Diving Into Your Social Media… Beyond Basics

Deep Diving Into Your Social Media… Beyond Basics Introduction • Integrating Social Media into Traditional Marketing

• What is Integration ? • How do I stay Relevant • “Compliance” yes, your Blessing from above!

• Digital Marketing Strategies- Social Media – Diving-in!• Act & React in REAL TIME• Operations & Designating Tasks • Technologies- Platforms • Platforms- identify the ones YOU need to use- based on your audience

• Tools to Help you Plan… Time Management• Hootesuite & More Hootesuite: Drive and connect your social media communications

• Q & A If anyone has specific questions you may submit them beforehand

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Deep Diving Into Your Social Media… Beyond Basics

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Deep Diving Into Social Media – Beyond Basics

JUST A SLIGHT OVERVIEW:

• WEBSITE- Here is where you want all your communications, all connections to end up. This is your goal in communicating, getting your prospect to YOUR home online and into YOUR office

• LinkedIn – LinkedIn is a professional networking site… your professional profile with the ability to have a corporate page.

• Facebook – Most businesses should be using Facebook. It has the largest user base and some of the best targeting tools … BUT it is harder to target from a company page.

• Twitter is very popular but works better on a larger audience scale.

• You Tube… going viral on YouTube means putting your face and voice out there!

Probably on it’s way

• Google+ – Google+ has very few active users in comparison to other social media platforms. But SEO counts a lot here. MarkeTech Interactive

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Deep Diving Into Your Social Media… Beyond Basics

• Be Committed to one… you don’t have to engage

on all of them. • Be Aware… listen and learn. • Be informed … understand the interests of your

audience. • Be Yourself… Be authentic and fun.• Be Generous… with “ valuable information”.• Be Strategic… plan out detailed strategies for your

social media marketing. • Be Realistic … social media is meant to be

friendly - an exchange of ideas and information. • Be Communicative…making personal connections

is the idea!• Be Engaging… foster relationships with others

online• Be on time… when it’s the best time to connect.Slide 5

Deep Diving Into Your Social Media… Beyond Basics

•*ComplianceMax… Regulators are the God… of compliance. •All static social media must be submitted to your Broker/Dealer. •Once it is Approved by them and compliance, it can be put on each platform – LinkedIN, Facebook, Twitter and Youtube. •All status updates, posts and tweets- which are considered non-static, be archived. •Ask us for a list of LPL guidelines to ComplianceMax.

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Deep Diving Into Your Social Media… Beyond Basics

Marketing in a digital world means having the technologies, platforms and operations in place to enable instant communications

• The cycle that YOU need to start.

• Start out with “content “.

• Share this little bit of data and the feedback – it’s the two-way dialogue that you need to foster engagement and keep it going .

• Start to grow that community.

• Your marketing cycle is being pushed by the viewers… your audience.

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Deep Diving Into Your Social Media… Beyond Basics

• Technologies… your tools must be fully integrated- The digital age has ushered in a host of new tools that can make collecting and following up on leads simple and effective: social media, digital databases, paperless applications.

• Your platforms should all be “ branded”

• In reality….because you are all financial advisors you only have to worry about a few platforms, So your tools to utilize and maximize them are there!

• Hootesuite- I find this to be an especially valuable and hassle free tool for updating Twitter, Facebook and LinkedIn simultaneously. Later on we will delve into HOW TO USE HOOTESUITE.

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Deep Diving Into Your Social Media… Beyond Basics

Tools that are useful- again because compliance is always there, you have to be careful where and what you post. But you can use the tools to watch and see what is being said and where.

• Tweekdeck – tracking, organizing and engaging.

• Tweriod- analyzes your account for maximum exposure.

• Simpymeasured works for LinkedIn Company sites analytics.

• Disqus - For blogs- useful if a blog is on WordPress.

• Google Alerts… I have to admit, it really works.

• Quicksprout  is a comprehensive website audit.

• Google Analytics- my primary statistical source.

• Newsletters- I use Forefield for canned articles.

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Deep Diving Into Your Social Media… Beyond Basics

Operations & Designating Tasks

• For you to be able and ready to act and react in real -time You first have to “listen” to what is being said.

• And not about things that are just “trending”.

HOW DO I DO THAT ? Embracing real -time means changing how your marketing team operates.

• “Socialize” your staff, now it’s time for your staff to get social.

• Decide who you want to designate to be your “voice”.

• Yes… I am the voice of many. If you don’t know my story yet.. or haven’t been to my website you should read it…

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Who is YOUR voice?

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Deep Diving Into Your Social Media… Beyond Basics

Integrating Social Media Into Your Traditional Marketing• Creating the content on your website and for social

media updates • Credibility You need to Give answers and keep your

ideal clients informed! • Connect : Integrating your message on all the

platforms with your “voice.

HOW DO I DO THAT? When you have all your collateral material, your whole marketing strategy together:• You are going to take all that information and make

it digital, • You are going to POST this material on your

website-. • Your blog. the post is going to tell the story.• And all of your posting will be directing your viewers

to your site. • You post a twitter with 140 characters directing to

your site. • You post a LinkedIn status up-date with a link to

your site. • And tell your friends about it on Facebook… YES,

with a link to your site. • Remember all your collateral material should have

your digital marketing information clearly stated on.

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Deep Diving Into Your Social Media… Beyond Basics

• Platforms: to identify the platforms you want to use, you need to identify your goals.

• Traditional Marketing: So what has been working up till now?

Let's identify the goal.... Your business objectives, Yes… we know it’s to gather more assets under management.

What social media platforms are you using now? Or are you going to use?

• This takes time – • What you are going to say? How are you going to say it?• Let's now identify who your audience is? And what platform

they are on. o Is twitter where they hang out… short bursts of a

message.o Facebook– primarily women… good for a women’s niches.o LinkedIn where the profiles tell you who they are in

business!

o YouTube- if you are willing to go viral and do video… this is the way to go.

o If you have a “niche” market inside your target audience this takes a bit more culling… and research!

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Golf or Groups?

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There are many different things that you can do in order to

increase followers, friends and connections:

Ask for a connection with a personal note, suggest they

follow you, follow them back in return and always thank

them with a separate note.

Get your staff involved.

Share your page on as many social media platforms as you

can manage.

Insert “share” buttons page wherever possible.

Include your platform URL in your Email signature and any

other collateral material.  

Share a blog post or blog article from other writers.   

Work hard at ensuring that your website and all platforms

are in top quality on a regular basis:

Gather analytics to review what is working and what isn’t.  

Deep Diving Into Your Social Media… Beyond Basics

MarkeTech InteractiveWe Do It For You!www.marketechinteractive.com888 887-2611Slide 13

Deep Diving Into Your Social Media… BeyondHooteSuite: Drive and connect your social media communications

MarkeTech InteractiveWe Do It For You!www.marketechinteractive.com888 887-2611

1. HooteSuite is a Social Media Management Toolwww.hootesuite.com . It takes a few tries to get it under your belt… so don’t give up!

2. Choose the level for your management program.If you have more than one practice you are planning on using the service for, elevate to the PRO level.

3. Create your account with an email and password

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Deep Diving Into Your Social Media… Beyond BasicsHooteSuite: Drive and connect your social media communications

4. After creating your account this is what your sign-inpage will look like

5. You will need to create the connections for each of your social media platforms.

6. When creating your platform access you must submit yourplatform account name and password. I find it helpful to havethe platform open when creating the access

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Deep Diving Into Your Social Media… Beyond BasicsHooteSuite: Drive and connect your social media communications

7. When you have created access to all yoursocial media platforms/ networks you will see them all in one place- where the little owl resides

8. See that little arrow- it looks like a paper airplane- when you click on it you will have your message box open.remember different platforms take limitedcharacters per message.

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Deep Diving Into Your Social Media… Beyond BasicsHooteSuite: Drive and connect your social media communications

9. Add your message: a blog from your site & your URL ( where it says add a link) an article from an online magazine, a quote, anything you want to tell your connections… make It relevant and interesting. Add an image from your desktop by clicking the paperclip . If it is an online article it mightalready have an image… so remember tocapture the URL and place it where it says adda link. Hootesuite will shrink it to .owly

10. Select which network platforms you want to post from… you don’t have to post from all, you must select at least one. Now select when you want that post to go up,The date and time. Then hit schedule.

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Deep Diving Into Your Social Media… Beyond Basics

ARE YOU STILL QUESTIONING SOCIAL MEDIA MARKETING??

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888 887-2611

Thank you for attending our Presentation!

For being such a good audience please call

for your FREE half-hour consultation !

Gayle

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