Disintermediation by Steve Schildwachter
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Transcript of Disintermediation by Steve Schildwachter
![Page 1: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/1.jpg)
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Disintermediation
@SteveS1#BOLO2011
![Page 2: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/2.jpg)
admajoremblog.blogspot.com
Disintermediation
What It IsHow to Prevent It
![Page 3: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/3.jpg)
admajoremblog.blogspot.com
Disintermediation
“The removal of intermediaries in a supply
chain”
![Page 4: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/4.jpg)
admajoremblog.blogspot.com
Disintermediation
1. Client replaces you with another agency
2. Client adds another agency to get a new service
3. Client abandons agencies to work directly with media providers
![Page 5: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/5.jpg)
admajoremblog.blogspot.com
Disintermediation
1. Client replaces you with another agency
2. Client adds another agency to get a new service
3. Client abandons agencies to work directly with media providers
![Page 6: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/6.jpg)
admajoremblog.blogspot.com
Spider Charts are Just Wrong
Brand
“Digital”
TVOOH“Social
Media”
Sales Promotion
Shopper Marketing
DR
![Page 7: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/7.jpg)
admajoremblog.blogspot.com
Gigantic Venn Diagram
E-Commerce
TV
In-Store
Web
Shopper Marketing
Event Mktg
Mobile
Newspaper
Magazine
Radio
Social Media
WOM
![Page 8: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/8.jpg)
admajoremblog.blogspot.com
Disintermediation
1. Client replaces you with another agency
2. Client adds another agency to get a new service
3. Client abandons agencies to work directly with media providers
![Page 9: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/9.jpg)
admajoremblog.blogspot.com
![Page 10: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/10.jpg)
admajoremblog.blogspot.com
![Page 11: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/11.jpg)
admajoremblog.blogspot.com
![Page 12: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/12.jpg)
admajoremblog.blogspot.com
![Page 13: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/13.jpg)
admajoremblog.blogspot.com
Preventing Disintermediation
• Disintermediation
• Be On the Look Out
• Find Specialists
• Do, Learn, Do
![Page 14: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/14.jpg)
admajoremblog.blogspot.com
Preventing Disintermediation
• Disintermediation
• Be On the Look Out
• Find Specialists
• Do, Learn, Do
![Page 15: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/15.jpg)
admajoremblog.blogspot.com
Preventing Disintermediation
• Disintermediation
• Be On the Look Out
• Find Specialists
• Do, Learn, Do
![Page 16: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/16.jpg)
admajoremblog.blogspot.com
Preventing Disintermediation
• Disintermediation
• Be On the Look Out
• Find Specialists
• Do, Learn, Do
![Page 17: Disintermediation by Steve Schildwachter](https://reader034.fdocuments.net/reader034/viewer/2022052618/554d5b05b4c905003b8b4bfe/html5/thumbnails/17.jpg)
admajoremblog.blogspot.com
Disintermediation
@SteveS1