Disruptive Healthcare Innovation Initiative
description
Transcript of Disruptive Healthcare Innovation Initiative
Professor Daniel SteenstraMr Simon Potter
Overview
Disruptive Healthcare Innovation Initiative
Personal Introduction
Royal Academy of Engineering’s first Visiting Professor in Medical Innovation
• Medicine• Design & Innovation Management in Automotive sector (Jaguar)• Consultancy in Innovation Management (Unilever, Alstom)• HealthTech at WMG / University of Warwick (170 projects; 800 jobs
and £50m in sales for SMEs)• Developing and commercialising healthcare product and services
(Innovations Factory based at Heartlands Hospital)
Outline
• Healthcare challenges• Need for innovation• Why disruptive innovation• The £1000 scanner• Cranfield Disruptive Healthcare Innovation initiative• Visionair
o Deliverableso Ongoing project opportunities
Healthcare challenges
1. Rapidly increasing need for healthcare2. Demand to provide better quality of care 3. No extra funding
Demand and Expenditure in the NHS
1997-1998
1998-1999
1999-2000
2000-2001
2001-2002
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
0
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elective hospital admission (millions)Linear (elective hospital admission (millions))A&E attendencies (millions)Linear (A&E attendencies (millions))NHS Net Expenditure (£Billions)
The King's FundHouse of Commons - Health Committee
Need for healthcare and funding
time
Funding(£)
Need
Position?
Need for healthcare and funding
time
Funding(£)
Need
Position?
Increasing efficiency and productivity does not suffice
Need for innovation
• Innovation is critical to economic change• Responses to change in business environment:
o ‘adaptive response’ – Incremental Innovationo ‘creative response’ – Radical Innovation
Joseph Schumpeter ‘The Theory of Economic Development’
Disruptive Innovation- Theory
Performance
Timeleast demanding customer
most demanding customer
Sustaining innovation
Disruptive innovation
Clayton Christensen – The Innovator’s Dilemma
e.g. SonyIBM
Apple
Virgin
Disruptive Innovation- Enablers
1. Simplifying technology2. Business model innovation 3. Disruptive value network
Disruptive Innovation- Why
• Focussed on the US healthcare system • Lacks practical methods, tools and techniques
However disruptive innovation is most appropriate:• affordable products and services • shift diagnostics, therapy and care out of expensive
hospitals back into the community.
£1000 Scanner- History
• Diagnostics in primary care• Inspired by $100 laptop• Based on Open Source (OS) and PSS models
£1,000 primary care medical scanner
Scanning technologies
• X – Ray / CT • UV• Ultrasound• NMR / MRI• PET / Gamma ray
Dedicated MRI- Positioning
Dedicated MRI- Pathways
Dedicated MRI- Layout
Dedicated MRI- Infrastructure
• Integrating product and service design
Service design
PATIENT JOURNEYIN IMAGES
RELATED MEDICAL RESEARCH III
Availability contract Vs Pay-per-scan
Ultrasound image processing
Key Challenges
• Market pull instead of technology pusho Involving patients and other stakeholders
• Viable business model that provides return on investment for companies investing in manufactureo Identify sources of funding for product development
• Perceived threat to established OEMso Assess infringement of their IP rightso Get end-customer buy-in and supporto PR campaign
• Regulatory approval o Technical fileso Accredited supply chain
Disruptive Healthcare Innovation initiative- Vision
Disruptive Healthcare Innovation Initiative supports sustainable healthcare by leading the development and implementation of practical methods and demonstrators of disruptive healthcare innovations.
Disruptive Healthcare Innovation initiative- Elements
Disruptive Healthcare Innovation initiative- Demonstrator
Integrated system
Ultrasound scanner
OK
?
Aneurysm
Further investigation
Intervention
Product / Service System
Ultrasound scanner
OK
?
Aneurysm
Further investigation
Intervention
?
Product / Service System
??
?
?
??
Thank you