Diving In to Facebook's Power Editor - Emiah Gardner
20
And The New Advertising Campaign Structure THE FACEBOOK POWER EDITOR
-
Upload
smcslc -
Category
Social Media
-
view
163 -
download
0
Transcript of Diving In to Facebook's Power Editor - Emiah Gardner
And The New Advertising Campaign Structure
THE FACEBOOK POWER EDITOR
Internal Brands Community Manager at CLEARLINK
Twitter: @Emiah Gardner
Emiah Gardner
POWER EDITOR
“POWER EDITOR IS our bulk ads creation and management tool, tailored specifically for large advertisers. Power Editor is our best tool for advertisers who work at scale and need precise control of
their campaigns.” - Facebook
Download when you login and upload to save
Power Editor Basic Overview
The New Campaign Ad Structure
Campaigns
Ad Sets
Ads
X
Campaigns
Ads
Old New
SETTING UP CAMPAIGNS INTELLIGENTLY WITH THE NEW
ADVERTISING STRUCTURE
Base Campaign Objectives on Your Overall Goals
Campaigns
Break Ad Sets Down By Target Audience
Ad Sets
Increase Budget and Pause Ad Sets Based on Results and Goals
Ad Sets
Test Ad Placements
Test Variations in Copy/Text with Different Ads
Ads
Test Link Share and Photo+Link Posts
Ads
Turn Ads on And Off Based on Performance
Ads
HOW CAMPAIGN SETUP IMPACTS REPORTING
Reporting At A Glance in The Power EditorCustomize the list settings to display information related closest to your goals
Customize Reports By Ad Sets To See Which Audiences are Yielding The Best Results
Export Lists To Excel Export to excel
Customize date range
Set Up Campaigns Based on Goals
Create Ad Sets Based on Target Audiences
Test Copy/Content Mixes and Ad Placement in Ads
Initially Start With a Smaller Budget When Testing
Look at Metrics That Are Relevant To Your Goals
Ramp Up the Spend on Ad Sets That are Performing
Pull An Aggregate Report To Digg Into Performance Metrics
Overview
