DISTRIBUTION DOSSIER FOR OMFED
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DISTRIBUTION DOSSIER FOR OMFED Presented by Prasanna Kumar das
Transcript of DISTRIBUTION DOSSIER FOR OMFED
DISTRIBUTION DOSSIER FOR OMFED
Presented by
Prasanna Kumar das
Contents
Sl no page noCHANNEL DESIGN
CHANNEL MEMBER MANAGEMENT
FIELD FORCE MANAGEMENT
TRANSPORTATION AND LOGISTICS
THE ANALYTICAL FRAMEWORK
THE FINANCIAL ASPECT
For OMFED
For Kamadhenu
IntroductionThe Orissa State Cooperative Milk Producers' Federation Limited (OMFED®) is an apex level Dairy Cooperative Society registered under Cooperative Society Act – 1962. It has come into existence to integrate the milk producers in rural areas with consumers in the urban areas with an enterprising aptitude.
OMFED®'s main activities includes promoting, production, procurement, processing and marketing of milk & milk products for economic development of the rural farming community in Orissa.
Objective
The major objectives of "OMFED"
To carry out activities for promoting production. procurement, processing and marketing of milk & milk products for economic development of the rural farming community.
Development and expansion of such allied activities as may be conducive for the promotion of the dairy industry. Improvement and protection of milch animals and economic betterment of those engaged in milk production. In particular and without prejudice to the generality of the forgoing objective, the federation may:-
Purchase and/or erect building, plant machinery and other ancillary objects to carry out business.
Study problems of mutual interest related to procurement, marketing of dairy and allied products.
Purchase commodities from the members of other sources without affecting the interest of the members,process,manufacture, distribute and sell them same, arrange to manufacture / purchase and distribute balanced cattle feed and for the purpose to set up Milk collection and chilling centers, Milk Processing Plants, Product factories etc, in any of the district covered under its area of operation.
Provide veterinary aid and artificial insemination services and to undertake animal husbandry activities so as to improve animal health care disease control facilities.
Advice,guide and assists the Milk Union in all respects of management, supervision audit functions.
Render technical, administrative, financial and other necessary assistance to the member unions and enter in to collaboration agreement with someone, if the need arises.
Advise the member unions on price fixations, public relation and allied matters.
Products:
__________________________________________________________________________
Skimmed Milk Poly Pack 1 Ltr. 18.00
Sweetened Flavoured
Milk
200 ml
Disposable Bottle No. 13.00
Butter Milk 250 Ml. Pouch No. 5.00
Ghee
1 ltr.
500 Ml.
200 Ml.
100 Ml.
Poly jar
Poly jar
Poly jar
Pouch
No.
No.
No.
No.
300.0
0
155.0
0
65.00
33.00
15 Ltr. Tin No. 3950.
00
Sweet Curd 80 Gram. Cup No. 7.00
Plain Curd
100 Gram.
200 Gram.
400 Gram.
500 Gram.
Cup
Cup
Cup
Cup
One
Cup
6.50
13.00
24.00
26.00
Whole Milk Curd 200
gmPouch No 8.00
Whole Milk Curd 500
gm Pouch No 18.00
Table Butter
500 Gram.
100 Gram.
Pack
Pack
No
No
98.00
20.00
Lassi 250 Ml. Pouch No 6.00
Chennapod
500 Gram. V.Pack No 70.00
250 Gram. V.Pack No 37.00
100 Gram. V.Pack No 16.00
Cottage Cheese
(Paneer)
10Kg / 5kg
500 Gram
200 Gram
BLOCK
V.Pack
V.Pack
No
No
No
150.0
0 per
kg
83.00
35.00
Rabidi 100 Gram. Cup No. 10.00
FIG. OMFED AND AFFILIATED MILK UNIONS
CHANNEL DESIGN:Criteria for Allotment of Milk Booth
For Bhubaneswar, Cuttack, Jajpur, Puri, Jatni, Nimapada and Khurda, application in plain paper is to be submitted to Dy. Gen. Manager (Marketing), Bhubaneswar Dairy through respective Marketing-ln-Charges of that area. For other places application should be submitted to Plant Manager of respective dairies enclosing Photo Identity Card / Driving License and Sketch map of the proposed location / site. After receipt of the application, field verification is to be done by field supervision staff and if report goes in favour of the applicant, he has to submit the following document for consideration of his application.
» In case of Private land, the applicant has to furnish land document on ownership of land / house » In case of rented house Xerox copy of the agreement is to be furnished. » In case of Govt. / municipality land permission is to be obtained by the applicant from the concerned Department.
Allotment of booth will be considered on the basis of following criteria:- » Substantial distance from one booth to another booth is to be maintained looking the sale potentiality of location / area. » Applicant should have sound financial background to deposit the cost of the required milk in advance. » Allotment is to be done provisionally for a period of one year which will be renewed after reviewing the performance » After allotment, Rs. 1000/- is to be deposited towards security deposit and an agreement is to be executed on Non-Judicial stamp paper amounting Rs.5/-.
CRITERIA FOR ALLOTMENT OF PRODUCT DISTRIBUTORSHIP: For Bhubaneswar, Cuttack, Jajpur, Puri, Nimapara, Jatni and Khurda, application in plain paper is to be submitted to Dy. Gen. Manager (Marketing), Bhubaneswar Dairy through respective Marketing-ln-Charges. For other places application should be submitted to Plant manager of respective dairies enclosing Photo Identity Card / Driving License and Sketch map of the proposed location / site. After receipt of the application distributorship will be considered on the basis of the following criteria:- » Applicant should have sound financial background along with business experience. » Applicant should have valid SHRIN/TIN from Commercial Tax authority. » Applicant should have required manpower and own distribution vehicle for distribution of products. » Allotment will be done for a particular area as per the requirement / feasibility. » Product will be supplied against 100% payment(Cash/DD), EX-Dairy/Godown. » After allotment Rs.5000/- is to be deposited for distributorship of all OMFED Products and Re.2000/- for fresh Milk products only as refundable Security amount.
Dairy Pla
nt
Dairy Plant in the state of Orissa established by Omfed
SL.NO District Block Place Capacity
1 Balasore Remuna Remuna 30,000
2 Jagatsinghpur Tirtol Tirtol 10,000
3 Puri Tangi Chandeswar 10,000
4 Khurda Bhubaneswar Chandrasekharpur 2,50,000
5 Dhenkanal Dhenkanal Dhenkanal 10,000
6 Kalahandi Sadar Bhawanipatna 20,000
7 Sambalpur Sambalpur Sambalpur 50,000
8 Sundargarh Sundargarh Rourkela 30,000
9 Ganjam Ankuspur Ankuspur 20,000
10 Keonjhar Keonjhar Sadar Silisuan 10,000
11 Koraput Jeypore Jeypore 20,000
CHANNEL MEMBER MANAGEMENT:
Training Centre
SL.NO
Place Training Centre
1Jagannathpur (Phulnakhara),Cuttack
Omfed Training & Demonstration Centre(OMTDC)
2 Gosala, SambalpurOmfed Training & Demonstration Centre(OMTDC)
3 Kalidaspur, BhadrakOmfed Training & Demonstration Centre(OMTDC)
4 Nadhana, NimaparaOmfed Training & Demonstration Centre(OMTDC)
1. CHANNEL DISTRIBUTION OF OMFED AND AMUL
OMFED has two channels of distribution. They adopt direct distribution
to OMFED booths and through distributors to retailers; whereas Amul
has only one channel of distribution for its entire product, that is, through
distributors to the retailers. The distributor has to bear the transportation
cost for distributing the products to the retailers. They can also supply the
products to exclusive OMFED booths, but the transportation cost has to
be borne by them. The margin allowed to distributors, in case of
OMFED, is less compared to the retailers. But Amul has the policy of
allowing highest margin to the distributors as they have to bear the
transportation cost from the factory, which is situated outside Orissa, to
their godown and then to the retailers’ place. OMFED has 12 distributors
in Bhubaneswar for all its products and 4 exclusive distributors for Ghee.
Channels for exclusively OMFED booth
Company
Retailers
Consumers
Company
Retailers
Consumers
Distributor
