Distributor Presentation Owner: DRRKRev **

Gen4 Solution for Touch Panel Displays

Delivering True Waterproofing Through Self + Mutual Capacitance Sensing

2

Smartphone Demand is Growing

Worldwide handset sales to end users totaled 1.75B units in 2012

Smartphones account for over 50% of all new U.S. mobile subscribersSmartphone sales grew by 38% worldwide in 2012

Smartphones unlock access to an ecosystem of Apps

Over 675k Apps available with over 25B downloads in Google Play

Over 800k Apps available with over 40B downloads in iOS App Store

Mobile traffic represents 13% of all internet traffic….and growing

“Gartner predicts that sales of worldwide smartphone sales to end users will be close to 1 billion units in 2013, and overall mobile phone sales to end users are estimated to reach 1.9B units.” – Research firm Gartner

“Mobile devices are changing from being an adjunct for occasional remote usage to being the primary way that a broad swath of workers handle information.” – Rhomobile

TrueTouch-powered devices enable faster, more accurate mobile phone designs that perform under arduous conditions

Smartphone

Smartphone Growth

3Product Pitch Owner: DRRK Rev **

Terms You May Hear from Engineers

Accuracy (mm)Distance along a straight line between the actual touch object position and the reported object position

Linearity (mm)Deviation of the position data from the best-fit straight line

Refresh Rate (Hz)Average time between two consecutive frames of touchscreen data available in a data buffer

Jitter (mm)Maximum deviation of the reported position when a stationary touch object is on the touchscreen

Response Time (ms)Time from a touch down event while the touchscreen controller is in active or lower power mode to the touchscreen controller generating an interrupt signal

Signal to Noise Ratio (SNR)Measurement that compares the level of a desired signal to the level of background noise

4Product Pitch Owner: DRRK Rev **

TrueTouch Terms

TrueTouch Host Emulator (TTHE)Design, configure, debug, and tune all-in-one development tool for simulating

touchscreen applications

Install software directly to your PC

Integrate tuning/testing wirelessly using TTHE Mobile Tuner

Include Android and Windows OS drivers

Manufacturing Test Kit (MTK)Test prototype performance with mobile device before production

Validate final panel design prior to mass production

Charger ArmorConfigurable solution for touchscreen interference from cell phone chargers

Charger noise is caused by poor charger electronics design

Signal interference can register false touches, reduce input accuracy and cause touchscreens

to stop functioning completely

TrueTouch Charger Armor

5Product Pitch Owner: DRRK Rev **

Design Problems Engineers Face

1. Accurate touch detection on panel when liquid is present; IP-67 CompliantFalse touches on capacitive touchscreen surfaces when liquid is present

Inaccurate registration of touch location on wet panel surfaces

Touchscreen must be reset before recalibration (baseline error)

2. Charger noise significantly degrades accuracy and linearity Noise injected from mobile phone chargers can render it unusable

Charger noise creates false touches, positional jitter and discontinuous touches

Low cost aftermarket chargers have poor noise shielding and are dominating worldwide charger market

3. Touch data processing needs to be done on the host core for optimum performanceLow performance CPU, less Flash and RAM limits data processing

Host processor requires sufficient power to support touch registration and advanced features simultaneously

Resulting in slower response time and limits opportunity for feature enhancement

TrueTouch solves these problemsWaterproofing technology delivers water-rejection, wet-finger tracking, and baseline recalibration; IP-67 Compliant

Charger Armor increases noise immunity up to 10vpp

A 32-bit ARM M0 CPU with 64k Flash and 8k RAM delivers the highest performance

Only Gen4 delivers best-in-class noise immunity and our patent-pending waterproofing capability

6Product Pitch Owner: DRRK Rev **

Gen4 Complete Design Solution

Evaluate Gen4 features and performance using the TrueTouch Evaluation Kit..

Smartphone by Pantech

To create a mobile phone with unmatched performance in the presence of noise.

Then configure, debug, and tune your design with TTHE software…

TrueTouch Host Emulator Touch Display Tab Interface Board

And validate prototype testing, early touch panel development along with the final test solution…

To get started, your customers should:Contact truetouch@cypress.com or visit us at touch.cypress.com

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TrueTouch TMA400Evaluation Kit

Touch Panel

Bridge

7Product Pitch Owner: DRRK Rev **

Gen4 Solution vs. The Competition

Feature Gen4 Atmel 224S Synaptics T1320 Melfas MMS-136Waterproofing Yes, IP-67 MH3 Only MH3 Only MH3 Only

Sensing method Self + Mutual capacitance

Mutual Capacitance Mutual Capacitance Mutual Capacitance

High voltage Tx (SNR) 10V 3V 3V 3V

Charger noise immunity 10 Vpp N/A N/A 20 Vpp

Display noise immunity Yes No No No

Reversible MUX Yes No No No

RX channels 9 14 20 14

CPU Core ARM M0 AVR32 16-bit RISC ARM M0

Flash/RAM 64k/8k 32k/4k 32k/3.5k 32k/8k

SNR Highest Low Med Med

Key features Waterproof Sylus 3mm Stylus 3mm Stylus 3mm

8Product Pitch Owner: DRRK Rev **

Design ChallengesNoise suppression with thin stack-upsRobust performance in the presence of water

TMA46x SolutionOn-chip 10 V TX boost for higher SNR which enables

thinner display stack upsUses self + mutual capacitance sensing for true waterproofing

Kit: CY3290-TMA400EVKTraining: TrueTouch Sales Webcast WW1312Product updates: Gen4 Quick Links

TMA46x Value

Suggested Collateral

TMA46x Win over Synaptics S320x Example – Mobile Handset

Synaptics S320x

Competition

Block Diagram

Smart PhoneTMA46x provides superior noise immunity enabling the flexibility for thinner display stack ups

Gen4 Touchscreen Solution

Communication I2C/SPI

ARM M0 Cortex 48-Mhz CPU

Flash

SRAM

10 V TX Pump

Pro

gram

ma

ble

TX

/RX

Mu

ltiple

xer

ADC

Digital Sequencer

RX Ch. 0

RX Ch. 1

RX Ch. 2

RX Ch. 3

RX Ch. 4

RX Ch. 5

RX Ch. 6

RX Ch. 7

RX Ch. 8

AD

C M

UX

Com

mu

nic

atio

n

Up to

45

TX

/RX

Pin

s (pa

ckage

de

pen

da

nt)