Distracted Driving: Understanding Your Corporate Risk and What to Do About It
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Transcript of Distracted Driving: Understanding Your Corporate Risk and What to Do About It
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DISTRACTED DRIVING: UNDERSTANDING YOUR CORPORATE RISK AND WHAT TO DO ABOUT IT
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DISTRACTED DRIVING WEBINAR AGENDA
• 1:00pm – Welcome & Framing – Matt Howard, CEO ZoomSafer• 1:10pm – Risk & Employer Liability – K. Verderame, CEO Pondera• 1:20pm – Technology Trends – C. Driscoll, CEO Driscoll Associates• 1:30pm – Solution Demo & Case Study – M. Costello, COO ZoomSafer• 1:45pm – Question & Answer – Audience• 2:00pm – Adjourn
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FRAMING THE PROBLEM
Matt Howard, CEO of ZoomSafer
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1 – Rapid Proliferation of smart (touch + eyes) devices2 – NHTSA – 1m crashes, 500k injuries, 5k deaths3 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN4 – Compliance Challenges (Pew Internet and Fresno State)
The Problem
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RISK AND EMPLOYER LIABILITY
K. Verderame, CEO of Pondera and Former Chief Counsel for Fortune 500 Company
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Companies are becoming
aware of the rapidly increasing risks associated with distracted driving…
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…leading many to
enact paper policies to limit, or prohibit, employee use of cell phones while driving.
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Paper polices are an important first step, but by themselves…
are an incomplete solution.
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…to maximize protection against potential liability, companies must
proactively enforce the policies they implement.
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Not a theoretical risk
“Scope of work” is broadly defined
Plaintiffs can readily connect cell phone use to employers
Consider the following:
Case 1
Case 2
Case 3
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TECHNOLOGY TRENDS
Clem Driscoll, CEO of CJ Driscoll & Associates
C.J. Driscoll & Associates 12
US MRM Addressable Market Estimates
Heavy Equipment 1.5 million
Trailers5.1 million
Containers 20 million
Fleet Vehicles 20 million
Mobile Workers 60 million
C.J. Driscoll & Associates 13
US MRM Market Today = 3.9m Units in Service
• 225,000+ companies using MRM systems and services • Projected growth from 3.9m EOY09 to 6.5m EOY12
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
2008 2009 2010 2011 2012
Mobile Resource Management Systems Projected Market Growth (Units)
Installed Units - LocalFleet Market
GPS-Capable CellPhones and Blackberrys
Installed Units - LongHaul Fleet Market
Trailer MonitoringSystems
Heavy EquipmentMonitoring
C.J. Driscoll & Associates 14
Local Fleet MRM Market• Despite weak economy in CY09 the
M2M grew due to corporate desire to reduce risk and opex.
• CY09 bright spot mid/large fleets invested in technology to reduce opex.
• A number of major MRM suppliers report that 2010 is shaping up to be a strong year, with growth of 20% or more.
• Market remains fragmented, though consolidation is picking up, with several private equity firms acquiring major suppliers in the U.S. and Europe.
C.J. Driscoll & Associates 15
Local Fleet MRM Trends – Current
• Executive dashboards for real time view of fleet status/activity
• Increased use of satellite images via Google / other mapping services
• Navigation and dispatch services via integration with Garmin PNDs
• Lower prices to fleet operators for GPRS/GPS devices (<$350)
• Pressure on monthly service fees due to competitive market
• Strong appetite to monitor driver behavior to reduce risk and fleet opex
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• Monitoring & modifying employee driver behavior is a significant trend among fleet managers
Fuel consumption
Idle time
Rapid acceleration / deceleration
• Monitoring & modifying employee use of mobile phones while driving is a logical extension of this trend
Minimize distractions
Comply with State and Federal laws / regulations
Reduce risk and employer liability
Modifying Driver Behavior
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SOLUTION DEMO & CUSTOMER CASE STUDY
Mike Costello, COO ZoomSafer
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For corporate managers, FleetSafer is simple and inexpensive policy software that prevents employees from texting and emailing while driving and minimizes risk and liability.
Say good bye to crashes, liability and un-enforced policies.
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• Policy• Users• Reports
ADMIN PORTALWeb
ServicesLayer
• CLIENT APPLICATIONDeviceServices
Layer
Platform Components
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TELEMATICSSTATUS
FLEETSAFERWEB SERVICE
1 2 3
Platform Triggers
ZoomSafer Confidential
FleetSaferClient Software Video
Handset User Experience Video
ZoomSafer Confidential
FleetSafer Admin Portal Demo
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CASE STUDY – B&G EQUIPMENT & SUPPLY
Heavy Equipment Rental and Construction Supply Subsidiary of Brasfield & Gorrie Inc. a $2 Billion company 150 Employees and 50 Vehicles 50 Corporate issued Blackberrys Concerned about risk associated with distracted driving Implemented policy prohibiting texting and emailing Purchased FleetSafer to proactively enforce policy Successful deployment leads to great results
• 4 hours per day / per vehicle driven in safe mode• 5 driver distractions (inbound text & email) averted per day
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QUESTIONS & ANSWERS