Dm Final Project Final 1

8/9/2019 Dm Final Project Final 1

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AgencyAgency

Production Manager - Cristina Cerqueira - [email protected] A rt Director - Eduardo Aranha [email protected]

A ccount Executive - Flavia Vianna - [email protected]

Copywriter - Renata Peixoto [email protected]


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ClientClient

Toronto Rape Crisis Center / Mu lt icu ltura l Women Aga inst RapeToronto Rape Crisis Center / Mu lt icu ltura l Women Aga inst Rape

Barb Dav isBowlathon [email protected](416) 597-1171

Me liss a Gre inerBowlathon [email protected](416) 597-1171


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TRCC/MWARTRCC/MWAR

Created in 1974 as the Toronto Rape Crisis Centre (TRCC)It was the first Rape Crisis center in Canada.

In the 1990's the TRCC expanded its name to "Toronto Rape Crisis

Centre/Multicultural Women Against Rape .

Their Missi on Statement is:

The Toronto Rape Crisis Centre/Mu lt icu ltura l Women Aga inst

Rape work s collect ive ly to prov ide nonju dgmenta l peer supportto surv ivor s of sexua l vio lence an d to work towar d theera dicat ion of v io lence aga inst women an d ch ild ren.


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Bow lathonBow lathon

$-

$50,000.00

$100,000.00

$150,000.00

1993 20062007

2008(goal)

Fund raising event where more than 100 people bowl and have fun.2008 is the Bowlathon s 15th anniversary.

The Bowlathon is one of the Toronto Rape Crisis Centre s major fund raising sources:


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O bject ivesO bject ives

BUSINESSO BJECTIVESRaise a total of $150.000 on the 2008 edition.Bring new participants, especially college and university students

CO MMUNICATIO N O BJECTIVES:What we want to commun icateCreate excitement over the Bowlathon: a fun way of raising funds. It is fun to he lp.Inform people of the work TRCC has been doing and how they could contribute tothe organization to help them keep on helping women.


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2007 DM p iece2007 DM p iece


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TargetTarget marketmarket

WHO ARE WE TALKING TO AND WHAT ARE THEY LIKE?College an d Univer sity Stu dent s for the Bowlathon: 18-25 years old

Young, fun people that make the event more excitingWomen s organ izat ion s for donations, sponsorships or teams for the BowlathonCorporat ion s for donations, sponsorships or teams for the BowlathonFam ily an d F rien ds of the Vo lunteer s for donations and for the BowlathonEx-Capta ins (from the past 2 years) for the Bowlathon

P rev iou s Donor s donations or sponsorshipsP rev iou s Spon sors donations or sponsorships


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TargetTarget marketmarket

DESIREDP ERCEP TIO NWhat do we want the target to th ink about after rea ding th is piece?

TRCC plays an important role in our community and should be capable of keep

doing it. I will help them by donating money or prizes/sponsoring them/getting agroup together to raise funds and participate in the Bowlathon.

Is there anyth ing we want them to do?They re expected to donate in person (on door-to-door visits), online (throughcanadahelps.org) or by creating/joining a bowling team and collecting pledgesfrom family members, colleagues, etc.


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Commun icat ionCommun icat ion

StrategyStrategyO FF LINEP IECES

PostersPostcards

Door HangersLetters to Donors

Letters to SponsorsCorporate Presentations

O NLINEP IECES

Emails to ex-CaptainsImprovement of actual web page

Video-presentation for YouTubeFacebook Group

My Space web page


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Commun icat ionCommun icat ion

StrategyStrategy

Target Market P oster P ostcar d Ema il Letter sCorporate

P re sentat ion Web P age YouTube Facebook My Space

Students x x x x x

Women's Organizations x x x x x x x

Family, Friends, Acquaintances x x x x x

Corporations x x x x x

Ex-Captains x x x x x

Donors x x x x x x

Sponsors x x x x x x x

Door Hanger sTo be used on door-to-door visits.


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Benef itBenef it

WHAT IS THE END USER BENEF IT?How the pro duct/ serv ice we re ta lking about in the commun icat ion s piece

benef its our cu stomer s.

F EATURE:The Bowlathon is fun. END-USER BENEF IT: And you help thousands of women who seek TRCC in

need of support.


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ApproachApproach

WHAT IS O UR TO NE AND MANNER?Tone and manner will differ according to our target.

College an d Univer sity Stu dent s fun, exciting approach. Informal.

Women s organ izat ion s, Corporat ion s Statistics, Information, Benefits forthe community. Very Formal.

Fam ily an d F rien ds of the Vo lunteer s Some Statistics, yet fun. Less formal. Ex-Capta ins (from the past 2 years) Fun, Exciting approach, Reminder of the

benefits for the community and recognition of their important role in TRCC ssuccess. Informal.

P rev iou s Donor s an d Spon sors Some Statistics, Reminder of the benefits forthe community and recognition of their important role in TRCC s success.Formal.


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Creat ive Rat iona leCreat ive Rat iona leO ur ma in goa l wa s to invite peop le to part icipate in the

Bow lathon to he lp the TR CC/MWAR.To f ind the be st way to reach our goa l, we con sid ere d that:

Union is strength;

Strength mean s accomp lishing goa ls w ith less effort;The TRCC/MWAR nee ds strength;The TRCC/MWAR nee ds he lp to keep serv icing women an d ch ildren;The TRCC/MWAR nee ds peop le who be lieve in what they do;The TRCC/MWAR nee ds peop le to stan d by them;

The TRCC/MWAR nee ds peop le to un ite;We be lieve that peop le un ite when they fee l they p lay an e ss ent ia l ro le in theorgan izat ion;We be lieve that together we can make a difference;We be lieve that Together We Stan d .


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P ostcar dP ostcar d


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P osterP oster


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Door HangerDoor Hanger


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Enve lopeEnve lope


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Letter sLetter s(click on the links be llow to see the letter s)(click on the links be llow to see the letter s)

Letter s toLetter s toonor sDonor s

Letter s toLetter s toS onsor sS onsor s

Letter s toLetter s toP rev iou s P rev iou s S on sor sS on sor s

Letter s toLetter s toCommun ityCommun ityS on sor sS on sor s


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EE--ma il toma il toexex--capta inscapta ins


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FacebookFacebook GroupGroup


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FacebookFacebook EventEvent


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My Space GroupMy Space Group


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YouTubeYouTube


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Corporate PP TCorporate PP T


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P ro duct ionP ro duct ion

P O STERFormat: 18 x 24 Format: 18 x 24 Color: 4 / 0Color: 4 / 0

Matte Aqueou s Coat ingMatte Aqueou s Coat ingQuant ities: 1000Quant ities: 1000

DOO R HANGERFormat: 3 ,5 x 8,5 Format: 3 ,5 x 8,5 Color: 4 / 4Color: 4 / 4

Matte Aqueou s Coat ingMatte Aqueou s Coat ingQuant ities: 1000Quant ities: 1000PAP ER(sugge st ion: O FF SET200 g or 2 50 g)PAP ER(sugge st ion: O FF SET200 g or 2 50 g)

P O STCARDFormat: 5,5 x 8,5 Format: 5,5 x 8,5 Color: 4 /1Color: 4 /1

Matte Aqueou s Coat ingMatte Aqueou s Coat ingQuant it ies: 1000Quant it ies: 1000


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P ro duct ionP ro duct ion

Copywe ll Cana da

5 University Avenue

Toronto, ON M5G 1T6

Phone: (416) 599-5899

[email protected]


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BudgetBudgetP ostage:

Canada Post: 0.52 per letter (x 35)P rint ing:

0.11 per postcard ( $ 110.25 / 1,000)

0.86 per poster ( $ 861.18 / 1,000)0.22 per door hanger ( $ 220.50 / 1,000)

TO TAL: R$ 1.2 10 ,13TO TAL: R$ 1.2 10 ,13

Bowlathon: 1,000 people (100 groups of 10 people)

Funding goal: $ 150,000Max cost per person: $ 150

Final cost per person: $ 121.01Final cost per person: $ 121.01


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Tim ingTim ing

November December9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Brief ingCreat ive & P lann ing P roce ssCommun icat ion P lan & Layout sP oster

P ostcar dDoor HangerEmailLetter sCorporate P re sentat ion

Web P ageYouTubeFacebookMy Space

Approva lP ro duct ion/ P rint ingDistr ibut ion


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Any Que st ion s?Any Que st ion s?


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Thank youThank you

Dm Final Project Final 1

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