Agency Capabilities, Services, and Pricing

willdayart.com

Mantra - Creating Valuable RelationshipsAgency Snapshot

● Co-Founders :Azzam Sheikh (UK) & Syed Irfan Ajmal (Pakistan)

● Using art, copy and code to help brands connect with the people who matter most.

● 11 employees across four continents, 3 departments: Content Creation, Paid Marketing, Outreach and PR.

● Our clients have included Dunlop, National Tyres and Autocare (UK National brand) and several startups for which we have generated up to 7 figures in annual revenue.

● Agency Certifications: Google Adwords, Google Video Advertising, Google Analytics, Microsoft Bing SEO, HubSpot Inbound Marketing, HubSpot Design.

● International client experience in North America, EMEA, and APAC.

● Most recognised for content marketing, outreach and conversion rate optimization.

Our Services

Social Media

● Planning & Strategy● Content Development● Community Management● Campaign Creation● Measurement & Reporting

Visual Storytelling

● Product & Social Photography● Custom Content Retainers ● Social & Interactive Video ● Motion Graphics & Animation● Data / Infographic Design

Lead Generation

● PPC Advertising● Search Engine Optimization● Digital / Social Advertising● Email Marketing● Conversion Rate Optimization

Development

● Wordpress Development● Landing Pages● API / Platform Integrations● Campaign Microsites● Custom Online Communities

Strategic Insights

● Social Listening● Marketplace Analysis● Consumer Insights● Brand Positioning Audits● Custom Research Programs

Training

● In-house Intensives● Social Media Workshops● Demand Generation ● Visual Storytelling Workshops● Speaking Engagements

Agency Model: The Digital Path to Success

Research to Inform Strategy

Story-Based Content Themes & Types

Integrated Campaigns & Execution

Community Monitoring & Response

ResearchSocial Listening & Audit Work

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Market / Brand Analysis INSIGHTS & STRATEGY

● Analyze the digital habits of key influencers ● Uncover keywords, topics, themes and influencers

driving competitor, industry and brand conversations

PERSONA DEVELOPMENT● Software-based analysis & qualitative research to understand

○ Who is aligned with your brand○ How competitors are targeting customers○ How you can stand apart

INDUSTRY MONITORING● Measure competitive share of voice online● Understand the themes driving the industry● Find ways to best differentiate your content

Analytics Audit BENCHMARKING & BEST PRACTICES

● Establish and refine website goals to measure effectiveness on key business objectives

● Determine benchmarks for current website performance, informing potential SEO and conversion tactics

● Analyze website traffic to determine top digital channels, content and opportunities

● Outline visitor paths to inform how the user experience might be improved

● Deliver top-line recommendations, in addition to outlining potential scopes of work and estimates for implementing needed changes.

Social Media AuditBENCHMARKING & BEST PRACTICES

● Assess existing social media presence of the brand, key partners and competitors

● Gain content insights from competitor pages, identify top-performing content, and uncover white-space opportunities for your brand to engage online

● Create quick-wins and best practices for the management of the channels

○ Implement quick-wins

StrategyContent & Campaign Planning

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Goal PlanningIMPACT OF DIGITAL ON SALES

● Establish current ROI of digital channels

● Identify opportunities to improve awareness and/or sales processes through digital marketing

● Develop monthly, quarterly and yearly growth goals for key performance indicators (KPIs) and channels

● Refine analytics and reporting systems for measuring social engagement, referral traffic and conversions

Strategic GuidancePLAN YOUR APPROACH

● Establish a long-term vision for your brand’s digital and social channels

● Provide an annual plan to help assess the larger picture and better prepare for campaign planning

● Build upon advocacy work, tapping into their passion and networks by providing them with status, access, power and stuff (SAPS model)

○ ID potential new partners and work them into the annual planning process to ensure a seamless experience

● Create awareness for your brand through fun, educational, highly shareable content

Content Strategy TELL A STORY

● Establish consistent brand personality, tone of voice,and style guidelines across all digital channels

● Develop engaging content themes for key personas using a combination of created and curated assets

● Create a comprehensive digital marketing calendar to help create consistency across social andowned channels

● Implement a system of continuous content improvement based on ongoing insights from measurement and analysis

Execution & ManagementExtending Your Marketing Team

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Community Management ONGOING ENGAGEMENTOnce the research and strategy phase is complete,Digital Marketing ROI will begin managing social media platforms by following the guidelines developed in the content strategy.

Community management includes:

● Monthly content calendar creation and submission for approval

● Scheduling brand posts and re-posting of relevant, on-brand content from the community

● Regular monitoring of and response to incoming comments and private messages

● Curation of existing visual assets for social content

● Flexibility in meeting ad hoc needs

Custom Social ContentEVERYDAY STORIESOur team provides a new approach to content production for the digital space.

Through visual storytelling, we create content that is fast, engaging and on-target.

Includes:

● Content Ideation

● Copywriting and Evolution

● Live Action Video

● Social Photography

● Social Graphics

Influencer Outreach TARGETED OUTREACHDevelop an influencer identification and outreach program to help convert enthusiasts into advocates. The scope of these campaigns varies based on timeframe, software tools used, number of influencers, and any compensation provided to participants. Campaign would typically run for three months and include the following:

● List of influencer profiles; social media communities; blogs, forum and websites

● Names, URLs, contact information, community size (where available) and geo-focus (where available) of these individuals and sites

● A strategy to leverage identified influencers through outreach, incentives and long-term relationships

● Tracking of all outreach efforts and status of follow-up

● Reports on generated posts and the estimated reach of the posts

Infographics Development BEYOND THE WRITTEN WORD

● Strategic collaboration, conception andintegrated design

● Clearly display information to reveal insights about your relevant subject matter

● Act as visual shorthand for information-rich data

● Encourage the eye to explore and compare different sets of data

Video Scribing SHORT ENGAGING STORIESVideo scribing helps organizations quicklyand effectively tell a story. As a full solution,the service includes strategic collaboration, whiteboard illustration, audio and video production to:

● Capture key elements of discussions,brand stories, product pitches andservice presentations

● Highlight concepts often lost or forgottenin the spoken word

● Reinforce memorable, visual and audio learning

Interactive video allows viewers to be active participants in the story you have to tell. It also feeds valuable information to your marketing automation, CRM, ecommerce, analytics or learning management systems through backend integrations.

● Drive Engagement: Realize completion rates of 90% and improved click-through rates from 5-12%.

● Relevant Content: User-directed experience makes sure youare presenting relevant content to each viewer.

● Analytics & Integrations: IV captures information based upon interactions and provides detailed analytics to refine campaigns. Score viewers and place them on an ongoing nurture campaign based upon their interactions.

● Memorable & Shareable: Breaks the mold of passive experience, making more likely to share.

Interactive Video

Digital & Social AdvertisingSEARCH / DISPLAY / SOCIALReview and discovery: of current and potential advertising opportunities within:

● Facebook and Instagram● Twitter● Pinterest● YouTube

Google Ad Network and Programmatic: with consideration towards:

● Existing campaigns and ad groups● Retargeting and new audience segments● Split testing and optimization

Search Engine Optimization IMPROVING VISIBILITY

● Develop a foundation for long-term, organic visibility on the web

● Provide competitive benchmarking and site analysis to understand current status and future needs

● Analyze the volume and frequency of relevant search terms to identify SEO opportunities and priorities

● Implementation of recommended, on-page changes

Email & Marketing Automation CUSTOMER RETENTION AND ACQUISITION

● Collaborate to create persuasive email content, template and campaign/program development

● Evaluate and/or recommend strategies pertaining to lead lifecycle management (lead scoring and nurturing)

● Recommendations on email and landing page subject lines, A/B testing, list management and measurement

● Integration of custom dashboards and reporting optimization with Salesforce.com

● Performance analysis and reporting

Website / Microsite DevelopmentYOUR ONLINE REAL ESTATECreating the go-to touchpoint for storytelling, more information, product sales, recipes, calls to action and more.

Common key goals:

● Mobile-friendly and search optimized web pages that convert higher levels of engagement

● More opportunities to tell your unique stories and create stronger brand recognition

Reporting & AnalysisCONSTANT IMPROVEMENTProvide monthly and quarterly social marketing reports for key performance indicators (KPIs) measuring the data most important to your brand

● Fan/Follower growth

● Reach

● Engagement

● Top-Performing content

● Social conversion rates

● Brand conversation volume

● Brand sentiment

Provide analysis and actionable recommendationsbased on the data

What Next?● Wondering if some of these slides might make more sense with a human

spending 30 minutes to walk you through them?

● Curious about pricing, and how we might customize services for YOUR requirements?

Two great questions! Please take some time to send us an email to hello@digitalmarketingroi.com so we can

follow up with our own questions and schedule a call...

ORSkip our nifty marketing process altogether and call a cofounder

at +44(0)7903-752-126