Dissecting night club profits: Pacha versus Green...
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Dissecting night club profits: Pacha versus Green Valley Man Isha Kaur, Lee Fawcett, Newcastle University T he Spanish party island of Ibiza is famous for it’s hedonistic nightlife – being home, as it is, to some of the world’s largest clubs. Pacha Ibiza, for example, has a capacity of nearly 4,000 and hosts world-famous DJs in the summer months of July–September. In this case study, we examine the huge profits made by these global ‘super clubs’, and compare the fortunes of Pacha Ibiza to those of the Green Valley club in Cambori´ u, Brazil. Pacha is a nightclub franchise with its head- quarters in the Balearic island of Ibiza, Spain. The first Pacha club was opened in Sitges out- side Barcelona in 1967. The Ibiza club, located in Ibiza Town, is the best known venue today, although the franchise also has clubs in Madrid, London, New York, Rio de Janeiro and Sydney. In the summer, the Ibiza club regularly plays host to top house DJs, including Steve Lawler, Pete Tong and David Guetta. Although (in terms of capacity) Pacha is by no means the largest clubs in Ibiza, it is open all year round, helping to make it one of the most profitable clubs on the island. This is, of course, aided by it’s global reputation as one of the world’s best night clubs: for years now, DJ Mag magazine has rated Pacha Ibiza in it’s top three clubs in the world. The Pacha logo is recognised the world over. Just before Brazil is thrust before our eyes for World Cup 2014, one of its other prestigious arenas has proved itself on an international stage. Green Valley, in Cambori´ u, has climbed DJ Mag ’s list over the past few years to take it’s coveted number one spot in February this year. With a capacity of around 6,000, Green Valley is larger than Pacha Ibiza, but attracts a similar clubbing crowd of house and trance– loving revellers. And just like Pacha, Green Valley attracts the world’s finest DJs, includ- ing Fatboy Slim, James Zabiela and Carl Cox during Carnival in February 2014. Managing a global night club franchise is big business. At peak times, party-goers can pay in excess of 75 Euro for a basic entry ticket to one of Pacha Ibiza ’s main events, although those wanting a more VIP treatment can expect to pay up to ten times that amount. Entrance to the Green Valley club in Cambori´ u can range from 150 to 750 Brazilian Real. Although the clubs pay huge fees to the top performers and high salaries to their ‘resident’ DJs, extremely healthy profits are often made. ACC1012/ACC1013 Case Studies Page 1 of 2
Transcript of Dissecting night club profits: Pacha versus Green...
Dissecting night club profits:Pacha versus Green Valley
Man Isha Kaur, Lee Fawcett, Newcastle University
The Spanish party island of Ibiza is famous for it’s hedonistic nightlife – beinghome, as it is, to some of the world’s largest clubs. Pacha Ibiza, for example,has a capacity of nearly 4,000 and hosts world-famous DJs in the summer
months of July–September. In this case study, we examine the huge profits madeby these global ‘super clubs’, and compare the fortunes of Pacha Ibiza to those ofthe Green Valley club in Camboriu, Brazil.
Pacha is a nightclub franchise with its head-quarters in the Balearic island of Ibiza, Spain.The first Pacha club was opened in Sitges out-side Barcelona in 1967. The Ibiza club, locatedin Ibiza Town, is the best known venue today,although the franchise also has clubs in Madrid,London, New York, Rio de Janeiro and Sydney.In the summer, the Ibiza club regularly playshost to top house DJs, including Steve Lawler,Pete Tong and David Guetta. Although (interms of capacity) Pacha is by no means thelargest clubs in Ibiza, it is open all year round,helping to make it one of the most profitableclubs on the island. This is, of course, aided byit’s global reputation as one of the world’s bestnight clubs: for years now, DJ Mag magazinehas rated Pacha Ibiza in it’s top three clubs inthe world.
The Pacha logo is recognised the world over.
Just before Brazil is thrust before our eyes forWorld Cup 2014, one of its other prestigiousarenas has proved itself on an internationalstage. Green Valley, in Camboriu, has climbedDJ Mag ’s list over the past few years to takeit’s coveted number one spot in February thisyear. With a capacity of around 6,000, GreenValley is larger than Pacha Ibiza, but attractsa similar clubbing crowd of house and trance–loving revellers. And just like Pacha, GreenValley attracts the world’s finest DJs, includ-ing Fatboy Slim, James Zabiela and Carl Coxduring Carnival in February 2014.
Managing a global night club franchise is bigbusiness. At peak times, party-goers can pay inexcess of 75 Euro for a basic entry ticket to oneof Pacha Ibiza’s main events, although thosewanting a more VIP treatment can expect topay up to ten times that amount. Entrance tothe Green Valley club in Camboriu can rangefrom 150 to 750 Brazilian Real. Although theclubs pay huge fees to the top performers andhigh salaries to their ‘resident’ DJs, extremelyhealthy profits are often made.
ACC1012/ACC1013 Case Studies Page 1 of 2
“Reaching #27 in 2011, before leapfrogging to #3 the followingyear, then creeping to #2 in the last, Green Valley ’s positionat the apex of our poll felt inevitable, the result of six yearsfiring on all cylinders, edging forward the boundaries of clubbingcapabilities on all fronts”
— DJ Mag magazine
Busy nights at Ibiza’s Pacha nightclub (left) and Brazil’s Green Valley club (right)
The profits made on some randomly selectednights at each of these clubs, in 2013, are shownin the first two columns of the Minitab work-sheet NightClub, available to download from
the Case Studies section of the ACC1012/1013webpage. These figures have been converted toUS$ for ease of comparison.
Possible ideas to investigate
• Use simple numerical and graphical summaries to explore profits at each of the superclubs. What can you say about profits at Pacha compared to those at Green Valley?
• Can you think of ways to compare these figures more formally? In terms of average profit,which club do you think is more successful – Pacha or Green Valley?
• Comment critically on the comparisons you have made and the conclusions you havedrawn.
ACC1012/ACC1013 Case Studies Page 2 of 2
