Dm arts d1-s2-ahmed-sabry-itvision-social gaming advertising
-
Upload
digital-marketing-arts -
Category
Entertainment & Humor
-
view
187 -
download
2
Transcript of Dm arts d1-s2-ahmed-sabry-itvision-social gaming advertising
Social Gaming Ads D i g i t a l M a r k e t i n g A r t s C o n f e r e n c e 1 0 S e p . 2 0 1 2
1
B y : A h m e d S a b r y C E O , I T V i s i o n
D i g i t a l M a r k e t i n g A r t s C o n f e r e n c e a n d W o r k s h o p , C a i r o o n 1 0 - 1 1 S e p . 2 0 1 2
2
The way of reaching people through advertising is not changed, It’s pretty much the same old strategy that it has always been. And it’s even becoming less & less affective for advertisers.
3
Which means it’s quite time
for serious innovation in
reaching people through
advertising
People are connect ing , shar ing , checking in , post ing & commenting.
Internet has become more mobi le
Social Games
are now
a L iving Interactive Experience
500 Mil l ions Users Are playing social games
7 Source: emarketing 2011
Socia l gaming wi l l grow and spi l l over to rea l wor ld o Social Media Games have more players than prime time TV
shows have viewers.
o As social media will become more mobile so will social
gaming.
o Social media games will be played on-the-go
o Social gaming will be integrated with real life to physically
perform tasks offline that have effect in the virtual world.
o Engage real friends, go to locations, flash mobs,
8
The potential growth of mobile social gaming is
huge
9
10
CityVille surpassed 61 million MAUs within the first 50 days after launch. CityVille was the first game launched in multiple languages (English, French, German, Italian and Spanish). In June 2011, zynga launched CityVille Hometown, a mobile application available on Apple iOS platforms.
FREEMIUM GAMES
GAME GENDER AGE MAU
CityVille 70% Female 26-35: 25% ; 36-45:15% 46-55: 10% 71,667,181
FarmVille 70% Female 16-25: 20% ; 26-35: 25% 36-45: 20% 35,978,341
Bejeweled 75% Female 26-35: 25% 36-45: 25% 9,033,479
Mall World 92% Female <15: 35% 15-25: 20% 3,100,000
Backyard Monsters 75% Male 18-25: 25% 26-35: 25% 4,402,936
Car Town 80% Male N/A 3,600,000
Millionaire City 69% Male Top age segment :13-24 3,100,000
Zombie Lane 53% Male Top age segment :18-34 2,500,000
GAMING DEMOGRAPHIC EXAMPLES
Source : Facebook Internal Statistics
UAE 900,000
KSA 1,600,000
Bahrain 100,000
Oman 100,000
Kuwait 250,000
Libya 150,000
Yemen 100,000
Lebanon 550,000
Iraq 400,000
Algeria 1,200,000
Morocco 2,400,000
Tunisia 1,000,000
Egypt 4,000,000
12 MILLION USERS FROM THE ARAB WORLD ON FACEBOOK SOCIAL GAMES
Social Gaming Ads is the cross of
Four big industries
14
Games
Mobile
Social Media
Advertising
Obama Runs Ads in Games, 2008
15
Barack Obama's campaign ads appeared in several sports video games, including the granddaddy of them all, Madden football and Xbox 360 racing game Burnout Paradise
http://www.youtube.com/watch?v=tu9hrMsR7Nc&feature=player_embedded
16
Exclusive McDonald's Farmville farm
Top brands are us ing In -game Advert is ing
KEY FEATURES
18
In-Game Ads
Engage consumers across 500+ leading social games with targeted, player initiated-and- rewarded video ads/content
Monetize virtual currency and reward consumers using our advanced offer-based payment solutions
Direct Response Advertising
Engage consumers wherever they are on any Android or iOS app with our mobile SDK
Mobile
ADVERTISE YOUR BRAND TO 500 MILLION SOCIAL GAMERS
Global Facebook partnership: Enabling age & gender targeting and FB Credit distribution Synergy: Combines the engagement of social games with the power Of online video Extensive reach: across 500+ leading publishers, platforms and games Granular analytics: ideal for campaign optimization and consumer insight Robust technology: designed for dynamic, large scale campaigns
KEY FEATURES
1. User is prompted to engage with branded content
2. User initiates the branded video and is rewarded Facebook credit or Virtual Currency
3. Post action engagement and viral activation
USER FLOW
USERS PROMPTED TO EARN VIRTUAL CURRENCY BY ENGAGING WITH A BRAND, USER ACCEPTS BY CLICKING ON THE ICON/MESSAGE IN ORDER TO INITIATE THE VIDEO
In Game Icon
In Game Message
CAMPAIGN MECHANICS
WHAT MAKES BRANDCONNECT™ DIFFERENT? WHAT MAKES IT DIFFERENT?
o Launch Video / Games / Installs / Surveys
o 100% Consumption
o Post Actions on Facebook
o Demographically Targeted
o User initiated
o User rewarded
o Frequency capping
o Guaranteed views and engagement
GENERATE FURTHER ENGAGEMENT AND VIRAL DISTRIBUTION
INTERACTIVE ENGAGEMENT
CLICK TO RETAIL SITE SHARE ON SOCIAL MEDIA
You can l ink them to your web s i te / FP
Offerwall and Special Promotions
Facebook Credits is a virtual currency you can use to buy products, watch movies and download music in your favorite applications on Facebook.
OFFERWALL – INTRODUCING FB PERFORMANCE OFFERS
Campaigns can be placed into a premium position within the game screen.
In-Game display ads reach 100% of game audience.
In Game display ads are in standard IAB formats.
Bespoke design available including co-branding for premium advertisers.
Used for special promotions or for high impact offers.
Increased CTR – 30% higher than Facebook Ads / ASU’s
SPECIAL PROMOTIONS ADS
CASE STUDY
Engage 16-34 year old UK audience with McDonald’s brand and drive installs of the McDonald’s Coke Glasses app.
Players were prompted to earn Facebook Credits by watching branded video content on leading Facebook games.
All views were player initiated and the client only paid for complete video views.
Brand Engagement: 23% of players who viewed the video installed the app
CASE STUDY – McDonald's COKE GLASSES
Thank You
30