Distribution Center - WITRON

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FMCDistribution Center

FMC

FMC

Be innovative • Be committed • Be successful

www.witron.com

Food Multi-Channel (FMC) The integrated Multi-Channel solution for food retail

Effi cient supply of all food retail distribution channels, e. g. store, Click & Collect, Drive, home delivery from one central Food Multi-Channel Distribution Center (FMC DC)

High synergy through inventory bundling and integrated order processing of different channels in one DC system

Increase of cost-effi ciency over all channels of Food Multi-Channel: Bundling rather than atomization!

Continuous optimization of the entire supply chain:Suppliers / Distribution Center / Store / Click & Collect / Drive / Home Delivery


www.witron.com

In almost all industry sectors, E-Commerce is well positioned to surpass the

traditional brick and mortar store. Only the food industry has been considered the

great exception so far. But increasing development potential is also identifi ed here:

For the coming years, experts expect a signifi cant increase in the amount of items

being purchased online. Food retailers are searching for innovative and especially

cost-effi cient logistics concepts to offer consumers the goods ordered on the

Internet in a fast manner and according to fair market prices. WITRON offers a

solution for this challenging process.

The innovative FMC concept contains a variety of strategies and functionalities

to supply all distribution channels and locations of food retailers with goods.

FMC offers maximum benefi ts through the use of the entire infrastructure of a

distribution center for store supply also for the online retailer – from receiving

through to dispatch! FMC creates synergies: The Food Multi-Channel retailer uses

one logistics technology and the same functional areas for the same customer

data and the same articles without additional investment: From receiving, over

high bay warehouse, replenishment processes, repack processes, through to

picking systems, and

dispatch. This multiple use allows maximum effectiveness and cost-effi ciency.

The decisive benefi t is bundling rather than atomization!

FMC – Successful Logistics ConceptWas ist FMC?

Continuous optimization of the entire supply chain

Optimized purchase + central inventory

Data transparency across all channels

Forecasting + Optimizing

FMCDC

Stores /Click & Collect

Drives

Home De-livery

Manufacturer

FMC

FMC

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Leading-edge Multi-Channelproduction controlFor a largely independent operation of the logistics system, a control software developed by WITRON prepares a huge amount of information from the ware-house management system, presents it in a transparent manner, and automati-cally defl ects special offer and decision recommendations for the operator.

www.witron.com

FMC Food Multi-Channel

CPS (Car Picking System)

DPP (Display Pallet Picking)

WITRON success modules in food retail:

OPM (Order Picking Machinery)

BOS (Box Order System) DPS (Dynamic Picking System)

ATS (Automated Tote System)

OPS (Order Picking System)

A highly dynamic Multi-Channel logistics center (FMC) is the foundation for an

effi cient supply chain. Based on WITRON‘s FMC strategy it is possible to use

the same WITRON standard modules to pick both store orders and Click

& Collect orders, and to pick and pack online / E-Commerce orders, to be

supplied directly to the consumer. Oftentimes, it requires only few adjustments in

the processes and material fl ows to effi ciently use different distribution channels.

For example, through the integration of WITRON‘s DPS it is possible to implement

a highly fl exible case and piece picking.

Experience creates innovation:

WITRON sets benchmarks in the logistics of food retail: With store-friendly, error-

free, volume-optimized, and sustainable processes. For many years, sophisticated and

practically proven modules have been successfully used across the globe and ensure

maximum availability in various assortment and temperature zones. This wealth of

experience is the basis for the FMC innovation.


FMC

FMC

FMC

FMC

Defi nitions:

Multi-Channel Distribution Channels, Click & Collect, Drive,

Pick-up-Point, and Darkstore

Click & Collect: The customer orders the goods

online and picks them up personally at a store of

his/her own choice.

Drive: The customer orders the goods online

and picks them up at the same day at a Drive.

Digitally paid, packed in a shopping bag, and put

into the trunk by a friendly Drive employee.

Pick-up-Point: Pick-up-Point that is only com-

posed of the dispatch area of a Drive and is sup-

plied by existing Drives or Darkstores.

Darkstore: Rather than picking up the goods, the

customer receives the purchase from a regional

transition point directly at home.

Food Retail: Modular automation for Pick-up-Points

High store service:Either for the classic purchase or the pick-up of online ordered goods in the supermarket.

High customer service: With the pick-up of online ordered goods in Drives and special Pick-Up Points

24/7-Shopping: The consumer can order the goods online around the clock.

High cost-effi ciency:For the supply of online ordered goods directly at home.

Modular automation for Pick-up-Points

Based on innovative processes and functionalities,

the Multi-Channel distribution center FMC allows

an optimum E-Commerce handling of online

ordered goods. Regardless of whether these

goods are being picked up by the consumer at

distribution points of different sizes or directly

delivered at home. High cost-efficiency and

fl exibility within the processes of Stores, Drives,

Pick-up-Points, and Darkstores is ensured

through modular mechanics in the entire material

fl ow and at the multi-functional workstations.

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www.witron.com

FMC System Benefi ts Customer Benefi ts

FMC – Benefi ts in detail

The solution for food retail: Stores, Click & Collect, Drives, Home Delivery

Increase of integration:

Integrated supply of stationary and digital trade

Common use of systems and processes for one effi cient cross channel handling in food retail (e. g. equipment, order picking, dispatch, processes, product handling, inventory handling, manpower, customers, etc.)

Effi ciency increase:

Use of all synergies of a highly dynamic full-range logistics center (dry, fresh, frozen, bulky goods, seasonal products)

e. g. · Reduction of logistics costs · Effi cient order consolidation · Savings in transportation costs through networking and route effects (Click & Collect)

Minimum additional logistics investment for the integration of the Multi-Channel functionalities

Increase of fl exibility:

High fl exibility in case of sales fl uctuations in the different distribution channels

Maximum transparency through the use of an innovative Multi-Channel production control

Maximum functionality due to the use of:

· State-of-the-art order picking technology: in both the case pick and piece pick area· State-of-the-art IT, control, and maintenance tools

Drives and Click & Collect – Automation Benefi ts

Increase of the service level for the customer:

short wait times

more fl exible pick-up times

fast delivery times

Effi ciency increase:

personnel savings of up to 60% compared to a conventional solution

higher throughput compared to a conventional solution

signifi cantly smaller logistics area compared to a conventional solution

optimization of the supply chain between the central warehouse and the Drive

Increase of fl exibility:

integration of the complete article range (fast-movers, slow-movers, dry, perishable, frozen) into one automated logistics system

modular mechanization for Drives of different sizes

automated order consolidation of the entire article range

reduction of the throughput times

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WITRONLogistik + Informatik GmbHParksteinPhone: +49 9602 [email protected]

www.witron.com

WITRON Logistik + Informatik GmbH, established in 1971 (headquarters Parkstein,

Bavaria, Germany), designs, realizes, and operates customized logistics and material

fl ow systems that generate sustainable competitive advantages for its clients. WITRON

has all the decisive key elements of a successful project under one roof: logistics

design, information and control technology, mechanics design and production, as

well as functional responsibility as general contractor for logistics.

The WITRON Corporate Group has 3,100 employees worldwide. WITRON’s annual

revenue in 2017 amounted to 515 million Euros. Other WITRON branches are located

in Rimpar (Germany), Arlington Heights, Illinois (USA), Toronto (Canada), Venray (The

Netherlands), Stoke-on-Trent (UK), Madrid (Spain), Strasbourg (France), and Singapore.

About WITRON:

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www.witron.comGeneral contractor for the design, realization, and the operation of storage and picking systems for retail business and industry.

This is why leading retail companies opt for WITRON‘s systems.

Food Multi Channel (FMC): Through the innovative FMC concept, all distribution channels of the food retail business are cost-effi ciently supplied with goods from one distribution center.

The highly dynamic and flexible Multi-Channel logistics center uses innovative logistics solutions and software modules for store orders, curbside pickup orders, as well as for online / E-Commerce orders delivered to the customer at home.

Higher cost-effi ciency through bundling & integration of different business models.

Successful Food Multi-Channel demands fi rst-class logistics.

Successful

Sto

re D

eliv

ery

+ Cl

ick

& Co

llect

Drive + Pick-up-Point + Darkstore

Direct Home D

eliveryFMC

Distribution Center

Distribution Center - WITRON

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