Display advertising with The Psychologist 2014

Advertising withThe Psychologist2014 Media Pack

Circulation: 48,000

The British Psychological Society

The BPS is a professional organisation, charged by the Crown with overseeing, in the public interest, psychology and psychologists. Its publications, websites and other services are your best opportunity to reach a large, affluent and well-qualified audience of Psychologists.The Psychologist

The Psychologist is the Society’s monthly publication, and the undisputed market-leading media for training and events advertising for psychologists – the first choice for advertisers and readers alike.

Each month The Psychologist is read by 48,000 members of the British Psychological Society: all have or are working towards an accredited psychology degree. It is also passed on by many, giving it an average issue readership of over 74,000.

84% of all members spend between 15 minutes and an hour reading

each issue, with 68% keeping it indefinitely to refer back to.

Average issue readership

of over74,000

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Ben NelmesSenior Sales Executive0207 880 [email protected]

Our readers include…

Research workers and lecturers in institutions of higher education.

Clinical psychologists, counselling psychologists, health psychologists and neuropsychologists working in healthcare and community settings, in research or private practice.

Educational psychologists in LEAs, schools, special schools, colleges and clinics.

Occupational psychologists in management, personnel, training, selection and careers advisory services.

Forensic psychologists working in penal institutions and special hospitals.

Sport and exercise psychologists working with teams and individuals.

Students on sixth form, undergraduate (one of the largest and fastest growing subjects at university level) and postgraduate courses.

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First choice for advertisers

Readers rate The Psychologist as their main source of information about training courses and events, and advertisers tell us that their advertising works.

Advertising with the British Psychological Society is highly visible, and an effective way of reaching out to the right people in the right numbers.

The Psychologist is the one magazine that focuses on professional issues for psychologists, across the range of employment sectors.

44%of readers have responded to an advert in the last

12 months

79%of readers have some influence over purchases

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75% of readers are female

Rates & Dates

2014 Display Schedules

THE PSYCHOLOGIST DISPLAY DEADLINE

INSERT DELIVERY

PUBLICATION DATE

January 26 Nov 11 Dec 19 Dec

February 08 Jan 22 Jan 30 Jan

March 05 Feb 19 Feb 27 Feb

April 05 Mar 19 Mar 27 Mar

May 31 Mar 14 Apr 24 Apr

June 07 May 21 May 29 May

July 04 Jun 18 Jun 26 Jun

August 09 Jul 23 Jul 31 Jul

September 06 Aug 20 Aug 28 Aug

October 03 Sep 17 Sep 25 Sep

November 08 Oct 22 Oct 30 Oct

December 05 Nov 19 Nov 27 Nov

2013 Display Schedules

SIZE PRICE

DPS £3,000

Full Page £1,645

Half Page £875

Quarter Page £545

Eighth Page £325

Cover Position +40%

Advertorial +40%

Inserts POA10% agency commissionAll prices + VAT

Display adverts spec: (height x width)

Double page 248 x 349mm spread

Full page 248 x 190mm

Half page landscape: 120 x 190mm portrait: 248 x 90mm

Quarter page portrait: 120 x 90mm

Eighth page portrait: 120 x 40mm landscape: 56 x 90mm

Covers only trim size: 297 x 210mm bleed size: 303 x 213mm

Supplying artwork:Please supply pass4press PDF via email.(All PDFs must be high resolution (300dpi), CMYK (we cannot be held responsible for colour content of any RGB files supplied) with fonts embedded.)Setting and copy amendments are available in-house, and will carry an extra charge.Please note all new artwork must be approved by The British Psychological Society before being included in the magazine.

Payment

Invoice and voucher copy are mailed after publication, with payment due within 30 days.

Policy

The Psychologist’s policy on advertisements includes:

publication of an advertisement in The Psychologist is not an endorsement either of the advertiser or of the products or services advertised

advertisements should not contain misleading statements

claims made in advertisements must be supported by appropriate evidence if requested

advertisers may not state in any subsequent advertising or promotional piece that their product or service has been advertised in The Psychologist

advertisements must conform to the British Code of Advertising Practice

the Editor of The Psychologist reserves the right to refuse or cancel any advertisement or part of any advertisement without reason or notice.

The full code is published at www.bps.org.uk/psyad and can also be obtained by post from the Society’s office.

Artwork Contact:Aysha [email protected] 7880 6241

Redactive Publishing Ltd17 Britton StreetLondonEC1M 5TP

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bps-research-digest.blogspot.co.uk

The British Psychological Society’s award-winning Research Digest blog provides original, authoritative reports on the latest psychology research papers. Plus we publish a few other fun features too.The Research Digest doesn’t just pick up on the same studies covered by the mainstream media. The editor trawls hundreds of peer-reviewed journals looking for the latest findings from across the breadth of psychological science. The aim is to write accessible, accurate reports on those studies that make an important contribution, that are relevant to real life, timely, novel or thought-provoking.

We want to demonstrate how interesting and useful psychological science can be, whilst also casting a critical eye over the methods used. We also hope you’ll use the comments function to have your say on the new research reported here.

64,000 unique monthly visitors

Over 200,000 monthly page views

Over 29,000 subscribers to the fortnightly Research Digest Email

RatesWeb Banner £750 +VAT per month

Sponsor Digest Email £200 +VAT per issue

SpecsWeb Banner 195 (w) x 148 (h) pixels

Sponsor Digest Email Your company’s weblink + four lines of text (max 40 words)

7bps-occupational-digest.blogspot.co.uk

The British Psychological Society’s Occupational Digest is a blog dedicatedto how psychology matters in the workplace.


The British Psychology Society’s Occupational Digest is a blog dedicated to how psychology matters in the workplace.

It follows the success of the award-winning BPS Research Digest which reports on psychology of every flavour. The Occupational Digest continues this spirit of reporting what matters, but keeps its sights firmly on what matters at work. This extends beyond academic findings to knowledge gathered through case studies and expert testimony. The purpose is to share evidence to help us understand work and make the most of it.

It is funded by the Division of Occupational Psychology and is intended for occupational psychology practitioners together with a wider audience who care about putting psychology to work, including HR professionals, occupational psychologists, managers, consultants, and students.The site will initially focus on providing clear reports on recent research findings, and will evolve from this to the needs of its audience.

Over 15,000 monthly page views

Over 2,300 subscribers to the fortnightly Research Digest email

RatesWeb Banner £350 +VAT per month

Sponsor Digest Email £140 +VAT per issue

SpecsWeb Banner 210 (w) x 148 (h) pixels

Sponsor Digest Email Your company’s weblink + four lines of text (max 40 words)

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Redactive Services

So now you’ve decided to book a campaign with one of our media brands, make sure you make the biggest possible impact to capture the imagination of your target audience.

services

Redactive’s award-winning marketing and design team offers a one-stop-shop for all your creative needs. We can help you to create compelling: ∙ Print advertising

∙ Digital advertising – including interactive tablet versions

∙ Video advertising

∙ White papers, reports & research studies

∙ Micro/websites

∙ Brochures

Furthermore, if you would like to supplement your advertising with your own content marketing campaign, we can help you to produce:

∙ Magazines in print & digital formats∙ Apps for mobile & tablet∙ Digital content∙ Events Our pricing is flexible and we can devise solutions to meet most budgets. If you’re interested in working with us contact: Anthony MoranHead of Marketing & Client Services DevelopmentE: [email protected]: 020 7880 6242

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Commercialis

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Generating re

venue &

advertising

Display

Recruitm

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Sponsorsh

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Video

3,000

Market share up 45%

Digital advertising up 60% yoy

Subscr

iptions

Exhibition

Event Sponsorship up

56%

Job adverts sold every month 2,500

display pages per year

MAG

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GITA

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Display advertising with The Psychologist 2014

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