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Fashion: Paradigm Shift 24/11/2017
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DO FASHION BETTER: THE BUSINESS OPPORTUNITYQIULAE WONGHEAD OF PRODUCT & MARKETINGEFF / COMMON OBJECTIVE
E T H I C A L F A S H I O N F O R U Methicalfashionforum.com commonobjective.co
About Us
E T H I C A L F A S H I O N F O R U M
ETH ICAL FASHION FORUMethicalfashionforum.com
• Founded 2006• 10,000+ members in 141 countries• 150,000 network reach
commonobjective.co
• New online platform from EFF• Connections and information• Launching in Jan 2018
Fashion: Paradigm Shift 24/11/2017
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Today
1. WHY2. HOW
E T H I C A L F A S H I O N F O R U M
WHYDo Fashion Better?
E T H I C A L F A S H I O N F O R U M
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1.Consumerswant change
E T H I C A L F A S H I O N F O R U M
£29mUK market for
ethical clothing
E T H I C A L F A S H I O N F O R U M
30%of German consumers
purchased at least one piece of
sustainable fashion in the past year
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15%increase in organic
clothing sales
E T H I C A L F A S H I O N F O R U M
20%of consumers
bought second hand clothing for ethical reasons
9 in 10Millennials believe that the
success of a company should be measured in terms of more
than just its financial performance
DELOITTE
E T H I C A L F A S H I O N F O R U M
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2.Stakeholdersdemandtransparency
E T H I C A L F A S H I O N F O R U M
E T H I C A L F A S H I O N F O R U M
Modern Slavery Act –UK
Transparency Pledge
Fashion Revolution –Transparency Index
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E T H I C A L F A S H I O N F O R U M
“Transparency encourages scrutiny, vigilance and accountability… The more doors are open, the more the picture becomes clearer, the better we can understand and ameliorate supply chain workers’ lives and the
environment.”ORSOLA DE CASTRO
FASHION REVOLUTION
E T H I C A L F A S H I O N F O R U M
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3.Resourcesare dwindling
E T H I C A L F A S H I O N F O R U M
20%of global water
pollution is from the fashion industry 5tr L
water used every year in the dye
industry
E T H I C A L F A S H I O N F O R U M
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E T H I C A L F A S H I O N F O R U M
83% of the world’s drinking water polluted by microplastics
"We can no longer see resources as infinite or ignore externalities.”KERING
E T H I C A L F A S H I O N F O R U M
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4.Investing to stay ahead of the game
E T H I C A L F A S H I O N F O R U M
E T H I C A L F A S H I O N F O R U M
72%of companies now
report on both financial and non-financial matters
81%of CEOs think that in five years time, the
most successful organisations in the sector will be doing
this
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E T H I C A L F A S H I O N F O R U M
E T H I C A L F A S H I O N F O R U M
MARKS & SPENCER
£185m financial benefit
REDBUD TEXTILE CO.
$840,000 savings from a $72,000 investment
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HOW TODo Fashion Better
E T H I C A L F A S H I O N F O R U M
SOURCE: Fashion Business Success Without Compromise 22
IMAGE: M&S
Human RightsCommunity SupportLabour rightsIndigenous traditions
Health and SafetyEnvironmentalRegulationEnvironmental equityGlobal Climate ChangeWater scarcity
LivelihoodsCapacity BuildingSocial InvestmentEthics
Capital EfficiencyAsset OptimisationMargin ImprovementShareholder Return
Resource EfficiencyProduct StewardshipLife-Cycle Management
Air QualityWater QualityZero wasteBiodiversity
SOCIAL
ECONOMICENVIRONMENTAL
3D THINKING
E T H I C A L F A S H I O N F O R U M
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Environmental profit & loss
commonobjective.coDO FASHION BETTER
SOURCE: Fashion Business Success Without Compromise 24
IMAGE: M&S
“A whole new world is opening up with the role of the designer changing profoundly.
- Orsola De Castro
E T H I C A L F A S H I O N F O R U M
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Innovationin fabrics, fibres & production
commonobjective.coDO FASHION BETTER
commonobjective.coDO FASHION BETTER
ECOALF
High quality thread from upcycled plastic waste
REFORMATION
Upcycled vintage clothing given new life
UPCYCLED FABRICS & FIBRES
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SOURCE: Fashion Business Success Without Compromise 27
IMAGE: M&S
UPCYCLING
E T H I C A L F A S H I O N F O R U M
CHRISTOPHER RAEBURN
Military silk maps
commonobjective.coDO FASHION BETTER
INSPIRED BY NATURE
FERRAGAMO X ORANGE FIBER
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commonobjective.coDO FASHION BETTER
LENZING / ISKO
Cottonless denim with Lenzing’s Tencel® and Modal®
LENZING / AG
Swapping hazardous processes for printing technology
DENIM – BLUE GOES GREEN
SOURCE: Fashion Business Success Without Compromise 30
E T H I C A L F A S H I O N F O R U M
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commonobjective.coDO FASHION BETTER
SUSTAINABLE LIVELIHOODS
Supporting vulnerable women
in rural India
SOURCE: Fashion Business Success Without Compromise 32
SPOTLIGHT ON PEOPLE
E T H I C A L F A S H I O N F O R U M
KOWTOW
Fairtrade Organic Cotton
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SOURCE: Fashion Business Success Without Compromise 33
SPOTLIGHT ON PEOPLE
KALIGARH
Supporting artisans & traditional skills
E T H I C A L F A S H I O N F O R U M
E T H I C A L F A S H I O N F O R U M
3 steps to better businesscommonobjective.co
1. Specify your needs
2. Get matched with people & information
3.Do better business
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E T H I C A L F A S H I O N F O R U M
THANK YOUQiulae Wong
Head of Product & MarketingEthical Fashion Forum | CO