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Transcript of Distributive Marketing Education: Innovative Instructional ... ED 105 205. DOCUMENT RESUME. 95

  • ED 105 205

    DOCUMENT RESUME

    95 CE 003 494

    TITLE Distributive Marketing Education: InnovativeInstructional Techniques in Distributive MarketingEducation.

    INSTITUTION Office of Education (DHEW), Washington, D.C.PUB DATE 13 Oct 73NOTE 139p.; A summary of the presentations at the USOE

    Region V Distributive Education Conference (ArlingtonHeights, Illinois, October 1973)

    EDRS PRICEDESCRIPTORS

    ABSTRACT

    MF-$0.76 HC-$6.97 PLUS POSTAGEAdministrative Personnel; Adult Education; AreaVocational Schools; *Conference Reports;*Distributive Education; Individualized Instruction;*Instructional Innovation; *Marketing; Post SecondaryEducation; Program Descriptions; Secondary Education;Simulation; State Supervisors; Teacher Educators;Teacher improvement; Unit Plan; Workshops

    The conference featured more than 40 presentationsrepresenting existing and planned innovative programs in all levelsof distributive marketing education in six States. In addition to thepresentations (not reproduced in their entirety in the report), therewere sessions and workshops for secondary, post secondary, and adultlevels and for city supervisors, teacher educators, and Statesupervisors, as well as for general interest audiences. Subjectsincluded Organization for Rehabilitation through Training (ORT),instructional strategies, individualized instruction, areavocational/technical centers, small business leadership programs,adult education, miniature malls, planning programs of specializedunit, specialized programs in marketing, simulations, professionaldevelopment, and informal sessions for task force groups on educatingfor careers in marketing and distribution, clusters,interdisciplinary approach, and training programs in business. Thereport includes a variety of supplementary materials related to thepresentation. (MEW)

    L --.11...1.11.111

  • 1973- USOERegion V

    Conference For

    DISTRIBUTIVE MARKETING EDUCATION

    "Innovative Instructional Techniques in Distributive Marketing Education"

    U S. OEPARTMENTOF HEALTH,EOUCATION i WELFARENATIONAL

    INSTITUTE OFEDUCATIONTHIS

    DOCUMENT HASMEN REPRODUCCO EXACTLY AS RECEIVED

    FROMTHE PERSON

    OR ORGANIZATIONORIGIN

    ATING ITPOINTS OF VIEW OR OPINIONSSTATED 00 NOT NECESSARILY

    REPRESENT OFFICIAL NATIONALINSTITUTE OFEDUCATION POSITION OR POLICY

    2

    Arlington Park Towers

    Arlington Heights, IllinoisOctober 11 - 12 - 13

  • PREFACE

    The following report is a summary of the presentations conducted during

    the 1973 U.S.O.E. Region V Distributive Education Conference. It is recomm-

    ended that the reader contact either the presenter or a member of the plan-

    ning committee for more information pertaining to any presentation of interest

    as numerous handouts and lengthy reports had to be summarized or omitted.

    Likewise, considerable dialogue occurred during the sessions which would be

    valuable.

    3i.

  • I

    TABLE OF CONTENTS

    PREFACE

    1973 U.S.O.E. REGION V PLANNING COMMITTEE

    i

    iii

    OVERVIE14 OF CONFERENCE 1

    OPENING SESSION 11

    GENERAL SESSIONS 20

    CLOSING LUNCHEON 38

    TASK FORCE SESSIONS

    SECONDARY 45

    POST-SECONDARY 82

    ADULT 86

    CITY SUPERVISORS 93

    TEACHER EDUCATORS 99

    STATE SUPERVISORS 124

  • 1973 REGION V PLANNING COMMITTEE

    Executive Committee:

    Chairman:

    Loren House!, Illinois

    Vice Chairman:

    John Lobben, Minnesota

    Dr. E. Edward Harris, IllinoisJim Biddle, IndianaDr. Herb Ross, IndianaJohn Daenzer, MichiganLouis Graziano, MichiganWarren Meyer, MinnesotaDr. Bernard Nye, OhioDr. Neal Vivian, OhioWayne Harrison, WisconsinVernon Swenson, WisconsonDr. Harland Samson, WisconsinDr. Robert Cameron, WisconsinDaryl Nichols, USOE Region V

    Task Force Chairmen:

    Secondary:

    George Osterkamp, Illinois

    Post Secondary:

    Verna Stoner, Ohio

    City Supervisors:

    Ken MacLaren, Ohio

    Adult:

    Joe Tobin, Wisconsin

    State Supervisors:

    John Daenzer, Michigan

    Teacher Education:

    Dr. Mary Klaurens, Minnesota

    Businessmen:

    Richard Hartung, Illinois

    iii

    1

  • OVERVIEW OF CONFERENCE

    The purpose of this years USOE Region V Conference was to share innovativeinstructional techniques being implemented in the six member states. Each state

    was to select a maximum of fifteen attendees who are leaders within their stateand who could assist in sharing the experiences gained at the conference withthelr colleagues at home afterwards. All presentations were by personnel actuallyoperating or implementing an innovative effort. Topics were presented on allle-els of distributive marketing education. The quality of the presentations wasexceptional and the audience reaction was excellent.

    One-hundred and twenty-five (125) individuals attended the conference ando -ier forty (40) presentations were conducted - several of which were repeated.In addition, individuals were invited to attend the optional theatre party whichstarred Sarah Miles in "By the Skin of Our Teeth". After the theatre party, allconference attendees were invited to a hospitality hour hosted by the IllinoisFoundation. An additional highlight of the conference was the optional tour ofMacDonalds Hamburger University, where we had a special demonstration of trainingmethods, equipment, and facilities.

    6

    -1-

  • DISTRIBUTIVE MARKETING EDUCWION CONFERENCE PROtARAM

    Innovative Instructional Techniques In Distributive Marketing

    THURSDAY, OCTOBER 11:

    9:CO a.m. - 12:00 Noon Registration

    9:00 a.m. Meeting, Planning Committee(Ekecutive Committee andTask Force Chairmen)

    1:00 p.m. - 2:00 p.m. General Session

    2:00 p.m. - 3:30 p.m.

    General Interest

    Cnairman: Lauren B. HouselDivision of Vocationaland Technical Education, Illinois

    Introductions: Daryl Nichols

    Program Officer, VTEU.S.O.E., Region V

    Welcome: Mrs. Mary Jane CalaisRegional CommissionerU.S.O.E. - Region V

    ORT: Organization For RehabilitationThrough Training

    Mrs. Robert Forrest

    Keynoter: Edwin Nelson

    Program SpecialistMarketing and DistributionU.S.O.E. - Washington D. C.

    Topic: Priorities forInstructional Strategies

    `Small Group Workshops

    (Each worksnop limited to30 participants)

    The Teacher's Management - ConsultantRole in Individualized Instructionfor Distributive Marketing

    Wayne Harrison - -11 -state D. E. ConsortiumWisconsin

    Presentation will be limited, so that one-half the alloted time is leftfor reaction, questions, or discussion of similar programs.

    -2-

    7

  • t

    THURSDAY CCNTINUED

    General Interest Individualized Instruction Geared toDifferent Social-Life Styles

    General Interest

    Don Mayleben - -Mankato State CollegeMankato, Minnesota

    Project Lab/Coop EducationCombined Program in an AreaVocational/Technical Center

    James Dent - -Southeastern IndianaVocational School

    Indiana

    General Interest Individualized Instruction - -A Comparison of Techniques

    (1) Gary R. Schornack - -Waukesha County TechnicalInstitute

    Pewaukee, Wisconsin

    .(2) Scott Harding - -Suburban Hennepin A.V.T.I.Eden Prairie, Minnesota

    Adult Education Swap Shop

    3:30 p.m. - 3:45 p.m.

    3:45 p.m. - 5:00 p.m.

    6:00 p.m. - 7:45 p.m.

    8:00 p.m.

    10:30 p.m.

    Representatives from each statereport on unique offerings andprograms and an exchange ofpromotional materials

    Break

    The preceding workshops (with exceptionof "swap shop" for Adult Education) willbe repeated. Participants are to choosetwo workshops to attend. (Limited to 30participants.)

    Dinner On Your Own

    Theatre Party (Arlington Towers Theatre)

    Open HouseHost: Illinois Foundation for

    Distributive EducationPaul Reibman, PresidentRichard Hartung, Sears, Roebuck & Co.

    8

    -3..

  • FRIDAY, OCTOBER 12:

    8:15 a.m. - 10:15 a.m. *Group Workshops

    Secondary

    Post-Secondary

    Teacher Education

    City Supervisors

    Adult Education

    Individualized Instruction - -Three Approaches:

    (1) Project Approach (Simulated Lab)Larry Hinner - -West High School

    Madison, Wisconsin

    (2) Student Contract AgreementsEvelyn Bangtson - -Whiteside Area Vocational Center

    Sterling, Illinois

    (3) Individualized ProjectsCal Scheuermann - -

    Homewood - Flossmoor High SchoolFlossmoor, Illinois

    Developing a Small Business LeadershipProgram for Beginning and/or MarginalBusiness

    Roger Krueger - -Wisconsin Indianhead TechnicalInstituteNew Richmond, Wisconsin

    (1) Individualized DistributiveTeacher EducationHarland Sampson - -University of Wisconsin

    Madison, Wisconsin

    (2) Individualized InstructionalTechniques

    Ralph Wray - -Illinois State UniversityNormal, Illinois

    A.,cend Secondary IndividualizedInstruction Workshops

    (1) To Whom Are We Selling AdultEducation?"Joseph Tobin - -Gateway Technical Institute

    Racine, Wisconsin

    * Presentations will be limited, so that time is left for reation,questions, or discussion of similar programs.

    9-4-

  • FRIDAY CONTINUED

    (2) Meeting the Community NeedThrough Adult EducationPeter Farcaino - -

    Triton Community CollegeRiver Grove, Illinois

    (3) Services of Small BusinessAdministration Available toEducationRepresentative - - Small BusinessAdministrationChicago, Illinois

    State Supervisors Reports By StatesConsultants

    John Daenzer, ChairmanMichigan

    10:15 a.m. - 11:45 a.m. General Session

    Businessman's WorkshopRichard Hartung - -

    Sears, Roebuck & Co.

    (1) Marsh Supermarket D. E. ProgramWilliam