Distribution & Sales Systems 14 th January 2015. Distribution & Online Marketing Tools.

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Distribution & Sales Systems 14 th January 2015

Transcript of Distribution & Sales Systems 14 th January 2015. Distribution & Online Marketing Tools.

Distribution & Sales Systems

14th January 2015

Distribution & Online Marketing Tools

Systems & Tools

• SiteMinder Channel ManagerManages the rates upload to all OTAs and integrates the OTA bookings.

• MyFidelio Connectivity• Handles the interface between Opera and Channel Manager for the OTA reservations.

• Delphi.fdc• empowers staff members to focus on the execution of an event and positions them to be

more successful. Hospitality organizations can address the entire group sales and events process from the initial customer inquiry to sales management.

Systems & Tools

• Vscape • hotel chains organize digital media assets such as pictures, images, and video for

storage, retrieval and distribution to the world’s largest network of travel websites, their own brand sites, internal departments and third party vendors.

• Rate 360• is a powerful and easy-to-navigate rate comparison tool. Access your future and

historical rates viewed via our powerful Hotelligence360 platform. This unparalleled data empowers you to improve your rate strategy and e-business strategies, helping you to maximize revenue.

• Agency 360• gives you access to the only comprehensive database of agency bookings on the

market, helping you understand the performance of your hotel and your competitive set

Systems & Tools

• Demand 360• is a competitive market intelligence available to the hospitality industry that provides

future visibility into your market and share performance across all distribution channels and segments. Develop an understanding of the hospitality industry and in-market trends and identify strategies to capitalize on revenue opportunities.

• Lanyon GroupMax• solution that is deployed to power group reservations for all sizes of meetings across a

wide range of event settings – including Convention & Visitor Bureaus (CVBs), corporations, travel management companies, brand hotels, independent hotels, and casinos.

• Revinate Guest Survey• helps hotels improve the guest experience pre-, during and post stay with mobile and

desktop solutions for easily engaging with guests.

Systems & Tools

• EasyRMS• fully automated revenue management solution developed using the latest business

forecasting and optimization technologies

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• Qlikview Reporting Tool• QlikView is the most flexible Business Intelligence platform for turning data into

knowledge. More than 24,000 organisations worldwide have enabled their users to easily consolidate, search, and visually analyse all their data

Sytems & Tools

Meritushotels.com official website

Sytems & Tools

Re-launched January 2014 – Developed by Travelclick

Sytems & Tools

• Runs on Responsive Design

• Focus on images

Sytems & Tools

The website by numbers in 2014

Sytems & Tools

The website by numbers in 2014

Sytems & Tools

The website by numbers in 2014

Sytems & Tools

Sytems & Tools

Dataarc

Sytems & Tools

Taking full advantage of our guest database

Segment databases on consumer demographic and behavior e.g spending patterns

Store all databases after PDPA act

Active database of 188,803k emails

Sytems & Tools

Sytems & Tools

Database geo segmentation

Sytems & Tools

Ezmsg Email Marketing Platform

Sytems & Tools

1. THE CAN-SPAM ACT 2003 REQUIRES THAT EMAIL MARKETING MUST BE DONE VIA ACCREDITED EMAIL SERVICE PROVIDERS OR YOU WILL BE IN RISK FOR BLACKLISTING = YOUR ONLINE REPUTATION IS DESTROYED

1. NO LIMIT ON THE NUMBER OF EMAILS SENT – YOU CANNOT SEND MORE 2000 EMAILS A DAY FROM YOUR GMAIL ACCOUNT TO OTHER GMAIL ACCOUNTS.

2. DETAILED STATISTICS – WHO OPENS YOUR EMAIL CAMPAIGNS, WHO BOUNCES, WHO CLICKS N MORE.

3. TEMPLATE BASED – YOU DO NOT NEED TO HOLD A Phd IN ART DESIGN HISTORY

4. MANAGE YOUR LIST – WHO UNSUBSCRIBES N MORE

Sytems & Tools

Sytems & Tools