http://www.apple.com/

„ 95% of customers don’t even consider Apple

„ Huge growth possibilities for superior products

Growth

„ In shops products are fully exposed and operational

„ Matches perfectly the “hit product” strategy

Convey value

„ Set the standard for Apple buying experience

„ Inspiration and support to Resellers

Gold standard

„ 75% of overall sales

„ Short lived product

„ Emotional buying

„ Highly sensible to purchasing experience

Consumer & SME

„ Emphasis on simplicity & reliability

„ Typical solutions consists in one laptop for every student and teacher, along with the installation of a wireless network

Education

„ Require high-power computing performance

„ Need high integrations & service level

Enterprise, Gov. & Creative

Superior ease-to-

use

„ Multi-touch interface

•Click-wheel

Seamless integration

„ Mac OS X operative system developed in-house

„ Dedicated software and drivers

Innovative industrial

design

•All time design icon: iPod, iMac

•The greenest electronic company

The company

leverages its

unique ability

to develop its

OS, hardware, a

pplication SW

and services

1) Apple websites will allow the customers to purchase their products like iPods, laptops mobile ,directly through the apple online.

2)Apple stores many cities have a building store either free-standing or in a shopping mall.

3)Large electronics /computer sell apple products in their store as well as online .amzon.com also sells most apple products.

4) By the help of the media and giving advertisement and promition will attract the buyrer to purchase the product

Low exposure

Bad purchasing experience

Customers not able to perceive the

value

“Within [Sears] the computers invariably had missing

keys, shipping boxes were crammed into the

area, merchandise was askew, and software was poorly

displayed. Even worse, CompUSA employees were

generally completely unknowledgeable about

Macintosh computers and related gear. It was a very

discouraging experience.”

An experience from an Apple buyer posted on the Forum of the website ifoapplestore.com