1The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.1

MicroStrategy

Omni Channel Retail Solutions

2The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Agenda

2

MicroStrategy Alert mCommerce

MicroStrategy WisdomMarket Intelligence Network

3The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Every Retailer Needs a Great Mobile App

3

Mobile Commerce in the Palms of their Hands

Sell more products

Service customers better

Capture more customers

4The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Your Mobile App Must be Great

4

Great Mobile Apps Need:–Superior user features–High performance for millions of people–To operate on iPhone and Android

Building Great Mobile Apps Requires:–Excellent mobile app developers–User interface experts–Large investments in time and money

Your App Here

TargetTarget WalmartWalmart YouYou

Best BuyBest Buy StarbucksStarbucks eBayeBay

5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy Alert Gives You Everything You Need for a Great Mobile App

• MOBILE COMMERCE PLATFORM

World-Class User Features

Branded App

Implemented in Weeks

iPhone and Android

Powerful Administrative Tools

Products

Loyalty

Services

6The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Alert is a Tightly Integrated Platform for Mobile Commerce

Cloud BasedHigh ScaleHigh PerformancePayment NetworksAnalytics

Alert Mobile Commerce Platform

Integrates Your Marketing Assets

POS

www.brand.com Loyalty

Catalog CRM

Targeted Promotions

Mobile Shopping

Shopping Tools

Digital Receipts

Peer-to-Peer Gifting

Loyalty Card

Social Engagement

Exclusive Content

iPhone/Android

Delivers Exceptional User Functionality

Your BrandYour Brand

Provides Powerful Administrative Tools

7The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Sell More Products: Your Store in the Palm of Their Hand

7

Native Mobile Shopping Experience

Synchronized with Your Online Catalog

Streamlined Shopping

Your Product Catalog Easy to Navigate Easy to Purchase

8The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Sell More Products: Promotions in the Palm of Their Hand

8

Four Types of Promotions1. Vouchers

2. Tickets

3. Coupons

4. Messages

Targeted Promotions Based On:–Purchase History–Demographics–Loyalty Status–Social Activity

Location-Triggered Promotions Using Geo-Fencing

9The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Better Service: A Sales Associate in the Palm of Their Hand

9

Find A Store

Contact Customer Service

Get Product Information

SCAN

10The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Better Service: A Virtual Closet in the Palm of Their Hand

10

All Purchase Receipts

Convenient Archive of All Purchases–Re-order Similar Items–Facilitate Returns

Convenient Cross-Sell / Up-Sell–Order Replacement Parts–Order Accessories–Order Related Items

11The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Capture More Customers: Reach New Customers with Peer-to-Peer Gifting

11

Let Your Customers Expand Your Business for You

-Convert purchased items into gift cards

-Send gifts to friends via social and personal networks

-Send gifts to multiple recipients

-Withdraw a gift and resend

Your Customer

Gift Re-Gift

Your Potential Customers

12The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Capture More Customers: Delight Your Customers with Engaging Loyalty Features

12

Get Points for Purchases

Get Points for Social Promotion

Redeem Points for Purchases in the App

Redeem Points in Your Store

Can Integrate with Existing Loyalty Programs

13

Populate Marketing Content

Populate Marketing Content

Create & Schedule

Promotions

Create & Schedule

Promotions

Create Your Store

Create Your Store

Manage Your Loyalty

Program

Manage Your Loyalty

Program

Create Targeted Segments

Create Targeted Segments

All Your App Users

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation

Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Alert Commerce Module - Easily Manage Your Entire Mobile Presence from a Powerful Console

AlertCommerce

Module

AlertCommerce

Module

Retailer

14The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Alert Commerce Module - Create and Deliver Targeted Promotions and Marketing Content in Minutes

15

All Your App Users

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation

Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Alert Intelligence Module - Complete Visibility Across All Commercial and Customer Activity

RetailerCampaign

Management

Campaign Management

Purchase Analytics

Purchase Analytics

Store Performance

Store Performance

Customer Segmentation

Customer Segmentation

Social Behaviors

Social Behaviors

Alert Intelligence

Database of all Activity

Real-time Feed

Millions of Customers

Analysis and Reporting

Web and Mobile

Alert Activity

Database

Products

Payments

Offers Viewed

Offers Claimed

Offers Gifted

Offers Shared

Social Activity

Demographics

Location

16The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Alert Intelligence Module - Analytics on Your Stores, Products, Campaigns, and Customers

17The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Make MicroStrategy Your Mobile Commerce Partner

An Alert-Powered App Will Help You increase your revenues–World-class functionality–Branded–Implemented in weeks–iPhone and Android support–Powerful Administrative tools

Cloud-based Platform Lets You Focus on Marketing and Merchandising–Low investment; low risk

–MicroStrategy manages ongoing scale and performance

–Feature set will continue to evolve and improve at no additional cost to you

18The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy Wisdom

Market Intelligence Network

18

Untapped Market Insights Derived from

Big Data Cloud Networks

19The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

CLOUD NETWORKS MARKET INTELLIGENCE NETWORK ANALYTIC VIEWS

PLACES

INTERESTSBooksTelevisionMoviesNewsCompaniesSportsGoing Out

PSYCHOGRAPHICOutdoor EnthusiastPet LoverSports EnthusiastHealth ConsciousBrand ConsciousBudget ShopperYoung Parent

DEMOGRAPHICAge and GenderCity/CountryLanguageMarital StatusEducationJobHometown

Market Intelligence Network: The First Network to Bring Together Data from Big Data Cloud Networks for Real-Time Insights

Product Networks

Reference Networks

Government Networks

Social Networks

Restaurants Sport Arenas Nightclubs/Pubs/Bars Entertainment Shopping Recreation Hotels

1 Billion people500 TB of data added per day

Demographics on Billions of people

300 Million Products and Places

19 Million Articles in 270 languages

19.5 Million People1.95 Million Page Interests

500,000 Companies/Products350,000 Public Figures

700,000 Colleges3 Million Employers145,102 Townships1,100 Metro Areas

232 Countries

as of March 2013

19

20The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.20

Wisdom Turns the Knowledge Stored inside Big Data into a Competitive Advantage for Businesses

BIG

DA

TA

CL

OU

D N

ET

WO

RK

S

Business

Customer Acquisition & Retention

Competitive Differentiation

Business Partnerships

Employee Productivity & Satisfaction

The impact of this data can help all aspects of the business

BETTERDECISIONS.

MADE FASTER.

WITH REAL-TIME DATA.

21The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.21

Facebook Users Store an Extraordinary Array of Up-to-date Information about Themselves in Facebook

DEMOGRAPHICS

Name:Age:Birthday:Gender:Family:Education:College:Major:Home:Hometown:Country:Employer:Position:Language:

Sue Fahey32Oct 2, 1980FemaleMarriedMastersBrownEconomicsLos Angeles, CANew Haven, CTUSAIntelClient Services DirectorEnglish, Spanish

ACTIVITY GRAPH

CHECK-INsGolden Gate ParkCA Car ShowDodger StadiumMarkham Winery

RSVPsTahoe Ski WeekendLakers GameRecipe Swap PartyGolden Gate Marathon

INTEREST GRAPH

BrandsNordstrom, Starbucks, Nike, LLBean

CelebritiesAdam Sandler, Oprah, Eddie Izzard

MusicU2, Rihanna, Adele

LIFE EVENTS

BIRTHDAYTurned 32 in October

PROMOTIONHer job title just changed

NEW BABYHad her first daughter in March

NEW HOMEMoved to LA in August

SOCIAL GRAPH

FRIEND: JaneAge:Gender:Likes:Check-Ins:

SISTER: Stacy Age: 38Gender: FemaleLikes: Chanel, Bloomingdales Check-Ins: Shutters, The Derby

GROUPS: Brown Alumni, Intel Sales

54FemaleCookingTJ Maxx

22The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.22

Wisdom Members Contribute their Data Anonymouslyto the Wisdom Network

DEMOGRAPHICS

Name:Age:Birthday:Gender:Family:Education:College:Major:Home:Hometown:Country:Employer:Position:Language:

??? ??????32Oct 2, 1980FemaleMarriedMastersBrownEconomicsLos Angeles, CANew Haven, CTUSAIntelClient Services DirectorEnglish, Spanish

ACTIVITY GRAPH

CHECK-INsGolden Gate ParkCA Car ShowDodger StadiumMarkham Winery

RSVPsTahoe Ski WeekendLakers GameRecipe Swap PartyGolden Gate Marathon

INTEREST GRAPH

BrandsNordstrom, Starbucks, Nike, LLBean

CelebritiesAdam Sandler, Oprah, Eddie Izzard

MusicU2, Rihanna, Adele

LIFE EVENTS

BIRTHDAYTurned 32 in October

PROMOTIONHer job title just changed

NEW BABYHad her first daughter in March

NEW HOMEMoved to LA in August

SOCIAL GRAPH

FRIEND: ??? ??????Age:Gender:Likes:Check-Ins:

SISTER: ??? ??????Age: 38Gender: FemaleLikes: Chanel, Bloomingdales Check-Ins: Shutters, The Derby

GROUPS: Brown Alumni, Intel Sales

54FemaleCookingTJ Maxx

23The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Wisdom Professional Provides Organizations with a Panoramic View of What People Like, Want and Do

23

REFERENCE

PRODUCT

GOVERNMENT

CLOUD NETWORKS

DEMOGRAPHICINTERESTS

PLACES PSYCHOGRAPHIC

ANALYTIC VIEWS

24The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.24

Wisdom Turns the Knowledge Stored inside Big Data into a Competitive Advantage for Businesses

PRODUCT PROMOTIONS•Create promotions to upsell/cross-sell products based on interests of fans

•Design competitive offers to steal customers from competitors

MEDIA BUYING•Choose media channels that are popular with the target consumers

•Identify media spokespersons most popular with target consumers

BRAND MANAGEMENT•Design product experiences that appeal to consumer preferences

•Select corporate sponsorships that are favored by your target audience

DIGITAL ADVERTISING•Tailor ad messages to incorporate affinities of target group

•Increase brand engagement by providing relevant content to consumers

LOCATION PLANNING•Plan store locations and real estate based on fan distribution

•Research consumer preferences for more effective location planning.

BUSINESS PARTNERSHIPS•Co-market with Facebook pages that have high affinity with your brand

•Identify sponsors and brand ambassadors with high affinity to your consumers

25

Extraordinary Range of Data

Free-Form Segmenting

Data Enrichment

Ever-Growing Database

Ever-Richer Insights

Notables Features of MicroStrategy Wisdom Professional

Demographics, Interests, Places,Psychographics, Ratings

Look at any segment based on anycriteria you choose

Metro areas, income estimates, page categorization

19.5M profiles in the database and adding 50K new profiles per day

New metrics, new data, new views available every few months

26The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Wisdom Enterprise Extends Wisdom with Deep Customization Capabilities

26

REFERENCE

PRODUCT

GOVERNMENT

CLOUD NETWORKS

DEMOGRAPHICINTERESTS

PLACES PSYCHOGRAPHIC

ANALYTIC VIEWS

CUSTOM GROUPINGS

INDUSTRY REPORTS

CUSTOM PSYCHOGRAPHICS

CUSTOM CALCULATIONS

CUSTOMIZATIONS

27The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Wisdom Enterprise Allows for Complete Integration of Enterprise Data Sources

27

REFERENCE

PRODUCT

GOVERNMENT

CLOUD NETWORKS

CRM

LOYALTY

POS

PROPRIETARYMARKET DATA

ENTERPRISE DATA

DEMOGRAPHICINTERESTS

PLACES PSYCHOGRAPHIC

ANALYTIC VIEWS

CUSTOM GROUPINGS

INDUSTRY REPORTS

CUSTOM PSYCHOGRAPHICS

CUSTOM CALCULATIONS

CUSTOMIZATIONS

28The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees

That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Thank You

28