Zander Ford, Sales Director

Data Activation: Separating Signal from Noise

Welcome To The World Of Data-Driven Marketing

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What Is Data-Driven Marketing?

Big Data Marketing

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3 Key Challenges Facing The World Of Data-Driven Marketing

High Volumes Of Data Being Created

Cross-Channel Usage Of Data

Marketers Are Spending More To Understand Data

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There Are Massive Amounts Of Data Being Created Every Day

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More Data Will Be Leveraged Cross-Channel Over The Coming

Years

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Marketers Are Beginning To Spend More Against Infrastructure Than

IT

How Should You Think About Data-Driven Marketing?

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The Merging of Personas

CMO CTO

Focus On Data Activation

Data At Rest Tends To Stay At Rest. Data In Motion Is Activated.

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What is a Data Activation System?

An enterprise-level, cloud-based platform that manages your data assets and provides a common data platform for all your marketing and customer interaction programs.

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BlueKai Invented the Business of Data-Driven Digital

Marketing

A marketplace to buy and sell

data

Data Exchange

Data Management

A tool to manage1st & 3rd party data

Data Activation

Proprietary solution for unlocking scale

in data-driven marketing

When You Evaluate A Data AS, Make Sure They Unite Everything

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Activation Fragmentation

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Enterprise Marketing Data AS

Offline CRM, Cross Channel Analytics, Email,

Mobile, Search

Choose A Channel Agnostic Platform To Give You Everything You Need

Some solutions born out of networks & DSP’s, require media buys to activate.

Digital DMP

Video, Site & Ad Optimization,

Analytics

Display-Only DMP

Banner only

1st Party Data

3rd Party Data

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A Complete Data Activation System

Thank-You!