DMO Webinar: How to Use Twitter to Reach & Delight More Visitors
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Transcript of DMO Webinar: How to Use Twitter to Reach & Delight More Visitors
HOW TO USE TWITTER TO REACH & DELIGHT MORE VISITORS
F E AT U R I N G : T R AV E L O R E G O N & D E S T I N AT I O N C L E V E L A N D
O U R PA N E L I S T S
Emily Forsha Content & Community Manager Travel Oregon
Mo Sherifdeen Digital Brand Strategy & Publishing Travel Oregon
Corinne Allie Senior Interactive Media Manager Destination Cleveland
James Li Founder & CEO Encore Alert
@emilyforsha @mosherifdeen @rinallie @jameslidotcom
#DMOwebinar // @encore // [email protected]
out of the 26,663 respondents said they’ve based their plans on social media posts
49%#DMOwebinar // @encore // [email protected]
of travelers have changed their plans after seeing a post on social media
34%#DMOwebinar // @encore // [email protected]
of travelers post about their vacation, multiple times a day
40%#DMOwebinar // @encore // [email protected]
Corinne Allie Senior Interactive Media Manager Destination Cleveland
@rinallie
#DMOwebinar // @encore // [email protected]
Editorial Objective
Mo Sherifdeen Digital Brand Strategy & Publishing Travel Oregon
@mosherifdeen
Emily Forsha Content & Community Manager Travel Oregon
@emilyforsha
#DMOwebinar // @encore // [email protected]
WHY DO IT?
D R E A M P L A N B O O K E X P E R I E N C E & S H A R E
open to travel inspiration
actively seek out travel inspiration
commit to travel reflect & publish
#DMOwebinar // @encore // [email protected]
Why Twitter?
> Customer service > Identify conversations about Oregon and content gaps > Reach niche audiences
#DMOwebinar // @encore // [email protected]
What are the key metrics that you look at on a daily or quarterly basis
to gauge this?
#DMOwebinar // @encore // [email protected]
Corinne Allie Senior Interactive Media Manager Destination Cleveland
@rinallie
#DMOwebinar // @encore // [email protected]
Mo Sherifdeen Digital Brand Strategy & Publishing Travel Oregon
@mosherifdeen
Emily Forsha Content & Community Manager Travel Oregon
@emilyforsha
#DMOwebinar // @encore // [email protected]
Step 1. Reach
T H E V I S I T O R C O N V E R S I O N F U N N E L
#DMOwebinar // @encore // [email protected]
Step 1. Reach
Step 2. Delight
T H E V I S I T O R C O N V E R S I O N F U N N E L
#DMOwebinar // @encore // [email protected]
Step 1. Reach
Step 2. Delight
Step 3. Convert
T H E V I S I T O R C O N V E R S I O N F U N N E L
#DMOwebinar // @encore // [email protected]
S T E P 1 . R E A C H
How do you reach new audiences on Twitter?
Thoughts from Our Panelists
#DMOwebinar // @encore // [email protected]
S T E P 1 . R E A C H
Corinne Allie Senior Interactive Media Manager Destination Cleveland
@rinallie
#DMOwebinar // @encore // [email protected]
S T E P 1 . R E A C H
Engaging Football Fans
Mo Sherifdeen Travel Oregon
@mosherifdeen
Emily Forsha Travel Oregon
@emilyforsha
#DMOwebinar // @encore // [email protected]
S T E P 1 . R E A C H
https://sparkloftmedia.com/blog/our-social-college-football-pregame/
Engaging Oregon Brands
S T E P 1 . R E A C H
NZ-Oregon Beer Exchange (#KIWI20BF)
#DMOwebinar // @encore // [email protected]
S T E P 1 . R E A C HInsights from Encore Alert’s DMO Study
Shareable Content is King
@jameslidotcom
James Li Founder & CEO Encore Alert
#DMOwebinar // @encore // [email protected]
S H A R E A B L E C O N T E N T I S K I N G
Insights from Encore Alert’s DMO Study
#DMOwebinar // @encore // [email protected]
S H A R E A B L E C O N T E N T I S K I N G
Insights from Encore Alert’s DMO Study
#DMOwebinar // @encore // [email protected]
S T E P 2 . D E L I G H T
What was your experience delighting a certain person
(or organization) on Twitter?
Thoughts from Our Panelists
#DMOwebinar // @encore // [email protected]
S T E P 2 . D E L I G H T
@rinallie
Corinne Allie Senior Interactive Media Manager Destination Cleveland
@rinallie
#DMOwebinar // @encore // [email protected]
S T E P 2 . D E L I G H T
@rinallie#DMOwebinar // @encore // [email protected]
S T E P 2 . D E L I G H T
Mo Sherifdeen Digital Brand Strategy & Publishing Travel Oregon
@mosherifdeen
Emily Forsha Content & Community Manager Travel Oregon
@emilyforsha
#DMOwebinar // @encore // [email protected]
S T E P 2 . D E L I G H T
@rinallie#DMOwebinar // @encore // [email protected]
P R I O R I T I Z E R E T W E E T S A N D R E P L I E SInsights from Encore Alert’s DMO Study
@jameslidotcom
James Li Founder & CEO Encore Alert
#DMOwebinar // @encore // [email protected]
I M P L E M E N TAT I O N & C H A L L E N G E S
What were some challenges you had to overcome to set up these processes?
How did you overcome them?
Thoughts from Our Panelists
#DMOwebinar // @encore // [email protected]
E N C O R E A L E RTT H E B E S T A U T O M AT E D S O C I A L M E D I A A S S I S TA N T Y O U ’ V E E V E R H A D
1W E TA K E I N T H E E N T I R E R E L E VA N T F I R E H O S E O F
T W I T T E R & I N S TA G R A M N O I S E 2A L G O R I T H M S F I N D S T H E
M O S T I M P O RTA N T, P R I O R I T I Z E D
C O N V E R S AT I O N S A N D P E O P L E 2 4 / 7
3Y O U G E T E M A I L / M O B I L E A L E RT S
S O Y O U C A N TA K E A C T I O N R I G H T AWAY
Y O U ’ R E I N G O O D C O M PA N Y
Have questions or interested in a demo? Please contact me at [email protected] or enter your email address in the chat box!