Do it Google Way

Algeria

#gsamena#gsamena2014#dzgsa#esigsa#DoItGoogleWay

Contribution of Ibn

Rochd ILIMA’s in

improving IT in Batna

Ibn Rochd ILIMA’s Manager

Marref Rahma1CS @ ESI

Tell us something you know about Google

Google Student Ambassador Program

What’s the GSA Program ?

An opportunity for students to act as liaisons between Google and their universities.

Students... ?

Who are:

● Enrolled in full-time undergraduate/postgraduate study

● Available 10 hours per month to spend on Google evangelist work

● Familiar with Google products

● Active Google+ users

● Involved with student organizations and activities

Students like...

Students like...

YOU !

Why is the GSA Program for ?

● Enhance your professional development, leadership and

communication skills

● Meet, learn from Googlers and interact with them

● Be eligible to participate in special Google events, training and be

considered for local internships

● Add the GSA program experience to your CV

● Receive your own pretty and exclusive Google SWAG

The GSA’s Community

● Access the unique network of GSA around the world (>1000 students).

● Interact with many enthusiast and passionate students from foreign countries !

The GSA’s Community

The GSA’s Community

The mission of a GSA

Attend the Summit :

● Workshops, trainings to learn about Google tools

● Get resources to enhance your professional development

● Work in a collaborative work environment

● Get your official certificate as GSA !

The mission of a GSA

Rouse Your Campus « It’s Your Turn to Shine ! »

● Act as a campus contact for Google teams

● Help Google better understand each university’s culture

● Hold trainings and events with your university community around

Google’s core products, programs, initiatives

How to apply ?

STAY TUNED !

Broadcast YourSelf

Algeria

Who’s speaking?

Sara Si-moussisaramoussi@gsa-mena.org

Session Roadmap

The Web Content Creators

How to contribute ?

Google Technologies for Content Creators

Craft a Successful YouTube Content Strategy

The 3 WEBs

Read-Only1996

Read & Write2006

Read & Write& Understand -

2016

What things did you search for on Google this year ?

Google Search Year in review !

Who are the Content Creators ?

Sweden's PewDiePie, the most popular YouTuber in the world.

The most trending Blog

YouTube Spotlight !!!

The Saudi Arabian Women’s Blog

It can be also …

But … How do I contribute ?

Create Your Own Website !

+

But … How do I contribute ?

Use social medias !

But … How do I contribute ?

Create and feed a blog

But … How do I contribute ?

Blog vs Website

• Content is regularly updated.• Not formal.• Interactive.• Informative and educational.• Interactivity about

industry/customer issues.• Some people have a blog.

• Content is static.• Formal/professional.• Interactivity does not exist. • Transactional.• Communication about products and/or

services.• Almost everyone has a website.

Google Technologies for Content Creators

Google Webmaster Tools

Blogger : Some History don’t do harm !

• Pyra Labs, 1999

• http://www.blogger.com

• Bought by Google in 2010.

• Hosted on BlogSpot or anyuser preference.

Blogger : what makes it special ?

• Have as much blogs as you want !

Blogger : what makes it special ?

• An easy way to manage the blogs you are following.

Blogger : what makes it special ?

• Log in with your Google Account

Blogger : what makes it special ?

• Connect with Google+

Blogger : what makes it special ?

• You can make money with Blogger throughGoogle AdSense !

5 Tips to Write Good Blog Post

#1 The Post Headline Is More Important

Then The Post Itself

• 30 Most Successful People In Web Design.• 10 Reasons Why You’re Not Losing Weight• How To Optimize Your Blog For Search Engines, To Get More Traffic!

#2 Size does matter

• Too much text makes it look like there is a lot to do• People looking for a quick answer can’t skim 3000 words.• People with time still don’t want to read 3000 words if there

is a chance it was a waste of time.

#3 Images Sell

Your Blog Post

#4Styling your post

increases readability

#5Write about something people want to read

Quick Quiz

YouTube in Facts

• YouTube is a video-sharing website• Headquartered in San Bruno, California.

• Founded: February 14, 2005• Founders: Chad Hurley,Steve Chen, Jawed Karim

• Owned by Google in 2006• CEO: Susan Wojcicki

YouTube in Features

YouTube in Features

YouTube in Features

YouTube in Features

YouTube in Features

YouTube in FeaturesBrandings

Call To Action

YouTube in Features

YouTube in Features

Craft a SuccesfulYouTube Content

Strategy

Why do we create ?

• Be famous

• Just share something we’re good at it with the world !

The creative lifecycle

1.Be Happy2.Get Viewers3.Keep Your Viewers Happy

Keep Yourself Happy !

Be

passionate

Be Inspired and Inspirational !

• Build a social army by the exchanges that occur between people that view your channel

• Give them way ideas to share

Build a sustainable plan

- Consider your show idea :● Excite you, Inspire you, Passionate you● Authentic

- How sustainable are your ideas ? - If your audience is already here, are you able to maintain the show ?

i-e : Your energy, your resources- You don’t need fancy tools for that

Get ViewersMake your content

● Shareable : use ways to share, give reason to share ; what will you do as a viewer ?

● Discoverable : easy to find. o Sharing, being opted-in, YouTube Search Engine.

● Accessible : does it require to have a look on a previous video to understand its content ?

● Collaborative : think about collaborating with people that do the same thing as you do → opportunity to gain new fans

Get Viewers

Tips on collaborating with other YouTubers

● Make sure you have the same target audience

● Make sure your guest (collaborator) is/are really proud of their role in your video so as he/they share your common content

Example of Successful Collaboration

Keep Your Viewers Happy

Building a sustainable viewership

Make your content

● Conversational● Targeted● Consistent● Interactive

Conversational Show

● Why ?Involving your fans give them a reason to view your channel. And btw you’d have just gained lawyers of your trend on the net.

● How ?Speak:

- To Them in the Camera.- With them through social medias.

Targeted Show

● Find out who’s watching your channel, their ages, their interest, are they passionate ?

● Check out your audience details.

Consistant Show

● Consistency means different things depending on who you ask → a must to build a successful channel.

● Consistency is expected on : format, titles, show …etc.

● TV vs YouTube : YouTube allows viewers to watch what they want when they want.

● To grow your channel you have to specify a clear, narrow & focus topic on your stream.

● Whether you wanna switch to another type of content, ask yourself first how my fans will feel about it ?

Interactive Show

• Think about ways to involve your fans :• Examples:

- Play games- Launch challenges- Ask them for video ideas- Put on your creativity hat !

Optimizing Content

Titles Thumbnails Descriptions

● Good title :

o Keywords first, o Is descriptive (but

not too long), o Gives you a teaser

of the video o Puts the branding

and episode numbers at the end.

• Good Thumbnail :

o Look good at multiple sizes,

o Be in-focus, o Close-up, o High resolution &

high contrast, o Match the video’s

content

• Good Description :

o What audience canexpect

o Most important in the 3 first lines

o Keywords firsto Describe what’s on

the videoo Helpful links

Examples

Further readings

• Web 3.0

• Digital Advertising

• Search Engine Optimization

• Cloud

FUN TIME !

www.google.com/students

Google Opportunities

Want to take part of Google World ?

Yeah ! There’s more ……

Google Opportunities

Made with Code

Made with Code

‘‘ Made with code inspires girls to pursue their dreams with code ! ’’

Made with Code

What can you do with made w/ code?

• Design your jowlery• Design Dresses • The decoration of your house • Build the music • Build your own website in easy way on : https://webmaker.org

You can not believe that you will beable to do that with Code ?

What can you do with made w/ code?

What can you do with made w/ code?

Made w/ Code

Check : www.madewithcode.com

And see the awsomeness you can realisewith Code

Google RISE Awards

“Google aspire for students to be creators and not just consumers of tomorrow’s technology”

Google RISE Awards

Google RISE Awards are grants for organizations across the globe that :

• Run initiatives that reach girls , underrepresented minorities, and students facing socio-economic barriers under age 18

• Promote CS Students

Google RISE Awards

What to do ?

• Demonstrate scale of CS program over one year and keep Google updated on progress by submitting midyear and end of year reports , Report on progress.

• Communicate ideas and expertise on CS outreach programs within the global RISE community, taking part of a big community and

share resources with it !

What do you receive ?

• Funding: Grants range from $15,000 to $50,000 USD.

• Access to a global network of CS partners: This includes an invitation to the annual RISE Global Summit and participation in the Google+ online community.

• Consultancy with Google experts and volunteers: Learn about technical tools & organizational development over the course of 12 months

How to apply ?

check back in Fall 2015 for more information on applying for the 2016 Google RISE Awards.

For more informations check :www.google.com/edu/programs/google-rise-awards

Google Online Marketing Challenge

Google Online Marketing Challenge

Google Online Marketing Challenge

It is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+ .

With a $250 AdWords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period.

How to apply ?

• Catch an idea• Form a team• Find an advisor• Go through Google Online Marketing Challenge website and apply

Where and When ?

Application is open now !Check : www.google.com/onlinechallenge

Google Science of Fair

And for more informations Check :www.google.com/students

And More !

Walk and Talk

like a millionnaire !

Hangout with Mo’ath Khlifat from Amman - Jordan

It all starts

with trying

Hangout with Marwa Jarks from UAE