Diversity Jobs Annual Report

INCLUSION. DIVERSITY. EQUALITY. ACCESSIBILITY WHERE IT MATTERS

DIVERSITY JOBS ANNUAL REPORT | 2016

A BROADERPERSPECTIVE


CONTENTSWelcome.................................................................................. 3

Our Journey So Far............................................................... 4

Our Reach............................................................................... 5

Our Strategic Partners.......................................................... 9

Working In Partnership...................................................... 10

The Year Ahead.................................................................... 11

I.D.E.A = INCLUSION, DIVERSITY, EQUALITY, ACCESSIBILITY

WELCOMEWelcome to our first-ever annual report. We’re sharing some of our company milestones, highlights from the last year and our development plans for the future.

Much has changed in our business since we first started 5 years ago. We’ve recently seen the introduction of equal marriage, and progress is being made on women in the boardroom. There is also a much stronger narrative emerging on how to tackle the persistent gender pay gap.

When London hosted the Olympics and Paralympics in 2012 everyone was hopeful of an economic boost. In recruitment and employment, the boost came in the form of the work opportunities created bythe Games, and the shift-change in people’s attitudes towards disabled people.

Three years ago the government launched the high-profile Disability Confident campaign, and we are proud to have been supporting the campaign from day one, as well as working actively in partnership with the Recruitment Industry Disability Initiative.

Taking a broader perspective, we have grown from being an online job board to offering a unique digital platform for employers.

The Big IDEA is your employer brand platform, a place to showcase the lived employment experience to your talent pool and the one-stop shop for the latest industry news and developments.

By working in partnership with our members we’re beginning to understand the true potential of The Big IDEA and there are many exciting developments coming over the next year, which we look forward to sharing with you as part of your journey to becoming an employer of choice.

Thank you very much for your on-going membership, we’re looking forward to the next year together.

Morgan Lobb Ben Chalcraft CEO Managing Director


OUR JOURNEY SO FARA lot can happen in 5 years, here are some of our highlights of our exciting journey so far…

In January 2011 diversityjobs.co.uk launches as the UK’s leading job board for diverse talent.

Yell were our very first client and we’re proud to be working with over 70 leading UK employers today.

In September 2013 we launched The Big IDEA, an industry first employer brand platform, which is the destination for the latest news, trends, research and employer activity in inclusion, diversity, equality and accessibility with over 200,000 visitors each month.

Since we started out, hundreds of thousands of candidates have registered directly with us, we have advertised over half a million jobs and we have brought millions of jobseekers to our website.

We’re honoured to have received recognition from the business world:

Onrec Best Technical Innovation Award & Best Unsung Hero Award 2012

RIDI Award for Technology for Inclusion in 2014

Morgan Lobb was ranked in the Economist’s Global Top 50 Diversity Professionals in 2015.


OUR REACHA digital platform for employers to showcase their activity on diversity, inclusion and the totality of their employee value proposition, The Big IDEA also allows us an insight into our audience and the sectors, employers and topics they are interested in.

We have analysed the site data and have selected some of the most interesting findings.

KEY RESULTS FOR 2015

2,200pages of content on The Big IDEA, including news articles, employer profiles, blogs and white papers.

The total number of page views during 2015 was

1,881,749AGE was the hottest topic, with

the highest average number of views per page (124)

39% of all pages were on gender and they received 34% of all page views

34%of page views were of diversity & inclusion content 10% were of disability content 6% were of BAME content


A round up of the top performing industry sectors and employers for 2015:

BANKINGwas the most popular industry sector with 19% of industry page views

The employer with the highest number of pages was

BARCLAYS BANK,with a total of 51 pages and 12.4% of total page views

BRITISH TRANSPORT POLICE had the highest average views per piece of content (345).

TECHNOLOGY was the second most popular sector with 18% of pages and 12% of all page views.

THE MEDIA INDUSTRYhad a relatively low share of the number of pages (5%), but had a 20% share of page views.


A snapshot of the strand-specific content our audience is actively interested in...RESULTS RANKED BY HIGHEST PERCENTAGE OF TAGGED PAGESGENDER

19.4% OF TAGGED PAGES

DISABILITY


BLACK & MINORITY ETHNIC


PREGNANCY & MATERNITY


AGE


FAITH


LESBIAN, GAY, BISEXUAL & TRANSGENDER

6.9%OF TAGGED PAGES

MARRIAGE & CIVIL PARTNERSHIP


Pages tagged with other categories such as general diversity & inclusion are not shown here.

32%

10%

0%2%

17%14%

23%

2%


Here is how our audience viewed the strand-specific content by share of overall page views…

Gender, disability and age were the top 3 content categories in 2015

GENDER - 32% DISABILITY - 23% AGE - 17% LESBIAN, GAY, BISEXUAL

& TRANSGENDER - 10% MARRIAGE & CIVIL PARTNERSHIP - 0% PREGNANCY & MATERNITY - 2% BLACK & MINORITY ETHNIC - 14% FAITH - 2%

http://www.thebigidea.co.uk/


OUR STRATEGIC & SHOWCASED PARTNERSWe are proud that we and our members have partnerships with leading specialist organisations including:



WORKING IN PARTNERSHIPNATIONWIDE’S MOST SUCCESSFUL CHANNEL FOR HIRING STAFF

Nationwide is the world’s largest building society, with 15 million members, 17,000 employees and 700 branches across the UK. The company is a top-three provider of household savings and mortgages and has a relationship with a quarter of all UK households.

“We need to ensure we get the right person for the job while making sure that everyone – no matter who they are or what their background is – feels they have an equal chance of being selected for a senior management role. For example, we want to make more progress in helping people from ethnic backgrounds reach senior levels within the society.”Ann Brown, HR Director, Nationwide

REACHING DIVERSE TALENT POOLS

Like all businesses, Nationwide needs to attract a diverse workforce with strong skills and the right level of experience. Over the past three years Diversity Jobs has worked closely with Nationwide to drive awareness of its employment brand through the best channels to reach the best audience. The success of this has resulted in Diversity Jobs being named as Nationwide’s most successful channel for hiring staff outside of its own career site.

Nationwide has recruited 68 employees through Diversity Jobs in the past year, in positions ranging from entry level to senior posts, more than with any other job site combined

Diversity Jobs advertises over 5,500 jobs a on any given day

DiversityJobs.co.uk and thebigIDEA.co.uk receive over 200,000 unique visitors per month

“Diversity Jobs is fantastic because we can’t necessarily reach the right audience as well as Diversity Jobs can. It’s about getting in front of people who need to see it. Everyone says that content is king, but distribution is queen and she wears the trousers. If it’s not on the right channels to speak to the right people then it falls on deaf ears.”Lee Griffiths, Nationwide Brand and Attachment Manager at Nationwide


2017


THE YEAR AHEADThe next year promises a continuation of our growth and development as a company. We’re growing as a team, with a new head of member engagement and growing team as well as a new marketing communications function.

For our members we’ll be rolling out a new programme of member-only meetings and a wider programme of industry networking events. How we support you on your journey will include more and better management reporting as well as more frequent opportunities to meet us and each other, in person and online.

We will continue to invest in our digital platform and will be launching a new and refreshed site that combines the current DiversityJobs.co.uk and TheBigIDEA.co.uk offerings.

All of our members will receive a microsite with your own personalised content and we’ll continue to develop the member tools such as the accessible button, and logos. Our aim is to become a leading provider of diversity and inclusion software as a service (SaaS).

And, as we take a much broader view of the services we can provide to our members over the coming months, we’ll also be exploring the international market, forging new strategic partnerships with specialist organisations and reaching into new industry sectors to grow our network of members.

With you every step of the way.


INCLUSION. DIVERSITY. EQUALITY. ACCESSIBILITY WHERE IT MATTERS

DiversityJobs.co.uk Korus House6-8 Colne RoadTwickenhamTW1 4JR

thebigIDEA.co.uk DiversityJobs.co.uk

Tel: 0203 740 5973 Email: [email protected]

Diversity Jobs Annual Report

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