Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play
Transcript of Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores State of Play
app store analytics
Vincent Hoogsteder, Co-founder
MOBILE APPLICATION STORESSTATE OF PLAY
MOBILE APP STORES
ABOUT DISTIMO
1. Distimo collects all public application data from app stores2. Developers use our analytics tool to monitor own and competing apps3. Based on analyses of data, we deliver detailed market reports
Our findings on:
APPSUS MARKET
STORE SIZES
0 37,500 75,000 112,500 150,000
693
1,452
6,118
19,897
4,756
150,998
•Apple is King•Android second largest
Apple
BlackBerry
Android
Nokia
Palm
Windows
Total number of applications
•Android relative fastest growing•Added 15% new applications over last month
Apple
BlackBerry
Android
Nokia
0 3,750 7,500 11,250 15,000
734
3,005
501
13,865
STORE GROWTHNew applications per month
december 2009 - january 2010
FREE VS PAID
0% 100%
78%
68%
85%
43%
76%
75%
22%
32%
15%
57%
24%
25%
Percentage Free Percentage Paid
Apple
BlackBerry
Android
Nokia
Palm
Windows
•Nokia has most paid apps•Android largest share free apps
MOST POPULARCATEGORIES
58% Games 18% Entertainment
29% Games18% Utilities
40% Personalisation15% Music
MONETIZATION
REVENUE?
REVENUE?
US$0
US$2.25
US$4.50
US$6.75
US$9.00
US$6.99
US$2.53
US$3.47US$3.27
US$8.26
US$3.62
•Apple, Android and Nokia in same range•RIM and Microsoft more than twice as high
PRICE COMPARISONAverage price for all paid apps
CROSS STORE PRICES
$4.99
Tetris prices:
CROSS STORE PRICES
$4.99
Tetris prices:
$6.99
CROSS STORE PRICES
$4.99
IM+ for Skype:
CROSS STORE PRICES
$4.99
IM+ for Skype:
$29.99
PRICES GOING TO $0.99 ?
Top Paid $0.99
PRICES GOING TO $0.99 ?
Top Paid $0.99
Top Grossing $9.99
US$0
US$2.25
US$4.50
US$6.75
US$9.00
Average Price Top Paid Average Price Top Grossing
US$8.96
US$2.25
•Top Grossing 4 x more expensive than Most Popular•Consumers willing to pay more for high quality apps
PRICES GOING TO $0.99 ?Average prices
WHAT’S NEXT?
CROSS STORE DEVELOPERS
•Over 1,600 developers with apps in multiple stores
•Fast growth in last months
•Growing number of channels, many carrier stores in 2010
NEW WAYS TO MONETIZE
•Free App with In-App Purchases starting at $0.99
•One-off paid App $6.99
NEW WAYS TO MONETIZE
•Free App with In-App Purchases starting at $0.99
•One-off paid App $6.99
Generated more revenue than FIFA in January 2010
PRICES TO SAME LEVEL
US$0
US$2.25
US$4.50
US$6.75
US$9.00
US$6.99
US$2.53
US$3.47US$3.27
US$8.26
US$3.62
• Increased transparency for consumers
STORE COMPETITION
Strong competition for the best developers:
•Sheer volume
•Billing
•Consumer reviews
•Driving traffic to your apps
GROWTH2010:
THANK YOU
Free Monthly Report:www.distimo.com
Overview of all App Stores:www.appstores.info
Free analytics for developers:www.distimo.com/monitor
Vincent [email protected]/distimo