Diversity in Advertising - Presentation for Advertising Federation of Fort Lauderdale
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Diversity and Advertising
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Marketing Consultant Jeff Zelaya presents on the topic of diversity in advertising. Some of the failures and successes of diversity in action plus 3 tips on how your organization can accomplish Diversity Success. See related blog post: http://jeffzelaya.com/2012/05/18/3-ways-to-diversity-success-advertising/
Transcript of Diversity in Advertising - Presentation for Advertising Federation of Fort Lauderdale
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Diversity and Advertising
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Why Diversity?
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How many countries have a McDonald’s?
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People respond to advertising that is relevant.
Everything else is spam.
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Diversity Failure
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Pop Chips Fail
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3 Ways To Diversity Success
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“I have a theory that the best ads come from personal experience. Some of the good ones I
have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”
David Ogilvy
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1) Hire Diversity
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www.passion4advertising.com
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2) Clearly Define Valuesand Stand by Them
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“Fair and Square Everyday”
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3) Know your Audience
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WebsitesSocial NetworksForumsTV ChannelsMobileLocationsRadio StationsMagazines
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Source: eMarketer
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