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.sales world=football games.

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.agreement.

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.this is not lectures.

SLIDE MASTER – COVERPAGE .this is sharing season.

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.by.

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Distribution. Channel. Outlet. Customer

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One Level Two Level Three Level

Service Provider

Customer

Service Provider

Customer

Intermediaries

Service Provider

Customer

Intermediaries

Intermediaries

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One Level

Service Provider

Customer

Walk-In. Internet

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Travel-Agent. Tour Information

Two Level

Service Provider

Customer

Intermediaries

Specialty Channeler

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Travel-Agent. Wholesalers

Three Level

Service Provider

Customer

Intermediaries

Intermediaries Host Travel-Agent. Home Based Travel-Agent/ Local Handling

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so many theory?

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for a while forget about marketing mix product price place promotion

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start from …

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SLIDE MASTER – COVERPAGE your customer

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Customer the way they think. their thought. the place they spend their time. their activities.

the voice

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Identify the customer buying process

the most important things

Identify the moment of thruth

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then strategize …

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your distribution. your channel. your outlet

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one level. two level. three level

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your. star outlet who contribute 80% of your sales

SLIDE MASTER – COVERPAGE Manage the key decision

Manage it

Manage the management Manage the teritory

account

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Tour Guides Briefing

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married them

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Tour Guides Briefing Tour Guides Briefing

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Tour Information. Tour Desk

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Freelancer Tour Guides. Driver

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Freelancer Tour Guides. Driver

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Hotel

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Travel Agent

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don’t forget !

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Product and Services Pricing and Revenue

Distribution.Channel

Branding and Marketing

is not alone…….

Support from

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ads=expensive?

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no

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push your creativity

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Last But Not Least

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SLIDE MASTER – COVERPAGE HardWork

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Coordi nation