Social Photo Insight Examples November 2015

VISUAL SEARCHFOR SOCIAL

1.8 billion photos are shared on social media daily

Photos capture what people are passionate about and many include brands

Ditto uses computer vision and machine learning to find brands in public social photos.

These rich images complement text listening and other research to provide a holistic understanding of consumer attitudes and behavior.

Ditto algorithms are optimized for the speed of social – finding partially obscured, filtered and reversed logos in cluttered environments.

Measure campaigns and monitor competition

Unlock insights via the rich context of photos

Engage with influencers and harvest UGC

Ditto helps brands:

Anyone can view a live stream of brand matches by category at StreamDitto.com (password ditto)

Let’s take a look at some ReThink Food sponsors….

Chobani can glean insights on sentiment, pairings and usage occasions.

Photo analytics can allow the Chobani media team to assess earned exposure for airline partnerships and NCAA events and signage.

Chobani can engage directly with those posting or seek permission to re-use customer created content.

Barilla can monitor the popularity of recipes and measure exposure from sports sponsorships.

Bolthouse Farms can learn that Green Goodness is sub for Red Bull and share Cooking Light’s endorsement of Veggie Snackers and a customer’s healthy dinner.

Dole can evaluate pairings, monitor vending machine interest and engage with celebrity customers.

Samsung can understand sentiment, monitor fútbol exposure and engage with new customers.

Starbucks can examine food pairings, measure visual impact of seasonal packaging and celebrate famous fans.

Target might learn the importance of new album releases, measure exposure from coupon bloggers, and thank this customer and Walking Dead fan.

Ditto is now rolling out scene and object recognition.

This can enable automated classification by packaging, pairing, consumption location and more.

Their Location

The HashtagsThe Count

The Photos The People Posting Their Interests

Their Social Influence

The Ditto Platform offers comprehensive visual listening.

Visit Ditto.us.com to learn more and request a analytics platform demo for your brand.