DLBA Economic Profile 2014

8/12/2019 DLBA Economic Profile 2014

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DOWNTOWN LONG BEACH

ECONOMIC

PROFILE2014


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ECONOMIC PROFI

CONTENTS

4

DOINGSINESS

8

DOWNTOWNDEVELOPMENT

12

TRANSIT

16

DEMOGRAPHICS

PSYCHOGRAPHICS

18

RESIDENTIALPOPULATION

20

HOUSING

24

WORKFORCE

26

OFFICESPACE

30

SHOPPING

34

RETAILSPENDING

38

TO

4

DOWNTOWN LONG BEACH ASSOCIATES ECONOMIC PROFILE 2


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EALIZE PPORTUNITY NVEST

DOING

BUSINESS INDOWNTOWNLONG BEACH

Welcome to Downtown Long Beach!

Located between Los Angeles and Orange County, Downtown Long Beach is at the center of SCalifornia business. A burgeoning urban environment, Downtown Long Beach features a waview, business district, a historic architectural atmosphere, and a cultural arts scene. Pairedstrong sense of authenticity that attracts residents to this urban center, Downtown Long Beapromising site for new business development in Southern California.

The strong customer base of 30,000 residents and millions of visitors each year is enhanced by thbusiness-friendly policies. The Downtown population continues to grow, with several high-rise resprojects on the horizon that are expected to add hundreds of luxury units to the citys core. Addi

policies such as the Downtown Plan, Long Beach Housing Element and Adaptive Reuse Ordstreamline development, clarify permitting processes, promote preservation of historic propertoer a sustainable roadmap for growth. Downtown Long Beach also has the benet of two B

Improvement Districts (BIDs) that oer a wide range of value-added economic development s

for current and prospective businesses.

Entrepreneurs, developers, and business owners are realizing the potential ROI in DowntowBeach not just their Return On Investment, but also their ability to Realize Opportunity andDowntown Long Beach is full of opportunities and our team is ready to work with you every stepway and make it easier to gain the ROI youve been looking for.

Kraig KojianPresident & CEODowntown Long Beach Associates (DLBA)

DOWNTOWN LONG BEACH ASSOCIATES


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PRIME LOCATIONDowntown Long Beach is one of Southern Californias most unique wa terfront urban destinalive, work, and p lay. As Californias sixth-largest city, Downtown Long Beach is centrally locata mere 20 minutes from bo th Los Ange les and central Orange County. Additionally, visitors caaccess Downtown via public transit and explore its many shops, restaurants, and attractions or on foot. Downtown Long Beach offers all the amenities of a major urban center within a cleacommunity and is enhanced by the temperate climate and breathtaking ocean views.

A VALUE-ADDED BUSINESS ENVIRONMENTDowntown Long Beach has the added benet of a community-led Business Improvement administered by the DLBA, that ensures Downtown streets are clean, safe, and vibrant. Lecomprehensive strateg ic plan that emphasizes Economic Development, the Public RealmSafety and Marketing & Communications, the DLBA takes a multifaceted leadership apprenriching the Downtown experience. The most visible of these services are the C lean a nd Safeserving an area frequented daily by thousands of employees, residents, shoppers, and tourisDLBAs Clean and Safe teams facilitate cleanliness, maintenance, public safety, and ambas

services that enhance both physical and experiential aspects of the public realm in Downtow

The DLBA is an excellent resource to mycompany and my local business district.They provide public relations assistance,introductions to City Hall, and attractnew customers through marketing andevents.

- Jose Cordon, 1897LB

ECONOMIC PROFILE 2

BUSINESS AND CUSTOMER ATTRACTIONThe DLBA utilizes a comprehensive approach to a ttrac tibusinesses and c onsumers to Downtown Long Beac h. Frommedia ca mpaigns to traditional print advertising, the DLa variety of platforms to promote everything DowntowBeach has to offer. Additionally, the DLBA produces moredozen annual events that attract tens of thousands of revegenerate millions in consumer spending.

ECONOMIC DEVELOPMENT SERVICESIn addition to attracting business and investment to DowntoDLBA also helps existing businesses thrive by constantly imthe political and regulatory climate and provides directs sincluding:

Liaison services between businesses and c ity depart Property owner and brokerage co ntacts Site selection assistance

Business deve lopment resources

EMPHASIS ON THE PUBLIC REALMThe DLBA works to identify and oversee projects that will ethe physical environment within Downtown. From stoactivation programs to alleyway beautication grantsprojects are designed to beautify Downtown, enhancesafety, and expand accessibility.


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DOWNTOWN

DEVELOPMENT


BUSINESS-FRIENDLY POLICIESTHE DOWNTOWN PLAN: INCENTIVIZING DEVELOPMENTIn January 2012, the Long Beach City Council approved the progressive Downtown Plan, adoc ument that established the permitted land uses, zoning, development, and other design stafor Downtown. The Downtown Plans intention is to ensure that new investment occ urs in a manis consistent with urban city-building and blends with the character of surrounding neighborho

while streamlining permitting processes and incentivizing investment.

ADVANTAGESThe Downtown Plan and its companion Program Environmental Impact Report (PEIR) provide a of incentives and advantages compared to other communities, including, but not limited to:

The city-initiated certied PEIR can relieve developers from conducting their own full level environmental impact reports for new development. While deve lopers must still perInitial Study, the PEIR can save developers years of environmental review and millions of

Reduced parking requirements incentivize a park once strategy Exempting the rst 6,000 square feet for all new retail, restaurant, ofce, hotel, and servi

from off-street parking requirements

Allowing on-premise alcohol sales by right within most of the Downtown Plan geography

Design standards encourage app ropriately-sca led development massing, ac tive grouuses, high-quality materials and architec ture, the preservation o f historic assets, adaptiv

and a n enhanced public realm designed to enco urage ac tive pedestrian ac tivity

LONG BEACH HOUSING ELEMENT: SETTING A ROADMAP FOR THE FUTUREIn compliance with State law, the Housing Element is an important policy document createadopted by the city to guide housing development for the next several years. Programs in the Element, including home rehabilitation, rental assistance, homebuyer assistance and more, preserve and improve the existing housing stock in Long Beac h, ensure that a deq uate sites housing development exist, and remove governmental constraints on such develop ments. Trecent version of the Housing Element, adopted in January 2014, provides strong guidance

future of Long Beach housing development.

ADAPTIVE REUSE: PRESERVING THE PAST, PLANNING FOR THE FUTUREDowntown Long Beach c ontains many historic buildings with architectural creativity and character. To help preserve these structures while streamlining development, the city adopAdaptive Reuse Ordinance in March 2014. This policy built upon the Downtown Plan by streaprocesses in Downtown a nd expa nding adaptive reuse c ity-wide. Residential projects like The

and and Pine Square Apartments (see page 9) are just a couple of examples of successful Ad

Reuse projects currently in development.


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TRANSIT

TRANSITMADOWNTOWN LONG BEACH ASSOCIATES

FREEWAY ACCESSDowntown Long Beac h is a short commute to Los Ange les and O range C

via the robust Southern C alifornia freewa y system.

BIKE FRIENDLINESSBy opening the na tions first bike c ommuter station, C alifornias first sepbike lanes, and hosting the Tour of Long Beac h race a ll benefits founDowntown Long Beach was rated in the top 20 most bike-friendly c itieUnited States by Bicycling.com.

PARKINGThere are nearly 15,000 publicly accessible parking spaces in DowntowBeach. In recent years, many coin-operated parking meters were re

with multi-space cred it card operated units at The Pike shopp ing centalong Broadway and 3rd Street.

LONG BEACH AIRPORTDowntown Long Beach is only four miles southwest of the Long Beac h which is the west coast hub for JetBlue Airlines. The airport serves moremillion commercial passengers annually and boasts a brand new 1,989parking structure and 74,000-square-foot passenger concourse expwhich showcases Long Beach vendors.

METRODowntown Long Beach is the southern terminus for the Los Angeles MetLine light rail corridor, which c onnec ts Downtown Long Beach to Los Adestinations like the Staples Center and Hollywood.

WALKABILITYThe City of Long Beac h is the most walkab le large city in Southern Califorthe 14th most walkable large city in the nation, according to WalkScorAdd itionally, Downtown Long Beac h is one of the most walkable neighbowithin Southern Ca lifonia, where most errands ca n easily be a cc omplisfoot.

LONG BEACH TRANSITThe rece ntly remod eled Long Beach Transit Gallery, located a t First StrePine Avenue ad jac ent to the Me tro Blue Line stop, p lays host to the mof Long Beach Transits regular bus routes and additional regiona l bus Additionally, Long Beach Transit offers free access to the major attracDowntown Long Beach via the Passport.


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MAP NOT TO SCALE

LincolnPark

DrakePark

PASADENA

WESTCOVINAEL MONTEROSEMEAD

LYNWOOD

SOUTH GATE

HUNTINGTON

PARK

COMPTON

DOWNEY

BELLFLOWER

LAKEWOOD CERRITOS

CYPRESS

WHITTIER

PICO RIVERA

MONTEBELLO

FULLERTON

ANAH

GARDEN GROV

HUNTINGTON

BEACH

SEAL BEACH

SAN PEDRO

GETTING AROUNDDOWNTOWN Bike Lanes

Passport Line

Freeways

Metro Blue Line


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DEMO-

GRAPHICS

AT A GLANCE

ECONOMIC PROFILE 2DOWNTOWN LONG BEACH ASSOCIATES

3-MILERADIUSDOWNTOWN

2000

2013

12,796 81,910

$32,048 $40,339

$56,448 $56,608

$92,866 $161,250

$339,250 $391,039

30.0 28.5

30.8 31.8

31.13% 29.50%

27.09% 25.30%

17.91% 17.90%

13.38% 12.50%

14.13% 13.60%

17.63% 16.40%

11.38% 16.00%

12.32% 9.20%

7.11% 8.90%

6.14% 5.40%

23.33% 25.88%

9.91% 11.22%

20.52% 18.60%

15.50% 14.40%

13.98% 12.90%

9.26% 9.30%

7.49% 7.70%

HOUSEHOLDS

AVERAGE HOUSEHOLD INCOME

AVERAGE HOME VALUE

MEDIAN AGE

HOUSEHOLD BY INCOME

POPULATION BY AGE

ADVANCEDEDUCATIONALATTAINMENT(AGE 25+)


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PSYCHO-

GRAPHICS


PSYCHOGRAPHIC OVERVIEWPsychographic information is used as a complement to a communitys demographic detprovides greater insight into the persona lities and sensibilities of a population. By combining dca tegories of peop le within spec ific locations, psycho ana lytics create a model of diverse classifications and produce s unique behavioral market segmentation. Based on these treclear that Downtown residents are be coming more a ffluent, educa ted, and cosmopolitanare the fastest growing segments of the Downtown population in the last year:

OLD AND NEWCOMERS:These households are typica lly betheir careers or are retiring. There are more singles and households in these neighborhoods than others. Theabove average educational attainment. Their pureflect the free lifestyles of singlesand renters. They readnewspapers, watc h TV, listen to c ontempo rary music, a nthe movies.

METRO RENTERS:These households are young and edsingles who are beginning their professional careers imetropolitan cities. This group is younger and more diverthe U.S population. They are one of the most educated They tend to buy from Banana Republic, Gap, Nordstroonline retailers. These residents exercise regularly andtravel. They fully utilize amenities offered in cities by museums, going dancing, and attending concerts.

YOUNG AND RESTLESS:These households are young anhalf are single or shared. They are ethnica lly diverlive in metropo litan areas. These young professionalsbusy lifestyle and are technologically inclined. Theyconveniences and frequently go o nline to communicateand keep up with the latest trends.

INNER CITY TENANTS:These households represent urban dand a re multicultural. They are younge r than a veragemedian age of 27.8 years old. They have a busy lifestyto go to movies, and enjoy professional football and basgames.

1

2

3

4

UP44%

UP26%

UP23%

UP15%


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RESIDENTIAL

POPULATION


A GREAT PLACE TO CALL HOMEIndividuals and families looking for a vibrant urban environment are moving to Downtown Longin increasing numbers. According to 2010 data, the poplation density is twice as high as the rescity and the population is growing four times faster than the rest of Long Bea ch. This is due in lato Downtown attractions including the Long Beach Performing Arts Center, Museum of Latin AmArt, and Aquarium of the Pacic, along with the renaissance of dining centers like The PromenaPine Avenue that offer craft beer, ne wine, and award-winning dishes to the cuisine-consciothe high walkability, bikeability, and easy access to the beac h, it is easy to see why more anpeop le are ca lling Downtown Long Beach home.

WHO LIVES IN DOWNTOWN?Nearly 30,000 people call Downtown home, but who are they?

30% are between the age of 19 to 34 and 29% are between the age of 35 and 54

The largest percentage of residents (20%), work in the Educational Services and Health Ca

followed by 15% that work in the Professional, Scientic, Management, and Administrative More than 37% of owner-occupied housing in Downtown cost $300,000 or more whereas

only 5% accounted for same price range

Over 58% have some college education or higher

Average household income is $56,448, which is a 76%increase compared to 2000

Source: U.S. Census, 2011; ESRI, 2012; DLBA


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DID YOU KNOW?The average householdincome in Downtown LongBeach has increased by76% since 2000.


GE DISTRIBUTIONOWNTOWN LONG BEACH

OUSEHOLD INCOME DISTRIBUTIONOWNTOWN LONG BEACH

WNER OCCUPIED HOUSING UNITSY VALUE

ADVANCED EDUCATION ATTAINMENTPOPULATION AGE 25+

UNDER 18 19-24 25-34 35-44 45-54 55-64 65+

23.33%9.91% 20.52%

15.50%13.98%

9.26% 7.49%

2012

201113.71%

16.16%

14.46%

17.76%

12.77%

12.10%

6.82%

6.22%

201217.91%

13.38%

14.13%

17.63%

11.38%

12.32%

7.11%

6.14%

Less than $15,000

$15,000-$24,999

$25,000-$34,999

$35,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$149,999

$150,000 or more

26%

31.13%

SOME COLLEGE ORASSOCIATE DEGREE

2000

2012

18%

27.09%

BACHELOR'SDEGREE ORHIGHER

2000

2012

3%

10%

19%

10% 3%

2000

2012

2%

32% 35%

18% 19%

ess than$99,000

$100,000 -$199,999

$200,000 -$299,999

$300,000 -$399,999

$500,000or more


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HOUSING


HOUSING MARKETDowntown Long Beac h offers apartments, single family homes, and condos to acc ommodate aof d ifferent lifestyles. Amenities such as easy acc ess to transportation, c ulture, wo rld-c lass dinifriendly infrastructure, and parks suit the needs of a wide variety of households.

Nearly 30,000 residents live in more than 12,800 housing units in Downtown Long Beach, the mawhich are comprised of rental units (79%). In the last decade, more than 2,000 new r esidential units have been built in Downtown Long Beach. The addition of residential developments sThe Current, The Edison, Parc Broadway, and Pine Square, which are all either under construentitled, will add 670 new rental units in the next few years.

Current lease rates reported by rental housing developers in Downtown start as low as $1.75 pefoot, while the most amenity-rich units fetch up to $3.21 per square foot. Along the waterfroin luxury developments such as West Ocean command a market price of $413 per square faverage purchase.

Overall housing prices in Downtown are increasing. Zip code 90802, which encompasses the of Downtown Long Beach, saw an increase in single family home price by 35.7% and condo p47.1% from February 2013 to February 2014.

Source: U.S. Census, 2013; DLBA, Los Angeles County Assessor, Project Re

RENTAL

OWNERHarbor Place Tower 210 1990 $309.0West Ocean 173 2008 $413.2

133 Promenade Walk 97 2008 $245.7

Blu 82 2008 $286.0

Temple Lofts 82 2006 $241.8

Kress Lofts 51 1992 $329.5

Walker Building 46 2002 $294.2

Camden Harbor View 538 2003 $1.75

Gallery 421 291 2010 $2.15

Promenade Lofts 104 2009 $2.26

Westerly on 3rd 160 1990 $1.95

Units Opened Average

79%RENT OW

212012

live in approximately

2014 SELECTED RESIDENTIAL PRICINGDOWNTOWN LONG BEACH


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WORKFORCE


EMPLOYMENTDowntown ha s one of the highest employment densities in LongBeach and provides a large share of job opportunities for theresidents of nearby c ities.

More than 33,095 people are employed in DowntownLong Beach. This gure represents more than 21% of allavailable jobs in the City of Long Beach

Due to close proximity to the Port of Long Beach, theTransportation and Warehousing Industry represents thehighest percentage of jobs at 37.6%

21% of the people employed in Downtown are from theCity of Long Beach. Nearby cities such as Los Angeles,Lakewood, Carson, Bellower, and Torrance account foradditional 27% of those employed in Downtown

More than 51% of those employed in Downtown travel lessthan 10 miles from their homes and approximately 78%travel less than 24 miles from their homes

The majority of Downtown employees (62%) are betweenthe ages of 30 and 54. The next largest age group iscomprised of those who are 29 years old or younger (19%)

The majority of Downtown employees are male (51%)

Approximately 51% of Downtown employees have at leastsome college experience, while approximately 24% havea Bachelors degree o r higher

Sources: U.S Census 2011, DLBA, 2013

INFLOW / OUTFLOWJOB COUNTS IN 2011

Work In Downtown Long Beach

Live Outside Downtown Long B

Work Outside Downtown Long

Live In Downtown Long Beach

Work & Live In Downtown Long

811

32,284

11,240


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The level of energy and communityinvestment in Downtown LongBeach makes it a perfect place formy business.

- Giovanna Ferraro,Groundwork Fitness

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DOWNTOWN

CITY OF LONG BEACH

EMPLOYMENT BY INDUSTRYDOWNTOWN VS CITY OF LONG BEACH

EMPLOYMENT BY RADIUSFROM DOWNTOWN LONG BEACH

JOB COUNT BY DISTANCE/DIRECTALL WORKERS

ECONOMIC PROFILE 2

5 - 2,520

Number of Jobs/Square Mile Employment Clusters

2,521 - 10,068

10,069 - 22,646

22,647 - 40,257

40,258 - 62,899

1-15 Jobs

16-240 J obs

241-1,214 Jobs

1,215-3,835 Jobs

3,836-9,362 Jobs

1

Less than 10 Miles

10 - 24 Miles

25 - 50 Miles

Greater than

N

S

SSW

NNW

W

Numb

erofJo

bs

7000

4200

1400

Pacic Ocean


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OFFICE SPACE


OFFICE MARKETOut of the ve major employment centers in the City of Long Beach, Downtown accounts fohalf of the citys total inventory of 9.2 M square feet. Of the 4.3 M square feet of Downtown invClass B buildings ac count for more than ha lf of the space, while Class A comprises approximathird of the inventory.

As the employment center of the city, Downtown has a strong occupancy rate of 81% for thquarter of 2013. This is a healthier rate than competing markets in the South Bay and other Longsub-markets such as the 405 / 710 corridor. Class A lease rates have consistently increased ocourse of the last ve years, demonstrating a growing demand for premium ofce space in DowLong Beach.

Source: Cushman and W

OFFICE SPACE INVENTORYLONG BEACH AREA

TOTAL OFFICE SPACEDOWNTOWN LONG BEACH

58%32%

10%Class A

Class B

Class C

46%

26%

10% 8% 1Downtown

Long BeachLong Beach

Airport Area405 / 710Corridor

BixbyKnolls/ Signal Hill

Ea


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We chose to set up shop in DowntownLong Beach for three simple reasons;the creativity is contagious, the

diversity is unmatched, and we cansee the city growing daily from ourconference room window.

- Shelby Erickson,A Creative Force

OWNTOWN LONG BEACH OFFICE SPACEEASED Q1 2007 - Q4 2013

OWNTOWN LONG BEACH OFFICE SPACEENT RATES Q1 2007 - Q4 2013

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

70

75

80

85

90

95

Percentage

Leased

Class A

Class B

Class C

Total Inventory

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2.80

2.60

2.40

2.20

2.00

1.80

1.60

1.40

1.20

3.00

DOLLARSPERSFPERMONTH

Class A

Class B

Class C

Total Inventory



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SHOPPING


37%

FOOD/BEVERAGE/ENTER

TAINMENT

26%

CONVENIENCESHOPPING37%

COMPARISONS

HOPPING

RETAIL SPACECompared to other downtowns of similar geographic size and population, Downtown Longcontains a relatively impressive supply (1.3 M Sq. ft.) of ground oor retail space available ialone structures, ada ptive reuse projects, mixed use buildings, and traditional retail centers.to other vibrant downtowns, there are a signicant number of food, beverage, and entertaestablishments that satisfy a wide variety of consumers.

TOTAL DOWNTOWN RETAILBY TYPE


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RETAIL

SPENDING


RETAIL SPENDING POTENTIALThe vibrant residential community, emerging development, and thriving business environment Downtown Long Beach to support signicant retail sales numbers. The table on the followindetails the demand for common urban retailers within a 1, 3, and 5 mile radius of the city cetotal, the spending potential within 5 miles of the Downtown exceeds an i mpressive $2.6 billion awhich is a $100 million increase from last year.

DID YOU KNOW?Downtown spendingpotential is up by $100million from 2012.


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TOURISM


HOTELSLast year, Long Beach attracted more than 6.1 million visitors. As the home to the Convention Aquarium of the Pacic, Performing Arts Center, Museum of Latin American Art (MOLAA), anDowntown Long Beach serves as a tourism hub and offers a wide range of hotel options for ovguests. Whether visitors are looking for a historic experience on the Queen Mary, a swankyfeel with million dollar views from the Hotel Maya, or excellent proximity to the Downtown corRenaissance, they will nd what they are looking for in Downtown Long Beach.

DOWNTOWN HOTELSINVENTORY AND RACK RATES

HOTEL # ROOMS RAHILTON LONG BEACH 397 $1HOTEL MAYA 195 $2HYATT REGENCY LONG BEACH 528 $2HYATT THE PIKE HOTEL 138 $2

RENAISSANCE LONG BEACH HOTEL 374 $2WESTIN LONG BEACH 469 $2

TOTAL 2101

BEST WESTERN 66 $1COURTYARD MARRIOTT 216 $1HOTEL QUEEN MARY 315 $1RESIDENCE INN 178 $1VARDEN BOUTIQUE HOTEL 35 $1

TOTAL 810

BEACH INN MOTEL 25 CITY CENTER MOTEL 49 GREENLEAF HOTEL 45 INN OF LONG BEACH 51 RODEWAY INN 35 $TRAVEL KING MOTOR INN 15 TRAVELODGE 63 $VAGABOND INN LONG BEACH 61

TOTAL 344

UPSCALE

MIDLEVEL

ECONOMY

3,25574.7%ROOMSOCCUPANCY

ESTIMATEDROOM NIGHTS

FROM 2012

WITH

= 892,599

UP 5%Based on average room rate d uring peak su


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ATTRACTIONSBusiness professionals, young singles, and families all have reasons to visit Downtown LongMore than 1.6 million people visit the Convention Center each year for professional meetintrade shows. The Queen Mary and Aquarium of the Pacic serve as large draws for families anships make frequent stops at Downtowns port, giving visitors from around the world the opportexperience local attractions.

EVENTSrom music festivals to beer and wine tasting events, Downtown Long Beach is home to some of theost unique street events in the region.

LONG BEACH CONVENTION& ENTERTAINMENTCENTEREstimated Yearly Attendance: 1.61 million

THE PACIFIC BALLROOM ATTHE LONG BEACH ARENA The newly renovated Pacic Ballroom offers 45,000 square

feet of adjustable event space to accommodate up to5,500 guests.

Lounge-style lobby area includes upgraded restaurantBogart & Co.

Mural by internationally recognized artist Wyland coversthe 116,000 square feet (11,000 m) surface of the arena,making it the worlds largest mural.

CONVENTION CENTER Three dynamic Exhibition Halls with 224,000 square feet of

space that can be utilized for all types of conventions,tradeshows, consumer shows, and special events. TheExhibition Halls break down as follows:

Exhibition Hall A = 91,000 sq. ft Exhibition Hall B = 57,000 sq. ft

Exhibition Hall C = 76,000 sq. ft 34 Meeting Rooms and a Grand Ballroom make the Long

Beach Convention & Entertainment Center ideal for alltypes of special events.

TERRACE THEATER The Terrace Theater is a full-production theater that seats

3,051 people with spaces for wheelchair seating. TheTerrace Lobby co ntains a full-glass front with a view of theTerrace Fountain and oce an views on the east side.

The Center Theater boasts 825 seats that are set 13 rowsdeep in a half-round shape, allowing excellent visibility fromany seat.

THE AQUARIUM OF THE PACIFICEstimated Yearly Attendance: 1.5 million

The Aquarium of the Pacic is the fourth-largest aquarnation. It displays more than 11,000 animals in more than that represent the diversity of the Pacic Ocean.

THE QUEEN MARYEstimated Yearly Attendance: 1.4 million

Long co nsidered one of the w orlds premiere oce an vQueen Mary is an Art Deco treasure and one of the mlandmarks of Downtown Long Beach. In addition to dailyother events, it also features a 307-room hotel.

MUSEUM OF LATIN AMERICAN ARTEstimated Yearly Attendance: 70,000

Commonly referred to as MoLAA, the Smithsonian aflonly museum in the western United States that exclusivecontemporary Latin American ne art.

CRUISESHIPS & FERRIES

Catalina Express annually carries one million passCatalina Island from its two Long Beach docks, Saand Dana Point.

Carnival Cruise Lines Approximately 390,00 0 passengeemba rk from the Long Beach C ruise Terminal at the QuCarnival Cruise Lines will add a third ship in 2014 to the LoCruise Terminal, which will allow the line to ca rry app550,000 passengers annually.

ATTENDANCEANNUAL DOWNTOWN EVENTS

Toyota Grand Prix of Long Beach175,000

80,000Long Beach Pride Festival

65,000Long Beach InternationalCity Bank Marathon

8,000Long Beach Jazz Festival

OVER3

50,0

00A

TTENDEES

IN2

013

15,000Summer and Music Series*

12,500New Years Eve*

* DLBA Produced

6,000Bike Fest Long Beach*

6,000Taste of Downtown Series*

4,000Thunder Thursday*


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ABOUT

DLBA


he Downtown Long Beach Associates (DLBA) is a non-prot organization operating on

ehalf of the residential and commercial property owners and the tenants of the Improvementstricts. It is dedicated to the management, marketing, security, maintenance, advocacy, and

conomic and community development of Downtown Long Beach.

his publication contains the latest data available from the US Census and projections from

SRI. Thank you to the City of Long Beach, the Los Angeles County Assessor, Cushman andakeeld, Smith Travel Research, the Long Beach Convention and Visitors Bureau, and local

presentatives from major developments, hotels, and housing units, for providing source

aterial.

RICHARDLEWIS

CINDYALLEN

LAURENHAVERLOCK

DIANEARNOLD

STEVESHELDON

KRAIGKOJIAN

STEVEBE COTTE

HILDASANCHEZ

GREGGANDERSON

JULIAHUANG

LOU ANNEBYNUM

MARYSTEPHENS

MARYCOBURN

AMYLUKE

CAMERONANDREWS

JIMANDERSON

LINDAKRIEGER

DONDARNAUER

BRIANULASZEWSKI

GINADARTT

TONYSHOOSHANI

ROSEBARRANTES

JANETMOORE

NICKEDWARDS

JULIEKORINKE

MCO

JOGA

JESC

TYLERKIM

MICHELLEMOLINA

DAVIDCANNON

HENRYWALKER

DR. SUJALOWENTHAL

RYANSUBURU

KRISTIALLEN

LOARACADAVONA

TOLIVERMORRIS

DR. ROBERTGARCIA

SEANWARNER

CHAIR CHAIR ELECT SECRETARY TREASURER PAST CHAIR

JR van Dijs, Inc.

ETA Advertising

Resident,2nd C ouncil District

Resident ofLong Beach

Queen Mary

President & CEO

ResidentialCoordinator

Minuteman Press

Anderson Paint& Hardware

Intertrend

Long BeachCity College

CSULB

OperationsManager

ExecutiveAssistant

PierCommunications

Anderson Pacic,LLC

Krieger and KriegerLaw

DowntownResident

City Fabrick

Marketing & SpecialEventsManager

ShooshaniDevelopers

DevelopersDiversied Realty

Distant Horizons

Queen BeachPrinting

CommunicationsManager

Garnic

CLong

AquarP

EconomicDevelopmentCoordinator

Resident, PBID

Millworks

Farmersa ndMerchants Bank

2nd C ouncil District

MarketingCoordinator

EnsembleReal Estate

Resident,1st Council District

Manulife Properties

Vice Mayor1st Council District

PlacemakingManager

EXECUTIVE COMMITTEE

DIRECTORS

HONORARY AND ADVISORSTAFF


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DLBA Economic Profile 2014

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