OUR DESIGN WAS A PERFEcT FIT FOR MELISSA’S PLASTIc TEcHNOLOGY, INjEcTING SEAMLESS PIEcES.”

Zaha Hadid

“MELISSA KNOWS HOW TO INTERPRET OUR DESIRES VERY WELL WITH PROFESSIONALISM, QUALITY AND BOLDNESS. YOU’VE GOT TO HAVE A LOT OF EXPERIENcE TO MAKE OUR cRAZY IDEAS cOME TRUE.”

Fernando Campana

“WE LIVE IN AN ‘ELASTIc’ PERIOD OF TIME AND MUST USE MATERIALS THAT ARE EQUALLY FLEXIBLE.”

gaetano pesce

“IT HAS BEEN A GREAT OPPORTUNITY TO cREATE SOMETHING WHIcH cAN BE WORN DAILY BY A VARIETY OF YOUNGSTERS AND WOMEN.”

gareth pugh

“I HAD NO IDEA THERE WAS A cOMPANY THAT WORKED WITH INjEcTED MALLEABLE PLASTIc cAPABLE OF PRODUcING SUcH EXPERIENcES FOR THE FEET. I HAVE HAD THE PLEASURE AND THE OPPORTUNITY TO cREATE DELIcATE ARTISTIc EXPRESSIONS WITH MELISSA WHIcH WILL cONTRIBUTE WITH THEIR jELLY SHOES LINES, ALL SO SUccESSFUL AND EQUALLY HIGH-SPIRITED.”

Karim Rashid

“IT’S A PLEASURE TO WORK WITH PLASTIc IN AN INNOVATIVE WAY, EXPLORING DIFFERENT POSSIBILITIES WITH A cOMPANY THAT HAS THE MOST EXPERTISE IN THE SUBjEcT.”

Jason Wu

MOVING EXPERIENCES

Page 17: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

VIVIENNE WESTWOOD

DAME VIVIENNE WESTWOOD’S SHOES ARE

CELEBRATED AROUND THE WORLD

FOR THEIR DESIGN, CREATIVITY AND STYLE, THANKS

TO AN INITIATIVE FROM MELISSA THEY HAVE

BEEN THE SUBJECT OF A MAJOR WORLDWIDE

TOURING EXHIBITION HOSTED

BY RENOWNED MUSEUMS IN

LONDON, HONG KONG, BEIRUT,

MOSCOW AND SÃO PAULO. SINCE 2008

THIS FRUITFUL UNISON HAS RESULTED IN

MORE THAN 45 PRODUCTS, INCLUDING

MELISSA VERSIONS OF SOME OF THE

DESIGNER’S MOST ICONIC STYLES.

phot

o Ju

erge

n Te

ller

/ Co

urte

sy V

ivie

nne

Wes

twoo

d

all

prod

ucts

by

ViV

ien

ne

Wes

TWO

OD

for

Mel

issa

and

Mel

issa

Ba

BY

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ZAHA HADIDGLOBALLY RECOGNIZED FOR

IMPLEMENTING HER VISIONARY

AESTHETIC BY WORKING ON ALL SCALES

AND IN DIFFERENT SECTORS, THE

ARCHITECT LAUNCHED HER SIGNATURE

STYLE WITH MELISSA IN LATE 2008.

NAMED BY FORBES AS ONE OF THE ‘100

MOST POWERFUL WOMEN’ IN THE

WORLD, SHE WAS THE FIRST FEMALE

TO BE AWARDED THE PRITZKER

ARCHITECTURE PRIZE (2004) AND HAS

MORE THAN 950 PROJECTS DEVELOPED

IN 44 COUNTRIES.

HADIDGLOBALLY RECOGNIZED FOR

IMPLEMENTING HER VISIONARY

AESTHETIC BY WORKING ON ALL SCALES

AND IN DIFFERENT SECTORS, THE

ARCHITECT LAUNCHED HER SIGNATURE

STYLE WITH MELISSA IN LATE

NAMED BY FORBES AS ONE OF THE ‘

MOST POWERFUL WOMEN’ IN THE

WORLD, SHE WAS THE FIRST FEMALE

TO BE AWARDED THE PRITZKER

2004

PROJECTS DEVELOPED

COUNTRIES.

HADIDGLOBALLY RECOGNIZED FOR

IMPLEMENTING HER VISIONARY

AESTHETIC BY WORKING ON ALL SCALES

AND IN DIFFERENT SECTORS, THE

ARCHITECT LAUNCHED HER SIGNATURE

STYLE WITH MELISSA IN LATE 2008.

NAMED BY FORBES AS ONE OF THE ‘100

MOST POWERFUL WOMEN’ IN THE

WORLD, SHE WAS THE FIRST FEMALE

TO BE AWARDED THE PRITZKER

2004) AND HAS

PROJECTS DEVELOPED

COUNTRIES.

Mel

issa

Za

Ha

Ha

DiD

sum

mer

201

0

Page 19: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

MELISSA CELEBRATES A DECADE OF CONTINUOUS WORK WITH

THE BRAZILIAN DESIGN DUO BY RE-LAUNCHING SOME OF THE

MOST SUCCESSFUL STYLES OF THEIR COLLABORATION.

KNOWN FOR THEIR INTELLIGENT METHOD OF UNITING THE

LATEST TECHNOLOGY WITH RUSTIC, ARTISANAL MATERIALS.

THIS IS ILLUSTRATED IN THE MORE THAN 10 PRODUCTS THEY

CREATED WITH MELISSA.

CAMPANA BROTHERS

Mel

issa

Ca

Mpa

na

Zig

Za

g w

inte

r 20

10

Page 20: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

GAETANO PESCE

THE ITALIAN ARCHITECT-ARTIST-DESIGNER

STAR GAETANO PESCE BELIEVES

THAT THE FUTURE OF DESIGN

AND ARCHITECTURE

IS IN PLASTIC

MATERIALS.

BOTH

HIS PRODUCTS

WITH MELISSA HAVE

THE SIGNATURE EMOTIVE,

MUTATING AND TACTILE

QUALITIES. SIMILAR TO HIS GREATEST

WORKS, WHICH ARE FEATURED IN

THE PERMANENT COLLECTIONS OF THE

MoMA AND CENTRE GEORGES POMPIDOU.

Mel

issa

+ g

aeT

an

O p

esCe

sum

mer

201

1

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JASON WU

TAIWANESE FASHION DESIGNER JASON WU IS THE

CREATOR OF MANY NOTEWORTHY DESIGNS. HE HAS

CAPTURED THE ATTENTION OF AMERICA’S CELEBRITIES

WITH HIS VISION. WU ALSO CAPTURED MELISSA’S,

RESULTING IN A PARTNERSHIP THAT YIELDED TWO

MODELS. THEY FEATURE LACE DETAILS, HIS SIGNATURE

OWN ICON AND ARABESQUE PRINTS.

WU’S RELATIONSHIP WITH PLASTIC IS SPECIAL: AT

THE TENDER AGE OF NINE HE BEGAN TO DRAW HIS

FIRST CREATIONS AFTER BEING INSPIRED BY DOLLS

OF THE SAME MATERIAL.

Lace print by Jason Wu adorns both

his model for the brand and the

facade created for Galeria Melissa

MEL

ISSA

ULT

RAG

IRL

+ JA

SON

WU

sum

mer

201

2

Page 22: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

GARETH PUGHM

ELIS

SA A

LERO

N +

GA

RETH

PU

GH

sum

mer

201

2

ENGLISH DESIGNER GARETH PUGH

HAS RECEIVED CRITICAL ACCLAIM FOR

HIS DRAMATIC, OFTEN SINISTER, AND

CONSTRUCTED CREATIONS.

PUGH HAS DESIGNED TWO PRODUCTS FOR MELISSA,

A GLADIATOR STYLE STRAIGHT FROM THE

YEAR 3.000 AND ONE WITH HIS EMBLEMATIC FIVE

POINT STAR IMAGE. THEY ECHO AN UNDERLYING

HUMOR PRESENT IN BOTH HIS WORK AND MELISSA’S.

Page 23: (DO YOU KNOW WHAT MELISSA IS?)melissa.tecnologia.ws/infocenter/upload/site_item_arquivo/126/504.pdf · (DO YOU KNOW WHAT MELISSA IS?) Vi V ienne West W ood Anglom A ni A + m eliss

THIERRY MUGLER

FASHION AVANT-GARDE ICONOCLAST

THIERRY MUGLER BLENDED HIS UNIQUE

PERSPECTIVE OF SENSUALITY, HUMOR

AND EXTRAVAGANCE WITH MELISSA’S

FANTASTIC PLASTIC IN 1983.

ORIGINALLY A PROFESSIONAL BALLET

DANCER, THE ESSENCE OF THE ‘MAGIC OF

PERFORMANCE’ IS AT THE HEART OF HIS

BEING. THE WAY MUGLER TRANSLATES

HIS VISION LEAVES NO ONE INDIFFERENT.

JEAN PAUL GAULTIER

L’ENFANT TERRIBLE OF FRENCH

FASHION FIRST PARTNERED WITH

MELISSA IN THE 80’S AND LATER

RETURNED TO CELEBRATE 30 YEARS

OF THE BRAND WITH TWO NEW

EXTRAVAGANT HIGH-HEELED

MODELS. CREATOR OF MAISON

GAULTIER, HE ALSO DESIGNED

FOR LUXURIOUS BRAND

HERMÈS FROM 2003-2010.

MEL

ISSA

JEA

N P

AU

L G

AU

LTIE

R su

mm

er 2

011

MEL

ISSA

+ T

HIE

RRY

MU

GLE

R 19

83

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J. MASKREY

BORN IN HONG

KONG, THE

ORIGINAL CREATOR

OF ‘SKIN JEWELRY’ WAS

AN ESSENTIAL PARTNER FOR

MELISSA. SHE HAS ALSO COLLABORATED WITH

ALEXANDER MCQUEEN, GIVENCHY, LANCOME

AND MAC COSMETICS. HER BRAND DEBUTED

AT LONDON FASHION WEEK IN 2001 AND

EVER SINCE SHE HAS DEDICATED HERSELF TO

EMBELLISHING WOMEN’S AND MEN’S CLOTHING

WITH HER LUXURIOUS CRYSTALS.

KARIM RASHID

A PREACHER OF THE CULTURE OF FORM,

THE EGYPTIAN DESIGNER IS THE MAN BEHIND

DESIGNOCRACY AND AN ENTHUSIAST AND

ADVOCATE OF PLASTIC DESIGN. HE PARTNERED

WITH MELISSA IN 2005, CREATING ONE TEAR-

SHAPED MODEL AND ANOTHER WHICH

DELIVERS HIS INTERPRETATION OF

THE CLASSIC “ARANHA”

STYLE.

MEL

ISSA

LA

DY

DRA

GO

N +

J. M

ASK

REY

win

ter

2010

MEL

ISSA

KA

RIM

RA

SHID

HIG

H s

umm

er 2

005

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THE BRAZILIAN FASHION DESIGNER WHO HAS

EXPORTED HIS FASHION STYLE AROUND THE

WORLD, HERCHCOVITCH HAS CREATED OVER

20 MODELS WITH MELISSA IN AN EXTREMELY

SUCCESSFUL PARTNERSHIP. A TRUE BRAZILIAN

FASHION MOGUL, HE IS CREDITED WITH

INTRODUCING NEW FASHION POSSIBILITIES

FOR BRAZILIAN WOMEN WITH A TRULY

UNIQUE SENSIBILITY. HE IS CURRENTLY

SHOWING HIS COLLECTIONS

AT NEW YORK

FASHION WEEK.

JUDY BLAME

THE CELEBRATED ART DIRECTOR AND

JEWELRY DESIGNER, FAMOUS FOR CREATING

TIMELESS IMAGES FOR “I-D” AND STYLING

BOY GEORGE, BJORK AND

NENEH CHERRY, PARTNERED

WITH MELISSA IN 2005,

RE-EDITING TWO BOOTS

INTO GUTSY UP-TO-DATE

VERSIONS, ADORNED

WITH SYMBOLS OF HIS

PUNK SOUL.

ALEXANDRE HERCHCOVITCHM

ELIS

SA M

AKI

NG

+ A

LEXA

ND

RE H

ERCH

COV

ITCH

win

ter

2011

MEL

ISSA

SCA

RFU

N B

OO

TS A

LEXA

ND

RE H

ERCH

COV

ITCH

+ JU

DY

BLA

ME

sum

mer

200

5

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A TRUE TALENT, AND ONE OF BRAZIL’S NEW

GENERATION OF FASHION DESIGNERS, CAPETO

BRINGS THE CULTURAL ELEMENTS THAT DISTINGUISH

HER PIECES TO HER CREATIONS FOR MELISSA.

AMONGST HIGHLIGHTS IS THE “IPÊ” SANDAL, NAMED

AFTER ONE OF THE MOST WELL-KNOWN NATIVE

TREES OF HER COUNTRY. A SPECIAL TRANSLATION

OF THE BRAZILIAN STYLE INTO FOOTWEAR.

ISABELA CAPETOLOVEFOXXX

LEAD SINGER OF CULT BRAZILIAN POP-ROCK BAND CSS,

LOVEFOXXX HAS BEEN WORKING AS AN ILLUSTRATOR FOR

MORE THAN 10 YEARS AND CONQUERING FANS FROM ALL

OVER THE WORLD WITH HER EDGY, HANDMADE DRAWINGS

EXPRESSING UNIQUE THEMES. MELISSA PARTNERED WITH THE

YOUNG SENSATION IN 2006, BEFORE HER BAND BROKE OUT,

COMMISSIONING HER FOR ONE OF THE MOST MEMORABLE

FAÇADES FOR ITS GALLERY. SHE LATER

PRODUCED TWO PRODUCTS THAT

LIVED UP TO THE HIGH

EXPECTATIONS.

MEL

ISSA

NU

MA

+ L

OV

EFO

XXX

sum

mer

201

0

MEL

ISSA

FLO

WER

+ IS

ABE

LA C

APE

TO s

umm

er 2

010

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MELISSA ACADEMY

THIS PIONEER PROJECT AIMS TO STIMULATE THE

DEVELOPMENT OF NEW WAYS OF THINKING,

WORKING AND CREATING WITH PLASTIC. THE

GROUNDWORK WAS LAID THROUGH A SERIES OF

WORKSHOPS FOR UNIVERSITY STUDENTS LED BY

MELISSA’S HEAD CREATORS, WHO CALLED UPON

PATRICIPANTS TO CREATE A ‘WALKING OBJECT’.

THE FIRST EDITION TOOK PLACE AT HEAD

GENÈVE UNIVERSITY. THREE MODELS WENT

INTO PRODUCTION.

MEL

ISSA

ACA

DEM

Y D

UCK

+ H

EAD

GEN

èVE

by JU

LIE

SIM

ON

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A SELECTION OF LICENSED

NAMES SEASONALLY

APPEAR IN MELISSA’S

COLLECTIONS, SUCH AS

THE SMURFS, BARBIE,

HELLO KITTY,

THE LITTLE PRINCE

AND VARIOUS DISNEY

CHARACTERS.

MEL

ISSA

GLA

M +

DIS

NEY

WIN

TER

2007

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MELISSA’S FIRST CONCEPT STORE OPENED IN SAO PAULO’S FASHION DISTRICT IN 2005, BLENDING AN EXCITING ARTISTIC AND SHOPPING EXPERIENCE.G

ALE

RIA

MEL

IssA

num

ber

20 P

OsT

-IT /

CA

sA D

ARW

IN, 3

M A

ND

CO

ALA

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1. Galeria Melissa by Pier Balestrieri

2. Galeria Melissa by avaf

3. Galeria Melissa by Campana Brothers

4. Interior space of the sao Paulo store,

designed by Muti Randolph1. 3.

2.

4.

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THE VENUE’S ARCHITECTURE WAS INSPIRED BY CAVES,

CREATING TRANQUILITY AMIDST THE CHAOTIC PACE

OF THE CITY AND PROVIDING CUSTOMERS WITH A

MORE PLEASURABLE AND INTROSPECTIVE SHOPPING

EXPERIENCE. GALERIA MELISSA NEW YORK WILL ALSO

EXHIBIT ARTWORK OF ITS PARTNERS.

The Mercer Hotel

Marc Jacobs

Louis Vuitton

Prada

Taschen

Barneys

Dolce &Gabbana

BapeBurberry

American Apparel

Sulliv

an S

t

6 Ave

WATTS ST

BROOME ST

Gree

ne St

Woo

ster S

t

Thom

pson

St

Mer

cer S

t

Cros

by St

Spring St

Jersey St

W HOUSTON ST

LAFA

YETT

E ST

BRO

ADW

AY ST

SoHo

C

M

Y

CM

MY

CY

CMY

K

mapa-NY.pdf 1 11/25/11 6:40 PM

GALERIA MELISSA NEW YORK

A sketch and 3D plans for Galeria Melissa New York; follow the map to 102 Greene street, soHo

AS A PART OF ITS EXPANSION PLAN, MELISSA OPENED ITS

FIRST INTERNATIONAL STORE IN 2012. THE CHOSEN LOCATION

IS THE HEART OF SOHO, IN NEW YORK CITY.

GALERIA MELISSA NEW YORK

AIMS TO CONSOLIDATE THE

BRAND’S VALUES, PROMOTING

DESIGN AND PLASTIC WITH THE

GOAL OF BRINGING RELEVANT

EXHIBITIONS TO PEOPLE’S LIVES.

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PLASTIC DREAMS

A BRAND WITH UNIQUE CONTENT THAT HAS FOUND

A PERSONAL WAY OF SHARING ITS MESSAGE.

SINCE 2009, MELISSA PRESENTS ITSELF TO THE WORLD

THROUGH PLASTIC DREAMS MAGAZINE.

win

ter

2009

sum

mer

201

0

win

ter

2010

sum

mer

201

1

win

ter

2011

win

ter

2011

sum

mer

201

2

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TWO ANNUAL EDITIONS FEATURE EXCLUSIVE CONTENT

PRODUCED BY RENOWNED COLLABORATORS,

phot

o sa

ndri

ne D

uler

mo

& M

ichae

l Lab

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oto

Tyro

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phot

o G

ui P

agan

ini

phot

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iro

phot

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Wan

dael

600.000 COPIES

PER YEAR (BRAZIL).

200.000 COPIES

PER YEAR (OVERSEAS).

EXPANDING ON THE COLLECTION’S THEMES: “AFRICA”,

“CIRCUS”, “PIRATES”, “AMAZON”, “TIME” AND “LOVE”.

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LET’S TALK ABOUTMELISSA’S PRODUCTION.

Mini Melissa factory created

for the 30th anniversary

exhibition of the brand

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MELISSA IS THE PREMIER

BRAND IN GRENDENE’S

PORTFOLIO. FOUNDED

IN 1971 IT IS ONE OF THE

WORLD’S LARGEST SHOE

MANUFACTURES WITH:

ANNUAL RETAIL REVENUE OF

MORE THAN US$ 1 BILLION

32 MILLION PAIRS OF SHOES

SOLD IN THE PAST DECADE

Mel

issa

’s fa

ctor

y pl

ant i

n Fa

rrou

pilh

a - R

s, so

uth

of B

razi

l

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75 MILLION PAIRS400* NEW PRODUCTS LAUNCHED ANNUALLY.

RIGOROUS QUALITY CONTROL.

12 FACTORIES 29 ,693 EMPLOYEES.

*approximately

OF SHOES MANUFACTURED

IN THE PAST 30 YEARS.

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MELISSA LIKES TO GIVE BACK

TO THE COMMUNITIES WHERE

THE INDUSTRIAL PLANTS ARE

LOCATED. A GREAT DEAL

OF CONSIDERATION, BASED

UPON FEEDBACK FROM

REPUTABLE CONSULTING

COMPANIES, HELP

DETERMINE THE CRITERIA

AND MEASUREMENTS FOR

THE COMPANY’S EFFORTS

IN SOBRAL, FORTALEZA

AND CRATO, IN CEARÁ

(NORTHEAST BRAZIL) AND IN

FARROUPILHA AND CARLOS

BARBOSA IN RIO GRANDE DO

SUL (SOUTH OF BRAZIL). phot

o V

ivia

ni B

acco

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issa

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012

WITH OVER 1,000 RETAILERS

IN THE U.S.A. MELISSA

HAS BEEN PART OF THE

COUNCIL OF FASHION

DESIGNERS OF AMERICA

(CFDA) SINCE 2010. THIS

HAS ALLOWED THE

COMPANY TO LEVERAGE

THEIR GLOBAL IMAGE IN

THE USA, AND TO CREATE

NEW PARTNERSHIPS

WITH BOTH UP AND

COMING AND WELL-

ESTABLISHED NATIONAL

TALENTS. THE FIRST IS WITH

MANHATTAN-BASED WHIZ

KID DESIGNER JASON WU.

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MELISSA IS POP LUXURY

MELISSA CAN BE FOUND AT VARIOUS

TRENDSETTING SPOTS AND EVENTS IN

THE WORLD’S FASHION CAPITALS SUCH AS

COLETTE AND THE LOUVRE (PARIS), 10 CORSO

COMO (MILAN), SELFRIDGES AND DOVER

STREET MARKET (LONDON), THE GRAMMY’S

(LOS ANGELES), SÃO PAULO FASHION WEEK

AND FASHION RIO.

1.

1. Melissa academy

workshop at Head

Genève, 2010

2. Gaetano Pesce

launch at 10 Corso

Como, Milan, 2010

3. Melissa presents a

30 year retrospective

at Milk studios, New

York, in partnership

with Bergdorf

Goodman, 2009

2.

3.

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1. Melissa brings the

exhibition Vivienne

Westwood shoes to são

Paulo Fashion Week

(January 2008)

2. The brand is a proud

sponsor of the event,

with its own lounge

always customized by a

different artist, pictured

right by assume Vivid

astro Focus (June 2011)

1.

2. 6.

3.

4.

5.

3. Melissa at selfridges shoe Galleries

4. london Design Museum publishes

Melissa as one of the 50 shoes that

changed the world

5. Melissa by Zaha Hadid sculpture

at Die Neue sammlung Museum

6. Book by Charlotte & Peter Fiell

with cover by Melissa

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1980sMELISSA’S DNA

1970s

throughout its 30 year history, melissa

has been Designing innovative jelly

shoes to a ever growing public. the

traDitional melissa spiDer style DebuteD

in 1978, inspireD by the sanDals worn by

the fisherman of the french riviera.

the branD

begins to

work with

co-creators,

enabling the

Development

of unique

styles in the

business.

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1990s 2000smelissa emerges as a global

fashion icon, anD becomes a

reference for the worlD’s

accessories inDustry.

superior technology plays

an essential role anD allows

melissa to set new stanDarDs

for Design anD comfort.

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SPAIN - FRANCEJAPAN - SWITZERLAND - GERMANY AUSTRIA - HOLLANDBELGIUM - LUXEMBOURGCZECH REPUBLIC TURKEY - NORWAY - FINLANDICELAND - DENMARK - SWEDEN RUSSIA - POLANDBrasilien Shoes, S.L C.C. Botanico - Local 135100 Maspalomas - Spainphone: +34 928 776463email: [email protected]@brasilienshoes.com Contact Person: Elsa Campos

LEBANON - UNITED ARAB EMIRATES JORDAN - SYRIABAHRAIN - KUWAIT - QATARSAUDI ARABIA - EGYPTAishti SalAishti Bldg 1St Floor Jal El Dib HighwayBeirut 12022090 - Lebanon

phone: +961 4 722227email: [email protected] Person: Jennifer Chiha

englanD - irelanDGlass FootwearUnit 2 Jackson Joseph Building6 Princelet StreetE1 6Qh London - Englandphone: +44 (0) 752 566 3001email: [email protected] Person: Alana MannURUGUAY Rbk Uruguay S.A Arocena, 1632 11500 - Montevideo – Uruguay fax: +598 2 600 05 10 email: [email protected] Contact Person:carolina Cash

ITALY - ROMANIA HUNGARY

CROATIA BULGARIA - SLOVENIA SERBIA - MONTENEGRO MACEDONIA KAZAKHSTANMONGOLIA UKRAINEOlang SpaVia Sile, 531040 Volpago Del Montello (Treviso) - Italyphone: +39 0423 620877fax +39 0423 620949email: [email protected] Person: Francesca Sartor

ANGOLAGrupothepasaR Maianga 83 And 2 GMaiangaLuanda - Angolaphone: +244 924123922email: [email protected] Person: Igor Paparoto

MELISSA HEAD OFFICE av. pedro grendene, 131 – postal code 95180-000 – farroupilhario grande do sul – brazilphone: + 55 54 2109 9000 | e-mail: [email protected]

MELISSA INTERNATIONALJUNIOR DA SILVAphone: europe+ 35 1 9656 27800 usa + 1 646 441 8496 brazil + 55 16 9209 9988email: [email protected]

EDUARDO JORDãO DE MAGALHãESsuite 273 - notting hill gate – london w11 3je ukphone: +44 (0)795 027 5717 email: [email protected]

AUSTRALIA - NEW ZEALANDINDONESIAViver Brazil289 Geelong RoadKingsville Vic 3012Melbourne - Australiaphone: +61 03 9689 1500email: [email protected] Person: Susannah Kerr

COLOMBIAPeg CapitalAvenida 82, No. 9-65Saville RowBogota – Colombiaphone: +57 1 310 4872 email: [email protected] Person: Maria Cristina Piedrahita

GREECE - CYPRUSHatziprodromou Bros S.A.8 Road To Oreokastro56430 Thessaloniki, Greecephone: +30 2310 682222 fax: +30 2310 682211email: [email protected] Person: Sandy Hatziprodromou

VIETNAMGreaterasia Distributors Sdn BhdUnit 1006 10Th Floor, Wisma Lim Foo YongNo 86, Jalan Raja Chulan50200 Kuala Lumpur - Malaysiaphone: +60 321417678email: [email protected] Person: Somdev

TAIWANSongo Brand Marketing Co Ltd.4F., No.3, Lane 327, Sec. 2, Jhingshan Rd., Jhonghe CityTaipei Conty 23547 - Taiwanphone: +886 2 2245 2028email: [email protected] Person: Jorice Chiu

THAILANDJaspal Co., Ltd

Bangchak, PrakanongBangkok 10260, Thailandphone: +66 2 399 1086fax: +66 2 381 4840e-mail: [email protected] Person: Phornthep Singhsachathet

MOROCCOArte Nobre Sarl/Lau03 Rue Sidi Bouamer Riad AroussMarrakesh - Moroccophone: +212 62204845email: [email protected] Person: Mr. Yassine Errehioui

PORTUGALVendalindaRua Da Gândara Dos OlivaisLote 10 - ZicofaApartado 295, 2415 - 808 Leiria - Portugalphone: +35 1244860030email: [email protected] Person: David/Fernando Fonseca

ARGENTINAGrendene Argentina S.ACalle Los Patos, 2151 - C1283abiCiudad Aut De Buenos Aires - Republicaphone: +54 11 6772 2561email: [email protected] Person: Cesar Ceratti

PHILIPPINES Tykes Trading Inc.678 Gen Malvar Street Metro ManillaMalate Manilla – Philippinesphone: +63 917 8881168email: [email protected] Person: Vida Chua

USA- CARIBBEAN ISLANDS Ilhabela Holdings Inc520 West 27Th Street Suite 601New York 10001 - Usaphone: +1 212 478 8967email: [email protected] Person: Michele Levy

VENEZUELA Corporacion Nobilis, C.AUrb. Guaicay Calle La Pedrera Edif. Las Minas - Las Minas De BarutaCaracas – Venezuelaphone: +58 212 945 6297 / 945 9311fax: +58 2 941 8490 email: [email protected] Person: Bladimir Davila

CHINABeijing Youyi Shopping City Co.,Ltd Beijing Lufthansa Center, No. 52Liangma Qiao Road, ChaoyangDistrict, Beijing, China, 100125email: [email protected] Person: Jeff Li

HONG KONG SINGAPOREThe Brand Agency25Th Floor, Heng Shan Building145 Queens Road EastwWan Chai Hong Kongphone: +852 67999 201email: [email protected] Person: Ben Kerr

PANAMAElad YahavAve Balboa Bayfront Tower Apto 1108Panama City - Panamaphone: +507 6781 9853email: [email protected] Person: Elad Yahav

CANADASimms Sigal Co.155 Beaubien Street WestH2v 1C5 - Montreal - Quebecphone: +514 849-6011email: [email protected] Person: Linda Sigal

www.melissa.com.br/profile

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Creative Director Erika Palomino

Art Director Luciana Vaz Guimarães

Art Editor Luciana Wolf

Designer Raquel Botelho and Leif Magalhães

Editor Sergio Amaral

Assistant Editor Duda Porto de Souza

Photos Vivi Bacco and Melissa

Digital Retouching Vivi Bacco and Rubia Aoki

Assistant Photographer Juliana Nallini

Associate Producer Ana Maria Madales

MELISSA HEAD OFFICE Av. Pedro Grendene, 131

Postal Code 95180-000 – FarroupilhaRio Grande do Sul – Brazil

Phone: 55 54 2109 9000

[email protected]

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(NOW YOU KNOW.)