DIY Social Media Advertising Platform
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Twtbuck Performance based Social Media Advertising and Crowd sourcing platform
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21-Oct-2014 -
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Self Improvement
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description
Twtbuck is a do-it-yourself platform for social media advertising, social crowdsourcing and monetizing social media.
Transcript of DIY Social Media Advertising Platform
TwtbuckPerformance based Social Media Advertising and
Crowd sourcing platform
Introduction
• Twtbuck is a DIY* platform to/for – in-stream Pay per click advertising on Social Media – Crowd source tasks through social media– Monetize social media
{* - Do it yourself }
1. High CPC rates and Low CTRs 2. Lack of know-how about efficient and effective social
media advertising3. How to leverage phenomenon called Twitter4. How to get opinion or feedback or get our software
beta tested by xxxx number of people in short time
Google “Social Media Advertising” and Result is Only
Content –No Product , No Service
Problems Businesses Face
What Twtbuck offers
Social Media Advertising Crowdsourcing
Do-it-yourself platform
1. CPC Ads Targeting : Country, Category Cost per click ads are shared by a
publisher on Twitter, Facebook, Linkedin, Stumbleupon, Digg and Delicious.
2. Geo AdsTargeting : Geolocation, Keyword Target anyone talking about or
interested in product/service of your offering category in any given city
3. Premium AdsTargeting : Country, Category
4. Social Banner AdsTargeting : Country, Category, Keywords Advertise on a network of 1000s of
blogs and websites through shareable ads
1. Surveys2. Polls3. Blog Reviews4. Beta Testing5. Polls6. Articles writing7. Creative job
TwtBuck
Advertiser
Publisher
Creates campaign with categories and CPC
Hey Guys! I used this XYZ service. Loved it.
http://TrackableLink.com
Twtbuck Process (CPC ads)
Vast network of Publisher responds to publisher’s suggestion on Twitter, Facebook, Linkedin, Blog, Gtalk, Digg , Stumbleupon etc and advertiser starts getting potential customers
Sales
Visibility
Reach
Traffic
Pays only for valid clicks
Can confine campaigns to any particular
country
Twtbuck - Advertise on Twitter 6
Twtbuck Process (Geo ads)
Advertiser
Twitter users writing about what they want,
what they using and gathering reviews about different products and
services
Creates campaign with geography ,keywords
and CPT Twtbuck gathers Twitter activity across the globe
Ad Campaigns
Real Time Twitter Activity based on
Location
Potential customers are found on the basis geographic and keyword match between ad
campaigns and real time twitter data
Using Twitter API, all the potential customers are sent a tweet ad on twitter
Ad is sent just when a potential customer is in need
Do-it-yourself platform lets you create and manage campaigns with ease
Reach a potential customer for cost as low as $0.15 / INR 7
Twtbuck Social Banner Ads
• Twtbuck social banner ads– Pay per click– Shareable ads – Users like it, Share it, Spread it!– Economical display advertising– Advertise on a network of 10,000+ blogs and websites
Sample Social Ad Banner
Crowd sourcing through Social Media
Task XYZ
Earn $ A per task
Minimum Number of Task Doers required : N
If task completed by N people If task completed by <N people
Get $ AGet $ A/2
Invite Friends to reach N mark and earn 5% of A every referred task
OR
Customer Profile
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Twtbuck Advertisers
Advertisers Profile :
Ad Agencies / Media PlannersSmall business enterprises Donation CampaignTop brands Mini endorsementNew products announcementInternet based businessShort time offers/services/couponsJob consultants Travel websitesWebsite/bloggers for site traffics and SEO
Small Bloggers
Other potential customers :
Polling / Survey Market Research Viral / Mass Communication s#keyword - Trend creation
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Best in Market
Complete Social MediaAPI Limit issues
Bounded by API control and limits i.e. can’t deliver large scale campaigns
Crowdsourcing gives advertiser additional service to get any online job done
Advertise on other social media modes than Twitter and Facebook ie linkedin, digg, blogs, delicious
No Yes Yes
Yes No No
Yes No No
Yes No No
Crowdsourcing
Social Ad Banners/widgets for blogs and websites
Yes
Yes
No
No
Social Display Ads
Twtbuck till now
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Twtbuck’s Stats within 9 months
Publishers : 20,098 Reach : 16,188,765 Twitter users Advertisers : 404
Clients include :
