Dmz presentation seo, conversion, brain science
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Video, SEO and Conversion, Brain Science
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Transcript of Dmz presentation seo, conversion, brain science
Video, SEO and Conversion, Brain Science
Who is Switch?
SEO and Conversion
Video and SEO
Video and time on site
Video and conversion rates
Video and conversion rates
Salesforce Rypple
www.Rypple.com
The Brain Science
Why keep it simple?
Working Memory
Keep it simple
Not Simple
Why use visuals AND audio?
Dual Coding Theory
Auditory Sense
READINGLISTENING
10%
Auditory and Visual Senses
DOG68%
Why use metaphors?
Build on Prior Knowledge
http://www.youtube.com/watch?v=wKJ9KzGQq0w
Dropbox Numbers10% increase in conversion rates.
The math is really, really compelling.50 million customers
10% increase in number of customers (5 million customers!)
$240 million in revenue$4.80 of revenue / customer
$24 million of revenue in 2011
Cost of video = $50,000
Review
- Longer time on site. - More conversions
- 20% more conversions for Salesforce Rypple
- Why should your video be simple? - Why should you use visuals and voice over together? - Why should you use metaphor?
