Do SEO That Google Love

download Do SEO That Google Love

of 60

  • date post

    14-Jul-2015
  • Category

    Marketing

  • view

    206
  • download

    0

Embed Size (px)

Transcript of Do SEO That Google Love

  • #WAN_STR @agtunn

  • DO SEO THAT GOOGLE LOVE

    NAY MIN WINHART Digital Marketing Specialist

    How to analyze and optimize in the right way

  • #WAN_STR @agtunn

    SEO Introduction

    How google works

    SEO Strategy

    On-page SEO

    Technical SEO

    Tools & Resources

    Q&A

    Agenda

  • SEO Introduction

  • #WAN_STR @agtunn

    source:goo.gl/PeKVEn

    Nearly 6 billion search per day

  • #WAN_STR @agtunn

    source:goo.gl/PeKVEn

    Not Growing Anymore

  • #WAN_STR @agtunn

    200 Millions Active Websites

  • #WAN_STR @agtunn

    Less than 1% is Visible

  • #WAN_STR @agtunn

    what the hell is going on?

  • #WAN_STR @agtunn

    SEO is Not DEAD

  • #WAN_STR @agtunn

    Click Through Rate(%) by Position in SERP

    #1 get < 30%

  • Nay Min

    Any kind of sustainable tactics, ways, methods or rules to create high value webpages which are shown in the first position of SERPs and

    stay there forever.

    SEO

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • GIVE BEST ANSWER

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

    Answer Two Questions

  • #WAN_STR @agtunn

    How Google determine confusion?Same Keywords do not imply the same Entity

  • #2

    #1

    #3

    #4

    #5#6

    #7

    #7 Results

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

    Using Over 200 Factors Every page has single QS Attached

  • #WAN_STR @agtunn

  • SEO Strategy

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

    Reducing site speed to one second can gain 106,224 $ per year

  • #WAN_STR @agtunn

    source: http://goo.gl/QmGJvc

    User Experience

    Multiple Devices

    CRO

    Unique Value

    Quality

  • #WAN_STR @agtunn

    SEO is An ART

  • #WAN_STR @agtunn

    Strategy

  • On-page SEO

  • #WAN_STR @agtunn

    URL Struktur

  • #WAN_STR @agtunn

    Main Content

    Subsidiary Content

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

    Optimize for only one Keywords per page will not work for future.

    One Topic One Page in Future

    Keywords Matching Changed

    Optimize for Entity

    Group KW by Intent

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

    StrategyOn-Page

  • Technical SEO

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

    META Data

    xml Sitemap

    Robots.txt

    http://www.example.com/foo.html

    HTTP/1.1 200 OKDate: Tue, 24 Feb 2015 17:42:43 GMT()X-Robots-Tag: noindex()

    X-Robots-Tag

    User-agent: *Disallow: /Disallow: /cgi-bin/Disallow: /tmp/Disallow: /junk/

  • #WAN_STR @agtunn

    http://example.com http:www.example.com https://example.com https://www.example.com

    http://example.com/ http:www.example.com/ https://example.com/ https://www.example.com/

    http://www.example.com/index.html http://www.example.com/INDEX.html http://www.example.com/index.php http://www.example.com/INDEX.php http://www.example.com/home.php http://www.example.com/startseite.html http://www.example.com/index.aspx

    m.example.com

    There can never be Two:

  • #WAN_STR @agtunn

  • Conclusion

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

  • #WAN_STR @agtunn

    StrategyOn-Page

    Technical

  • #WAN_STR @agtunn

    It is not easy to fall in love with human

  • Love Forever

  • #WAN_STR @agtunn

    NAY MIN WINHART Digital Marketing Specialist http:www.techdivision.com n.winhart@techdivision.com

    THANKS YOUANY QUESTIONS?

  • Alle Inhalte der vorliegenden Prsentation sind urheberrechtlich geschtzt und drfen nur nach vorheriger, schriftlicher Genehmigung durch die TechDivision GmbH weiterverwendet werden.