Millennials [mil-len-ee-uh ls] noun A term used to refer to the generation born from 1980 onward, brought up using digital technology and mass media. Also referred to as Generation Y.

MEET THE

MILLENNIALS

HOW ARE THEY DIFFERENT?They tweet before they eat, they ask for wifi even before a Hifi,

They checkin to places they plan to check out.But amidst all that, they are also way smarter than they appear to be. Its a generation that knows the difference between Olives and Jalapeno, they know the recipe to the perfect brew (at least they think they do), they look

for recommendations and more importantly They all have an Opinion.

AND DIGITAL MEDIA ALLOWS THEM THE PLATFORM TO VOICE THEIR OPINIONS

WHAT IS THIS DIGITAL MEDIA?

DISSECTING THE DIGITAL PLATFORMS

I Like Donuts

I’m eating a Donut

I’m good at eating Donuts

Watch me eat a Donut

Here is a collection of Donut pictures & recipes

Here is where I eat a Donut

Here is a vintage picture of me eating a Donut

I’m a google employee who eats Donuts

THE DONUT

THEORY OF

DIGITAL MEDIA

WHERE DO YOU NEED

TO BE?

THE DONUT

COMPANY

Lets List Down the Objectives

You are the newest donut company that offers the best looking and

tasting donuts in the city

To Spread the word about this new donut place

To get people to know why its special

To improve talkability of your Donut shop

THE DONUT

COMPANYWhat Platforms would you use

To Spread the word about this new donut place

Because you are new and nobody knows about you yet. People need to know you to start talking about you.

BUT WHY IS THAT?

DIDN'T MAKE SENSE? DID I?

HUH!!!

They will let you reach the kind of audience you want to talk to and tell your story. They drive information about your product and create intrigue

Conversational Platform

Reach Platform

These are platforms you use to start conversations with and generate engagement with you customers

engagement Platform

Used to drive content that creates engagement amongst the consumers.

THE DONUT

COMPANY

Start with Putting out targeted Ads about the coolest new Donut place

in town

Throw in a few offers for people who come in through these ads with coupons etc

Hi! I am expensive but generate higher

engagement

Invite some Influencers over and ask them to spread the word about you

Hashtag is your best friend! Do a constant monitor of hashtags and latch in and start conversations with people

If you are located in bandra, look up on twitter for people talking about bandra and latch in to the conversation

Throw in some benefits for coming to you, checkin to your place to win goodies.

Even free wifi will do

CRAFTING A DIGITAL MARKETINGSTRATEGY

CRAFTING A DIGITAL MARKETINGSTRATEGY

LIST DOWN THE OBJECTIVESASSOCIATE PLATFORMS AND STRATEGIES BASIS THE OBJECTIVES

SOME HARD

RULESClever ways to plug in your content

Don’t make it all about the food, the ambience, the cutlery. Basically don't make it all about you and your company

DO NOT ASK FOR A VIRAL VIDEO………..EVER

be prepared to hear feedback, both good and mostly bad.Respond to all feedback within an hour

if you are in the food serving business, I am your best friend.

A funny bone helps you go a long way

SOME CLEVER USE OF DIGITAL

HOW CAN WE USE WHAT WE SAW HERE TO OUR ADVANTAGE?

INSERT YOUR

COMPANY HERE

Lets List Down the Objectives

What is it that you do?

Platforms to pursue?

mad_toothbrush

#THANK YOU FOR LISTENING

rohit@theglitch.inwww.theglitch.in