DIY Web Builder: Apps and Social Media
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Transcript of DIY Web Builder: Apps and Social Media
DIY Web Builder: Apps and Social Media
Patrick Schaudel1&1 Hosting Europe Media Event
27 August 2013
® 1&1 Internet 2013
Introduction
Patrick Schaudel
Head of Features & ApplicationsProduct Management Hosting
Page2® 1&1 Internet 2013
Agenda
Why MyWebsite?
Evolution of professional websites
The business journey
Implementation of Web apps
Social expectations
Meeting social demands – 1&1 Social Media Hub
Page3® 1&1 Internet 2013
What is MyWebsite?
Offered in DE, US, UK, FR, ES, IT, PL, MX, CA, AT
More than 120 different industries
Professionally created text, image and design
High speed connectivity and unlimited traffic
High-performance, secure data centre
Geo-redundant hosting across locations
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Today500,000+ Customers
Target1 Million Customers
® 1&1 Internet 2013
Reasons for not getting online
Page5® 1&1 Internet 2013
Barriers to launching a website
Too many small enterprises are still off-line
Many web hosting products for SMEs are just too complicated and do not address their concerns
Time needed for website creation is the biggest concern
1. Time2. Cost3. Lack of IT Skills
Page6® 1&1 Internet 2013
A bad website can be a risk to your business
Page7® 1&1 Internet 2013
MyWebsite Success Story
Choose from hundreds of attractive
designs and layouts
Get found via social and
search
Quick and easy Make changes online at any
time
Choose from over120 business sectors
® 1&1 Internet 2013 Page8
1. High quality designs
Effortless customisation
Elements
Pre-filled industry specific text
and images
First draft of your website within
minutes
Image Library (25,000+)
Google Maps
Interactive ElementsPage9® 1&1 Internet 2013
2. Quick and easy
Web apps
Changes made anytime – no
9am-5pm availability limitations
Access anywhere
Personalise everything in just a
few clicks
Drag-and-drop functionality
Editor tool is just like working
within a Word documentPage10® 1&1 Internet 2013
3. Hundreds of industries
100’s of professionally made
layouts
Pre-filled industry specific text
and images
Detailed navigation structure
according to specific industries
120+ Industries
Page11® 1&1 Internet 2013
4. Online Success
Mobile optimisation
Search engine
optimization
Analytics tools for
success measurement
Tablet View
Smartphone View
Smartphone View
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4. Online Success
Social media interaction and management
Scheduled social media posts and event
Newsletters
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Expanding Your Online Presence – Choosing the Right Domain
Build a portfolio
• Register misspellings, different TLD’s or other alternatives
• Increase brand security and prevent fraud
Register
• Determine if your domain name is included in your website package
Choose domain name
• Use the official business name as the domain
• Keep things simple for customers to remember
• Easy for users to return
Choose the right
TLD
• .co.uk = country code
• .com = world wide registration
• .biz = professional• .mobi = mobile
optimised• .org = non-profit
organisations
Page14® 1&1 Internet 2013
Web Apps
Bringing professionalism and credibility to the website design novice
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Add functionality to
ecommerce, communication,
social media and business
management
100+ app options
Reputable brands
Drag & Drop ability
A website is no longer a simple “online business card”
49%•49% of consumers
believe that a bad website makes a worse impact than a business having no website at all
34%•One third of consumers
surveyed report that they commonly find small business websites that are “tired” and “unimpressive”
33%•1 in 3 consumers are
willing to offer feedback to a business owner, yet half of small firms have never asked clients about experiences of using their website
66%•Maintaining an attractive
website is a struggle for 66% of firms with the most common pain-point being the sourcing of fresh contents
Page16® 1&1 Internet 2013
The business journey should lead to a transaction
Attract Interact Transact
Service
Retain
• Attractive website• Fresh, updated content• Interesting pictures• Relevant information• Straightforward navigation
• Engage in conversation• Encourage customer feedback• Provide social sharing and
interaction • Conduct surveys• Start blogging
• Sell products online • Offer exclusive vouchers• Encourage online visitors to
visit physical store
Page17® 1&1 Internet 2013
Simple web app implementation
The best way to guide a business is to give them the right advice and present the right functionality according to industry requirements
Receive an overview of what is relevant for you
See in detail how it works
Use it on your own website
1 2 3
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Products & Documents
Contact & Communications
Social Business
Web Services
Multimedia
Many possibilities within the business journey
TRANSACTION INTERACTIONATTRACTION(marketing, traffic, attractive website)
BDB (DE) Countdown
(DE)
BGoogleWeb Search
Wetter24(DE)
BB
Friendfeed(All Countries)
B
Zopim(All Countries)
B
Feedburner(All Countries)
B
Rumbletalk(All Countries)
B
SoundGecko(All Countries)
BBlipstar(US)
BB
RingRang(US)
B
Honestly(All Countries)
A
Tibuga(DE)
A
AppForma(All Countries)
ASocial PM(DE)
B
Buzzdoes(All Countries)
A
Webengage(All Countries)
A
VideoFyMe(All Countries)
B AWOWSlider(All Countries)
SlidePresenter(All Countries)
ALogoCreator(All Countries)
A
DropBox(All Countries)
A
PicMonkey(All Countries)
A
Adobe EchoSign(All Countries)
BWeTransfer(All Countries)
BMediaFire(All Countries)
B
Photovisi(All Countries)
A
BPnyxe Forum(DE)
SugarCRM(All Countries)
BTixeo(All Countries)
A
Jetpack (WP)(All Countries)
A
Snapseed(All Countries)
A
Path(All Countries)
A
WebAsyst(All Countries)
B
TeamWox(All Countries)
A
Salesforce(All Countries)
A
BAdress-master(DE)
BNinjaPopups(All Countries)
QuForm (WP)(All Countries)
A
YieldKit(All Countries)
A
RemebertheMilk(All Countries
A
Shareifyoulike(All Countries)
A
BAddictivePoints (UK)
BTubePress(DE)
BZendesk(DE)
Xorbin(All Countries)
B
Piwik(All countries)
A
TrustCloud(All countries)
B
Olark Chat(All Countries)
B
Wishpond Marketing(All Countries
AMindmeister(DE)
B
EmailMeForm(All Countries)
B
BFeedjit(All Countries)
BFolloyu Tab(All Countries)
AdSense(DE)
A
BRapidFeeds(All Countries)
PunshTab(All Countries)
B
Spreadly(All Countries)
B
Sitepal(All Countries)
B
Stumbleupon(All Countries)
B
LiveChat(All Countries)
B
Storify(US, CA, UK)
A
Blogger(All Countries)
A
Instagram(All Countries)
A
BEngageya(US)
ContactMe(US)
A
Gravity(US)
A
A
metacafe(All Countries)
A
Polldaddy(US)
A
Framey(All countries)
ACincopa(All countries)
A
Aviary(All countries)
A
Animoto(All countries)
A
Reuters News(All Countries)
B
Livestream.com(All Countries)
B
BVizu(All Countries)
BDigg(All Countries)
Simplyhired(All Countries)
AYahoo Sesarch(All Countries)
B
Wikipedia(All Countries)
A
Reddit(All Countries)
B
Veoh(US)
A
SZ (DE)
B
GetBase (All Countries)
A
Gather(US)
B
B
BUwall.tv(US) Uwall
Grovo(US)
A
BPeecho(All Countries)
Wetter.de (DE)
B
Storify(All Countries)
AReddit(All Countries)
B
Guardian(US, CA, UK)
B
Smore(All Countries)
B
Guardian Jobs(UK)
B
Gather(US, CA, UK)
B
Quora(US, CA, UK)
B
LeMonde(FR)
B
GoFalk(All Countries)
B
Spreed(All Countries)
B
El Pais(ES)
B
El Mundo(ES)
B
Odesk(US, CA, UK)
A
Posteroven(All Countries)
ATouchnote(All Countries)
A
LiveRail(US, CA)
B
NYT(US, CA, UK)
B
Resumator(All Countries)
B
AStreamplus(All Countries)
BNieder-schlagsradar(DE)
B
Readability(US)
B
Similarweb(US)
B
Talkino(All Countries)
B
SodaHead(All Countries)
B
Enthuse.me(All Countries)
B
Shareaholic(All Countries)
A
Snappy.TV(All Countries)
A
Jameda(All Countries)
B
PicMonkey(All countries)
A
TargetHero(All countries)
A
BSpiegel(DE)
Punchtab(All Countries)
B
Chargify(All Countries)
A
PowToon(All Countries)
A
JiveSoftware(US)
A
Yalst(All Countries)
A
Foxrate(All Countries)
A
LoginRadius(All Countries)
B
Yousendit(All Countries)
B
MailChimp(All Countries)
B
Constant Contact(All Countries)
BSommee Cards(All Countries)
AFalttr(All Countries)
B
Memonic(All Countries)
A
Shelby.tv(US, CA)
B
BeFunky(All Countries)
A
Pixlr(All Countries)
A
Rem.theMilk(All Countries)
Last.fm(All Countries)
Gpsies(All Countries)
Soundbeat(All Countries)
Page19® 1&1 Internet 2013
Example: Incorporate eCommerce functionality
Third Party Web Apps
1&1 Features
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Easy to Integrate
No Maintenance
Automatic Updates
No Additional Costs
Managed Security
Managed apps are better than installing them on your own
Page21® 1&1 Internet 2013
Top 10 European Web Apps
Page22® 1&1 Internet 2013
1. Website Translator
2. Trivid
3. Google +1
4. Gleichzwei ePaper
5. PayPal Buy
6. 1&1 Cash-Ad Main Content
7. YoWindow Weather
8. LinkedIn Member Profile
9. Skype
10. FluidSurveys
Social Media
Meeting the evolving consumer and search engine demands of professional engagement on the Internet
Page23® 1&1 Internet 2013
Consistent branding
Seamless synchronisation
One login, one dashboard
Facebook page customization
Scheduled posting
59% of consumers expect online support from small firms
40% of consumers more likely to buy from
SMEs available on social media
Two thirds want more expertise offered online
outside office hours
30% have felt ‘too shy’ to enter a
small business premises
The need for social SME’s
Page24® 1&1 Internet 2013
Social Climate Impact
1.1 billion
393 million
225 million
1 billion users 4 billion daily views
500 million 200 million active
1-30 mins
31-60 mins
2-6 hours
7-12 hours
13-24 hours
0
5
10
15
20
25
30
Facebook Post
Facebook Private Message
Tweet
Twitter Direct Message
Time expected to respond
Perc
enta
ge
Page25® 1&1 Internet 2013
1&1 is developing a solution for simplifying social media
Social sharing platform
Facebook page creator
A central hub for your social media management
Page26® 1&1 Internet 2013
1&1 is developing a solution for simplifying social media
Page27® 1&1 Internet 2013
Facebook page creator
Page28® 1&1 Internet 2013
Social media management
Page29® 1&1 Internet 2013
The solution will help by offering a social tool that is…
FASTER
Rapid Facebook Page Connection
Guided user flow
Desired website elements instantly
create a professional Facebook page
DIY header automatically
incorporated in Facebook page
SIMPLER
Customised Facebook tabs from website
On/off slider
Any subpage can be turned into tab
Unnecessary elements are hidden
MORE EFFICIENT
Website edits are automatically made to
Facebook page
One-way synchronisation
Every change is updated
All changes on website are instantly made to Facebook
CLOSER
Communicate and engage in one, central
location
Post simultaneously on multiple platforms
(FB, Twitter)
Posts can be sent immediately or
scheduled for later
React on multiple channels at once
Page30® 1&1 Internet 2013
What is MyWebsite all about?
Easy tool to embark on the world of internet without background knowledge
Familiar to tools used everyday
Cost and time effective
Secure and reliable online solution
Attract Interact Transact: More than just a website – simplifies the internet business approach
123
45
Page31® 1&1 Internet 2013
First-hand results – 1&1 MyWebsite
“Everything we were reading in the local music publications and what our friends were paying led us to believe that a website was going to be way out of our reach, and impossible to maintain. Once we found 1 & 1, we were amazed. My husband is still convinced that I somehow acquired computer programming skills overnight to create the website. I can't convince him of how easy you guys make this; you've completely changed my perception with the 1&1 MyWebsite tool!”
- Arlene Stern www.honeysuckleroad.net
Page32® 1&1 Internet 2013
First-hand results – 1&1 Social Media Hub
Before using the Social Media Center tool, I had social media accounts with Facebook and Twitter but was not very active on them. This tool has made it easier for me to connect with customers by bringing Facebook and Twitter under one platform. It allows me to pre-schedule my posts, so that I’m always interacting with my customers even when I’m away from my computer. Since using the Social Media Center, I’ve gained followers and received more likes on postings!
- Tanisha Billops www.exceptionalcleaningsvc.com
Page33® 1&1 Internet 2013