DMSSO 2016 - Supercharge a WordPress website - WordPress Fundamentals by Istvan Bujdoso

Supercharge Your Wordpress Website

by Istvan Bujdoso

Istvan Bujdoso

[email protected] www.47links.com

● I'm originally from Hungary. Moved to the UK 4.5 years ago.

● Over 10,000 hours of experience in working on websites and online projects and helping businesses to achieve their goals online.

● In 2014 I became Amazon best selling author. “Small Steps – Big Results”

● Co-founder of the international Digital Hustlers Hub.

Istvan BujdosoCEO of 47 Links

Istvan Bujdoso


● Recently has been interviewed on the radio show of the Business Innovators Magazine (Interviews with the most innovative leaders in business)

● This year started regularly speaking on live events at Google Campus London, Sales Fest London, etc.


Websites after websites


● 9 years ago I fell in love with building websites. At that time I was actually sitting in front of the computer programming. During past years the passion for coding turned into different passion: helping people to make money with their website.



● My oldest company, I incorporated it in 2012.● Helping SEO companies to get extra £10,000+

annual income without doing the work.● More info: visit www.47links.com



● Our latest project with my partner to help people to make money.

● Online Training Hub for Entrepreneurs & Digital Businesses to help them to get more leads, get more clients and grow their business using the internet so that they have more freedom and more income.

● We also organise live seminars and business networking events to help businesses to grow.

● More info: visit www.digitalhustlershub.com


Who is running their own business? Or planning to

start one?


Who has a website?Wordpress?


Why Wordpress?

● The most popular CMS. Market share: 58.8%

● Really flexible● Easy to use● Easy to learn


Hosting

Fast

Secure

SSL certificate

Domain

1-click Wordpress installation

Awesome Support

Free migration

PHP 7.0


www.47links.com/wpx

Disclosure: affiliate links might be used on this slide

Domain

● Short● Easy to remember

Good example: 47links.com

Bad example: chihocohasfavouritmomentsintheworld.com



Wordpress installation

Who has installed a Wordpress yet? How much time did it take?

1-click Wordpress installation video


www.47links.com/wpx


Wordpress installation video


SSL installation

Who has installed a SSL certificate yet? How much time did it take?

Why the SSL certificate is important?

Security

Google: HTTPS is a ranking signal


www.47links.com/wpx


SSL installation video


Themes (“design”)

Mobile friendly

Stunning

Easy to use

Flexible

Fast

SEO friendly

CRO elements

Regularly updated


Which themes do you use?


Thrive Themes

Conversion-focused themes

Built for speed, readability and clarity

All-in one email list building tool

Fastest and most intuitive visual editor

Landing pages

CTA widgets

Headline optimiser

Authentic urgency feature

Great options for marketers


www.47links.com/thrivethemes


StudioPress

● Rock-solid Security● Blazing fast performance● Out-of-the-box SEO (on code level

too)● Clean, optimized code + smart design

architecture + Schema.org microdata● Beautiful, mobile-responsive design● Ultra-flexible foundational code


www.47links.com/studiopress


ThemeForest

Popular themes on the market

Hundreds of themes

Flexibility, security, usability, etc. varies

How to pick a theme?

great rating, lot of sold theme, recently updated, fit for purpose


www.47links.com/themeforest


Elegant Themes

● Beautiful Premium WordPress Themes● Advanced Features● Unparalleled Support


www.47links.com/elegantthemes


Plugins

Adding extra functionality to WP

You can find almost any type of plugin: SEO, restaurant, technical, funny, etc.

Wordpress plugin directory (free):

www.47links.com/wp-plugins

Wordpress Premium plugins:

www.47links.com/codecanyon



Which plugins do you use?


Akismet

Spam Protection for WordPress


www.47links.com/akismet


AMP

Accelerated Mobile Pages

Open source initiative by Google to provide mobile optimized content that can load instantly everywhere.


www.47links.com/amp


Cookie Law Info

A simple way to show how your website complies with the EU Cookie Law. Implied Consent.


www.47links.com/cookie-law-info


W3 Total Cache

Improves the user experience of your site by increasing website performance.

Content Delivery Network (CDN) integrations.


www.47links.com/w3tc


Yoast SEO

Great technical fundamental for SEO.

The most popular SEO plugin.

Write better content and have a fully optimised WordPress site.


www.47links.com/yoast-seo



Optimisation

What do you optimise on your website?


SEO

Yoast SEO

Sitemap.xml

Meta description

Social Media meta tags

On-page SEO


www.47links.com/yoast-seo


Google Analytics

Integrate with your website

Analyse visitor number, devices, which page is the most popular, etc.


www.47links.com/google-analytics


Speed optimisation

Why speed optimisation is really important?

Google (ranking factor)

User experience (avoiding to lose clients)


Speed Analytics tools

Google PageSpeed: www.47links.com/google-pagespeed

Google Chrome Developer Tools




S

Speed optimisation tools

W3 Total Cache (Wordpress plugin): www.47links.com/w3tc

AMP (Wordpress plugin): www.47links.com/amp

Content Delivery Networks (CDN): e.g.: Cloudflare - www.47links.com/cloudflare



Conversion Rate Optimisation

Get more people to do what you want them to do on your website.


Security Maintenance

Over 30,000 websites are hacked every day!

Keep your WP, themes and plugins up to date.


WordPress & avoiding a £1000+ headache: www.47links.com/wp-sec-blog

How to Keep Your WordPress Website Secure: www.47links.com/how-to-sec-wp-blog


Q&A


30-minute Internet Strategy Review(worth £100) for FREE

30% OFF of your first order with the following code: DMS_47LINKS

(code is valid till 10th Nov 2016)


Slides


Thank you!

Claim your 2 Lead Generation online courses (worth $594) for FREE!

www.digitalhustlershub.com/dms



DMSSO 2016 - Supercharge a WordPress website - WordPress Fundamentals by Istvan Bujdoso

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