Cut and glue a picture of something alive onto the paper. Identify its name and kingdom.
Disney's Animal Kingdom - Alive On The Web
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Transcript of Disney's Animal Kingdom - Alive On The Web
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ALIVE ON THE WEB
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ObjectiveDrive visitation levels and stay top of mind Continue to accelerate participation in the digital space
– Join and shape online conversation– Enhance the brand experience online– Increase ways people interact with the brand
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Target
Mom’s
Primary Family Planner
s
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BloggingEngage people in conversation online.
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FacebookCreate a page with regular updates that will encourage people to interact more with the site.
– Status updates: News, Special Events, Animal Facts, Promotions, Scheduled Feedings
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Photo and Video SharingAllows a way to interact with the animals.Establish a video channel or photo group that can sync with Facebook.
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MobileMake it a day of fun with a scavenger hunt while at the park.Provide audio tours taking visitors through the park.
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SearchPaid search provides the ability to reach more people, control cost per click and strength brand and positioning.
– Ad word selection will guarantee people find you easily.
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Budget
Measure ResultContinue to monitor online results
– Facebook: Number of “fans” and posts– Search: How many people click through and impressions