DNA Media Kit 2016

®

M A D E T H AT W AY

M E D I A K I TY O U R C O M P L E T E G U I D E T O

A D V E R T I S I N G W I T H D N A M A G A Z I N E P R I N T A N D D I G I TA L

P A R T N E R S H I P S & C A M P A I G N S S T R AT E G I S T D A V I D S H O E M A K E RM : + 6 1 4 1 2 1 5 6 6 0 5

E : D A V I D @ D N A M A G A Z I N E . C O M . A US K Y P E : D A V I D J S H O E M A K E R

2 0 1 6

P L AT F O R M S A N D R E A C H

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#193

M A D E T H AT W AY

EXCLUSIVE INTERVIEW

NYLE DIMARCO AMERICA’S SEXIEST TOP MODEL. PHOTOGRAPHY BY CHRISTIAN SCOTT

THE QUIET REVOLUTIONYOUR UNDERWEAR JUST MADE A GIANT LEAP FORWARD!

#READNAKEDSTRIPPING DOWN TO WORD UP

BRIEFS!THE MUST-SEE BOYLESQUE SHOW FROM DOWN UNDER

CHEMSEX IS IT ALL IT’S CRACKED UP

TO BE?

ART THROBDESIRE

BETWEEN THE BRUSHSTROKES

JOHN GRANT

MELANCHOLY ON A LIGHTER

NOTE

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#192

M A D E T H AT W AY

EXCLUSIVE INTERVIEW

NEIGHBOURS’ MATT WILSON MORE THAN JUST THE BOY NEXT DOOR. PHOTOGRAPHY BY CHRISTIAN SCOTT

LET’S GO TO…m NEW ORLEANSm 5-STAR BALIm SITGES PRIDEm AND BACK

IN TIME TO FIRE ISLAND

SAM SMITH TROYE SIVAN ADAM LAMBERTHOW THEY ROCKED THE MUSIC WORLD!

DANIEL GAROFALI

LIKE YOU’VE NEVER SEEN HIM BEFORE!

MAD BROMANCE

THE TOPSY- TURVY WORLD

OF THE GAY/STRAIGHT

DATE

“THE IMPUREST

HAPPINESS I HAVE EVER

KNOWN”THE LIFE OF

DENHAM FOUTS

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#191

M A D E T H AT W AY

ON THE COVER: QUINTON WYNN

BY HAYDEN SU

EXCLUSIVE

RUN OR DIEMEET THE GAY MAN WHO ESCAPED AL-NUSRA, ISIS AND EXECUTION IN SYRIA

STYLE UNDER THE SUNTHIS SUMMER’S SWIMWEAR TRENDS

REPRESSED & OBSESSEDTHE SAME BUT DIFFERENT WORLDS OF OSCAR WILDE AND ROBERT BADEN-POWELL

BLOKES ON THE BEACHFOUR FANTASY ARCHETYPES FOR YOUR APPRECIATION

THE DESERT HEARTCAN PALM

SPRINGS STAY GAY NOW IT’S BECOME HIP?

ON FILMCATE

BLANCHETT, JULIANNE

MOORE AND ELLEN PAGE

PLAY GAY

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#190

M A D E T H AT W AY LISA VANDERPUMP

QUEEN OF BEVERLY

HILLSAND HER

HAREM OF HOT MEN

+ TROYE SIVAN

MADONNACALVIN

HARRISFRIDA

LYNGSTADREVEALED!

DID WE MAKE CHRIS

AND ELI HOT?

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#195

M A D E T H AT W AY

SPORTSISSUE

GOING FORGOLD!OUR SPORTS ISSUE WITH QUINN BIDDLE ON THE COVER, SHOT BY JORGE FREIRE AND ABEL CRUZ

IAN THORPE: “I WAS TOO YOUNG”THE PRESSURES ON A GAY, TEEN SPORTS STAR.

NEW HEROESOUT AND PROUD ATHLETES

10

CUBA: STILL COOLBEN TODD PUMPS IRONDAVID MCINTOSH’S BULGES

SEXY ON THE STREETYES, OUR MARDI GRAS PHOTOS!

SIMON DUNN HIS SEXIEST SHOOT EVER!

#194

TENNANT ON BOWIE CHEM

SEX CHARLIE CARVER BEN TODD JUSSIE SMOLLET

A U S T

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#194

M A D E T H AT W AY

ON THE COVER:

BEN TODD BY MICHAEL CHING

HATED BOWIE”NEIL TENNANT’S MOST GOSSIPY INTERVIEW EVER!

PLUS, PET SHOP BOYS’ NEW ALBUM

CHEMSEX“THERE’S NO EASY WAY TO TELL THIS STORY.”

›› CHARLIE CARVER CONFESSIONS OF A GAY TEEN WOLF

›› JUSSIE SMOLLETT EMPIRE’S LEADING MAN

›› FARMER DAVE DOGS’ BEST FRIEND

›› BROODING HOT MEN… WE MUST BE IN SPAIN!

HOW LONDON KEEPS ITS COOL

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Wildbarra_DNA194_FP.indd 1 5/02/2016 1:01 PM

“ELTON

P R I N TGlobal Distribution: 45,700+

Global Readership: 135,000

Australia: 18,500

US & Canada: 20,000

UK: 4,000

NZ: 2,000

Rest Of World: 1,200

O N L I N EPage Views: 1.5 million per month

Registered DNA members: 100k+

DNA (EDM) Newsletter: 78k+

S O C I A L M E D I AFacebook: 570k+ likes

Twitter: 31.2k+ followers

Tumblr: 32.5k+ followers

Instagram: 79.2k+ followers

I P A D & A P P

App Downloads: 134,000+

DNA Digital Edition: 5,000+

®

M A D E T H AT W AY

T H E D N A R E A D E R

D E M O G R A P H I C

94% are males who identify as same-sex attracted

67% aged between 18-35

33% aged between 36+

67% live in the inner-city

63% are tertiary educated

57% live in double-income households with average HHI $121,000

B E H A V I O U R S

86% act a�er seeing ads in LGBT media

67% research product further online

43% discuss, recommend and purchase

W H Y L G B T M E D I A ?

60% read LGBT media that most straight people have never heard of

82% attend LGBT events

76% visit LGBT websites

69% read LGBT magazines

86% of LGBT people engaged with some form of LGBT-oriented media in the past week

S O U R C E S :Pink Media 2014 Research – AU respondents, DNA Readers survey 2012 – All respondents

1 I N 3 A U S T R A L I A N

G AY M E N R E A D D N A

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M A D E T H AT W AY

E D I T O R I A L C A L E N D A R

# 1 9 8 J U LY : R E A D E R M A D EMaterial Deadline:

On Sale: June 24

# 1 9 9 A U G U S T : G R O O M I N G Material Deadline: July 22

On Sale: August 8

# 2 0 0 S E P T E M B E R : S E X I E S T M E N A L I V E

Material Deadline: August 19

On Sale:: September 5

# 2 0 1 O C T O B E R : H E A LT H A N D F I T N E S S

Material Deadline: September 16

On Sale:: September 26

# 2 0 2 N O V E M B E R : E N T E R TA I N M E N T

Material Deadline: October 14

On Sale:: October 31

# 2 0 3 D E C E M B E R : S W I M W E A R

Material Deadline: November 11

On Sale: November 28

# 2 0 4 J A N U A R Y : T R A V E LMaterial Deadline: December 9

On Sale: December 29

# 2 0 5 F E B R U A R Y : U N D E R W E A RMaterial Deadline: January 13

On Sale: January 24

®

M A D E T H AT W AY

M A G A Z I N E S P E C S & R AT E S

F U L L P A G E D P S F U L L P A G E

H A L F P A G E H O R I Z O N TA L H A L F P A G E V E R T I C A L

T H I R D P A G E V I R T I C A L Q U A R T E R P A G E

S TA N D A R D P O S I T I O N S

Double Page Spread: $4,900

Type Size: 414mm Wide X 241mm High

Trim Size: 440mm Wide X 275mm High

Bleed Size: 450mm Wide X 285mm High

*5mm Bleed All Around

Full Page: $2,740

Type Size: 190mm Wide X 241mm High

Trim Size: 220mm Wide X 275mm High

Bleed Size: 230mm Wide X 285mm High

*5mm Bleed All Around

Half Page: $1,530

Horizontal: 92.5mm Wide X 241mm High

Vertical: 190mm Wide X 118mm High

(No Bleed Required As Within Type Area)

�ird Page Vertical: $1,110

60mm Wide X 241mm High

(No Bleed Required As Within Type Area)

Quarter Page: $845

92.5mm wide x 118mm high

(No bleed required as within type area)

P R E M I U M P O S I T I O N S

Full Page Outside Back Cover: $4,900

Full Page Inside Back Cover: $3,500

Double Page Inside Front: $6,380

Double Page Inside Back: $6,380

T E R M S A N D C O N D I T I O N S

• Advertising cannot be con�rmed by telephone.

• An Advertising Con�rmation sheet must be signed and

. returned to DNA.

• Payment in full required with booking for all new clients

• Credit application must be completed for all new clients.

• All prices exclude GST and agency commissions.

• Speci�ed positions may attract a 10 percent surcharge.

• Discounts on multiple bookings: 3 months: 5% | 6 months: 10% | 2 months:

20% | 24 months: 30%

P R O V I D I N G A R T W O R K

All measurements are WIDTH BY HEIGHT and in MILLIMETRES (mm).

All rates are EX-GST. All artwork is to be supplied to your account manager in

PDF FORMAT at a MINIMUM OF 300dpi. Placement of advertising is at the

discretion of the publisher unless a preferred position has been negotiated. �e

publisher reserves the right to decline poor quality, o�ensive or inappropriate

advertising artwork in which case any fees paid will be refunded, minus a

10 percent service fee. Digital artwork must be supplied as either PDF or

high quality CMYK TIFF at 300dpi. Files can be emailed, supplied on disc or

uploaded to DNA’s FTP server. Colour proof preferred. If advertising �les are

larger than 10MB, please contact us for information about uploading your �les

to our FTP server. All rates apply to print-ready digital artwork. If in-house

artwork is required an additional charge of $250 per hour plus GST will apply.

®

M A D E T H AT W AY

® M A D E T H AT W AY

AUST

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#196

ON THE COVER Iggy Goncalves

by Kevin McDermott

HAPPILY EVER AFTER How couples made their big day special

SUITING UPFashion tips for grooms

“MY BIG GAY INDIAN WEDDING”with a Bollywood

flash-mob!

“I WAS NEARLY STONED!”Patrick Abboud on why he chases the tough stories

SEX, DRUGS AND ACID HOUSES’Express recall the good ol’days!

JORDAN BRUNO MKR’s delish dish

WILLIE GOMEZWet and soapy!

We do THE WEDDING ISSUE…

PLUS...

D N A F O R TA B L E T S

® M A D E T H AT W AY

AUST

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#196

HAPPILY HAPPILY EVER AFTER EVER AFTER How couples made How couples made their big day specialtheir big day special

SUITING UPSUITING UPFashion tips for groomsFashion tips for grooms

“MY BIG “MY BIG GAY INDIAN GAY INDIAN WEDDING”WEDDING”with a Bollywood with a Bollywood

flash-mob!flash-mob!

“I WAS “I WAS NEARLY NEARLY STONED!”STONED!”Patrick Abboud Patrick Abboud on why he chases on why he chases the tough storiesthe tough stories

SEX, SEX, DRUGS DRUGS SEX, DRUGS SEX, SEX, DRUGS SEX,

AND ACID AND ACID HOUSEHOUSES’Express recall the S’Express recall the good ol’days!good ol’days!



We do THE WEDDING ISSUE…

PLUS...PLUS...CONTENT #196

Features38 THE RETURN OF S’EXPRESSSex, drugs, and acid house! London’s house music legend Mark Moore dishes on the current state of his revolution.

40 TALES OF THE UNEXPECTED Journalist Patrick Abboud is of Arab descent, and grew up in conservative Western Sydney – that’s not the usual path to hosting a national broadcast celebrating gay and lesbian pride!

Wedding Features44 SUITING UPIf you and your beau are preparing to tie the knot, avoid the fashion pitfalls and big-day blues with sound advice from Style Consultant, Joshua Heath.

48 BUFFING UPOur Grooming Editor-At-Large, Will Fennell, suggests some top tips to help you look your best on your big day – from looking less wrinkly to fine-tuning your kissable lips, home facials, and sexy scents.

60 THEY DID IT THEIR WAYHow do two men plan their ceremony, choose rings, write their vows or accommodate homophobic relatives on a guest list? Ten couples tell us how they planned for and celebrated their big day. Here come the grooms!

86 MY BIG GAY INDIAN WEDDINGBollywood flash mobs, colour schemers, an arrest for disorderly conduct, and two deaths all figure in the frenzied lead-up to Marc Andrews’ nuptials in London.

8 DNA

On the cover: Iggy wears Rufskin’s Cancun brief.On this page: Iggy wears Charlie’s Grecian Foil brief.

Photography by Kevin McDermott.

“I WAS NEARLY STONED!”Patrick Abboud on why he chases the tough stories

DRUGS AND ACID HOUSES’Express recall the good ol’days!



PLUS...CONTENT #196

Features38 THE RETURN OF S’EXPRESSSex, drugs, and acid house! London’s house music legend Mark Moore dishes on the current state of his revolution.

40 TALES OF THE UNEXPECTEDJournalist Patrick Abboud is of Arab descent, and grew up in conservative Western Sydney – that’s not the usual path to hosting a national broadcast celebrating gay and lesbian pride!

Wedding FeaturesWedding FeaturesWedding

44 SUITING UPIf you and your beau are preparing to tie the knot, avoid the fashion pitfalls and big-day blues with sound advice from Style Consultant, Joshua Heath.

48 BUFFING UPOur Grooming Editor-At-Large, Will Fennell, suggests some top tips to help you look your best on your big day – from looking less wrinkly to fine-tuning your kissable lips, home facials, and sexy scents.

60 THEY DID IT THEIR WAYHow do two men plan their ceremony, choose rings, write their vows or accommodate homophobic relatives on a guest list? Ten couples tell us how they planned for and celebrated their big day. Here come the grooms!

86 MY BIG GAY INDIAN WEDDINGBollywood flash mobs, colour schemers, an arrest for disorderly conduct, and two deaths all figure in the frenzied lead-up to Marc Andrews’ nuptials in London.

8 DNA DNA DNA

On the cover: Iggy wears Rufskin’s Cancun brief.On this page: Iggy wears Charlie’s Grecian Foil brief.

Photography by Kevin McDermott.

1 3 4 , 0 0 0 +D N A A P P S

D O W N L O A D E DW O R L D W I D E .

DNA is available on tablet and mobile devices. Advertisers can

create custom, interactive artwork for maximum cut-through. Contact us

and ask about the options for interactive features that can be applied to

your advertising, including the features below:

L I N K SHyperlinks, page jumps, email available.

Bene�t: drive tra�c straight to your website.

G a l l e r i e sAdditional photographs can be added within ads with 6 gallery settings to choose from.

Bene�t: showcase more products and services to your potential customers.

M U LT I - M E D I AVideo, audio and youtube elements can be added.

Bene�t: give readers a 360 experience of your brand to drive action and engagement.

S P L A S H P A G E�e splash page is a cut-through way to promote your brand to

over 130,000 readers who have the DNA app.

Bene�t: shows up every time the app is opened.

®

M A D E T H AT W AY

A U S T R A L I A ’ S # 1 G A Y M E N ’ S L I F E S T Y L E P O R TA L

1 . 5 M I L L I O NW E B S I T E P A G E I M P R E S S I O N S

P E R M O N T H

O V E R 1 0 0 , 0 0 0 +

R E G I S T E R E D D N AM E M B E R S

7 8 , 0 0 0 + D N A

E - N E W S L E T T E RD ATA B A S E

W E B S I T E D I G I TA L ( E D M ) N E W S L E T T E R W E B S I T E

Leaderboard

Price $25 cpm

728 Pixels Wide x 90 Pixels High

40-80Kbs JPEG

Tower

Price $25 cpm


40-80Kbs JPEG

MREC

Price $15 cpm


40-80Kbs JPEG

CPM (cost per thousand impressions)

D I G I TA L N E W S L E T T E R

Skyscraper

Price $1,250 per week

Views per week 87,000


60kbs JPEG

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M A D E T H AT W AY

G E T T I N G O U T T H E R E

A D V E R T O R I A L S

For an additional 10% on the rate card cost and a $250

production fee, we can compose an advertoiral to be featured

online or in magazine.

M A R K E T B A S E D A C T I V I T Y

Geo-targeted activity can be arranged with both website and

DNA

digital newsletter o�ering regionally based campaigns.

W E B S I T E A N D S O C I A L M E D I A D I G I T A L E X A M P L E :

V I S A E N T E R TA I N M E N T - K Y L I E P R E - S A L E

P R I N T M A G A Z I N E E X A M P L E :

T O R O N T O W O R L D P R I D E

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M A D E T H AT W AY

DNA Media Kit 2016

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Transcript of DNA Media Kit 2016