Do we really observe?
description
Transcript of Do we really observe?
Are our eyes OPEN
Amit JainIndia
A Crash Course on CreativityProfessor Tina Seelig, Stanford University
What is Creativity
Where is Gravity at Shops – Let’s Observe?G
ravi
ty
CREA
TIVI
TY
Creates
The shopping ExperienceDepends on a lot
Singboar
d
Display
Information
AmbienceSalesperson
No Bad Mood
Display
Never thought Display can have such impact
• Displays matter a lot– IDBI ATM lighting makes me think do I need to withdraw money– SBI I will only use if I need it and searching for ATM– One attracts and another, well we need to find
Positioning What’s more tempting than chocolates and snacksPut them at the front, even passerby's would be attracted
Something to learn from small shopkeepers
All matters is margin
• The first thing person should look at is my high margin produces – Front for home
based products, brands at the back
Been a regular visitor to this shop but never thought why this display- interesting shopkeeper
Variety and Gravity
• Hmmm, lets have variety, does that also brings more customers– More choices leading
to more purchase
Thanda Matlab CocaCola(Cool means CocaCola)
• All Indians know this tagline• So selling cold drinks , well the
brand matters
So What?
• Well Shops have gravity hitting at our subconscious
• Keeping our eyes open will give us that insight
Businessman seems to be the biggest Behavioral Scientist,
They know the gravity for subconscious