Q: What kind of media institution might distribute

your media product and why?

What is a media institution?

A media institution is an organisation that deals with the

production, marketing, distribution, publishing and

regulation of a media product. In this case, I have

compared a few media institutions to see who I would

prefer to use as the institution for my music magazine.

Bauer Media:Bauer Media is a division of the Bauer Media Group, Europe’s

largest privately owned publishing Group. The organisation

currently distributes over 300 magazines in 15 different

countries, this demonstrates the fact that they are a worldwide,

global company. In relation to distributing my products I think

Bauer would be very effective as they have years of experience

within the industry and therefore and very popular. The brand

name itself is also huge which reflects a positive reputation for

my magazine, it is estimated that the Bauer Media corporation

engages around 19 million consumers every week, which

proves that if this company was to distribute my product it

would be reaching my target audience across the country

effectively.

This is Bauer’s slogan, the fact there main

target is to be seen as popular and

distribute to a large population makes the

company more trust worthy as there

primary purpose is essential in relation to

distributing my products.

This grid of company's are all distributed by Bauer, which proves their dominance within the market.

Q is a

worldwide

music

magazine

which is

very

popular in

our current

society and

it published

by Bauer.

Kerrang is

also a very

popular

British music

magazine,

that is also

published by

Bauer.

Bauer Media Audience:

In terms of the audience that Bauer publishes to it is very diverse. I think this is a

key factor as this allows a wide range of people to be introduced to my magazine,

My magazine is also aimed at both males and females therefore the fact Bauer

has a very large fan base, this increases the chances of my magazine become a

very popular, magazine within the current music industry. My magazine is also

aimed at those around a younger age, to contributes well as Bauer publishes a

large number of magazines that are purely aimed at younger individuals. Bauer

Media also publishes to a variety of different countries which increases the

probability of my magazine become worldwide rather than nationwide.

Bauer Media has offices located in

several different locations across the

globe, the diagram above shows this:

Germany

USA

Spain

France

Austria

Poland

Portugal

Romania

Hungary

Czech Republic

Mexico

China

Russia

Slovakia

United Kingdom

Nigeria

Australia

IPC Media:IPC has over 60 iconic media brands, creating content for multiple

platforms, across print, online, mobile, tablets and events. As one of the

UK's leading consumer magazine publishers they engage with 26m UK

adults - almost two thirds of UK women and 42% of UK men. There award

winning portfolio of websites reaches over 25 million users globally every

month. IPC Media is also said to be committed to working in partnership

with its consumers, advertisers, business partners and employees to deliver

exceptional value, service, innovation and creativity. I think IPC Media

would be an effective possible company in relation to distributing my

product as they have a huge fan base and reach their target audience in

many different formats, therefore meaning that If I was to do this, my

magazine would be very accessible across a widespread of individuals.

Brands that IPC Media distribute:

These screenshots were taken directly from the IPC Media website, Uncut and

NME are both very popular magazines within the music industry. Although they

aren't the same genre as mine, IPC would still be a good possibility as they have

experience working with top music brands and have dominance within the

market.

Intermedia Vibe Holdings:Intermedia Vibe Holdings, LLC publishes magazines and digital content

related to hip-hop generation. The company offers news, music, movies/TV

shows, photos, videos, and blogs related to hip-hop. Its publications provide

urban music, entertainment, culture, and lifestyle content for aspirational

ageing from 18 to 34. Intermedia Vibe Holdings, LLC has a strategic

partnership with Magnify Networks, Inc. The company was founded in 1993

and is based in New York, New York. Intermedia Vibe Holdings, LLC is a

prior subsidiary of uVuMobile, Inc. I think

The fact this specific organisation distribute/publish

vibe, demonstrates they are a very successful

company as they distribute VIBE to a huge audience

in several locations. I would like a company like to

this publish my magazine as they are dominant,

successful and have a lot of experience with

distribution. VIBE is also a magazine that I have

took a lot of inspiration from due to the RnB genre,

therefore I think this would be a well chosen

company to publish my products.

Chosen Media Institution:

Overall I would like Bauer Media to distribute my products, mainly due to

their experience with this process, their dominance within the market and

their popularity. I think my magazine would fit in with the products Bauer,

additionally I would lie to use Bauer as they reach a staggering target

audience which means my product will be reaching a huge collection of

individuals. The only negative that could affect the distribution with my

product is the mass amount of brands that Bauer takes care of, this could

become an issue when wanting one to one services with the institution.

How I want my product to be distributed…In relation to the distribution of my media product I would want my product very

accessible as not only does this give the audience a wider option, but it also

increases the audience as a lot more people are introduced to it. The most popular

magazines of the current society are also available on portable devices as well as

hard copies, which is why I would like my product to be distributed in this way.

Due to the increase of

proliferation and convergence

many people in todays society

access music magazines with

portable devices such as

tablets and smartphones. Due

to this increase these devices

have evolved and now have

their own apps for actual

magazines that have been

downloaded, on here I have

placed my magazine front

cover on to demonstrate this.

How I want my product to be distributed…

All mainstream music magazines also have a website for individuals to access, this

is a very effective way when communicating with the public as people from all

across the globe can access their websites. The screenshots below show popular

music magazines:

RnB MagazineVIBE

Magazin

e

Q Magazine

Flavour

Magazine

On the other hand although some people prefer to purchase their products on

portable devices, the other majority still purchase a physical copy. In terms of the

shops I would distribute my magazine to, I would choose places such as leading

supermarkets, as there are many of these shops across the world and almost

everyone shops within these therefore it makes the purchase accessible.