Dissemination and Exploitation in H2020Some tools and support available

Maria Carvalho DiasSE Workshop 05/07/19

Dissemination communication and exploitation

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What is communication?

Is strategically planned with communication objectivesand not only ad-hoc efforts

Demonstrate how EU funding contributes totackling societal challenges

Reach out to society

Uses pertinent messages, right media channel and means

Communication

Taking strategic and targeted measures for promoting the action and its results to a multitude of audiences: eg. media and the public, and when possible, engaging in a two-way exchange (schools, science fairs)

What is dissemination?

Essential element of all good research practice and vital part ofthe project plan

Enabling the value of results to be potentially wider than theoriginal focus

Circulation of knowledge and results to the ones that canbest make use of them

Strengthens and promotes the profile of the organisation

Dissemination

Making the results of a project public, not only by scientific publications

What is exploitation?

Can be commercial, societal, political, for improving public knowledge and for policy making

Concretise the value and impact of the R&I activity for societal challenges

Make use of results; recognising exploitable results and their stakeholders

Project partners can exploit results themselves, or facilitate exploitation by others (e.g. through making results available under open licenses)

Exploitation

The utilisation of results in developing, creating and marketing a product or process, or in creating and providing a service

Horizon 2020increased importance given to D&E

…and we have to ensure itImproved valueof R&I funding

More ImpactBetter D&E

H2020 Implementation rules

Proposal template: D&E plan included in the Impact criterion of evaluation

Grant agreement includes articles on Exploitation, Dissemination and

communication.

Aim:

Better use of funded R&I project results for economic and social use

Making available scientific evidence in support of policy making

Common Support Services for dissemination, exploitation and valorisation of research and innovation results

Free service for H2020 beneficiaries (tailor made consultancy services) to support their D&E activities:

Two pilots closed -> Common Exploitation Booster (CEB)

-> Common Dissemination Booster (CDB)

Applications via a call for interest

Tender for a new four year framework contract (€12 million) closed on 14/03/19. Evaluation of candidates on-going. Contract to be signed in November

Call for interest (application): hopefully to be published in November. Modalities to be confirmed

First services: envisaged for beginning of 2020

Services include:

Portfolio Dissemination & Exploitation Strategy: identifying and further expanding portfolio of results for which a common dissemination adds value; design and execute a dissemination plan (includes short video describing results); guidance and training to improve the existing exploitation strategy.

Business plan development: tailor-made training1) develop a business plan, including market analysis, business analysis, operation plan, competitor identification and analysis, estimation time to market, …2) implementation: start-up operations (identification incubators, administration and legal), investors (venture capitalists in market sector, business angel networks) and funding (identification financial instruments)

Go-to-market support: take project results to marketincludes pitiching, support and guidance for IPRs, training in innovation management, business services and introduction to non-EU funding opportunities

Horizon results platform

Purpose: to allow beneficiaries to present their results and to connect with potential

users, investors and industry communities. With the aim to ensure further diffusion and uptake of research results, the platform allows to present results through sales-pitch style content including videos or targeted presentation.

Corporate tool, part of the Funding & Tenders portal (starting with FP7 and H2020)

Now: in test phase

Date for going live => September 2019 during the R&I Days (24 September 2019)

How?

Message / Teaser to potential user

Type of Result

Keywords / tags relating to sector, technology, potential use, ... (OECD Frascati manual, user can add more)

Specifying Target Audience

Specifying Needs

Specifying what / who they are looking for

Providing Testimonials / References to articles, awards, publications, etc.

Project result form: https://projects.invisionapp.com/share/G3QIFMR7PEY#/screens/361409220

Search project result: https://projects.invisionapp.com/share/G3QIFMR7PEY#/screens/361721543

Details:https://projects.invisionapp.com/share/G3QIFMR7PEY#/screens/361656844

Horizon results platform (2)